567 W. BROADWAY | JACKSON, WY | 83001 | 307.732.0299 | PLANETJH.COM

2017 MEDIA KIT

W Y O M I N G 4 3 ° 3 1 ' N 1 1 0 ° 5 0 ' W

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Jackson Hole’s Independent NewsweeklyHas Grown Into An Essential Media Brand.

PJH is guided by the tenant, “If we don’t publish it, who will?”

Wyoming’s alternative voice, Planet Jackson Hole, provides relevant reporting and

insightful commentary on valley news, arts and culture. The Planet embraces the

important task of featuring progressive and diverse perspectives while

sparking dialogue among our vibrant community.

THE PLANET BRAND

WEEKLY PRINT EDITION

DIGITALEMAIL MARKETING

SPECIALISSUES MAGAZINES

HALF OFFJACKSONHOLE STORE

SALT LAKECITY WEEKLY

SOCIALNETWORKS

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DEMOGRAPHICS

AGE IN YEARS

WHERE DO YOU LIVE?

TOTAL HOUSEHOLD INCOME

0-18: 1% 19-25: 12% 26-35: 37%

36-50: 30% 51-65: 15% 66+: 6%

Jackson: 64% Wilson: 12% Victor/Driggs: 7%

Alpine: 3% Other: 14%

Own a home: 47% Rent a home: 35%

Own apt/condo: 5% Rent apt/condo: 14%

Under $25,000: 12% $25K-$40K: 16% $40K-$60K: 19%

$60K-$100K: 25% $100,000+: 27%

DO YOU OWN OR RENT?

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JACKSON HOLESNOWBOARDER MAGAZINEJackson Hole Snowboarder Magazine captures the diverse talent and experiences of Jackson Hole riders, photographers, artists, musicians, writers, and others who are finding unique ways to fuse snowboarding and creativity. These are the folks breathing life into the snowboard scene in Jackson Hole and we want to tell their stories to the world. JHSM also aspires to represent Jackson Hole’s vibrant renegade youth culture, as they contibute vital momentum to an evolving lifestyle. Join us help embrace and support snowboarding culture in Jackson Hole.

JACKSON HOLEGOLFER MAGAZINEJackson Hole Golfer Magazine captures the beauty, people, and spirit of the Jackson Hole and Teton Valley golfing communities. We provide information and insight into courses, local golf pros and legends, youth in golf, community events, and much more in an effort to give you a local’s edge on golf in Jackson Hole. Most importantly, the goal of the publication is to enable our readership of golf enthusiasts to take home memories and relive all the shots, good or bad.

BEST OF JACKSON HOLEThe Planet’s readers vote for their favorite restaurants, clubs, politicians, ski resorts and much, much more; our writers add a few of their own personal picks ranging from the obscure to the obvious – it all adds up to the Best of Jackson Hole, The Planet’s biggest issue of the year.

THE HOLE CALENDARWhether your’ve looking for something to do this weekend, next Wednesday morning, or tonight, our exhaustive event calendar simply can’t be beat. This handy 4 x 9 foldout features in-depth coverage of Jackson Hole’s signature summer and winter events, as well as event listings for rodeos, art shows, festivals, fairs, concerts, cookouts, shootouts and shout outs. If it’s happening in the Hole, we’ve got you covered.

SPECIAL ISSUES & PUBLICATIONS

ANNUAL GLOSSY PUBLICATIONS

BI-ANNUAL GLOSSY PUBLICATIONSPECIAL ANNUAL ISSUE

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PRINT AD SIZES

INDESIGN | Package to a disk or folder. Stuff the file and collect all images and fonts for output before sending. (StuffIt is a file compression utility that can be found at www.allume.com)

ILLUSTRATOR | Convert all text to outlines. Save as an Illustrator EPS. Save all color in the file as CMYK or convert to grayscale if black and white.

PHOTOSHOP | Flatten the file. Convert the file to CMYK if color, or grayscale if black and white. Save as an EPS or a TIFF. Please set up your document at 240 dpi.

ACROBAT PDF | Make sure all fonts and graphics are embedded. Please make sure in Distiller 4.0 that “Job Options” are set to “Press Optimized” and make sure any color is in CMYK, never RGB (please print the file to separations before submitting).

ALL BLACKS SHOULD BE 0% Cyan, 0% Yellow, 0% Magenta and 100% Black.

■ Adobe CC Users: Make sure to turn off “Rich Black OUTPUT” in preferences. When making black do not use rich blacks.

■ We cannot accept your Quark, Publisher or Pagemaker files. Please save your files as press-ready PDFs.

■ The Planet is printed on a strictly 4-color web press. We cannot print files set up for spot color. All color documents must be set up for CMYK, including all embedded images and color profiles. Our entire paper is assembled in InDesign.

WE ACCEPT ADS IN THE FOLLOWING FORMS:

PRINT AD DIMENSIONS

FULL PAGE9.75" x 11"

3/4 PAGE H9.75" x 8.213"

1/2 PAGE H9.75" x 5.425"

1/2 PAGE V4.8" x 11"

3/4 PAGE V7.275" x 11"

2/3 PAGE H9.75" x 7.283"

1/3 PAGE H9.75" x 3.567"

1/4 PAGE H9.75" x 2.638"

1/3 PAGE V4.8" x 7.283"

1/4 PAGE M4.8" x 5.425"

1/4 PAGE V2.325" x 11"

1/6 PAGE V2.325" x 7.283"

1/6 PAGE H4.8" x 3.567"

1/8 PAGE H4.8" x 2.638"

1/12 PAGE H4.8" x 1.708"

1/8 PAGE V2.325" x 5.425"

1/12 PAGE V2.325" x 3.567"

1/16 PAGE2.325" x 2.638"

1/24 PAGE2.325" x 1.71"

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DEADLINES | Space reservation deadline for weekly display advertising is 4 p.m. Friday prior to publication date. Camera-ready artwork to PLANET specs due no later than 10 a.m. Monday prior to publication.

CONDITIONS | All advertising orders are accepted subject to the terms, provisions and rates on the rate card and require a signature on a PLANET advertising agreement. The forwarding of an order by advertiser or advertiser’s authorized representative is construed as an acceptance of all the rates and conditions under which advertising is sold at the time.

PAYMENT & CANCELLATION POLICIES | Payment in advance of publication is required of all first-time advertisers for at least the first four insertions. Credit may be extended only after a fully completed and signed credit application is received and approved. All out-of-state, non-agencies must pre-pay for Planet advertising. Only the publisher may waive credit restrictions. Cancellation deadline is noon on Monday prior to publication. Advertisers that cancel after that time will be charged a fee of 50 percent of the price of their insertion order.

■ Invoices are due and payable upon receipt.

■ Finance charge is 1.5 percent per month.

■ 5% discount when you pre-pay entire contract.

TERMS | All rates are based on consecutive week schedules. Frequency discounts are granted only to contract advertisers and are in no case retroactive. All advertising is subject to publisher’s approval regarding text, illustration and character. Publisher reserves the right to reject any ad or agreement. Publisher reserves the right to change advertising rates and conditions set forth on the rate card at any time. Advertisers then have the right to amend or cancel contracts as of the date the change of rates or conditions take effect.

Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and for which advertising was published. It is agreed that the advertiser/agency will indemnify and save the publisher harmless from and against any loss, expense, or other liability resulting from any claims or suit filed for libel, violation of right of privacy, plagiarism, copyright infringement, and any other claims or suits that may arise out of the publication of such advertisement.

■ Non profits: 30% discount

■ Gross Rate: +15%

2017 DISPLAY RATE CARD

AD SIZEFull page3/4 page2/3 page1/2 page1/3 page1/4 page1/6 page1/8 page1/12 page1/16 page1/24 page

ADD ONSCover labelInsert

COLOR1080

810720540360270180135906845

12609¢

COLOR864648576432288216144108

725436

OPEN RATE 4+ WEEKS 26+ WEEKS 52+ WEEKS

COLOR75656750437825218912695634732

COLOR648486432324216162108

81544127

FREQUENCY DISCOUNT 20%N/A 30% 40%

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Half Off Jackson Hole is a LOCAL online shopping venue where consumers purchase discounted merchant goods and services as well as tickets for shows and events.

Participating merchants benefit from generating new, local, and repeat customers.

3 ways to be a part of the store

OPTION 2 ❱Part trade, part cashEach advertising bundle gives you the opportunity to pay a portion of the cost in the form of trade, which significantly reduces your out of pocket cash cost and helps bring you new customers.

OPTION 1 ❱Full TradeDon’t have an advertising budget? We will trade any ad in our publications for merchandise to sell in the store. Zero out of pocket cost!

OPTION 3 ❱ConsignmentPromote your consumer offers in our store and get paid when they sell. You determine the amount of inventory you wish to sell, the value and selling price.

HALF OFF JACKSON HOLE STORE

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ONLINE WEB ADS

Average Monthly Unique Visitors

17,000➧Average Monthly Page Views

45,000➧Repeat Visitors

44%➧

PLANETJH.COM WEB RATES

LeaderboardUpper Side BarLower Side BarSkylineBudget

970 x 90300 x 250300 x 250160 x 600300 x 120

13590

67.5045

22.50

Size Weekly Cost

EMAIL WEB RATES

Fresh Fix SponsorCustom Blast

600 x 150600 x ----

135405

Size Weekly Cost

PJHCALENDAR.COM WEB RATES

Side BarFeatured Event

300 x 250N/A

105

Size Daily CostSIDE BAR

FEATURED EVENT

LEADERBOARD

UPPER SIDE BAR

LOWER SIDE BAR

SKYLINE

BUDGET

SPONSOR

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Repeat Visitors

44%

The best way to get your message out and to generate new and repeat customers,is to combine the branding and awareness power of print and web with the direct,

call-to-action results of digital marketing and e-commerce.

Each Planet Bundle includes print and online advertising plus digital “credits” which are used to create an effective digital marketing plan that is designed specifically for

your business. These digital credits may be used for email marketing in both the Jackson Hole and Salt Lake City markets as well as for increased online advertising.

Each Bundle also gives you the opportunity to pay a portion of the cost in the form of trade, which significantly reduces your cash outlay while bringing you new customers.

We convert your trade value into discounted offers, which are then purchasedby local consumers in our online Half Off JH Store.

Bundling Print, Web, DigitalMarketing and E-Commerce

2017 BUNDLE RATE CARD

WEBHALF OFF

E-COMMERCE

MARKETING

DIGITAL

PRINT

A SIX WEEK PRINT, WEB AND EMAIL CAMPAIGN BUNDLE

SAVE EVEN MORE WITH PART CASH & PART TRADE

Four Color Included?Planetjh.com Web Ad TypeWeb Ad SizePromotional E-Mail Sponsorships?How Many?Weekly Value of the BundleBundle SavingsWeekly Price for 6 Weeks

Weekly Cash AmountWeekly Trade Amount

Planet Print Ad Size:

YesSide Bar300x250

YesTwo$39029%$275

$225$100

YesLeaderboard

970x90YesTwo$52038%$325

$250$150

1/4 Page 1/3 Page

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Along with your advertising campaign in the Planet, we are pleased to offer you

dramatically reduced rates in our sister publication, the Salt Lake City Weekly.

City Weekly is Utah’s largest weekly newspaper with 50,000 papers at 1,800 locations.

Extend Your Reachto the Greater Salt Lake Market

When you run the same size ad in City Weekly, your ad will be pricedat the Planet’s Silver rate rather than the City Weekly’s Silver Rate.

That’s a savings of 75%!

AD SIZEFull page3/4 page2/3 page1/2 page1/3 page1/4 page1/6 page1/8 page1/12 page1/16 page1/24 page

COLOR3,3602,5202,2491,6801,120

840560420280210140

COLOR816612544408272204136102685134

CITY WEEKLYSILVER RATE

PLANETSILVER RATE

➧

GREATER SALT LAKE MARKET