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2017 MEDIA KIT

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2017 MEDIA KIT

MORE THAN A BANNER ADWe’re really not that square (pun intended). In fact, quite the contrary. Our objective is to

provide our clients with a well-rounded, 360° marketing approach. We combine

advertising, branding and marketing.

Our programs are customized for each client, based on their objectives. We

encourage mixing and matching tactics to create a diversified program that will reach

your target audience.

Today’s telecom industry is fast-paced and dynamic. While there is plenty of news pertaining to the wireless world, news specifically targeted to towers is rare. That’s why over 8,400 wireless infrastructure professionals rely on Inside Towers to deliver breaking, relevant and actionable news on a daily basis.

Covering a wide range of pertinent issues from morphing municipality attitudes and zoning issues to 5G and marketplace valuations, Managing Editor Jim Fryer and Inside Towers consistently and concisely provide the need-to-know details.

FOR TOWER PEOPLE. BY TOWER PEOPLE.

NEWSLETTER

INBOUNDMARKETINGSOCIAL

PUBLIC RELATIONS

WEB

STATS THAT STACK UP

READERS

CLICKS/month

OPENS/month

SESSIONS

USERS

PAGEVIEWS

160,030+

90,440+

267,700+

8,400+

6,983+*

62,444+*

1,940+

2,830+

4,030+

1,820+

We only celebrated our third birthday and are already giving our competitors (who have been around for over a decade), a run for their money. Since just last year:

Web Stats: 2016 Social Stats: As of 6/6/17Newsletter Stats: *March 2017

• Clicks have increased 274+%• Opens have increased 28+%• Readership has increased 15+%

• Web sessions have increased 122+%• Web page views have increased 89+% • Unique web users have increased 89+%

OPPORTUNITIESNEWSLETTER BANNER ADSFeature your banner ad in our daily newsletter seen by over 8,400 wireless infrastructure professionals and decision makers with an impressive open rate of about 27.8%. Ad placements options include top, middle, bottom or best available.

FEATURE SPONSORSHIPSSponsor one of our newsletter sections. Find out which feature fits your company best. Your logo and a mini-banner, linking to a designated URL will accompany every single story that runs in that section.

Sponsorship packages are also available. They are broken into three-month, six-month and annual rates. Take advantage of complimentary add ons and discounted banner ad rates. Ask your sales rep for more details.

FEATURE FREQUENCY

TOP STORY Daily

TOWER TICKER Daily

ZONING & MOANING Daily

NEWS FLASH Unlimited (minimum of 6)

DAS & SMALL CELLS Minimum: 1x/week

INTERNATIONAL Minimum: 2x/week

TOP 10 1x/week

TOWER SHOTS Daily

TOWER SAFETY Minimum: 1x/week

TOWER CALENDAR Minimum: 2x/week

TOWER TRENDS Minimum: 1x/week

CLIMBER CHRONICLES

Minimum: 1x/2 weeks

CELL-EBRATION Minimum: 2x/week

FCC RECENT RELEASES

Minimum: 4x/week

WOMEN IN TOWERS Minimum: 1x/month

CASE STUDIES Minimum: 2x/month

WHITE PAPER PROMOTIONS White papers are an increasingly popular trend in the industry. You write it, we’ll get it read through a multi-faceted promotional plan.

VEHICLE DETAILSNEWSLETTER Mini banner linking to white paper download (5x/week, bi-weekly)

WEBSITE Banner ad linking to white paper download (1 month)Custom landing page for white paper downloadLink on homepage to custom landing page (in addition to banner ad)Unlimited archive on website

SOCIAL Five social media blasts across five platforms (Twitter, LinkedIn, Facebook, Google+, Instagram)

FOLLOW UP Lead list provided with download contact information (name, company, email)No leads guaranteed

CONTINUE READING SPONSORSHIPOur most important stories link to our website. Sign up for this sponsorship and you’ll receive a disruptive ad prominently featured at the top of the linked webpage for each of these stories.

COMPLIMENTARY INCLUSIONSAll opportunities come with custom landing pages and artwork design by our in-house graphic designer, if needed.

WEBSITE BANNER ADSLet our website work for you. Our traffic has increased drastically just in the last year and continues to rise. All of our social media posts point to our website. Your ads are guaranteed to be seen by thousands.

OPPORTUNITIES

CLASSIFIEDSSubmit your job postings on our website and we’ll place them in our newsletter and provide targeted promotion via our social media platforms. We also share our job listings to niche, private groups on Facebook and LinkedIn (i.e. Tower Tech organizations).

COMPANY PROFILESA succinct article where Inside Towers shines the spotlight on your company. We conduct the interview and write the article which you approve prior to publication. We highlight a diverse range of tower industry businesses, from drone operators to tower manufacturers. The editorial is permanently accessible on our website, post-publication.

ADVERTORIALSA detailed editorial written by Inside Towers and subject to client review and approval. This forum can be used for various purposes. For instance, highlight company announcements, completed and upcoming projects or your company’s evolvement. Your news, our platform.

PRODUCT SHOWCASEIn an industry that’s constantly evolving, our readers know it’s imperative to stay up-to-date on the latest technology. New products and services are always being introduced and our newsletter is the perfect medium to present them. PACKAGESWhile each of these opportunities have their own strengths independently, we highly recommend a packaged approach because combined, they are even more impactful. Work with our sales reps to define your marketing objectives and we’ll develop a customized combination to meet them.

WHO’S WHOOur audience, broken down below, is diverse and powerful.

Towerco: 15%Carrier/Wireless Services Provider: 14%Site Acquisition: 13%Construction: 13%Engineering: 7%Consulting: 6%Other: 6%Tower Rental/Co-Location: 5%

Information is from a reader survey (6/17)

Independent Tower Owner: 5%Equipment Supplier/Distributor: 4%Legal: 3%Government: 3%Environmental: 2%Network Equipment & Services: 2%Antennas/RF: 2%

Leadership:

Industry Sector:

83% of readers say they either make recommendations, or are the final decision maker at their company:

• Management: 48%• Senior Management: 36%• C-Suite: 10%• Entry Level: 6%

Geography:94% of our readers are in the U.S. Of those, they are located in the:

• Northeast: 25%• Southeast: 22%• Midwest: 22%• West: 17%• Southwest: 9%• Mid-Atlantic: 5%

Tower Owners:Many of our readers are tower owners. Those that are, reported they owned the following:

• 1-100 towers: 44%• 101-500 towers: 14%• 501-5,000 towers: 14%• 5,001-25,000 towers: 4%• 25,001-50,000 towers: 20%• 50,001+ towers: 4%

3M 3Z Telecom

AccruentAdvanced Tower Services

Advantage EngineersAero SolutionsAllstate Tower

American TowerAnritsu AT&T

Bird TechnologiesBlack & Veatch

BechtelB+T Group

Capital SafetyCenterline Solutions

Crown CastleCITCA

CommScopeComTrain

CTI TowersCumulusDialight

Diamond CommunicationsEnertechEricsson

ExteNet SystemsfieldSENSE

Flash TechnologyGenerac

General DynamicsGME Supply

Goldman SachsGravitec

HoneywellHuber+Suhner

Hughey & PhillipsHutton Communications

iHeartMediaInSite WirelessLegacy TowersMartinEnviro

MasTec

MVP CapitalKeegan Wireless

LBA GroupMidwest Unlimited

MobilitieMosaikNATENB+C

Nsight TowerPCTel

Peppertree CapitalPetzl

Phoenix Tower InternationalPrimus Electronics

Radio Frequency SystemsROHN ProductsSabre Industries

SBASite Master

SprintSTEALTH

SOLiDSkyway TowersTarpon Towers

TESSCOT-Mobile

TowerComTower Innovations

TalleyTower VenturesTWR Lighting U.S. Cellular

UBSUnimarUnison

Valmont IndustriesVerizon WirelessVertical BridgeVertical LimitWesTower

WIA

A few companies with multiple subscribers:

DON’T BREAK THE BANK

PLACEMENT 13x 26x 39x 52x 104xTOP BANNER $610 $580 $540 $500 $470

MIDDLE BANNER $460 $430 $405 $380 $360

BOTTOM BANNER $360 $330 $315 $295 $275

BEST AVAILABLE BANNER $405 $380 $360 $340 $315

FULL PAGE AD $4,000

Rates are subject to change and we frequently run discounted programs. Contact your sales rep for details. NEWSLETTER (Price per ad)

PLACEMENT 3 months 6 months 9 months 12 monthsTOP BANNER $2,400 $1,950 $1,800 $1,650

RECTANGLE $2,030 $1,730 $1,650 $1,500

MIDDLE BANNER $1,650 $1,430 $1,350 $1,280

BOTTOM BANNER $1,350 $1,130 $1,050 $980

CONTINUE READING SPONS. $1,000 $850 $770 $650

WEBSITE (Price per month)

CLASSIFIEDS ADVERTORIALSWHITE PAPER PROMOTIONS

OTHER OPPORTUNITIES

RUN DURATION COST1 WEEK $250

2 WEEKS $400

1 MONTH $700

3 MONTHS $1,900

FREQUENCY COST1x $4,000

2x $7,000

3x $10,000

4x $12,000

FREQUENCY COST1x $1,600

2x $2,700

3x $4,100

4x $5,400

COMPANY-WIDESUBSCRIPTIONSEMPLOYEES COST

UP TO 10 $600

11-25 $900

26-50 $1,300

51+ $1,700

VEHICLE COSTCOMPANY PROFILE $1,000

PRODUCT SHOWCASE $50/product

FEATURE SPONSORSHIP Prices Vary, Contact Sales Rep

PACKAGES Prices Vary, Contact Sales Rep

SEE FOR YOURSELF

• JPGs are preferred, but PNGs are acceptable. PDFs cannot be published• Please include a URL where you wish your advertisement to link• Ads should be delivered by Thursday, Noon/ET, prior to the week that it is

scheduled to run• Updated artwork and associated URLs are always accepted as long as

they’re received prior to the deadline • Submission of your ad signifies your approval for use in the Inside Towers

newsletter and website• Send artwork to [email protected]• Delivery should not exceed 5MB• Don’t forget we can also create the artwork

DESCRIPTION DIMENSIONS (PIXELS)

TOP BANNER 728 x 120 px

MIDDLE BANNER 728 x 120 px

BOTTOM BANNER 728 x 120 px

FULL PAGE 637 x 825 px

SPONSORSHIP/WHITE PAPER

“MINI” BANNER

728 x 75 px

NEWSLETTER

DESCRIPTION DIMENSIONS (PIXELS)

TOP BANNER 450 x 90 px

MEDIUM RECTANGLE 200 x 250 px

MIDDLE BANNER 450 x 90 px

BOTTOM BANNER 500 x 100 px

CONTINUE READING 450 x 70 px

WEBSITE

SPECS

You don't need to take our word for it. We’ll provide you with monthly reports so you can see the results for yourself.

• Reports outline:• The number of impressions and clicks your ads and links receive• The number of impressions and clicks the newsletter received as a whole

• We protect our subscribers. Due to privacy restrictions, we are unable to release the email address of those who click on your ads or links. However, we are able to provide a lead list of companies that click on your ads or links.

in-house for you.

WE’RE WHERE YOU NEED TO BE

• NATE Unite• South Wireless Summit• IWCE• STAC Conference & Exhibition• TowerXchange Meetup Europe• CCA Mobile Carriers Show• Wireless West• Wireless Infrastructure Show• DAS & Small Cell Congress• TowerXchange Americas

• APCO Annual Conference & Expo• NYWSA Events• TowerXchange Africa & ME• HetNet Forum• CCA 2017 Annual Convention• Canadian Wireless Trade Show• TowerXchange Asia• AUVSI• NAB Show• Multiple DASpedia events

LET’S CONNECTDIRECTORS OF ADVERTISING

Phil Cook951.301.5769

[email protected]

Sharon Barone904.827.3468

[email protected]

Mike Dryden904.576.6060

[email protected] McKinley201.400.1013

[email protected]

DIRECTOR OF MARKETINGMegan Reed203.733.5943

[email protected]

SPECIAL THANKSTo the brave tower climbers who submit their own photography featured here and

in our Tower Shot of the day section:Darran Kempson

Andrew WittJordan Olsen

Charlie MooreCody Innes“@strutty87”

It’s hard to be everywhere, all the time. When you advertise with us, we'll be everywhere for you. Take advantage of our agreements with key, industry events across the globe.