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2017 Media Kit
AppAloosA JournAl
Mission stateMent
estaBLisHeD in 1946, Appaloosa Journal is one of the oldest and most trusted
equine publications in the industry. As the official publication of the international
registry for Appaloosa horses (est. 1938), it is delivered monthly to every member
of its association in 62 countries around the world.
Appaloosa enthusiasts are as unique and versatile as the breed they love.They
compete in nearly every discipline available, from dressage to mounted shooting.
The pages of Appaloosa Journal are a showcase of the many trends and styles our
readers love, and a perfect example of what our readers are so passionate about—
color, style, versatility and beauty.
To honor the heritage and promote the future of the Appaloosa horse.
reAdership & CirCulAtion
LoyaLty
DeMograpHicsOur readership includes men and women of all
ages—typically college educated, living in a two-person
household and owning three or more horses.
89% female
56% age 45-64
45% earn an income greater than $100,000 per year, and own an average of 5 horses
purcHasing powerAverage monthly circulation is 9,500
84% of our readers regularly visit Appaloosa Journal advertiser websites
63% have recently purchased from Appaloosa Journal advertisers
43% plan to purchase a large ticket item in the coming 12 months
77% have been receiving Appaloosa Journal for more than six years
65% save their issues for at least two years
50% save their issues for four or more years
73% have owned Appaloosas more than 10 years
84% own more than one Appaloosa
Hands down I have had the best return on advertising in the appaloosa Journal. We have an overwhelming response to our products featured, and continue to get readers signing up to fol-
low our company. We love the staff and will continue to work with them!—shana gibson, Modern cowgirl
Advertising opportunities
Buy 5 Full pages in one issue,get a 6th page FRee.
A 15% discount will apply for art submitted camera-ready.
contract perkssign a 6-time or more contract and receive the following complimentary with the price of your ad:
• Square ad on the homepage of www.appaloosajournal.com linking directly to your company’s website
• Horseman’s Directory listing (also listed on www.appaloosajournal.com)
• Thumbnail ad on homepage of our e-publication, Appaloosa Journal Xpress
Horseman’s DirectoryPre-paid in 3-month increments $105
classifieDs$1/word ($10 minimum)
creative opportunitiesroLLouts, gatefoLDs, riDe-aLongs, cover stickers anD otHer speciaLty options are avaiLaBLe anD wiLL aDD an unforgettaBLe styLe to your aD. contact us for saMpLes anD pricing.
preMiuM coLor
covers
1-time 3-time 6-time 12-time
two-page spread $1,845 $1,755 $1,665 $1,485
full page $960 $923 $863 $766
2/3 page $772 $735 $698 $624
1/2 page $615 $593 $555 $495
1/3 page $525 $495 $473 $421
1/4 page $390 $375 $360 $330
1/6 page $275 $260 $245 $215
1/8 page $150
1/12 page Market ad $85 $80 $75
1-time
inside front cover $1,250
inside Back cover $1,250
Back cover $1,420
Our long-time relationship with appaloosa Journal and the ApHC has enabled us to achieve our objectives of building relationships with Appaloosa horse owners, and learn more about this popular breed and its members so Featherlite can better serve its customers.—randy Lewis, featherlite trailers
speCs & suBMission CAlendAr
fuLL page
8.125” x 10.875” 8.125” x 5.375” 2.625” x 10.875” 4” x 10.875” 5.25” x 10.875” 1/4 page
2.625” x 5.375”
4” x 5.375”
1/12 market ad
1/6 page
2.125” x 2.25”
format: High resolution Jpg or pDf is the preferred format. all files must be cMyk and a minimum resolution of 300 dpi.live area: all type and logos should remain inside 0.375” from the edges of the document to prevent being trimmed.BleeDs: all files should be formated with 0.125” around each edge of the document to allow for placement.
suBMission guiDeLines
suBMission caLenDar
1/3 verticaL
1/2 HorizontaL
2/3 verticaL
1/2 verticaL
1/4 verticaL
1/6 verticaL
1/12
Januaryspace: nov. 20 MateriaLs: nov. 30world show commemorative issueworld show top 10
feBruaryspace: Dec. 20 MateriaLs: Dec. 30
marcHspace: Jan. 20 MateriaLs: Jan. 30
aprilspace: feB. 20 MateriaLs: feB. 30
mayspace: MarcH 20 MateriaLs: MarcH 30
Junespace: apriL 20 MateriaLs: apriL 30national show preview
Julyspace: May 20 MateriaLs: May 30
augustspace: June 20 MateriaLs: June 30 foal & yearling showcase
septemBerspace: JuLy 20 MateriaLs: JuLy 30national show commemorative issuenational show top 10
octoBerspace: aug. 20 MateriaLs: aug. 30world show preview
novemBerspace: sept. 20 MateriaLs: sept. 30
DecemBerspace: oct. 20 MateriaLs: oct. 30stallion issueHoliday gifts & more!
SEPTEMBER 2015 – NO. 9 — $5.00
IN REVIEW
&68TH
NATIONAL2015 YOUTHWORLD CHAMPIONSHIP
COV1.indd 1 8/19/15 11:48 AM
July 2014 – No. 7 — $5.00
Rojos Zip
Rocky& EmiliEMontoya
AyAContest winneRs
COV1.indd 1 6/13/14 7:50:49 AM
2720 w. pullman roadMoscow, iD 83843
www.appaloosajournal.com
OCTOBER 2015 – NO. 10 — $5.00
2015
WORLD SHOWPREVIEW
GENETICSPART II
RACINGTRIVIA
COV1.indd 1 9/14/15 2:47 PM
February 2015 – No. 2 — $5.00
2014
SheltoweeTrail ride
2014
europeanChampionShipS
COV1.indd 1 1/9/15 3:01:56 PM
JUNE 2014 – No. 6 — $5.00
67th NatioNal& 2014 Youth World Championship show
COV1.indd 1 5/23/14 5:32:36 PM
Dana russelleditor
(208) 882-5578 ext. [email protected]
Hannah cassaraadvertising director
(208) 882-5578 ext. [email protected]
DECEMBER 2015 – NO. 12 — $5.00
THE STALLION ISSUE
APPLESAUCETHE APPALOOSA
AT THE BREEDERS’ CUP
2015SHELTOWEE
TRAIL RIDE
COV1.indd 1 11/16/15 4:21 PM
June 2015 – no. 6 — $5.00
68th
NatioNal2015
Youth worldChampionship showpreview
&
COV1.indd 1 5/27/15 12:35:37 PM
NOVEMBER 2015 – NO. 11 — $5.00
2015
CHIEF JOSEPHTRAIL RIDE
RACING HISTORYPART IV
COV1.indd 1 10/16/15 9:09 AM
March 2015 – No. 3 — $5.00
NoN-ProAll-StAr
Randi Yocum
cavaliathe MAgic of odySSeo
COV1.indd 1 2/13/15 3:43:56 PM