2017 media kit - railway age media kit serving the railway ... & structures, and international...
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2017 Media Kit
Serving the Railway Industry Since 1856Serving the Railway Industry Since 1856
The Market
HOW ARE RAILROADS INVESTING?
RailRoad investment in physical plant suppoRts a healthy supply industRy
Since partial deregulation in 1980, the freight railroads have poured more than $500 billion in capital
dollars into infrastructure and equipment to keep their operations competitive, productive, safe and
growing. When measured as a percentage of total revenues, railroads reinvest more into their business
than most other industries. Roadway and structures, equipment and the shops to maintain it, signaling
and communications and information technology represent an annual multi-billion-dollar market.
Passenger railroads of all modes depend upon a continuous flow of federal, state, and local funds for
investments in new systems, new equipment and expansions. Demand for passenger rail services
continues to grow, and the public is willing to invest the billions required to meet that demand.
As a supplier of products and services to the railroad industry, the best marketing investment you can
make is with the industry’s leading source of information and insight: Railway Age—serving the needs of
21st century railroading with a foundation of excellence forged in 1856.
Locomotives22.2%
Rail & Other Track Material
18.5%
All Other Road& Equipment
15.3%
Ties11.3%
Signals &Interlockers
8.7%Ballast
7.4%
Freight Cars6.4%
Bridges, Trestles & Culverts
4.5% Grading4.0%
Communications Systems1.7%
How Railroads Invest
Class I 2015 figures. Source: Association of American Railroads Policy & Economics Department
Your Marketing Partner
Brand CommunitySince its inception in 1856, Railway Age has transformed from a magazine into a brand community that provides a voice to the rail industry. Railway Age offers a comprehensive suite of content products and services on all major platforms.
Millions of Touchpoints
27,838 Magazine Subscribers
2.2 MillionWebsite Page Views Annually
83,000 Readers Per Copy
50,000Email Subscribers
Magazine digital events seRviCes sOCial Media
• Buyer’s Guide
• Special Advertising
Sections
• Industry Guides
• Website
• Newsletters
• iPad App
• Digital Edition
• Conferences
• Webinars
• Railroader of the Year
• Global Rail Tenders
• Training from Railway
Educational Bureau
• Books & Educational
Resources
Your Marketing Partner
global Rail tenders
Railway Age’s app features up-to-the-minute rail news. Expand the reach of your brand with a single-sponsor app sponsorship, which is fully branded with your company’s logo and mobile- and tablet-friendly ads. More than 3,500 railroad professionals have downloaded the app.
iPhone/iPad app
Railway Age’s well-attended educational conferences offer high-visibility sponsorship opportunities.
Conferences
Be the first to know about new railway tenders and RFPs. This subscription service offers up-to-the-minute intelligence, customizable searches, instantaneous email alerts, and password members-only access.
industry Recognition eventsRailway Age hosts industry recognition events, including the renowned Annual Railroader of the Year Award, which has recognized industry leaders each year since 1964.
Magazine Railway Age is a monthly magazine circulated at the management levels of North American freight and passenger railroads. Published since 1856, it is the transportation industry’s longest-running trade magazine.
Railway Age’s annual C&S Buyer’s Guide features C&S equipment andservices. The guide reaches more than 10,000 customers in the $2.5 billion C&S marketplace. Advertisers in the guide receive a detailed company profile and free address listings.
Buyer’s guide
Job BoardFind the perfect candidate via Railway Age’s job board, which reaches a targeted audience of rail professionals.
Serving the railway industry since 1856
June 2016 | www.railwayage.com
PASSENGER RAIL’S BRIGHT FUTURE
PTC AND IT PERSPECTIVES
TRANSIT FOCUS: PHOENIX
MACHINES FOR BETTER BALLAST
PASSENGER RAIL GUIDE
RailwayAge
RailwayAgewww.railwayage.com
Serving the railway industry since 1856
PRSRT STDUS POSTAGE
PAIDCPC
A Railway Age annual for communications and
signaling professionals
2018
C&S BUYER’S
GUIDE
More than 10,000 railroad professionals subscribe to Railway Age’s interactive digital edition.
digital edition
A co-branded webinar offers your company the opportunity to create interest around a topic of its choosing and generate qualified business leads. Webinars are promoted to our audience of 33,000 railway professionals.
Webinars
Your Marketing Partner
Rail Group News is a daily read for nearly 25,000 subscribers. This newsletter features news briefs from Railway Age, Railway Track & Structures, and International Railway Journal.
Rail group news
iRJ Rail Brief
1 Google Analytics, RailwayAge.com, Updated July 2016
Custom email CampaignCommunicate your message to our audience, and reach key decision-makers in the rail industry.
With more than one million sessions1 and 2.2 million page views per year1, the Railway Age website is a popular daily destination for the railroad industry.
Website
IRJ Rail Brief reaches more than 27,000 rail professionals worldwide each week. It features the latest rail news from around the globe.
MicrositePromote your brand on RailwayAge.com with a co-branded microsite with original content.
Rail Brief brings breaking news about rail engineering and maintenance-of-way to 19,000 railway professionals. Rail Brief covers advancing projects, developing technologies and other updates on rail infrastructure.
Rt&s Rail Brief
innovations +This informative email is sent to 19,000 subscribers each month. Innovations + highlights innovative products, services and technologies. It can be linked to advertiser’s web page to build brand awareness and generate new leads.
2017 Editorial Planner
JanUaRY Space reservations: Dec. 15 Material deadline: Dec.28
• RailWaY age’s RailROadeR Of the YeaR
• 2017 PassengeR Rail OUtlOOk and CaR MaRket at-a-glanCe
feBRUaRY Space reservations: Jan. 13 Material deadline: Jan. 20
• fast tRaCkeRs: 10 Rising indUstRY staRs UndeR 40
• COMMOditY fOCUs: agRiCUltURal PROdUCts
• M/W fOCUs: Rail lUBRiCatiOn/fRiCtiOn ManageMent
sPeCial RePORt: legislative initiatives
BOnUs distRiBUtiOn: Railroad Day On Capitol Hill, Washington D.C., March 2, 2017
MaRCh Space reservations: Feb. 16 Material deadline: Feb. 23
• COMMOditY fOCUs: inteRMOdal
• M/W fOCUs: CROssties
• PassengeR fOCUs: aMtRak
aPRil Space reservations: Mar. 14 Material deadline: Mar. 21
• RailWaY age’s shORt line & RegiOnal RailROads Of the YeaR
• MeChaniCal fOCUs: lOW- and MediUM-hORsePOWeR lOCOMOtives
• M/W fOCUs: tRaCk geOMetRY vehiCles
• C&s fOCUs: sOftWaRe as a seRviCe
• PassengeR fOCUs: denveR Rtd
BOnUs distRiBUtiOn: ASLRRA Connections Convention, Grapevine, Texas, April 23-26, 2017; Railway Age Light Rail Conference and Transit Finance Forum, Denver
MaY Space reservations: Apr. 13 Material deadline: Apr. 20
• gUide tO eqUiPMent leasing
• COMMOditY fOCUs: hazMat CheMiCals
• C&s fOCUs: gRade CROssing WaRning deviCes
sPeCial RePORt: the Right CaBles fOR the JOB
JUne Space reservations: May 12 Material deadline: May 19
• PassengeR Rail PlanneR’s gUide
• tRansit fOCUs: WMata
• M/W fOCUs: high-PROdUCtiOn taMPing
BOnUs distRiBUtiOn: APTA Rail Conference, June 11-14, 2017, Baltimore
JUlY Space reservations: June 13 Material deadline: June 20
• 46th annUal CaR & lOCOMOtive RePaiR diReCtORY
• MidYeaR RePORt On the state Of the indUstRY
aUgUst Space reservations: Jul. 14 Material deadline: Jul. 21
• MeChaniCal fOCUs: WinteR PRePaRedness
• COMMOditY fOCUs: indUstRial PROdUCts
• PassengeR fOCUs: higheR-sPeed Rail
sPeCial RePORt: RailWaY inteRChange 2017 PRevieW
sePteMBeR Space reservations: Aug. 15 Material deadline: Aug. 22
• COMMOditY fOCUs: MOtOR vehiCles
• MeChaniCal fOCUs: heavY axle lOad fReight CaRs
• C&s fOCUs: next-geneRatiOn tRain COntROl
• PassengeR fOCUs: MaRta
BOnUs distRiBUtiOn: Railway Interchange 2017, Indianapolis, September 17-20, 2017; Railway Age/Parsons International Conference on Next-Generation Train Control; APTA Expo, Atlanta, October 8-11, 2017
OCtOBeR Space reservations: Sep. 15 Material deadline: Sep. 22
• 2018 RailROad finanCial desk BOOk
• M/W fOCUs: fastening sYsteMs
• PassengeR fOCUs: neW YORk Mta CaPital PROgRaMs
BOnUs distRiBUtiOn: Railway Tie Association 99th Annual Symposium & Technical Conference, San Diego, October 31-November 2, 2017
nOveMBeR Space reservations: Oct. 13 Material deadline: Oct. 20
• COMMOditY fOCUs: eneRgY
• C&s fOCUs: tRaffiC COntROl
• M/W fOCUs: Ballast ReneWal
• PassengeR fOCUs: stReetCaRs
deCeMBeR Space reservations: Nov. 14 Material deadline: Nov. 21
• RailWaY age’s 201 fReight Rail OUtlOOk
• MeChaniCal fOCUs: BRaking sYsteMs
• M/W fOCUs: Rail Welding/gRinding/Milling
BOnUs distRiBUtiOn: NRC Conference and REMSA Exhibition, Jan. 10-13, 2018, Los Angeles
2017 Editorial Planner
C&s BUYeR’s gUide2018 COMMUniCatiOns &
signaling BUYeR’s gUide
Railway Age’s annual
for the C&S industry,
featuring a supplier
directory with product and
service descriptions.
BONUS DISTRIBUTION
at all relevant conferences
and exhibitions
Space reservations: Nov. 17
Material deadline: Nov. 30
RailwayAgewww.railwayage.com
Serving the railway industry since 1856
PRSRT STDUS POSTAGE
PAIDCPC
A Railway Age annual for communications and
signaling professionals
2018
C&S BUYER’S
GUIDE
Reader Profile
The total qualified circulation of Railway Age is
27,838 of which 19,451 (69.2%) are employed by
companies that “own, lease, operate or maintain
railroad or transit equipment or facilities,” — a
distinct advantage over the other monthly rail
publication. This core audience is your primary
market for products, service and technology, both
freight and passenger rail.
85% of readers have taken action as a result of an ad or article in Railway Age2
79% of readers are actively involved in purchasing decisions2
92% find Railway Age useful in their business2
88% of magazine subscribers regularly visit RailwayAge.com2
1,000,000+ website sessions per year3
2,200,000 page views annually3
550,000 website users per year3
83,000 Readers Per Issue Railroad Industry Reach
Companies who own, lease, operate,or maintain railroad or transitEquipment or facilities
21.0%
Railway industry related companies
4.1%Shippers
Other
69.2%
Government 1.9% 3.8%
1. Verified™ Audit Circulation, June 2015
2. 2014 Railway Age Readership Survey
3. Google Analytics, Updated July 2016
According to a recent study2, Railway Age
averages 3 readers per copy for a total monthly
audience of more than 83,000 readers.
Expansive Reach to Your Market
Print Rates
1x 3x 6x 9x 12x 18x 24x
1 Page
4 Color $11,340 $10,997 $10,690 $10,401 $9,933 $9,621 $9,319
2 Color $9,135 $8,794 $8,486 $8,196 $7,730 $7,417 $7,115
B&W $8,143 $7,801 $7,494 $7,204 $6,737 $6,424 $6,122
2/3 Page
4 Color $9,007 $8,847 $8,676 $8,415 $8,149 $7,996 $7,836
2 Color $6,802 $6,642 $6,471 $6,211 $5,945 $5,791 $5,633
B&W $5,809 $5,649 $5,319 $5,067 $4,809 $4,659 $4,503
1/2 island
4 Color $8,569 $8,397 $7,917 $7,739 $7,527 $7,367 $7,292
2 Color $6,364 $6,194 $5,777 $5,599 $5,387 $5,226 $5,152
B&W $5,372 $5,200 $4,958 $4,775 $4,556 $4,391 $4,314
1/2 Page
4 Color $7,658 $7,487 $7,316 $7,151 $6,973 $6,866 $6,767
2 Color $5,455 $5,283 $5,112 $4,946 $4,769 $4,663 $4,561
B&W $4,462 $4,290 $4,119 $3,953 $3,777 $3,670 $3,569
1/3 Page
4 Color $6,600 $6,489 $6,359 $6,353 $6,130 $6,010 $5,915
2 Color $4,397 $4,284 $4,155 $4,149 $3,927 $3,805 $3,712
B&W $3,404 $3,291 $3,161 $3,156 $2,933 $2,812 $2,719
1/4 Page
4 Color $5,714 $5,668 $5,596 $5,490 $5,402 $5,325 $5,277
2 Color $3,511 $3,462 $3,393 $3,286 $3,196 $3,120 $3,073
B&W $2,517 $2,470 $2,399 $2,294 $2,204 $2,127 $2,080
1/6 Page
4Color $5,353 $5,325 $5,260 $5,142 $5,064 $5,035 $4,999
2Color $3,150 $3,120 $3,055 $2,937 $2,861 $2,831 $2,796
B&W $2,157 $2,127 $2,062 $1,944 $1,867 $1,838 $1,803
Covers (4-color included)
1x 3x 6x 9x 12x 18x 24x
2nd $12,326 $11,872 $11,234 $10,648 $10,449 $10,169 $9,922
3rd $12,044 $11,641 $11,115 $10,460 $10,218 $9,987 $9,799
4th $12,770 $12,404 $11,795 $11,092 $10,648 $10,525 $10,359
tip-in chargesTip-in ........................................................................................................................$1,358 Special hand tipping ................................................................. consult publisher
special PositionsEarned space rate plus 10%.
Classified ads and Professional CardsPer unit (3 3/8-in. wide x 1-in. deep) $329; 12 consecutive insertions in one year, $309 per unit. Payment must accompany order. Classified advertisements exceeding dimensions of 1/4 page are charged at the nearest display rate. Color $50 per insertion extra.
insertsConsult publisher for rates and quantity.
Bleed No charge.
2017 Advertising Rates
Print & Digital Specs
tRiM sizeRailway Age is printed offset trimmed to 8 inches x 10 7/8
inches (203mm x 276mm).
BindingRailway Age is saddle stitched. Consult publisher in advance
for binding instructions on all inserts furnished by advertiser.
Mechanical RequirementsindUstRY MaRketing Rates and disCOUnts
1. Combined frequency Rates: Space in Railway Age, Railway Track & Structures and International Railway Journal may be combined in determining the yearly rate. For example, six insertions in Railway Age and six insertions in Railway Track & Structures earn the 12-time rate in each.
2. frequency Page Rates: Rates are based on the number of insertions contracted for and used within a 12-month period from date of first insertion. Each page or fractional page counts as an insertion. Thus, a spread is figured as two insertions. Six 1/2-page advertisements and six full-page advertisements all earn the 12-time rate.
geneRal and COntRaCt RegUlatiOns
1. Publisher’s Protective Clause: All advertising must be germane to the railroad field. Publisher reserves the right to edit or reject copy. The advertiser agrees to indemnify the publisher and hold harmless from any and all demands, claims or suits arising out of the publication of any advertising accepted and from any and all loss, cost, damage or expense, including attorneys’ fees, sustained by the publisher in connection with any such demand, claim or suit. No conditions, printed or otherwise, appearing on space order billing or copy instruction that conflict with the publisher’s policies will be binding on the publisher. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Two or more independent advertisers are not permitted to use space under the same contract. Individual members of an association cannot bulk their company space with that of an association to earn a bulk rate for themselves.
2. agency Commissions: Agency commission is 15% to recognized agencies on space, color and position, if paid within 30 days. Insert back-up and tip-in not commissionable.
3. short Rates and Rebates: Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they have not used the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
4. Cancellations: No cancellations accepted after space closing date.
Contact Production Department for shipping instructions on
furnished inserts. (212) 620-7250; Fax (212) 633-1863;
email [email protected]
adveRtising sPaCe sizes
Space Unit Width height
Inches (mm) Inches (mm)
1 page 7 (178) 10 (254)
2/3 page (vertical) 4 1⁄2 (114) 10 (254)
1/2 page (island) 4 1⁄2 (114) 7 1⁄2 (190)
1/2 page (vertical) 3 7⁄16 (87) 10 (254)
1/2 page (horizontal) 7 (178) 4 15⁄16 (126)
1/3 page (vertical) 2 1⁄4 (57) 10 (254)
1/3 page (square) 4 1⁄2 (114) 4 7⁄8 (124)
1/3 page (horizontal) 7 (178) 3 1⁄4 (82)
1/4 page (vertical) 3 7⁄16 ( 87) 4 15⁄16 (126)
1/4 page (horizontal) 7 (178) 2 7⁄16 (62)
1/6 page (vertical) 2 1⁄4 ( 57) 4 15⁄16 (126)
1/6 page (horizontal) 7 (178) 1 1⁄2 (38)
Bleed sizes Inches (mm)
Single pages 8 1⁄8 x 11 1⁄8 (206 x 283)
Spread pages 16 1⁄4 x 11 1⁄8 (413 x 283)
PRint sPeCifiCatiOns
Preferred file format: CMYK PDF at 300 dpi; file should be at
the exact ad size
Alternative file formats accepted: TIFF, EPS or JPEG at 300 dpi
to size; CMYK only
Submit print ads to Mary Conyers at [email protected].
Digital Specifications
WeBsite sUBMissiOn ReqUiReMents
Materials should be submitted to the salesperson and Lily Man at
[email protected] a minimum of five business days prior to start of
schedule.
JPeg/gif:
• JPEG and GIF files must be below 45K.
• Advertiser must include the clickthrough URL that the banner
should link to.
thiRd PaRtY tags:
• We accept third party coding.
• Tags must be submitted in a Text or Excel file that has been
compressed into a ZIP file. This ensures that no coding gets stripped
while being transferred.
• Please include detailed instructions on where to put clickthrough
macros and cachebusting macros within your tags. We use Google’s
DoubleClick for Publishers to serve banners.
• Third party tags must be live at time of submission to enable testing
prior to launch.
• We accept creative from most major ad serving networks. Inquire
for more information or see accepted formats on DoubleClick for
Publisher’s Support Center.
flash:
• All Flash banners must be submitted as .SWF files smaller than 150K.
• Shockwave (.SWF) files cannot contain spaces in the names. Please
use underscores (_).
• Flash banners must meet Google’s DoubleClick for Publishers SWF
file requirements. Requirements available at
https://support.google.com/dfp_premium/?hl=en
• Submissions must include a getURL action embedded on the
topmost layer with the URL set to _level0.clickTAG
(case sensitive).
• Flash Player set to a version 6 or higher but not above 9.
• The source .FLA file must be included along with any unusual fonts
so we can fix the clickTAG if necessary.
• A backup animated GIF or static JPEG must also be provided for
browsers that are not Flash-enabled.
• Rich Media Polite Downloads: Up to 3 additional loads of up to 50k
each may be initiated after a user moves their cursor over or clicks
on the ad. Please follow the IAB recommendations found at
http://www.iab.net.
• Audio must be user-initiated and is defined as a click based
interaction rather than a mouseover or rollover. All ads that include
sound must be clearly labeled with “play” and “stop” controls.
• The Flash frame rate must be 18 to 24 frames per second. Flash frame
rate must not exceed 24 frames per second.
eMail neWsletteR BanneR sUBMissiOn ReqUiReMents
• Ads may be in the following formats: JPEG, GIF. NOTE: Certain email
clients do not support animated GIFs.
• All ad files must be under 45 KB.
• Advertiser must also include the URL the ad should link to.
• Submit ad materials to Shannell Beckles at [email protected] a
minimum of five business days prior to start of schedule.
Digital Specifications
Website Advertising
High-Impact Website Advertising Opportunities
Run-of-Site Rotating Banners
300 x 250
300 x 250
728 X 90
728 X 90
A run-of-site banner gives your company a high level of exposure.
Choose from one of four advertising units. These units rotate
throughout the Railway Age website, including the home page.
RailwayAge.com is a popular destination for the rail industry, with
175,000 page views on average per month.1 The site continues to grow
each year, with RailwayAge.com’s users increasing by 48% for the first
six months of 2016, as compared to the same period the previous year.2
Dimensions/Rates
above the fold, 728 x 90 or 300 x 250
1 month 3 mo. 6 mo. 9 mo. 12 mo.$2,339 $1,930/mo. $1,637/mo. $1,403/mo. $1,170/mo.
Below the fold, 728 x 90 or 300 x 250
1 month 3 mo. 6 mo. 9 mo. 12 mo.$6,549 $1,821/mo. $4,912/mo. $4,093/mo. $3,509/mo.
Ab
ove
th
e fo
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elo
w t
he
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1 Google Analytics, RailwayAge.com, July 2015 - June 2016
1Google Analytics, RailwayAge.com, January - June 2016 vs. January to June 2015
Channel Sponsorship
Exclusive Content Dedicated to Rail Industry Topics
Channel SponsorshipReach railroad professionals who turn to our news-based site every day
for the latest updates on the rail industry. With high- visiblility banner
positions integrated into the site design and editorial content,
advertisers receive the maximum level of exposure.
Become the exclusive sponsor of one of our new channels, dedicated to
important topics in the rail industry. Channels allow advertisers to align
their messaging with highly relevant editorial content. In addition to
exclusive channel sponsorship, banners also rotate on the home page
and run-of-site article pages.
Sponsorships are available on first come basis and must be purchased
for a minimum of three months.
2.2 million pageviews each year (2) 728 x 90 and (2) 300 x 250
1 month 3 mo. 6 mo. 9 mo. 12 mo.$6,549 $5,380/mo. $4,912/mo. $4,093/mo. $3,509/mo.
300 x 250
728 X 90
Channel Opportunities:
news • freight • intermodal • Mechanical • Passenger • M/W • C&s Operations • safety • PtC • finance • Regulatory
300 x 250
728 X 90
Email Newsletters
Rail Group News
Innovations +
This informative email is sent to 19,000 subscribers each month. Innovations + highlights innovative products, services and technologies. It can be linked to advertiser’s web page to build brand awareness and generate new leads.
$585 per month
deliverables:
Image - 220x220 JPEG, GIF, PNGHeadline100-word description of product or serviceLanding page URL
Innovations
468 x 60 Full Banner
$$2,047 per month
160 x 600 Skyscraper $2,924 per month (only one unit available)
728 x 90 Leaderboard $4,386 per month (only one unit available) Reach nearly 25,000 rail professionals every other day
728 X 90
468 X 60
468 X 60
468 X 60
160 X
600
468 X 60
Your advertising message will appear approximately 10 business days per month, on an odd/even day execution.
Email Campaigns
Send Your Branding Message to Our Audience
Custom Email Campaigns
Increase your ROI by leveraging the strength of Railway Age, RT&S
and IRJ as a trusted source for up-to-date information.
Email Campaign Includes:Tailored message to Railway Age, RT&S and IRJ subscribers
Your ready-to-deploy HTML
Subject line
Detailed metrics:
• Deliveries
• Open rate
• Click-through by URL
Specifications:• Send a fully assembled HTML file with all links and images in place.
All images should be uploaded to advertiser’s server and linked by
absolute URLs.
• All images should be resized prior to uploading to advertiser’s server.
• Recommended width of HTML is 600 px. Maximum width is 800 px.
• To avoid triggering SPAM filters and to increase deliverability, avoid
the following items: image maps, animated gifs, forms, style sheets
(CSS), background images, third party tags, words in all caps, unusual
punctuation, and excessive use of special characters.
• Use proper HTML codes for special characters.
• Use basic HTML to allow for differences in email clients, as in no
layers, rollovers, or CSS. Use inline styles only.
• Many email programs automatically block images in emails so please
keep all essential information in the text of your file. The use of alt
text on images is highly recommended.
Subject Line for the Message: 50 characters max suggested
Materials Due:Deliverables are due in full 7 days prior to deployment date.
Please email to Shannell Beckles at: [email protected]
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Visit Your Website
Webinars
Generate Qualified Leads and Demonstrate Thought Leadership
Interactive Webinar
Demonstrate your expertise and thought leadership to the
Railway Age audience with an informative, co-branded webinar.
Tailored to your precise marketing objectives, a webinar allows
you to create interest around a topic of your choosing and gener-
ate qualified business leads. Your webinar will be promoted to
our audience of more than 33,000 railway professionals.
The editors of Railway Age will work closely with you to develop
content for the webinar. All webinar materials are co-branded to
align your brand with Railway Age.
Deliverables:• Co-branded email invites, promotion, registration page, webinar
interface, and email confirmations
• Synchronized slide presentation with audio
• Railway Age editor to act as moderator
• Live Q&A
• Ability to post assets and links in platform
• Speaker photos and bios
• Live polling with real time results
• Social media chat option
• Technical support via chat and telephone
• Auto redirect to URL of your choice at conclusion of webinar
• Customizable exit survey
• Comprehensive reporting with access to data portal
• Event archive of 6 months with registration page
• Option to add streaming video of speakers (additional cost)
White Papers
Build Brand Awareness and Generate Qualified Leads
Gated White Paper
Generate leads while building brand awareness with a white
paper hosted on RailwayAge.com. Railway Age’s website offers a
dedicated space for our active digital audience to explore white
papers and on-demand webinars. Your custom white paper will
position your company as an industry leader and communicate
your message to your target audience in a trusted editorial
environment.
The white paper is actively promoted to the Railway Age audience
through direct emails and banners in our daily newsletter, Rail
Group News. The white paper landing page and all promotional
materials are branded with the sponsor’s logo.
In addition to the inclusion of digital promotion, the white
paper offering includes lead capture. A gated registration form
generates qualfied leads for the sponsor. The sponsor may specify
up to three questions to help qualify leads.
Rate: $4,000/month; 2 months minimum recommended
Mission-critical coMMunications networks for railway operatorsNetwork traNsformatioN with iP/mPLsaPPLicatioN Note
Sponsored Content
Establish Your Company as an Industry Thought Leader
Sponsored Content
Engage your target audience where and when they are most
receptive to messaging—Railway Age’s website. Sponsored
content aligned closely with our highly regarded digital content
will help establish your company as a thought leader.
Sponsored content is seamlessly built into the visual design
of Railway Age’s website and featured prominently on the
homepage and a relevant channel. The content is also available
on mobile and tablet. Additionally, we promote your content
through a dedicated email to our audience of 33,000 railway
professionals.
Railway Age will host the landing page with your content, which
includes banners that offer an additional branding opportunity.
Your company receives 100% SOV on the landing page.
All sponsored content items carry the superscription “Sponsored
Content.”
Sponsored Content Unit: Maximum 100-character summary
Landing Page Text: Up to 1,500 characters; includes links
Headline: Up to 44 characters
Banners: 728x90 leaderboard (2); 300x250 medium rectangle (2)
Rate: $6,000/month
Video
Video Sponsorship
Every year since 1964, Railway Age has bestowed one industry
leader with the prestigious Railroader of the Year award. Rail-
way Age’s Editor-in-Chief, Bill Vantuono, will interview the 53rd
Railroader of the Year in an exclusive video hosted on Railway
Age’s website.
Sponsorship Includes:
• Exclusive 728X90 and 300 X 250 banners on video landing page
• 15 second video commercial proceeding editorial video
• Direct email promoting Railroader of the Year to Railway Age
audience features sponsor’s 300 x 250 banner
Flat Rate: $7,950
Railroader of the Year
300 x 250
728 X 90
Advertising Sales Office
al, Ky
Jonathan Chalon
Publisher
55 Broad St, 26th Fl
New York, NY 10004
Tel: (212) 620-7224
Fax: (212) 633-1863
ct, de, dc, Fl, Ga, me, md, ma, nh, nJ,
ny, nc, oh, pa, Ri, sc, vt, va, Wv,
canada – Quebec and east, ontaRio
Jerome Marullo
55 Broad St, 26th Fl
New York, NY 10004
Tel: (212) 620-7260
Fax: (212) 633-1863
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oK, oR, sd, tn, tX, ut, Wa, Wi, Wy,
canada – ab, bc, mb, sK
heather disabato
20 South Clark Street
Suite 1910
Chicago, IL 60603
Tel: (312) 683-5026
Fax: (312) 683-0131
the netheRlands, bRitain, FRance,
belGium, poRtuGal, sWitZeRland,
noRth GeRmany, middle east,
south ameRica, aFRica (not south),
FaR east (eXcludinG KoRea /china/
india), all otheRs, tendeRs
louise Cooper
International Area Sales Manager
The Priory, Syresham Gardens
Haywards Heath, RH16 3LB
United Kingdom
Tel: +44 1444 416368
Cel: +44 7515 7322750
Fax: +44 (0) 1444-458185
scandinavia, spain, southeRn
GeRmany, austRia, KoRea, china,
india, austRalia, neW Zealand,
south aFRica, Russia,
easteRn euRope baltic states,
RecRuitment adveRtisinG
Julie Richardson
International Area Sales Manager
The Priory, Syresham Gardens
Haywards Heath, RH16 3LB
United Kingdom
Tel: +44 1444 416368
Fax: +44 (0) 1444-458185
italy & italian-speaKinG
sWitZeRland
dr. fabio Potesta
Media Point & Communications SRL
Corte Lambruschini
Corso Buenos Aires 8
V Piano, Genoa, w
Italy 16129
Tel: +39 010 570 4948Fax: +39-10-553-0088
Japan
katsuhiro ishii
Ace Media Service, Inc.
12-6 4-Chome,
Nishiiko, Adachi-Ku
Tokyo 121-0824
Japan
Tel: +81-3-5691-3335
Fax: +81-3-5691-3336
classiFied, pRoFessional
& employment
Jeanine acquart
55 Broad St, 26th Fl
New York, NY 10004
Tel: (212) 620-7211
Fax: (212) 683-1165