2017 new markets concurrent session markets... · 2019. 12. 16. · 2017 new markets concurrent...
TRANSCRIPT
2017 New Markets Concurrent Session
“Are You Poised to Ride the
Latino Boom Wave into the Future?”Tuesday, January 31, 2017
10:15 am – 11:45 am
Speakers
Moderator
Earsa R. Jackson, Esq., CFE
Partner, Strasburger & Price
Chair, Diversity Institute Board
Panelist
Linda G. AlvaradoPresident, Palo Alto Inc.
Co-Owner, Colorado Rockies (Major League Baseball)
Taco Bell Franchisee
Panelist
Erik PremontDirector, Franchise DevelopmentBoston’s Restaurant & Sports Bar
Goals of Program
• Profiles of growing Latino population in U.S.
• Benefits & Challenges
• Recruiting & Relationship Tips
Demographics
• Hispanic population – 56.6 million (7/1/2015)
• 119 million projected by 2060
Background
• Franchisor’s growing interest in Latino community
• Pathway to franchise ownership –Franchisee’s Perspective
Demographics
• Hispanic population accounted for nearly half of the population growth between 7/1/2014 and 7/1/2015.
States with Highest Concentration of Hispanic Residents
(1Millon+)
Arizona New Jersey
California New Mexico
Colorado New York
Florida Texas
Illinois
Impact on Local Community
• Job creation
• Expansion of brand
• Brand loyalty
Recruiting Efforts
• Ideal Candidate = ?
• Finding the Ideal Candidate
• What is it?
• How does it work?
• What are the benefits?
Rules of Engagement
• Cultural sensitivity
• Modification of marketing materials
• Investment in growth of local community
Challenges
• Financing challenges in inner city
• Lack of prior knowledge of brand
• Risk with new/unknown operator or unfamiliar community
Keys to Success
• Clear game plan for franchisee to execute
• Franchisee Support & Technology
• Effective marketing efforts
Generational Benefits
• Transfer of skill
• Transfer of wealth
• Validators to future franchisees a/k/a “brand ambassador”
Take-Aways
• Profiles of
Latino Population
– Accounts for about half of annual US population growth
– Fastest growing ethnic minority population in US
Take-Aways
• Benefits & Challenges
Take-Aways
• Recruiting & Relationship Tips
Moderator
Earsa R. Jackson, Esq., CFE
Partner, Strasburger & Price
Chair, Diversity Institute Board
Panelist
Linda G. AlvaradoPresident, Palo Alto Inc.
Co-Owner, Colorado Rockies (Major League Baseball)
Taco Bell Franchisee
Panelist
Erik PremontDirector, Franchise DevelopmentBoston’s Restaurant & Sports Bar