2017 OFFICIAL SPONSORSHIP PACKAGE

INTRODUCTION• The first inaugural Hawaii Open has proven to be a valuable sporting event to the city of Oahu. The tournament’s

7-day calendar included qualifying sessions, fierce tennis matches, and special events, all of which contributed tothe local and international exposure for the area of Oahu.

• Tournament participants and visitors introduce new money into the local economy through additional spending onpurchases such as hotels, restaurant meals, shopping, entertainment, and local travels. Often these visits extendbeyond the duration of the tournament. Local residents and companies use this marquee event as an opportunityto show off Oahu to personal and professional networks. Corporate sponsors range from local to non-localsponsors who are vying for national and international media awareness.

2017 OFFICIAL TOURNAMENT HOTEL

TheHawaiiOpenwouldliketoproudlyannouncethe2017OfficialTournamentHotelastheFourSeasonsOahuatKo Olina.

• Prestigious WTA 125k event • Last event of the year • Only Tournament in the US after the Open • TV coverage with a world wide audience• 17,000+ attendance with a two year goal

of 50,000• Largest prize money of all WTA 125k

events • Destination for fans• Access to an attractive, affluent, and

young demographic• 84% of tennis fans find women’s tennis to

be ‘exciting’ and ‘cool’• 55% of tennis fans are aged 18 to 34• 41% of tennis fans have attended at least

one tennis event• 72 % of tennis fans would attend another

event in the future

DESTINATION TENNIS

www.tennistrips.blog

PATSY T. MINK CENTRAL OAHU REGIONAL PARK

Patsy Mink was one of the principal authors of the Education Amendments of 1972, largely referred to as IX. Title IX changed the landscape for female athletes.

The park underwent aseries of renovations, including resurfacing of the tennis courts and tree removal, funded by the city of Oahu prior to the Hawaii Open.

2017 TELEVISION COVERAGE

• North America - Tennis Channel is an American sports-oriented digital cable and satellite television network that is owned by Sinclair Broadcast Group. It is devoted to events and other programming related to the game of tennis. Launched on May 15, 2003, the channel is headquartered in Santa Monica, California, and produces its programming out of an HD-

capable broadcast center in the Los Angeles suburb of Culver City. Ken Solomon serves as the network's chief executive officer.• Asia -Fox Sports Asia Pacific and the Middle East, FNG’s portfolio includes 30+ channel brands across all genres on both linear and non-linear platforms, including FOX Sports, FOX,

National Geographic Channel, and SCM (formerly STAR Chinese Movies). As the region’s leading broadcaster, FNG reaches more than 580 million cumulative homes with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia and the UAE.

• TV Facts:• Outside of the 4 grand-slam tennis tournaments no other tournament world wide will have the amount of TV coverage as the Hawaii Open with all matches from center court live of 90hrs

of live broadcast.

TOURNAMENT VISITORS, TICKET SALES

• The 2016 Hawaii Open attracted over 17,000attendees its first year, selling more ticketsthan any WTA125k event in the world.

• Visitors accounted for over 35% ofattendance bringing in extra tourism to thecity of Oahu.

• Our tournament participants and staff aloneaccounted for over 600 additional hotelbookings throughout the week ofThanksgiving.

TicketFly heat map 2016

2016 MEDIA COVERAGE

• https://tennistrips.blog/2016/11/13/honolulu-last-wta-event-of-the-year-in-the-paradise-lost/

• http://www.hawaii.usta.com/Pro-Tennis---New/introducing_the_hawaii_open/• http://www.kitv.com/story/32188564/the-hawaii-open-womens-pro-tennis-tourney-set-

for-nov-on-oahu• https://www.reddit.com/r/tennis/comments/5ehdk1/the_wta_is_hosting_a_free_livestrea

m_of_the_125k/• http://www.mercurynews.com/2016/12/28/the-daily-news-2016-in-review-sports/• http://www.sportal.co.nz/tennis/news/wta-zhang-shuai-cici-bellis-into-hawaii-open-

final/u2xy9hq7txyj1f4y8yhqkr61b• http://www.aol.co.uk/sport/2016/11/27/bellis-upstages-zhang-in-hawaii-open-final/• http://www.beinsports.com/en/wta-tour/news/zhang-into-semis-as-lisicki-retires-

1/378017• http://www.sportal.co.in/tennis/zhang-secures-sf-spot-in-hawaii-bellis-wta-tennis/• http://www.tennis.com/pro-game/2016/11/cici-bellis-hawaii-open-top-100-wta-

rankings/62621/• http://www.tennislive.net/wta-women/honolulu-2016/• http://www.ubitennis.net/blog/2016/06/08/hawaii-to-host-wta-125k-tournament-in-

november/• http://www.stevegtennis.com/draw-results/wta/Hawaii/2016/• http://www.staradvertiser.com/2016/11/27/photo-galleries/wta-125k-series-hawaii-open-

nov-27/• http://www.blackmorevale.co.uk/wta-hawaii-open-2016-order-of-play-and-schedule-for-

monday-21st-november/story-29921798-detail/story.html• http://www.fox34.com/story/33712968/wta-professional-tennis-tournament-comes-to-

hawaii-this-thanksgiving-week• http://www.livetennis.com/category/livetennis-news/wta-honolulu-live-stream-20161118-

0002/

• http://www.coretennis.net/majic/pageServer/0t0100000d/en/tid/60034/Tournament-Info.html

• http://www.womenstennisblog.com/2016/11/28/catherine-bellis-wins-first-wta-title-at-hawaii-open/

• http://www.sportsdestinations.com/destinations/hawaii/news/hawaii-open-coming-patsy-t-mink-central-oahu-regio-12114

• http://www.thecoastnews.com/2016/08/26/carlsbad-classic-leaves-town-heads-to-hawaii/

• http://eonsports.com.au/rain-causes-disruption-to-hawaii-open-schedule/• http://www.tenisrezultati.com/zene/honolulu-2016/• http://blog.tradesharktennis.com/wta-hawaii-open-2nd-round-stoller-v-swan-2000• https://www.pressreader.com/usa/honolulu-star-advertiser/20161127/282488593335368• http://fr.tennistemple.com/hawaii-2016-t3574• http://www.livefootball.com/tennis/wta-challenger/hawaii-open-usa/• http://www.blackmorevale.co.uk/wta-hawaii-open-2016-order-of-play-and-schedule-for-

tuesday-22nd-november/story-29924865-detail/story.html• http://ftnnews.com/sports/31152-hawai-i-hosts-first-ever-wta-tennis-tournament.html• http://www.tennisabstract.com/cgi-bin/wplayer.cgi?p=SabineLisicki• http://www.allp2ptv.org/sport/description/tv/961739/WTA-Hawaii-Open-2016-Highlights• http://www.talkabouttennis.com/forum/threads/24825-WTA-125k-Honolulu-11-21-11-27-

2016• http://www.sportsmax.tv/?q=articles/2016/11/27/bellis-upstages-zhang-hawaii-open-final• http://longislandtennismagazine.com/article8953/american-bellis-wins-first-wta-title• http://www.insideout-tennis.de/hawaii-lisicki-im-achtelfinale/• https://article.wn.com/view/2016/11/24/Lisicki_advances_to_Hawaii_Open_quarters/• http://tennis.wettpoint.com/en/wta-double/hawaii-open-doubles-honolulu.html• http://westhawaiitoday.com/sports/local-sports/tennis-hawaii-open-bring-high-level-

women-s-tennis-oahu

• Before, during, and after the Hawaii Open, the tournament was covered by hundreds of websites worldwide.

PLAYER FEEDBACK

"This is definitely the best support I've ever got at any tournament.” – CiCi Bellis, championship trophy presentation

Our participants expressed their excitement and love for the Hawaii Open even and Oahu to their thousands of tennis fans all over the world.

SPONSOR PERKS

Join us for an intimate evening with our biggest stars at our WTA Official Player’s Draw Party, only to be topped by having the chance of a lifetime and participating in our Hawaii Open Pro-Am. During the 2016 Hawaii Open sponsors had the chance to play alongside and against our pros including Shuai Zhang and Katie Swan as well as dine and interact with our top players such as our champion CiCi Bellis, Wimbledon finalist Sabine Lisickiand America’s favorite Nicole Gibbs.

TENNIS FAN DEMOGRAPHICS

Brand loyal54% more likely to consider a

sponsor of the Tour

2016 Hawaii Open finalist, Shuai Zhang (world no. 23)

TITLE SPONSORSHIP: RIGHTS AND BENEFITS

EXCLUSIVE NAMING RIGHTS§ Exclusive Title Sponsor 2017-

2019§ Tournament category

exclusivity§ Special logo for Title Sponsor§ Worldwide brand exposure§ TV commercial inventory§ TV streaming logo placement

MARKETING EXPOSURE§ Promotional materials§ Host city promotional

campaign§ Ticket campaign§ Daily Draw § Local newspaper§ Local TV coverage§ Domestic TV coverage§ International TV coverage

ON-COURT EXPOSURE§ Backwall signage§ Sidewall signage§ Upper deck signage

ON-SITE TOURNAMENT BENEFITS§ Player appearances§ Display booth if desired§ Full entertainment experience

VIP hospitality loungeVIP players galaVIP concert VIP box seating

MEDIA INTEGRATION § Worldwide news service§ 40% of interview backdrop§ Award ceremony

OFFICIAL SOUVENIR PROGRAM§ Advertising pages § Official welcome page

DIGITAL INTEGRATION§ Naming rights to Hawaii Open

website§ Hawaii Open phone app§ Hawaii Open social media initiatives

Package value - $8 million in media and marketing value

PRESENTING SPONSORSHIP: RIGHTS AND BENEFITS

EXCLUSIVE NAMING RIGHTS• Exclusive Presenting

Sponsor• Tournament category

exclusivity§ Worldwide brand exposure§ TV commercial inventory§ .com Commercial inventory§ TV streaming logo placement

MARKETING EXPOSURE§ Promotional materials§ Host city promotional

campaign§ Ticket campaign§ Daily Draw § Local newspaper§ Local TV coverage§ Domestic TV coverage§ International TV coverage

ON-COURT EXPOSURE§ Backwall signage§ Sidewall signage§ Upper deck signage

ON-SITE TOURNAMENT BENEFITS§ Player appearances§ Display booth if desired§ Full entertainment experience

VIP hospitality loungeVIP players galaVIP concert VIP box seating

MEDIA INTEGRATION § Worldwide news service§ 30% of interview backdrop§ Award ceremony

OFFICIAL SOUVENIR PROGRAM§ Advertising pages § Official welcome page

DIGITAL INTEGRATION§ Social media initiatives

PRO AM§ Play with the best WTA players

Package value - $2.5 Million in media and marketing value

one remaining*

PREMIER SPONSORSHIP: RIGHTS AND BENEFITS

BENEFITS§ Tournament category

exclusivity§ Worldwide brand exposure§ TV logo placement

MARKETING EXPOSURE§ Promotional materials§ Host city promotional

campaign§ Daily Draw § Local newspaper§ Local TV coverage§ TV commercial inventory

available

ON-COURT EXPOSURE§ Sidewall signage§ Backwall signage Upper left§ Upper deck signage

Package value - $950,000 in media and marketing value

ON-SITE TOURNAMENT BENEFITS§ Player appearances§ Display booth

MEDIA INTEGRATION § Worldwide news service

OFFICIAL SOUVENIR PROGRAM§ Advertising pages

DIGITAL INTEGRATION§ Phone app§ Social media initiatives

CHAMPION SPONSORSHIP: RIGHTS AND BENEFITS

BENEFITS§ Tournament category

exclusivity§ Worldwide brand exposure§ TV logo placement

MARKETING EXPOSURE§ Promotional materials§ Host city promotional

campaign§ Daily Draw § Local newspaper§ Local TV coverage

ON-COURT EXPOSURE§ Upper deck signage§ Sidewall signage

ON-SITE TOURNAMENT BENEFITS§ Player appearances§ Display booth

MEDIA INTEGRATION § Worldwide news service

OFFICIAL SOUVENIR PROGRAM§ Advertising pages

DIGITAL INTEGRATION§ Social media initiatives

Package value - $950,000 in media and marketing value

CONTRIBUTING SPONSORSHIP: RIGHTS AND BENEFITS

BENEFITS§ Worldwide brand exposure§ TV logo placement

MARKETING EXPOSURE§ Promotional materials§ Host city promotional campaign§ Daily Draw § Local newspaper§ Local TV coverage

ON-COURT EXPOSURE§ Upper deck signage§ Side court signage

ON-SITE BENEFITS§ Display booth

MEDIA INTEGRATION § Worldwide news service

OFFICIAL SOUVENIR PROGRAM§ Advertising pages

DIGITAL INTEGRATION§ Social media initiatives

SMALL BUSINESS/PERSONAL SPONSORSHIPS

“ACE” Sponsorship: $5,000

• Box seating for eight (8) during all tournament sessions• Four (4) parking passes valid all tournament sessions• 1/2 page ad in official tournament program• Three (3) dedicated social media posts: (1) leading up to event,

(1) during the event and (1) following the event• Up to two (2) banners prominently displayed on grounds (max

size 3x6)• Upper deck logo placement, all sessions

“MATCH POINT” Sponsorship: $7,500

• Box seating for eight (8) during all tournament sessions• Four (4) parking passes valid all tournament sessions• 1/2 page ad in official tournament program• Three (3) dedicated social media posts: (1) leading up to event, (1)

during the event and (1) following the event• Up to two (2) banners prominently displayed on grounds (max size

3x6)• Side court logo placement, all sessions

“RALLY” Sponsorship: $2,500

• Box seating for four (4) during all tournament sessions• Two (2) parking passes valid all tournament sessions• 1/4 page ad in official tournament program• One banner prominently displayed on grounds (max size 3x6)• Upper deck logo placement, all sessions

“COURT CHAIR” Sponsorship: $8,000 each

• Specially designed players bench, line judges chair, or head referees chair

• Box seating for four (4) during all tournament sessions• Up to three (3) banners prominently displayed on grounds (max

size 3x6)• Display booth 10x10 during all sessions• 1/2 page ad in official tournament program

SMALL BUSINESS/PERSONAL SPONSORSHIPS

“SIDE COURT” Sponsorship: $10,000

• Logo placement on side court measuring 2’x8’• Box seating for eight (8) during all tournament sessions• Up to three (3) banners prominently displayed on grounds (max

size 3x6)• Display booth 10x10 during all sessions• 1/2 page ad in official tournament program

“TIME CLOCK” Sponsorship: $12,000 *Limit two sponsors

• Logo placement on time clock• Box seating for eight (8) during all tournament sessions• Up to three (3) banners prominently displayed on grounds (max

size 3x6)• Display booth 10x10 during all sessions• Full (1) page ad in official tournament program• Eight (8) invitations to participate in Hawaii Open Pro-Am

“SCOREBOARD” Sponsorship: $25,000 *Limit two sponsors

• Logo placement on scoreboard• Box seating for eight (8) during all tournament sessions• Up to five (5) banners prominently displayed on grounds (max

size 3x6)• Display booth 10x10 during all sessions• Full (1) page ad in official tournament program• Eight (8) invitations to participate in Hawaii Open Pro-Am

2017 HAWAII OPEN

November 19-26, 2017

Contact: Ben Goldsmith 808-454-3335. ben@protennisgroup.com www.hawaiitennisopen.com