2017 print companion properties: media planner › wp-content › uploads › 2017 › ... ·...

2017 Print Media Planner

COMPANION PROPERTIES:

Avantages

InvestmentReview.com

Institutionalinvestmentnetwork.ca

PM 40070230. Canada Post: Please Return Undeliverable

Address Blocks to P.O. Box 720, Station K, Toronto, ON M4P 3J6

BENEFITSCANADA.COM

PLUS!❱❱❱

Required reading for pension, benefits and investment executives

September 2016

Top 50 DC Plans report: The governance challenge for plan sponsors p21How to deal with religious preferences in making pension investments p32

p10

❱❱❱ Required reading for pension, benefits and investment executives

Changing attitudes are

prompting some companies

to help new dads take time off

BENEFITSCANADA.COM March 2016

PLUS! ❯❯❯

The debate over carbon divestment

Performance reviews get a makeover


READERSHIPPension and benefit executives. Focused primarily on the top 3,500 employers in Canada and the consultant/advisor community.

REACH72,000

FREQUENCY11 times a year

CIRCULATION15,700

BENEFITSCANADA.COM

PLUS!❱❱❱


June 2016

A look at Bitcoin as an investment option p33

Using data to address absenteeism p48

Solvency reform on the agenda

as plans come under renewed pressure

p12

TOP 5 AREAS OF INTEREST

1. Defined Benefit Pension Plans/Investment Strategies

2. Defined Contribution/Group RRSP/Pensions

3. Health Benefits/Group Insurance

4. Drug Plan Management

5. Wellness

KEY FACTS

AWARD WINNING JOURNALISM

“Benefits Canada is our most-used source of information on all aspects of pensions, investments, and benefits.

Benefits Canada conferences provide delegates with insights into current issues, networking opportunities, and interesting perspectives from stakeholders: employers, unions, consultants, providers, etc.”

— Thak Bhola, CEBS, Manager, Pension, Investments and Administration, Goodyear Canada Inc.

“I enjoy getting Benefits Canada magazine as I find the topics current and informative. The conferences also offer great information and a chance to network.”

— Wendy L. Jackson, Manager, Canadian Benefit Programs, Total Compensation & Benefits, Magna International Inc.

Tabbies 2013 (Trade Association Business Publications International)Silver Award for Best Front Cover, Photography

Kenneth R. Wilson Awards 2013Nominations for Brooke Smith and Yaldaz Sadakova for Best Profile

EDITORIAL OVERVIEWEDITORIAL OVERVIEWBenefits Canada is the country’s original and most influential pension and benefits publication for key decision-makers in Canadian workplaces. Senior finance executives, pension board trustees, benefits professionals, managers and industry specialists have turned to the magazine for more than 40 years to help them make informed decisions about their pension and benefits plans.

❯❯❯ Required reading for pension, benefits and investment executives

95% of readers have taken action as a result of

reading Benefits Canada

99% of readers feel Benefits Canada

is the authoritative voice of the industry.

Launched Benefits Canada tablet edition on iPad, June 2012

Tabbies 2015 (Trade Association Business Publications International)Top 25 – Feature Article

Portfolio Management Association of Canda3rd Place, Excellence in Investment Journalism, 2015


MULTI-MEDIA MARKETING OPPORTUNITIESWe share our Canadian plan sponsor audience with you.

PRINT PUBLICATIONSSpecifically designed to meet and exceed the needs of Canada’s pension and benefits community

• Display advertising• Inserts• Outserts• Special directory opportunities• Appointment notices/

Announcements

ONLINE – WEBSITESExclusive website providing the Canadian pension and benefits community with information and real-time solutions relative to their individual needs and markets

• E-directs• Banner and big-box advertising• Daily email bulletins• Research commentary and

white paper postings• Career postings• www.benefitscanada.com• Question of the Week

CUSTOM PUBLISHINGCreative development and execution of print and online communication vehicles in support of products, programs and services offered by our advertisers and other partners to ensure broadened reach, greater program synergy and economy

• Q&As• White papers• Manager profiles• Guidebooks• The Performers series• Investment Insights

ROUNDTABLES• Infrastructure• Emerging markets• Target Date Funds• Fixed income• Low volatility• Currency

AWARDS PROGRAMS• Workplace Benefits Awards

CONFERENCESFrom industry-leading vision and analysis to practical problem-solving workshops, we provide the content, forums and access to industry experts that the community knows and trusts

BENEFITS• Toronto Benefits & Pension Summit• Calgary Benefits Summit• Employers Cancer Care Summit• Face 2 Face: Drug Plan Management• Healthy Outcomes Conference• Mental Health Summit• Calgary Drug Trends Summit• Pharmacy Solutions• Halifax Benefits Summit• Health Innovations & Technology

INVESTMENT/PENSION• Toronto Benefits & Pension Summit• DC Investment Forum• DC Plan Summit• Defined Benefit Investment Forum• Global Investment Conference• Investment Innovation Conference• Risk Management Conference

RESEARCHCustomized research relative to the financial communities we serve, with a view to fostering greater understanding, the spread of knowledge and the development of more precisely targeted tools

MULTI-MEDIA MARKETING OPPORTUNITIES

BENEFITSCANADA.COM

PLUS!❱❱❱


July/August 2016

Jonathan Zaid’s successful bid

to have his plan cover the drug

kicks off a wider conversation

The shifting landscape around transparency in financial services p18

CPP deal offers reprieve for group RRSPs p39

Canada’s most influential source of pension and benefits information


EDITORIAL CALENDARIssue Features Closing Material Mailing

JANUARY

Benefits/HR: The current outlook for biosimilarsPensions: A look at trustee-based DC plansInvestments: Is it game over for retail?Absence Management: Using engagement as a tool to prevent STD claims from becoming long-term issuesLessons From Abroad: Compensation for death by overwork in Japan

Dec 9 Dec 13 Jan 16

FEBRUARY

Benefits/HR: A case study of benefits fraudPensions: The portability benefits of union-sponsored plansInvestments: Using co-investments as a way to access real estate dealsHow to…deal with pensions in an M&A transactionLegal Update: A look at Quebec’s solvency changes one year on

Jan 20 Jan 24 Feb 21

MARCH

Benefits/HR: Providing benefits in the informal economyPensions: Using gamification to engage membersInvestments: The love affair with Australian portsAbsence Management: How to deal with employees with concussionsLessons From Abroad: How Britain’s fee rules are affecting pension investment optionsSpecial Feature: Drug Plan Trends Report

Feb 16 Feb 21 Mar 20

APRIL

Benefits/HR: Trends in employee recognition programsPensions: How do other countries handle decumulation?Investments: Investment trends by the big public fundsEmpty Chair: Why you should hire a futuristLegal Update: Challenges faced by multi-jurisdictional pension plansConference Coverage: Highlights of the 2017 DC Plan SummitSpecial Feature: Group Benefits Providers Report

Mar 10 Mar 14 Apr 10

MAY

Benefits/HR: Are claims trends for anti-depressants sustainable?Pensions: A case study of a flexible plan redesignInvestments: A look at diversified growth fundsAbsence Management: Time to use fit notes?Lessons From Abroad: Australia’s system of providing 10 weeks of vacation for 10 years of serviceSpecial Feature: Top 40 Money Managers Report

Apr 7 Apr 11 May 8

JUNE

Special Issue: Benefits Canada’s 40th anniversaryBenefits/HR: What you don’t know about your EAP programPensions: The impact of the CPP deal one year onInvestments: More emerging markets you haven’t consideredHow to…communicate benefits plans to a diverse workforceLegal Update: The risks of researching employees on social mediaSpecial Feature: Top 100 Pension Funds Report

May 26 May 30 June 26

EDITORIAL CALENDAR


EDITORIAL CALENDARIssue Features Closing Material Mailing

JULY/AUGUST

Benefits/HR: Should employers pay employees to take vacation?Pensions: The growing importance of pensions in labour negotiationsInvestments: The outlook for commoditiesAbsence Management: Using disability and benefits claims data to identify ways to reduce absenteeismA Look Abroad: Mandatory annuities in ChileSpecial Feature: Consultants Report & Directory

July 14 July 18 Aug 14

SEPTEMBER

Benefits/HR: The cost pressures of new drug indicationsPensions: What’s the magic number for DC contributions?Investments: Case study of an LDI programEmpty Chair: Why you should hire a wellness championLegal Update: Time to encourage post-85 annuities?Conference Coverage: Highlights of the 2017 Healthy Outcomes ConferenceSpecial Feature: Top 50 DC Plans Report

Aug 3 Aug 8 Sept 5

OCTOBER

Benefits/HR: New tools for drug adherencePensions: What is Canada doing about decumulation? Investments: How investors can up their ESG gameAbsence Management: Using return-to-work committees as an absence management toolA Look Abroad: Collective DC plans in the Netherlands

Sept 8 Sept 12 Oct 10

NOVEMBER

Benefits/HR: A look at Quebec’s hybrid drug benefits system Pensions: Debate: The merits of auto escalationInvestments: Case study of a Canadian infrastructure investment How to…implement health screening for your employeesLegal Update: Key cases in pension lawSpecial Feature: Top 40 Money Managers Report & Directory + 2017 CAP Member Survey Results

Oct 20 Oct 24 Nov 20

DECEMBER

Benefits/HR: Implementing wellness programs without an HR departmentPensions: Pension reform update: A look ahead to 2018Investments: Are hedge funds a good investment?Absence Management: Navigating difficult conversations about employee absence A Look Abroad: Asia’s success in gender diversity in the financial industryConference Coverage: 2017 Workplace Benefits Awards with winner profiles and highlights/photosSpecial Feature: CAP Suppliers Report

Nov 17 Nov 21 Dec 18

EDITORIAL CALENDAR


Four-colour 1 x 3 x 11 x

Double page $23,037 $21,900 $19,652

Full page $11,742 $11,162 $10,017

2/3 page $10,349 $9,860 $8,902

1/2 page island $9,666 $9,185 $8,334

1/2 page $8,184 $7,809 $7,093

1/3 page $6,970 $6,718 $6,131

1/4 page $5,968 $5,718 $5,310

COVER RATES

Four-colour 1 x 11 x

Outside Back $17,340 $13,113

Inside Front $16,841 $13,004

Inside Back $16,279 $12,566

APPOINTMENT NOTICES

Four-colour 1 x

1/2 page $6,007

1/3 page $4,829

1/4 page $3,956

SPECIAL PRINT

Four-colour 1 x

Bellyband $15,602

Personalized Bellyband $18,780

Dot Whacker (Cover Sticker) $10,691

Sticker Tab (includes full page ad) $23,047 Black and white rates less 15%

Francesca AllmanSenior National Account Manager416 [email protected]

Robert MartinsSenior National Account Manager416 [email protected]

Rita Caci, MontrealNational Account Manager, Montreal514 [email protected]

Cassie Pastorfide Sales Coordinator647 [email protected]

Alison WebbGroup Publisher, Pension & Benefits416 [email protected]

Glenn KauthEditor – Benefits [email protected]

Simeon GoldsteinEditor-in-Chief – [email protected]

Marie-Annick PelletierProduction Manager514 643-2300 ext. [email protected]

2017 ADVERTISING RATE CARD2017 ADVERTISING RATE CARD

TERMS AND CONDITIONS

• Prices are subject to sales taxes where applicable. Prices are subject to change.

• Accounts are payable at the office of publication in Canadian funds or their equivalent at the prevailing rate of exchange at the time of payment.


MECHANICAL SPECIFICATIONSSTANDARDS UNIT SIZE IN INCHES

TRIM SIZE BLEED SIZE

Width Height Width Height

Full page 7.875 10.75 8.125 11

DPS 15.75 10.75 16 11

2/3 page 4.625 10 4.625 10

1/2 page horizontal 7 4.625 7 4.875

1/2 page vertical 3.375 10 3.375 10

1/2 page island 4.625 7.5 4.825 7.5

1/2 DPS 15.75 4.625 16 4.875


1/3 page vertical 2.25 10 2.25 10

1/3 page square 4.625 4.625 4.625 4.625


1/4 page square 3.375 4.875 3.375 4.875

MECHANICAL SPECIFICATIONS

FULL PAGE

Tr

im 1

0.75

"

Type

Saf

ety

10 "

Type Safety 7 "

Trim 7.875 "

Add 0.125" on all four sides for bleed

DIGITAL FILES ADVERTISING SPECIFICATIONSMagazines Canada AdDirect is a free web-based ad portal designed to streamline the ad delivery process.

1. Go to https://addirect.sendmyad.com2. Upload, preflight and review your ad3. Approve your ad, and it is automatically sent

METHOD OF PRINTINGOffset

METHOD OF BINDINGSaddle stitch

INSERTS/POLYBAGRates and quantities are available on request.

NOTE: Publisher is NOT RESPONSIBLE for lineup of type or image running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged.

2017 Online Media Planner

COMPANION PROPERTIES:

RevueAvantages.ca

InvestmentReview.com

CanadianInstitutionalinvestmentnetwork.ca (CINN)

SmallBizAdvisor.ca

Come grow with us!BenefitsCanada.com 7-year traffic growth (unique visitors)

16,500Oct 2010

29,000Oct 2011

34,000Oct 2012

47,610Oct 2013

SOURCE: GOOGLE ANALYTICS

51,000Oct 2014

www.benefitscanada.com

62,581Oct 2015

71,948Oct 2016


TARGET

Executive and financial management, pension trustees, pension and benefits professionals, managers and consultants

• Average Monthly Page Views: 162,818

• Average Monthly Unique Visitors: 92,773

• Average eNewsletter Recipients: 20,434

CONTENT

• daily news information

• breaking industry news

• expert opinions

• perspectives and special online reports

• conference coverage

BenefitsCanada.com is the No. 1 online destination for pension and benefits executives


Web Media (Big box, billboard, leaderboard, skyscraper) 1 Month

10,000 impressions $3,045



Daily e-Bulletin/e-Newsletter

Leaderboard (728 x 90) or Big Box (300 x 250) or 50-75 word text message with link. $1,327

E-direct

Direct email message to Benefitscanada.com’s registered user list Canada’s Anti-Spam Law (CASL) compliant $7,000

Sponsored Content 1 Month

Homepage badge linking to one piece of custom content or white papers/educational content. Rotating home page badge $3,156

Question of the Week

Thought leadership opportunity to profile a key member of your team. Ask a question and provide a 250 word answer and the photo of your thought leader. Your question will be highlighted for one week and live for one year.

$2,100

Microsite 1 Month

Dedicated badge linking to a customized landing page on BenefitsCanada.com for hosting white papers, expert opinions and profile company executives, videos. Includes two text ads

$4,822

Online Appointment Notice 1 Month

Photo with 100 words and logo for one-month profile in “People Watch” section of site. $621

Rich Media* 1 x

Site Takeover $5,305/per day (2 days max)

Sliver Ads $1,591/per day (3-5 days)

Catfish $796/per day (3-5 days)

* Some exceptions apply. Please speak with your account manager for more information.

Ask your account manager about customized web programs, branded content opportunities and complete specifications.

2017 ADVERTISING RATE CARD2017 ADVERTISING RATE CARD

BenefitsCanada.com helps make informed decisions about pension and benefits plans by addressing the ever-evolving information needs of today’s Canadian workplaces

Francesca AllmanSenior National Account Manager416 [email protected]

Robert MartinsSenior National Account Manager416 [email protected]

Rita Caci, MontrealNational Account Manager, Montreal514 [email protected]

Cassie Pastorfide Sales Coordinator647 [email protected]

Alison WebbGroup Publisher, Pension & Benefits416 [email protected]

Glenn KauthEditor – Benefits [email protected]

Simeon GoldsteinEditor-in-Chief – [email protected]

Marie-Annick PelletierProduction Manager514 643-2300 ext. [email protected]

• 60% of daily site visits are by returning visitors

• Daily e-newsletter has a 25% open rate – excellent by all industry metrics

• PeopleWatch is the best-read section with readers spending 8-minutes per visit


BULLETIN AD

TEXT-BASED (RECOMMENDED)

• 50-75 words with link (Submit separately)• Text will be in Arial, Size 12• Logo can be used (40K max file size)• Supply logo in EPS or high quality JPG format

IMAGE/TEXT COMBINED BULLETIN AD

• Supply image files in GIF or JPG format (40K max file size)• 50 words with link (Submit separately)• Text will be in Arial, Size 12

IMAGE-BASED BULLETIN AD

• Supply image files in GIF or JPG format (40K max file size)• Supply one line of text to be inserted below the image as a• clickable text alternative• Text will be in Arial, Size 12

DIMENSIONS

Width: For any combination of text/image or image-based ads, dimensions of the entire ad insertion should not exceed the corresponding newsletters width (contact your account manager for details). Newsletter width is 685 px.

E-DIRECT

SINGLE SPONSORED EMAILS SENT TO PENSION & BENEFITS EXECUTIVES

• Custom email message including brand, product, educational, event, etc. information

• All content is sponsor created and branded

ONLINE APPOINTMENT NOTICE

• Photo with 100 words and logo for one month profile in “People Watch” section of site

DISPLAY ADVERTISINGDISPLAY ADVERTISING

Image/text combined bulletin ad

Image-based bulletin ad

Text-based bulletin ad


FILE TYPES:

GIF, JPG, Flash SWFs, Third Party Ad Tags

IMPORTANT NOTES:

1. All display advertising units adhere to IAB Canada standard specifications. For additional information, please visit www.iabcanada.com.

2. eNewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported and must adhere to BPPG Flash instructions.

3. Animated GIFs may only loop 3 times, ending on the last frame.

4. Third Party Ad Tags are accepted for ROS (run-of-site) only.

5. Clients must supply click-through URL separately—do not embed into SWF.

6. All SWF files must contain Universal clickTAG. For the latest code and instructions, please visit www.iabcanada.com.

7. Website ads—only 1 click-through URL can be used per image file.

8. eNewsletter ads—only 1 click-through URL can be used per eNewsletter deployment.

9. eNewsletter ads—animated GIFs must include call to action and logo.

Please note that animated GIFs are not fully supported by all email clients. We recommend that the key message be placed into the first and last frame of animation.

NOTE: Ads should not click through to documents such as PDFs or MS Word files or to email addresses.

LATE CREATIVE: All material must be submitted with a minimum of 5 business days prior to campaign start date. Late material will result in missed campaign start date with full campaign being charged to advertiser.

DISPLAY ADVERTISING SPECIFICATIONSDISPLAY ADVERTISING SPECIFICATIONS

Big Box300w x 250h pixels40 kb or less

Narrow Skyscraper120w x 600h pixels40 kb or less

Wide Skyscraper160w x 600h pixels40 kb or less

Billboard300w x 600h pixels40 kb or less

Leaderboard728w x 90h pixels40 kb or less

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2017 print companion properties: media planner › wp-content › uploads › 2017 › ... ·...

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