2017 resume
TRANSCRIPT
Elizabeth O’Brien400 New River RoadManville, RI 02838
ObjectiveI am a professional Television/Digital Regional Account Manager seeking a National Sales Manager positon with an established organization where customer service, ethics, vision, and company growth are core values.
Profile
Sixteen years of Television Executive Account Management experience. I am a
strong leader focused on goals and outcomes. My strengths include organization,
planning and team motivation. Through planning and preparation I anticipate
changes in our selling environment and not just react to them. I am a collaborative
team player with staff, peers and management.
Provides leadership for the broadcast/web sales teams, to include performance
evaluations.
Develops and executes sales strategies which result in exceeding revenue targets
in local, national, eMedia and new product revenue.
Manages inventory and revenue forecasting.
Calls on accounts with Account Executives.
Performs other duties as assigned.
Accomplishments
New business, consistently in the top 3 with WSAZ Created a successful real estate program that was introduced to the television market
adding new homes to the show on weekly bases. This program brought over 40% of new real estate business from the previous year.
Developed and implemented a Christmas marketing campaign that consisted of 20 to 30 businesses. Over 90% of the merchants were successful in raising their market share that they implemented this type of advertising into their yearly marketing budget
Increased the TV station’s market shares with the ad agency business. Successfully managed major local and regional ad agency accounts which resulted in new
generated business, increased market share with Ad agencies, increased local direct business.
EducationBachelors Degree in Business Management - Marshall University, Huntington West Virginia
EmploymentWLNE/ABC6 – National Sales Manager, Providence, I, August 2016 to present
WLWC/CW28- Regional Account Manager, Providence, RI, October 2013 to August, 2016
Dress for Success River Cities – PR & Communications Director, Huntington, WV, October, 2012 to October, 2013
WOWK News Channel 13- Regional/Local Account Executive, Huntington, WV, March, 2010 to October 2012
WJLA7 News Channel 8 –Regional Account Executive/Local Account Executive, Arlington VA, 2007 to 2010
WECT News Channel 6 – Regional/Local Account Executive, Wilmington, NC 2005-2007
WSAZ News Channel 3 Account Executive, Huntington, WV 2000-2005