2 0 1 7 S P O N S O R S H I P O P P O R T UN I T I E S

CharlieBull2016Champion

August 7 - 13, 2017

Country Hills Golf Club

OVERVIEW

TheMackenzieTour–PGATOURCanadaAseriesof13tournamentsplayedacrossCanadaeachsummer,wheretomorrow’sstarsbegintheirpathtothePGATOUR.TheMackenzieTour’smissionistodeliveraPGATOURexperienceformembers,fans,volunteers,andpartners–todevelopthefuturestarsofprofessionalgolfandenrichthecommuniMeswevisit.ATBFinancialClassicThesecondtournamentontheAlbertaswingofTheMackenzieTour–PGATourCanada,theATBFinancialClassic,willbehostedatthepresMgiousCountryHillsGolfClubinCalgary,AB.2017willmarkthe11thyearoftheATBFinancialClassicbeinghostedintheCalgaryarea.TheATBFinancialClassicisanotforprofiteventwithnetproceedssupporMngtheStampedersFoundaMon.

OURCAUSE…

ThePGATOURandATBFinancialClassichaveasharedvisionofgivingbacktothecommunity.SinceincepMon,thePGATOURhascontributedover$2,200,000,000tolocalchariMes.Proceedsfromthe2017ATBFinancialClassicwillsupporttheStampedersFoundaMon,acommunityandcharitableiniMaMvededicatedtoimprovingthelivesofCalgariansandAlbertansinbothCentralandSouthernAlberta.

MISSION&OBJECTIVES

•  Hostthe#1eventontheMackenzieTour-PGATourCanada

•  ProvidesupportforAlberta’sgolfsector

•  RaiseawarenessandprofileforCanadianProfessionalgolfersastheyprepareforthePGATOUR

•  EngageandunifycommuniMesinwhichweliveandwork

•  Raisesignificantfundsforcharity

•  SMmulateeconomicimpactinCalgary

•  CreatemeaningfulbusinessopportuniMesforourcorporatepartners

CountryHillsGolfClub

PGATOUR–STRONGERTHANEVER

•  GreatCompeMMon:EstablishedStarsvs.NewBreed•  67%ofWinnersin2014-2015are

32orYounger

•  NewTelevisionDealsSecuredThru2021•  177MTOURTVViewersin2015•  94MDomesMcHouseholdsin2015

•  DigitalLeadershipAcrossAllGolfPlaborms•  #1inOnline,MobileandSocial•  7.2MAverageMonthlyUnique

UsersonPGATOUR.com•  40-55%ofOnlineTrafficis

InternaMonal•  2.6M+TotalAppDownloads

2017SCHEDULEOFEVENTS

Monday,August7•  TourPracMceRoundsTuesday,August8•  Qualifying•  ATBPro-Am•  OfficialSponsorPro-Am•  CelebrityPro-Am•  CharityOuMng•  Women’sClinicWednesday,August9•  TourPracMceRounds•  CorporateClinics

Thursday,August10•  ATBFCRound1•  ChampionsClubHosMngFriday,August11•  ATBFCRound2•  ChampionsClubHosMngSaturday,August12•  ATBFCRound3•  ChampionsClubHosMng•  VolunteerPartySunday,August13•  ATBFCRound4•  ChampionsClubHosMng•  ClosingCeremonies

SPONSORSHIPOPPORTUNITIES

PresenRngSponsorship

GoldLevelSponsorship

SilverLevelSponsorship

PRESENTINGSPONSORSHIP

ThePresenMngSponsorofTheATBFinancialClassicwillbeprovidedwithanexcepMonalopportunitytoalignwiththePGATourCanada–MackenzieTouraswellasotherhighlyrespectednaMonalandregionalbrands.

•  HighestlevelofassociaMon

•  Highvisibility/exposure

•  ElevateimageandbrandreputaMon•  AuthenMcbrandintegraMonopportuniMes

•  ExclusiveB2BbrandengagementopportuniMes

•  CategoryExclusivityinIndustryCategory

•  Logoinclusionintournamentlogo(seebelow)•  RighttouseEventlogoforpromoMonalpurposes

•  RighttouseEventimageryandgraphicsforpromoMonalpurposes

•  RighttousedesignaMonssuchas:“PresenMngSponsoroftheATBFinancial

Classic”or“OfficialPartner”

RIGHTS&BENEFITS–PresenMngSponsor

PresentedbyCompanyXYZ

RIGHTS&BENEFITS–PresenMngSponsor

ACTIVATION/EXPERIENTIALNamingrightstooneevent/ancillaryprogramofchoicesuchas:

•  JuniorPro-Am•  Women’sGolfClinic•  VolunteerProgram•  OfficialPro-AmSponsor•  VIPChampionsClub

Opportunitytodisplayproductsorserviceson-siteduringtheTournamentWeek

RIGHTS&BENEFITS–PresenMngSponsor

ONSITEEXPOSURECorporateLogoPlacement:

•  Tournamentcollateralandprintmedia•  Twoleaderboardsigns(dedicatedpanels)•  Summaryboard•  Four(4)teebacksigns•  PairingsheetTournamentLogoPlacement:•  VariousSignageincludingparkinglot,direcMonaland

clubhouse•  Leaderboards•  Welcomesignage•  Tournamentwebsite•  MackenzieTourwebsite•  Pairingsheetandplayerinfo•  Mediabackdrop

RIGHTS&BENEFITS-PresenMngSponsor

HOSPITALITYAsaPresenMngPartner,yourcompanyhasauniqueopportunitytoentertainclients,employees,andotherkeystakeholders•  Six(6)teamsintheOfficialTournamentPro-AmonTuesday,Aug8(one

team=4amateurs+1MackenzieTourProfessional)•  Aprivategolfclinicfor10guests,putonby2MackenzieTour

Professionals•  Twenty-Five(25)Mcketsperday(100intotal)totheVIPChampionsClub•  Ten(10)VIPparkingpasses•  Onehundred(100)dailyMckets

GOLDSPONSORSHIP

TheATBFinancialClassicisseekingatotalofthree(3)Goldlevelsponsorsat$20,000peryearonathreeyearcontract.Thegoldsponsorshipprovidesacompanywith:

•  Highvisibilityduringthetournamentweek•  TheopportunityforacMvaMonon-site•  ExclusiveB2BbrandengagementopportuniMes

RIGHTS&BENEFITS–GoldSponsorship

ONSITEEXPOSURE•  Tournamentcollateralandprintmedia•  Oneleaderboardsign(dedicatedpanels)•  Summaryboard•  Twoteebacksigns•  Pairingsheet•  Welcomesign

HOSPITALITY•  Four(4)teamsintheOfficialTournamentPro-AmonTuesday,Aug8

(oneteam=4amateurs+1MackenzieTourProfessional)•  Twenty-Five(25)Mcketsperday(100intotal)totheVIPChampions

Club•  Five(5)VIPparkingpasses•  Onehundred(100)dailyMckets

SILVERSPONSORSHIP

TheATBFinancialClassicisseekingatotalofthree(3)Silverlevelsponsorsat$10,000peryearonathreeyearcontract.TheSilverlevelsponsorshipprovidesacompanywith:

•  VisibilityduringtheTournamentWeek•  TheopportunityforacMvaMonon-site•  ExclusiveB2BbrandengagementopportuniMes

ONSITEEXPOSURE•  Tournamentcollateralandprintmedia•  Summaryboard•  Twoteebacksigns•  Pairingsheet•  WelcomesIgn

HOSPITALITY•  Two(2)teamsintheOfficialTournamentPro-AmonTuesday,Aug8

(oneteam=4amateurs+1MackenzieTourProfessional)•  Ten(10)Mcketsperday(40intotal)totheVIPChampionsClub•  Five(5)VIPParkingpasses•  Firy(50)dailyMckets

RIGHTS&BENEFITS–SilverSponsorship

PresenRngSponsor•  Three-yearagreement•  $60,000+GSTperyear

GoldSponsor•  Three-yearagreement•  $20,000+GSTperyear

SilverSponsor•  Yeartoyearagreement•  $10,000+GSTperyear

INVESTMENTSUMMARY

SUMMARY

TheATBFinancialClassicprovidescompanieswithauniqueopportunitytoachieveanumberofbusinessgoals,whileextendingitsreachthroughoutNorthAmerica.

•  BrandassociaMonwiththePGATOUR,MackenzieTour-PGATOURCanada

•  SignificantexposureinAlberta,acrossCanadaandinternaMonally

•  Memorableclienthospitalityexperiences

•  Communityengagement,goodwillandeconomicimpact

•  Charitablealignment