2017 supplier marketing programs

2017 Supplier Marketing ProgramsMove your business forward with UNFI

discover what’s next

PRODUCT GUIDE

Monthly Specials• Highlight new products and promotions• A DC specific, monthly catalog sent to all

independent stores• Retailers’ primary source for promotional

information and hot new items

Wholesale Biannual Catalog• DC specific catalogs featuring all UNFI

products• Ads, inserts, and cover positions available• The primary reference guide and ordering

tool for retailers

Catalog Advertising

Annual Advertising Agreement

Supply Chain by ClearVue Provides heightened transparency to Suppliers through demand planning, forecasting, and procurement insights.

• Monthly Forecasting Weekly Sales Out the Door

• Weekly Quantity On Hand/On Order • Weekly Service Level Reports• A Supplier In-Site Subscription • Supplier Breakout Reporting

Supplier In-Site (SIS) • A web based portal providing 26 reports

mostly focused on the independent channel• Features chargeback, ACV, void, and sales

reporting

Individual Reports: Single or Subscription

• Monthly UNFI Sales by State• Quarterly Supplier Breakout Reports• Quarterly UNFI Warehouse Split by channel

by state

GET STARTED

Be Discovered Gain InsightReporting Suites

• Unlimited monthly promotional listings • Feature your new products in New and Now

and Monthly Specials catalogs• Publish full page ads in our catalogs• Receive discounted rates on our Marketing

Programs• Be included in the Customized Marketing

Program

Choose your level of participation and begin the partnership.

“We are your

strategic partner

and will help you

discover what’s

right for your brand

and business as we

enter new markets

and reach new

customers”

2017 Trade Marketing Programs | New Marketing Programs |

New Product MarketingNew Products - Monthly Specials

• Free with an Annual Advertising Agreement• Full color section in the front of the Monthly Specials book• Get information to prospective customers about their new

options

New and Now• Free with an Annual Advertising Agreement• Monthly magazine sent to customers and the UNFI Sales Team• Highlights brand, product, and attributes for new audiences• Color ads and advertorial options are also available

New Item Webinar • Engage the UNFI Sales Team to support a new launch• Monthly webinar that is supplemented by samples and

literature sent directly to the UNFI Sales Team

Speed to Market • Gain placement in the independent channel• Provides a free fill of each new item to participating stores

in the regions chosen. Nearly 300 participating independent accounts nationwide!

• Stores commit to stock items for at least three months

Boost NEW item launches —come out of the gate strong

PRODUCT GUIDE

Situational MarketingOur newest program gets your message where it needs to go

• Distribute timely brand messages to UNFI customers• Targeted emails to segments of interest• Engagement reporting by campaign• Situational messaging examples: back in stock after long-term

out, major new certification change for your line, substantial product innovation

NEW

“”


Seasonal MarketingSeasonal Essentials

• For those who want their items to be a part of seasonal, holiday, and themed sets at the retail level

• Themed publications and point of sale materials to help generate maximum sales

• Be the brand that the consumer reaches for when a special time of year comes around

Winter Holiday Essentials• Be featured during the winter holidays• Festive color catalog published in May to support

retailers’ promotional planning• Generate sales for one of the busiest times of the

year

Holiday Fare Pre-Order • Features items “in and out” for the season• Ample lead times to support retail pre-ordering • 3 editions: Valentine’s Day, Easter, and Winter

Holidays• Take advantage of seasonal sales

NEW

Take advantage of seasonal sales

“”

Shipper PushOne more way to get into retail

• Monthly pre-order program featuring a maximum of 20 shippers

• Electronic distribution to UNFI Sales, Customers, and Brokers

• Encourage stores to promote and display your items


Deep DealsHot Sheets

• Target all channels with deep discounts• Provides sales team and retailers with a sell

sheet and form for turnover ordering • UNFI provides tiered contribution

Volume Deals• Incentivize high volume purchases• Promotions are published in the Monthly

Specials book• UNFI provides tiered contribution

Discounts drive volume purchases and encourage trial

NEW

Online MarketingOn the UNFI website, customers place orders and conduct research; display your product on the path to purchase

UNFI Customer Portal Advertising• Advertise to customers from all channels• Customize your perfect package from banner ads

to featured brands• Track specific response data monthly

Honest Green eCommerce Marketing

• Target this fast growing area for supplements, cleaning products, and groceries

• Web, email, and sample options available for packages

• Reach eTailers through UNFI’s eCommerce division, Honest Green

“

”


Foodservice Use these resources to reach this growing market of restaurants, delis, cafeterias, colleges, hotels, and convenience stores

Triannual Catalog Advertising• Advertise in a catalog featuring a handpicked

assortment of products• Promote your brand and generate awareness for

your foodservice items• Or, upgrade to PLUS to create a comprehensive

advertising program featuring web and email marketing

Get it While It’s Hot!• A quarterly publication promoting new and trending

products in foodservice• Great opportunity to promote trending products• Get your brand in front of the UNFI Sales Team and

Foodservice Customers

Sustainable growth in new markets

“”

UNFI Tabletop ShowsSee and be seen – UNFI is a leader in the industry. Tabletop shows give you visibility to top UNFI customers and suppliers – reserve your table NOW!

• Showcase your new items, build sales, and promote seasonal items

• Sell to customers from all channels• Meet with UNFI Sales Team and other staff


Retail ActivationCirculars Natural Connection & Healthy Advantage

• Reach consumers of independent retailers • Proven to drive sales, placement, and volume• NEW! local targeting for January 2017: Circulars will

be unique by DC and open to all suppliers with strong placement in the independent channel

HEALTHY Clippings®

• Turnkey coupons to attract consumers in the aisle or to meet their demands for deals online

• Shelf tear-pads or NEW! digital format

Planning for SuccessPromotional Marketing CalendarUnderstanding seasonal food trends and consumer eating/drinking/usage patterns can help you plan the best times to promote your brand.Work with your SRM to identify what works best for you based on UNFI promotional themes, seasons, or trend opportunites.

Truck Fleet AdvertisingOn the Road Advertising

• Your billboard on wheels, targeted by UNFI DC• Amplify your consumer marketing impressions from

your social and retail outreach

Proven to drive sales, placement, and volume

“”

Contact your SRM for an in-depth seasonal planning calendar.

2017 Supplier Marketing ProgramsChoose what works for you – not sure?Your SRM can work with you to meet your goals.

Marketing Program Target Audience Content Media

pageDirect to

Consumer Independent Supermarket Gourmet & Ethnic Foodservice eComm DC Specific Print Digital

Annual Advertising Agreement 2

Advertising Essentials 2

Catalog Advertising ✔ ✔ ✔ ✔ ✔ ✔

Monthly Specials Advertising ✔ ✔ ✔ ✔ ✔ ✔

New Products 3

New Products - Monthly Specials ✔ ✔ ✔ ✔ ✔ ✔

New and Now ✔ ✔ ✔ ✔ ✔ ✔ ✔

New Item Webinar ✔ ✔ ✔ ✔ ✔ ✔ ✔

Speed to Market ✔ ✔ ✔ ✔

Situational Marketing 3

Situational Marketing (email) ✔ ✔ ✔ ✔ ✔ ✔

Seasonal Marketing 4

Seasonal Essentials ✔ ✔ ✔ ✔ ✔ ✔ ✔

Fall/Winter Holiday Essentials ✔ ✔ ✔ ✔ ✔ ✔

Holiday Fare Pre-Order ✔ ✔ ✔ ✔ ✔ ✔

Shipper Push 4

Shipper Push (seasonal) ✔ ✔ ✔ ✔ ✔

Online Marketing 5

UNFI Customer Portal Advertising ✔ ✔ ✔ ✔ ✔ ✔

Honest Green eCommerce Marketing ✔ ✔ ✔ ✔ ✔

Deep Deals 5

Hot Sheets ✔ ✔ ✔ ✔ ✔ ✔

Volume Deals ✔ ✔ ✔ ✔ ✔

Foodservice 6

Catalog Advertising ✔ ✔ ✔ ✔ ✔

Get It While It’s Hot! ✔ ✔ ✔ ✔ ✔ ✔ ✔

UNFI Table Top Shows 6

Table Top Shows ✔ ✔ ✔ ✔ ✔ ✔

Retail Activation 7

Consumer Circulars ✔ ✔ ✔ ✔ ✔ ✔

HEALTHY Clippings® ✔ ✔ ✔ ✔ ✔ ✔ ✔

Truck Fleet Advertising 7

Fleet Advertising ✔ ✔ ✔ ✔ ✔ ✔ ✔

Designedto boostyour profits

2017 supplier marketing programs

Documents