2017 tennessee technological university aas presentationalumni attitude study© findings and results...
TRANSCRIPT
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Presented by:
The slides in this handout are part of a more complete and comprehensive oral presentation.
For an in‐depth understanding of the information provided herein, you should view
these slides in combination with that presentation. For questions contact Rob Shoss
at PEG, Ltd.
© PEG, Ltd. 2017
Results from the 2017 Alumni Attitude Study©
ParticipantsAll School Comparables
Slide 2
American University CSU ‐ Monterey Bay McMurry University University of Central Arkansas
American University of Beirut CSU ‐ Northridge Minnesota State University, Mankato University of Central Florida
Arcadia University CSU ‐ Sacramento Morningside College University of Central Missouri
Auburn University CSU ‐ San Marcos New Jersey Institute of Technology University of Cincinnati
Azusa Pacific University CSU ‐ Stanislaus New York University University of Delaware
Babson College CSU‐San Bernardino North Carolina A&T State University University of Florida
Benedictine College Drake University Northern Illinois University University of Houston
Bloomsburg University Duke University Northwood University University of Houston, Law Center
Boston University East Carolina University Nova Southeastern University University of Massachusetts Boston
Bryant University Emory University Oakland University University of Massachusetts Lowell
Buena Vista University Felician University Oregon State University University of New Mexico
Butler University Florida State University Pennsylvania State University University of North Carolina at Greensboro
Cal Poly Pomona Fordham University Rensselaer Polytechnic Institute University of Oregon
California Institute of Technology George Mason University Rochester Institute of Technology University of Pittsburgh at Bradford
California Polytechnic State University George Washington University Rockhurst University University of San Diego
Carnegie Mellon University Georgetown University Saint Louis University University of Southern California
Carthage College Georgia Institute of Technology Salem State University University of St. Thomas
Case Western Reserve University Gettysburg College Seattle University University of St. Thomas‐ Minnesota
Clemson University Gonzaga University Seton Hall University University of Tampa
College of Charleston Hamline University Southern Illinois University‐Edwardsville University of Tennessee at Chattanooga
College of William & Mary Humboldt State University Springfield College Univ. of Tenn. Health Science Center
College of Wooster Jacksonville State University Temple University University of Tennessee‐Knoxville
Colorado State University John Marshall Law School Texas Christian University University of Tennessee‐Martin
Concordia University Wisconsin Kent State University Texas Lutheran University University of Toronto
CSU ‐ Channel Islands Kentucky Wesleyan College Texas State University Upper Iowa University
CSU ‐ Chico Lafayette College Towson University Valparaiso University
CSU ‐ Dominguez Hills Lake Forest Academy Trinity University Vanderbilt University
CSU ‐ East Bay Louisiana Tech University Tulane University Western Kentucky University
CSU ‐ Fresno Lyndon state college UMKC, Bloch School Westminster College
CSU ‐ Fullerton Marietta College University of alabama in huntsville Yale School of Management
CSU ‐ Long Beach McDaniel College University of California, San Diego
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
ParticipantsComparable Universities Based on Carnegie Classification
Slide 3
American International College
Arizona State University‐Downtown Phoenix
Azusa Pacific University
Barry University
Benedictine University
Boise State University
California State University‐Fresno
California State University‐Fullerton
Clarkson University
Indiana University of Pennsylvania‐Main Campus
Louisiana Tech University
Mercer University
National Louis University
Oakland University
Pepperdine University
Rochester Institute of Technology
Sam Houston State University
Seton Hall University
St John's University‐New York
Texas A & M University‐Corpus Christi
Texas Southern University
Texas Woman's University
University of Nebraska at Omaha
University of San Diego
Widener University‐Main Campus
Wright State University‐Main Campus
Slide 4
Alumni Survey Process
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Study Results:Distribution and Response
Slide 5
2017
Response Rate 6.96%
Presumed Delivered 40,316
Number of responses 2,806
* Source: “Americans’ Internet Access:2000-2015,” Pew Research Center, June 26, 2015.
Bias is inherent in all research studies. It must be understood and minimized where possible.
Confidence Interval
• Computation based on number of responses and variation of responses
• Assumes random distribution and ability to respond
• Response percentage is not part of the consideration for this calculation
Non-Response Bias
• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents
• Exists in both internet and phone surveys as well as mail
• Consistency of ranking for question groups helps alleviate concern
• Distribution across membership status, age, and gender also helps reduce concern
Selection Bias
• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected
• Possibly more of an internet issue currently for some schools• Approximately 95% of college graduates have access to the internet and email*
Slide 6
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Need for precision in
findings based on expected
application or use for
results
Cost to do research/cost of errorHigh Cost
Low Cost
Low Precision
High Precision
Call-in opinion or self-select online poll about what the
verdict will be for a celebrity trial
Statistical research to
determine the introduction of a new drug for
cancer
Statistical Research Value/Cost Model
Alumni Attitude Study
When Do I Have Enough Data?It is all about application.
Demographic Data
Slide 8
Distance from Campus All School Comps Tennessee Tech 2017within 16 miles 20% 18% 16%17-50 miles 16% 21% 8%51-160 miles 15% 15% 39%161-250 miles 10% 9% 10%Over 250 within the US 34% 33% 23%Over 250 outside the US 4% 4% 3%
Ethnicity All School Comps Tennessee Tech 2017Caucasian 82% 84% 91%African American 6% 6% 2%Hispanic 6% 7% 1%Asian/Pacific Islander 5% 4% 2%Am. Indian/Alaskan 1% 0% 0%2 or more ethnic groups (multi-ethnic) 0% 0% 1%Other 0% 0% 2%
Degree Obtained All School Comps Tennessee Tech 2017Undergraduate 63% 67% 76%Graduate 25% 21% 10%Both undergraduate and graduate 11% 12% 15%No degree obtained 1% 1% 0%
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Demographic Data
Slide 9
Age All School Comps Tennessee Tech 2017
Less than 25 8% 8% 10%
26 to 30 12% 11% 13%
31 to 44 24% 25% 23%
45 to 62 33% 36% 30%
63 and older 23% 20% 23%
Gender All School Comps Tennessee Tech 2017
Male 53% 49% 60%
Female 47% 51% 40%
ResponseBy Donor Status
Slide 10
Percentage of Participan
ts
0%
10%
20%
30%
40%
50%
60%
70%
80%
Current Lapsed Never
17%ROR
6%ROR
3%ROR
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
ResponseBy Decade
Slide 11
Percent of Participan
ts
0%2%
9%
14% 15%13%
20%
26%
0%
5%
10%
15%
20%
25%
30%
1940's andprior
1950's 1960's 1970's 1980's 1990's 2000's 2010's
All School Comps Tennessee Tech 2017
Era of Graduation
By Graduation Era ‐ Definitions
Woodstock/Vietnam and Prior
(graduatedprior to 1973)
• Includes pre 1964 graduates• Tumultuous 60’s• Civil Rights Act• Tonkin resolution to Nixon
resignation• Good economy• Ages 65–72 and older
Electronic Revolution/Dot‐Com (graduated
1994–2000)
• Dot‐com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused on
youth• Ages 37–43
Post‐Watergate (graduated1974–1980)
• Nixon resignation to Reagan boom
• Younger brothers and sisters of Woodstock/Vietnam
• Bad economy and pessimistic time
• Ages 57–63
Post‐9/11 (graduated 2000 through
2008)
• Economic bust after Dot‐Com followed by real estate driven growth
• Focus away from youth• War in our time• More competition for every job• Age • Ages 28 ‐ 36
Yuppie/End of Cold War (graduated 1981–1993)
• Reagan boom to dot‐com IPOs
• Good economy and optimistic time
• Ages 44–56
Post Great Recession (Graduated after 2008)
• Market crash of 2008• Explosive unemployment• Significantly increased role of
government in health care• Slowest recovery in history• Breakdown of European economy• Huge and growing US deficit• Ages 27 and younger
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
ResponseBy Era
Slide 13
Number of Participan
ts
488
262
538
250
445
813
0
100
200
300
400
500
600
700
800
900
Woodstock\Vietnamand prior
Post Watergate Yuppie\End of ColdWar
ElectronicRevolution\Dot‐Com
Post 9/11 Post Great Recession
Response Rate
NOTE: Response rate is unadjusted for bad email addresses.
ResponseBy Era
Slide 14
5%
4% 4%
3%
4%
5%
0%
1%
2%
3%
4%
5%
6%
‐
5
10
15
20
25
30
35
Woodstock\ Vietnam Post Watergate Yuppie\End of ColdWar
ElectronicRevolution\Dot‐Com
Post 9/11 Post Great Recession
All School Comps Tennessee Tech 2017 Response rate
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
ResponseBy Gender across Generations
Slide 15
80
20
5248
0
10
20
30
40
50
60
70
80
90
Male Female
WWII Boomers Gen X Gen Y
Percentage of Participan
ts
Slide 16
Alumni Affinity and Giving
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q01. How would you rate your decision to attend Tennessee Technological University?
Slide 17
0
10
20
30
40
50
60
70
80
Bad decision Fair decision Good decision Great decision
All School Comps Tennessee Tech 2017
Percentage of Participan
ts
Q01. How would you rate your decision to attend Tennessee Technological University?By Era
Slide 18
0
10
20
30
40
50
60
70
80
Bad decision Fair decision Good decision Great decision
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q01. How would you rate your decision to attend Tennessee Technological University?By Donor Status
Slide 19
0102030405060708090
Bad decision Fair decision Good decision Great decision
Current Lapsed Never
Percentage of Participan
ts
Q03. Which of the following best describes your experience as a student?
Slide 20
0
10
20
30
40
50
60
Poor Fair Good Excellent
All School Comps Tennessee Tech 2017
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q03. Which of the following best describes your experience as a student?By Era
Slide 21
0
10
20
30
40
50
60
70
Poor Fair Good Excellent
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Percentage of Participan
ts
Q03. Which of the following best describes your experience as a student?By Donor Status
Slide 22
0
10
20
30
40
50
60
70
Poor Fair Good Excellent
Current Lapsed Never
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q02. How often do you promote Tennessee Technological University to others?
Slide 23
0
5
10
15
20
25
30
35
40
45
Never Occasionally Regularly All the time
All School Comps Tennessee Tech 2017
Percentage of Participan
ts
Q02. How often do you promote Tennessee Technological University to others?By Era
Slide 24
05
101520253035404550
Never Occasionally Regularly All the time
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q02. How often do you promote Tennessee Technological University to others?By Donor Status
Slide 25
05
1015202530354045
Never Occasionally Regularly All the time
Current Lapsed Never
Percentage of Participan
ts
Q05. Which of the following describes your overall current opinion of Tennessee Technological University?
Slide 26
0
10
20
30
40
50
60
Poor Fair Good Excellent
All School Comps Tennessee Tech 2017
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q05. Which of the following describes your overall current opinion of Tennessee Technological University?By Era
Slide 27
0
10
20
30
40
50
60
70
Poor Fair Good Excellent
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Percentage of Participan
ts
Q05. Which of the following describes your overall current opinion of Tennessee Technological University?By Donor Status
Slide 28
0
10
20
30
40
50
60
70
Poor Fair Good Excellent
Current Lapsed Never
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q04. Which of the following best describes your experiences as an alumnus/a?
Slide 29
0
10
20
30
40
50
60
Poor Fair Good Excellent
All School Comps Tennessee Tech 2017
Percentage of Participan
ts
Q04. Which of the following best describes your experiences as an alumnus/a?By Era
Slide 30
0
10
20
30
40
50
60
Poor Fair Good Excellent
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q04. Which of the following best describes your experiences as an alumnus/a?By Donor Status
Slide 31
0
10
20
30
40
50
60
Poor Fair Good Excellent
Current Lapsed Never
Percentage of Participan
ts
Affinity Index
Slide 32
The Affinity Index is calculated as the average of:
Q01 How would you rate your decision to attend Tennessee Technological University?Q02 How often do you promote Tennessee Technological University to others?Q04 Which of the following best describes your experiences as an alumnus/a?Q05 Which of the following best describes your overall current opinion of Tennessee Technological University?
Expressed as a percentage
[Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]
Affinity Index (Tennessee Technological University 2017) = 80%
Comparable Institutions = 77%All School Database = 80%
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Academics and classes
Skills and training for career
Relationship with faculty
Exposure to new things
Admissions process
Relationship with other students
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with admin and staff
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events like films, lectures, etc.
Attending athletic events
Opportunity to participate in fraternity or sorority
All School Comp Tenn Tech
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 51
Importance
Academics and classes
Skills and training for career
Relationship with faculty
Exposure to new things
Admissions process
Relationship with other students
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with admin and staff
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events like films, lectures, etc.
Attending athletic events
Opportunity to participate in fraternity or sorority
All School Comp Tenn Tech
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 51
Performance
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Academics/classes
Skills/training for career
Relationship with the faculty
Exposure to new things
Admissions process
Relationship with other students
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority
Importance Performance
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 51
Importance exceeds Performance
Performance exceeds Importance
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?Gap Analysis
Slide 36
Academics/classes
Skills/training for career
Relationship with the faculty
Exposure to new things
Admissions process
Relationship with other students
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority
All School Comps Tennessee Tech 2017
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Importance exceeds Performance
Performance exceeds Importance
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?Gap Analysis by Era
Slide 37
Academics/classes
Skills/training for career
Relationship with the faculty
Exposure to new things
Admissions process
Relationship with other students
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Importance exceeds Performance
Performance exceeds Importance
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?Gap Analysis By Donor Status
Slide 38
Academics/classes
Skills/training for career
Relationship with the faculty
Exposure to new things
Admissions process
Relationship with other students
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority
Current Lapsed Never
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Correlation AnalysisHighest correlation to “Affinity Index” across all questions
Slide 39
.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70
Responding to new career opportunities
Current work status
Deepening my understanding and commitment to personal…
Commitment to continuous education
Contributing to my community
Further graduate education
Identifying job opportunities for graduates
Academics/classes
Getting a job/graduate program I wanted soon after I graduated
Ethical reasoning and action
Serving as ambassadors promoting Tennessee Technological…
Skills/training for career
Traditions or values learned on campus
Civic knowledge and engagement ‐ local and global
Mentoring students
Diversity and inclusion
Creative and innovative thinking
Lessons about life
Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?‐Box Plot
Slide 40
Academics/classesSkills/training for career
Relationship with the faculty
Exposure to new things
Admissions process
Relationship with other …
Lessons about life
Orientation for new students
Student employment opportunities
Relationship with administration and …
Traditions or values learned on campus
Student leadership opportunities
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority
0.15
0.2
0.25
0.3
0.35
0.4
0.45
‐0.8 ‐0.6 ‐0.4 ‐0.2 0 0.2 0.4 0.6 0.8
Correlation to Affinity
Importance>Performance Performance>Importance
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Correlation AnalysisHighest correlation to “Affinity Index” across all questions
Slide 41
.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70
Responding to new career opportunities
Current work status
Deepening my understanding and commitment to personal…
Commitment to continuous education
Contributing to my community
Further graduate education
Identifying job opportunities for graduates
Academics/classes
Getting a job/graduate program I wanted soon after I graduated
Ethical reasoning and action
Serving as ambassadors promoting Tennessee Technological…
Skills/training for career
Traditions or values learned on campus
Civic knowledge and engagement ‐ local and global
Mentoring students
Diversity and inclusion
Creative and innovative thinking
Lessons about life
Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?
Poor preparation
Fair preparation
Good preparation
Excellent preparation
Slide 42
3.22
3.20
3.13
3.24
3.26
3.12
3.12
3.26
3.24
3.22
3.21
3.20
3.14
3.07
Current work status
Further graduate education
Getting a job/graduate program I wanted soon after I graduated
Commitment to continuous education
Deepening my understanding and commitment to personaldevelopment
Responding to new career opportunities
Contributing to my community
All School Comps Tennessee Tech University 2017
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?By Era
Slide 43
Current work status
Further graduate education
Getting a job/graduate program I wanted soon after Igraduated
Commitment to continuous education
Deepening my understanding and commitment to personaldevelopment
Responding to new career opportunities
Contributing to my community
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Poor preparation
Fair preparation
Good preparation
Excellent preparation
Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?By Donor Status
Slide 44
Current work status
Further graduate education
Getting a job/graduate program I wanted soon after Igraduated
Commitment to continuous education
Deepening my understanding and commitment to personaldevelopment
Responding to new career opportunities
Contributing to my community
Current Lapsed Never
Poor preparation
Fair preparation
Good preparation
Excellent preparation
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?
Slide 45
Correlation to Affinity
Average Preparation
Current work status
Further graduate education
Commitment to continuous education
Responding to new career opportunities
Contributing to my community
Deepening my understanding and
commitment to personal development
Getting a job/graduate program I wanted soon
after I graduated
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
0.55
3 3.05 3.1 3.15 3.2 3.25 3.3 3.35 3.4 3.45 3.5
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors promoting Tennessee TechnologicalUniversity to others
Mentoring students
Providing leadership by serving on boards, committees, etc.
Networking with other alumni
Attending general alumni and Tennessee TechnologicalUniversity events
Volunteering for Tennessee Technological University
Participating in Tennessee Technological University onlineactivities (social media)
Attending Tennessee Technological University athletic events
Importance Performance
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 46
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors for Univ
Mentoring students
Providing leadership by serving on boards, etc.
Networking with other alumni
Attending general alumni and Univ events
Volunteering for univ
Participating in University online activities
Attending athletic events
All School Comps Tenn Tech
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?
Not Important
SomewhatImportant
Very Important
CriticallyImportant
Slide 47
Importance
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors promoting Tennessee TechnologicalUniversity to others
Mentoring students
Providing leadership by serving on boards, committees, etc.
Networking with other alumni
Attending general alumni and Tennessee TechnologicalUniversity events
Volunteering for Tennessee Technological University
Participating in Tennessee Technological University onlineactivities (social media)
Attending Tennessee Technological University athletic events
All School Comps Tenn Tech
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?
Poor Fair Good Excellent
Slide 48
Performance
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Importance exceeds Performance
Performance exceeds Importance
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?Gap Analysis
Slide 49
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors promoting Tennessee TechnologicalUniversity to others
Mentoring students
Providing leadership by serving on boards, committees, etc.
Networking with other alumni
Attending general alumni and Tennessee Technological Universityevents
Volunteering for Tennessee Technological University
Participating in Tennessee Technological University online activities(social media)
Attending Tennessee Technological University athletic events
All School Comps Tennessee Tech 2017
Importance exceeds Performance
Performance exceeds Importance
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?Gap Analysis by Era
Slide 50
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors promoting Tennessee Technological University toothers
Mentoring students
Providing leadership by serving on boards, committees, etc.
Networking with other alumni
Attending general alumni and Tennessee Technological University events
Volunteering for Tennessee Technological University
Participating in Tennessee Technological University online activities (socialmedia)
Attending Tennessee Technological University athletic events
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Importance exceeds Performance
Performance exceeds Importance
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?Gap Analysis By Donor Status
Slide 51
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors promoting Tennessee Technological University toothers
Mentoring students
Providing leadership by serving on boards, committees, etc.
Networking with other alumni
Attending general alumni and Tennessee Technological University events
Volunteering for Tennessee Technological University
Participating in Tennessee Technological University online activities (socialmedia)
Attending Tennessee Technological University athletic events
Current Lapsed Never
Correlation AnalysisHighest correlation to “Affinity Index” across all questions
Slide 52
.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70
Responding to new career opportunities
Current work status
Deepening my understanding and commitment to personal…
Commitment to continuous education
Contributing to my community
Further graduate education
Identifying job opportunities for graduates
Academics/classes
Getting a job/graduate program I wanted soon after I graduated
Ethical reasoning and action
Serving as ambassadors promoting Tennessee Technological…
Skills/training for career
Traditions or values learned on campus
Civic knowledge and engagement ‐ local and global
Mentoring students
Diversity and inclusion
Creative and innovative thinking
Lessons about life
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?‐Box Plot
Slide 53
Identifying job opportunities for graduates
Recruiting students
Serving as ambassadors promoting Tennessee
Technological University to others
Mentoring students
Providing leadership by serving on boards, committees, etc.
Networking with other alumni
Attending general alumni and Tennessee Technological
University eventsVolunteering for Tennessee Technological University
Participating in Tennessee Technological University online
activities (social media)
Attending Tennessee Technological University athletic
events
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
0.55
‐1 ‐0.8 ‐0.6 ‐0.4 ‐0.2 0 0.2 0.4 0.6 0.8 1
Correlation to Affinity
Importance>Performance Performance>Importance
Problem solving
Critical thinking
Quantitative reasoning
Creative and innovative thinking
Effective oral communication
Effective writing
Ethical reasoning and action
Diversity and inclusion
Civic knowledge and engagement ‐ local and global
All School Tennessee Tech University 2017
Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?
No contribution
Slide 54
A little contribution
Some contribution
Significant contribution
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?By Era
Slide 55
Problem solving
Critical thinking
Quantitative reasoning
Creative and innovative thinking
Effective oral communication
Effective writing
Ethical reasoning and action
Diversity and inclusion
Civic knowledge and engagement ‐ local and global
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
No contribution
A little contribution
Some contribution
Significant contribution
Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?By Donor Status
Slide 56
Problem solving
Critical thinking
Quantitative reasoning
Creative and innovative thinking
Effective oral communication
Effective writing
Ethical reasoning and action
Diversity and inclusion
Civic knowledge and engagement ‐ local and global
Current Lapsed Never
No contribution
A little contribution
Some contribution
Significant contribution
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Correlation AnalysisHighest correlation to “Affinity Index” across all questions
Slide 57
.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70
Responding to new career opportunities
Current work status
Deepening my understanding and commitment to personal…
Commitment to continuous education
Contributing to my community
Further graduate education
Identifying job opportunities for graduates
Academics/classes
Getting a job/graduate program I wanted soon after I graduated
Ethical reasoning and action
Serving as ambassadors promoting Tennessee Technological…
Skills/training for career
Traditions or values learned on campus
Civic knowledge and engagement ‐ local and global
Mentoring students
Diversity and inclusion
Creative and innovative thinking
Lessons about life
Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?
Slide 58
Correlation to Affinity
Average Contribution
Critical thinking
Ethical reasoning and action
Effective writing
Effective oral communication
Quantitative reasoning
Problem solving
Creative and innovative thinking
Civic knowledge and engagement ‐ local and
global
Diversity and inclusion
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
0.55
2 2.2 2.4 2.6 2.8 3 3.2 3.4 3.6 3.8 4
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q10. How important is receiving Visions, the university's alumni magazine, to you in terms of staying informed about the university, its faculty, students, and other alumni?
Slide 59
12
40 38
10
‐
5
10
15
20
25
30
35
40
45
Not important Somewhat important Very important Critically important
Percentage of Participan
ts
Q10. How important is receiving Visions, the university's alumni magazine, to you in terms of staying informed about the university, its faculty, students, and other alumni?By Era
Slide 60
0
10
20
30
40
50
60
Not important Somewhat important Very important Critically important
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Percentage of Participan
ts
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q10. How important is receiving Visions, the university's alumni magazine, to you in terms of staying informed about the university, its faculty, students, and other alumni?By Donor Status
Slide 61
0
10
20
30
40
50
60
Not important Somewhat important Very important Critically important
Current Lapsed Never
Percentage of Participan
ts
Reconnect with your favorite faculty member
Be a mentor to a student
Speak on campus about professional development and careers
Review student resumes
Serve on a board
Provide an internship
Create an endowment to honor a loved one or celebrate yourtime at Tech
Host an event in your community
Serve as a Social Media Ambassador
Serve on a reunion committee
Q11. How likely are you to participate in the following Tennessee Tech activities?
Not likely
Slide 62
Somewhat likely
Likely Very likely
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q11. How likely are you to participate in the following Tennessee Tech activities?By Era
Slide 63
Reconnect with your favorite faculty member
Be a mentor to a student
Speak on campus about professional development andcareers
Review student resumes
Serve on a board
Provide an internship
Create an endowment to honor a loved one or celebrateyour time at Tech
Host an event in your community
Serve as a Social Media Ambassador
Serve on a reunion committee
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Not likely Somewhat likely
Likely Very likely
Q11. How likely are you to participate in the following Tennessee Tech activities?By Donor Status
Slide 64
Reconnect with your favorite faculty member
Be a mentor to a student
Speak on campus about professional development andcareers
Review student resumes
Serve on a board
Provide an internship
Create an endowment to honor a loved one or celebrateyour time at Tech
Host an event in your community
Serve as a Social Media Ambassador
Serve on a reunion committee
Current Lapsed Never
Not likely Somewhat likely
Likely Very likely
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
Q11. How likely are you to participate in the following Tennessee Tech activities?
Slide 65
Correlation to Affinity
Average Likeliness
Serve as a Social Media Ambassador Be a mentor to a student
Review student resumes
Serve on a reunion committee
Serve on a boardHost an event in your community
Provide an internship
Speak on campus about professional development
and careers
Reconnect with your favorite faculty member
Create an endowment to honor a loved one or celebrate your time at
Tech
15%
17%
19%
21%
23%
25%
27%
29%
1 1.2 1.4 1.6 1.8 2 2.2 2.4 2.6 2.8 3
Show you care – use a high‐quality
process
Let them know that you heard what was
said
Take action in a way that demonstrates you care about their
opinion
Solidify and institutionalize by
checking back to see what changed
Foundation ConceptsAlumni Partnership Model
©
Initiate the process by asking their
opinion
Alumni feedback is not a one‐time event, but rather an ongoing
process of measurement, action, and re‐measurement.
Slide 66
Alumni Attitude Study©Findings and Results
866‐471‐8600 www.AlumniAttitudeStudy.org
ImplicationsHighlighted issues and areas of focus
• Feedback to the alumni– Via print, email, and social media
– Repetition
• Programming opportunities– Identifying job opportunities for recent
graduates
– Mentoring
– Leadership opportunities
– Being an ambassador promoting the university
– Networking events
• Targeted communications focusing on successful outcomes from events
Slide 67
• Focus talking points and topics on
– How well degree prepares and prepared graduates for life
– Where alumni want to see improvements over time
• Skills and training for career
• Lessons about life
• Academics and classes
• Opportunity to interact with alumni
• Exposure to new things
• Build campus coalitions around alumni by sharing and discussing data
Robert Shoss
Tel: (713) 527‐0078
Fax: (713) 524‐4324
www.pegltd.com
Contact Information
Slide 68