© Copyright On Show Solutions Directors: Amanda Margison, Jacqui Reynolds

Brought to you by

TOURISM CALENDAR 2017

Join us in Africa, Asia, Australia, Europa and North America.

With a proud tradition of promoting travel to and in Africa, Africa Showcase is dedicated to the evolution and growth of travel and tourism to the regions and products we feature throughout the year on our various global roadshows. Our passionate and dedicated team build annual roadshows to educate trade specialists and provide a deeper insight into source markets, while delivering you pre-qualified business contacts.

Click on the locations below to go to the appropriate page and view more information regarding each show:

exhibition and event management with a passion for tourism!

NORDICS

ITB BERLIN

MITTELEUROPA

EAST AFRICA ITB ASIA

SOUTH AFRICA

SE ASIA

AUSTRALIA & NEW ZEALAND

RUSSIAIRELAND & UK

NORTH AMERICA

For more info on these opportunities please contact our Sales Manager, Michelle da Sousa.+27 11 431 4126 | www.africashowcase.travel

2

08 – 12 MarchBerlin, Germany

This popular exhibition is for companies targeting the German market and greater Europe. Referred to by the organisers as the ‘World’s Leading Travel Trade Show’, ITB Berlin brings together 10 000 exhibitors and 180 000 visitors during the show. Our joint marketing pavilion in Hall20 is the ideal base for your meetings while all other show participation is taken care of for you. Exhibition Format: Premium package, full day package or half day package

ITB BERLIN

28 February to 02 MarchStockholm | Oslo | Copenhagen

Return to map >>

Return to map >>

The third largest source market in Europe is of growing interest to African companies wishing to expand their market reach. We have seen interest in this region booming over the last three years. With 5 to 6 weeks of annual leave, Nordic travellers are known for taking long holidays, staying for a good length of time, exploring the less common parts of a destination and embracing multi-generational travel.

Roadshow Format: Trade evenings with speed networking

AFRICA SHOWCASE : NORDICS

‘Germany remains at the top of the outbound markets for international tourism in terms of trips as well as spending.

This market is key for so many of our properties and the benefit of ITB Berlin is that the show

covers various European markets.’ Newmark Hotels Reserves Lodges

’This was my first On Show experience and WOW – so well organised with quality meetings and loads of

additional value. Super crowd of exhibitors with lots of attractive products, wonderful and

complimentary company in which to be included.’ Extraordinary

3

AFRICA SHOWCASE : EAST AFRICA

03 – 07 AprilKampala | Nairobi | Dar es Salaam

20 – 23 MarchSt Petersburg | Moscow

Return to map >>

Return to map >>

A dynamic market - challenging yet lucrative. This roadshow offers you access to the top producing buyers in Moscow and St Petersburg who we have pre-qualified over the past seven years to ensure you get maximum results. If you offer 4 or 5 star experiences, adrenaline activities, shopping or gourmet, then the Russian market can offer great returns. Roadshow Format: VIP event in MoscowTrade events in Moscow and St Petersburg

AFRICA SHOWCASE : RUSSIA

‘Africa Showcase is a very useful event for our African properties – a great opportunity to say “Hello” to our partners as well as to make acquaintances with new

companies.’Minor Hotel Group –

Anantara, Mozambique

ANNOUNCING

NEW SHOW!!Our new addition to the calendar promises to be an exciting new feature for companies wishing to target the growing economies in East Africa. Intra-regional travel in Africa is booming for both business and leisure tourism with many companies asking how best to target the market. We will connect exhibitors with all the key agencies in Kenya, Uganda and Tanzania in a focused week of meetings in these primary source markets.

Roadshow Format: Daytime trade events with speed networking

Dar es SalaamNairobiKampala

4

12 - 15 JuneDublin | Edinburgh | London

The top quality nature of exhibitors on this show attracts predominantly high end operators who are hand picked by our facilitator. We start the week in Ireland and Scotland to broaden your reach and enhance your business potential. The UK is traditionally the number 1 source market for many African tourism companies and an essential part of an effective marketing plan. Roadshow Format: Trade evenings with speed networking

AFRICA SHOWCASE : SOUTH AFRICA

Return to map >>

Return to map >>

We are pleased to build on a successful roadshow for our second year in the South African market. In 2016, exhibitors from Kenya, Tanzania, Botswana, Zimbabwe, Namibia and South Africa used this platform to target the outbound market in a focused series of events. We provide introductions to the travel consortiums, operators, corporates and event planners in the top three South African cities.

Roadshow Format: Daytime events with speed networking

AFRICA SHOWCASE : IRELAND & UK

‘It was great being back ‘On Show’ with you. We were delighted that the format has changed to a round robin affair, giving us the opportunity to meet all the buyers. The calibre of the buyers was very

high and we will no doubt see a reward in bookings going forward.’ The Victoria Falls Hotel

11 - 13 JulyJohannesburg | Durban | Cape Town

‘The quality of trade and attendance was exceptional in Johannesburg and Cape Town and the meetings were

spot on. I definitely recommend participation of KTB in your roadshows in other regions of

the world.’Kenya Tourism Board

5

Return to map >>

AFRICA SHOWCASE : SE ASIA

20 - 24 OctoberHong Kong | Kuala Lumpur | Singapore

The emerging economies of South East Asia create an attractive market for companies to expand their Asian reach. Enthusiastic and keen to learn, high end Asian buyers support our roadshow in big numbers and we are seeing significant growth from the region. SAA is reporting a 13% growth in air ticket purchases from these marketing efforts. While many companies have already established relationships in India and China, South East Asia has vast untapped potential for Africa.

Roadshow Format: Trade events with speed networkingSpecial access pass for ITB Asia

06 - 14 SeptemberWashington| Toronto | Los Angeles

Return to map >>

Our popular US roadshow, in partnership with South African Airways, connects you with the top operators and African specialists across North America. In 2016, buyers and suppliers embraced the new VIP format, enjoying the personalised longer meetings. We will build on that to give you exposure in the primary hubs on the East Coast and West Coast as well as Canada.

Roadshow Format: Daytime VIP meetings with top US operatorsTrade evenings with agents

AFRICA SHOWCASE : NORTH AMERICA

‘Thank you for your amazing and relentless efforts in ensuring this year’s show was a huge success and

by far, one of the very best shows I have been to. You’ve certainly set the bar high!’

Tsogo Sun

‘South African Tourism has seen good growth from the South East Asia market in the different market segments including incentive, golf and leisure travellers. Most of our

trade partners have included South Africa on their product offerings. We also see growth in the niche

market of halaal tourism for which South Africa is well positioned.’

South African Tourism

6

AFRICA SHOWCASE : MITTELEUROPA

25 - 27 October Singapore

Return to map >>

Return to map >>

31 October - 02 NovemberFrankfurt | Berlin | Munich

We are excited to be back at ITB Asia, an exhibition we have supported since inception. To meet the growing interest from the hosted buyers for Africa, the organisers have created a special package for African companies. Meet with buyers from across the Asia-Pacific region.- 10 000 attendees - 895 hosted buyers - Exhibitors from 110 countries- Over 15 000 pre-scheduled appointments

Exhibition Format: African pavilion package

Penetrate the German-speaking market with exclusive access to top buyers. We host our events in the primary German cities where hubs of African specialists are based. Additional hosted buyers will be invited from Switzerland and Austria to ensure extensive coverage of the market. We are pleased to see that this roadshow is now firmly entrenched in the German-speaking market with strong support from exhibitors in East and Southern Africa.

Roadshow Format: Trade evenings with speed networking

ITB ASIA

‘The German region continues to be one of the top producers for Sun International and the properties have registered

good growth in all segments - FIT, Leisure and MICE. We believe and support On Show roadshows, this event has

proven to be again a quality showcase that brings together top trade members .’

SunLux Collection by Sun International

‘Returning for its 10th edition, we cordially invite you to meet our international buyers from Corporate, MICE and Leisure sectors. Get invigorated and powered

by a fresh exhibition format and new opportunities. It’s focused, it’s targeted

and it has everyone you want to meet. All on one platform.’

Katrina Leung

7

21 - 30 NovemberAuckland | MelbourneBrisbane | Sydney | Perth

Return to map >>

Every two years we take you directly to meet with the travel trade in the major cities across Australasia. VIP meetings give you dedicated time with the African wholesalers who are very active in the market and an essential part of the channel. Trade evenings give you exposure to top agents who are keen to expand their product knowledge and boost Africa sales. Roadshow Format: VIP meetings with wholesalers Trade evenings with speed networking, exhibitors move

AFRICA SHOWCASE : AUSTRALIA & NEW ZEALAND

PARTNER ASSOCIATIONS

‘Once again a smooth running and well organised show. An excellent platform to showcase our product to this highly lucrative market and also a great opportunity

to engage with the wholesalers.’Peermont Hotels Casinos Resorts

SATSA is a member-driven, non-profit association representing the private sector. SATSA members have to conform to the highest standards in the tourism industry, which are checked annually. SATSA has a daily impact on tourism in Southern Africa through its lobbying activities.www.satsa.com

Recognised as the “Voice of African Tourism”, African Travel & Tourism Association supports business leaders in Africa and represents the elite buyers and suppliers of tourism product across 22 African countries. Showcasing over 550 members, Atta serves as Pan-Africa’s largest network of tourism product.www.atta.travel

The Regional Tourism Organization of Southern Africa (RETOSA) is a SADC institution responsible for tourism growth and development. The aims of RETOSA are to increase tourist arrivals to the region through sustainable development initiatives, improved regional competitiveness, and effective destination marketing.www.retosa.co.za

management

8

In the meantime, please contact Michelle in our office to assist you with budget projections and planning. michelle@onshowsolutions.co.za | +27 11 431 4126

We look forward to another great year of travelling with our Africa Showcase family!

FEB

MAR

APR

MAY

JUN

ITB BERLIN08 – 12 March

Berlin, Germany

AFRICA SHOWCASE : RUSSIA20 – 23 MarchSt Petersburg | Moscow

AFRICA SHOWCASE : NORDICS28 February to 02 March

Stockholm | Oslo | Copenhagen

AFRICA SHOWCASE : IRELAND & UK12 - 15 JuneDublin | Edinburgh | London

AFRICA SHOWCASE : EAST AFRICA03 – 07 April

Kampala | Nairobi | Dar es Salaam

AUG

JUL

SEPT

OCT

NOV

DEC

ITB ASIA25 – 27 October

Singapore

AFRICA SHOWCASE : NORTH AMERICA06 – 14 SeptemberWashington | Toronto | Los Angeles

AFRICA SHOWCASE : SOUTH AFRICA11 – 13 July

Johannesburg | Durban | Cape Town

AFRICA SHOWCASE : MITTELEUROPA31 October to 02 NovemberFrankfurt | Berlin | Munich

21 – 30 November Auckland | Melbourne | Brisbane | Sydney | Perth

AFRICA SHOWCASE : SE ASIA20 – 24 October

Hong Kong (TBC) | Kuala Lumpur | Singapore

AFRICA SHOWCASE : AUSTRALIA & NEW ZEALAND

JAN

Where will Africa Showcase be in 2017? And which shows are you joining?

2017AT A GLANCE