with a campaign slogan you’ll have to see to believe!

2017 | Volume 2

the

#NEWICINGSTORE

STILL TO COME IN VOLUME 3... New small fixtures will be knocking at your doors week 13.

More trendsetting products will debut, & stunning new marketing, store decor & standee

with a campaign slogan you’ll have to see to believe!

Let’s take a closer look! In this volume, we’re talking whats’ new in Icing & what is yet to come...

• Killer pieces to inspire personal styles coming in, bought to our 3 new style inspos. Style on!

• Full launch of Bridal Bar week 8 with new bride inspired products. Shop with the Bride squads to make it and unfogettable experience!

(You might faint when you see our new collections, fyi)• Marketing that is on fire, coming week 13,

for you to catch a small glimpse of now...

• Fresh new decor for the stores, in week 8, to SPRUCE UP THE PLACE a bit.

• Mimosa sipping new music vibes will be arriving in store, with music that is 50/50 indie & pop top 40!

• Public debut, week 13, of a new charity that Icing will be partnering with.

• Daily online SNEAK PEEP updates with the latest news & trendy AF products.

#THEPARTYSTARTSATICING#THEPARTYSTARTSATICING

ICING

In our second volume of the Icing Insider, we are going to talk NEW ICING! Being Fresh AF, and showing our customer how to choose her signature look, explore trends, exude

confidence & say something to the world through her fashion. Encourage her to Tweet it, Pin it, Snap it, & Instagram it!

Quick Re-Fresh!

Icing is partnering with the It’s On Us organization to help spread awareness to RECOGNIZE that non-consensual sex is sexual assault, to IDENTIFY situations in which sexual assault may occur, to INTERVENE in situations where consent has not or cannot be given, and to CREATE an environment in which sexual assault is unacceptable and survivors are supported. Say something today! Don’t forget to

take the pledge online at itsonus.org.

ITS ON USTake the pledge at itsonus.org!

ICING.COM RELAUNCH Quick Re-Fresh!

Don’t forget

to

take the

Pledge!

Don’t forget to check into our web page to constantly stay updated with the new SNEAK PEEPS! Follow our influencers on their journey and see the latest product and how it’s styled. From the latest news in Bridal Bar to the newest marketing. Let our customer know that she can always visit

ICING.COM to stay updated!

@itsonus#ITSONUS

#THEPARTYSTARTSATICING#SOINLOVEWITHICING#SOINLOVEWITHICING

#THEPARTYSTARTSATICING

Product Sneak PeaksProduct Sneak Peaks Shh!Shh!Shh!

STORE DECOR

The Three Icing Girls We

Boho ChicEverything different is her style! Our Boho Chic girl is ready to express herself, whether she is a mermaid or a goddess, she shines.

She is...

•bold• funny &

fresh•not afraid

She is...

•in-fashion•inspiring•a treat

She is...

•friendly• expressive•accomplished

Style inspo:

Vanessa

Hudgens

Style inspo:

Emma

Roberts as

Chanel

Style inspo:

Rihanna

Preppy Queen BClassic and trendsetting. She has not one fashion fear, with pearls or metals, she owns

it and leads the way to being FAB!

Urban GlamSexy, yet classy. Our Urban Glam girls loves the simple but bold pieces. Things that shine

only make her look better.

Week 8 all stores will receive the below fixtures and decor to make the stores sparkle!

STORE DECORNew items to spruce up the place!

#IcingBridal @ICINGSTORES

• 4 Black Wigs• Diamond Beads (for Bridal Bar cylinders)• Poms• Bridal Bar Banner• New marketing for Bridal Bar• Bridal Bar Window Element

Introducing the NEW Bridal Bar that launches week 8! Our fantastic new bridal collection is the perfect destinantion for our newly engaged customer. From gifts for her bridesmaids to all the accessories she will need for her wedding day and bachlorette party! Pieces inspired by our four new brides, the Glam Bride, the Blush Bride, the Rustic Bride & the Traditional Bride, these new collections are to die for! Fun, new product will

be arriving week 8 along with marketing, fixtures & decor.

All event information will be coming you way for upcoming Bridal Events !Make the experience special and take part in her festivities while shopping

together & have fun creating gifts and looks!

BRIDAL BAR MARKETING SNEAK PEAK

blush brideglam bride

rustic bride traditional bride

Product Sneak PeaksProduct Sneak Peaks Shh!Shh!

Shh!Check out the

new standee

for the Icing

Braidal Bar

launch, as well

as some of the

hot new Bridal

Bar essentials

heading to your

stores ASAP!