2017.10.05 co-creation of a data-driven government digital service - malaysia - opengov asia
TRANSCRIPT
MyGovCitizen Centric service
MiquelEstapéOpenGovernmentofCatalonia
CitizenCentricstrategy
Satisfactionsurveys
Userideas
OnlineChallenges
Co-designworkshops
Behavioranalysis
Datascience
IdealGovservices• Simple•Cross-cutting•Personalized•Proactive•Omnichannel• Trustworthy• Focusedonlifeevents···
MyGov challengeHowmightGovernmentsprovideapersonalized,proactiveandtrustworthyrelationshiptoCitizensusing theirpersonaldata?
WhatdatadoGovernments
holdaboutme?
Whatarethestatusofmyprocedures?
WhatareGovernmentsdoingwithmypersonaldata?
WhatcanGovernmentsdoforme?
MyGov Data
Legalevaluation
Datascienceanalysis
ResearchCo-design Prototype
ValidationwithendusersPr
ocess
Conclusions• Littledata
• Earlyadopters:CitizenswithSocial needs
• MyGov SocialMobileFirst
BenefitsforCitizens•Empowerment andincreasedconfidence
• Increasedsatisfaction
•Savings oftime/costs
•Lessstress:theyknowalltheentitledbenefits
BenefitsforGov• Bettervaluationbycitizens
• Servicesprovidedtocitizensinneed
• Savings intime/costs
• Increasedsatisfactionofpublicemployees
Ultimategoal:MakingLifeEasy forCitizens