Miguel Louro

European Market | reduce Innovation adoption cycle

3rd January 2017

Background

Professional Career

• Background Education in IT • 17 years experience in the industry• 5 years as a Software Consultant• Project Management in multiple regions• Lead of EMEA sales teams• 3 years as Delivery Manager in EMEA

Added value

• 17 years, from consulting to management• 10 years in Sales (5 in EMEA)• End-to-end IT business knowledge• Digital market trends awareness• Design thinking and innovation • Cross-organization collaboration builder • Customer driven approach advocate

Facts

The world is becoming

more complex …

7

• Ten years ago, Facebook was just getting started, Twitter or Instagram didn’t exist

• Six years ago, mobile phones were used only for phone calls and text messages

• Five years ago, tablets were just a way to get medicines

• Five years ago, a cloud only existed in the sky

• Today, services and entertainment are demanded online and cross platform

Facts

High speed changes might be a challenge but …

Technology makes all possible …

Challenges

11

• We have become digital

• We have become mobile

• We have become social

• Fast and huge amounts access to Data are here

• Internet of Everything is here

Challenges

12

What customers expect and demand from the IT

• Privacy and security

• Personalized contact/ relationship

• Self-oriented experiences

• Control targeted services regardless of the channel

• Real-time seamless experience regardless of the platform

Challenges

Strategy

Today

Call to actionthat allow us to go

from …

2016

2020

What are we doing right and should replicate in a new market?

What could we improve or change in order to get better results?

Tomorrow

Fundaments:• Get the right information…

• To the right people…

• In the correct format…

• At the right time…

Drive Demand…

Agilityspeed and confidence

Find new ways to market technology

Knowledge Management…

Simplicity (re)usability

Thank you!