Mental HealthFinanceEmployment

Substance Misuse

Sexual Health

Education

Safety

Family & Relationships

Housing

Physical Health

19%

13%

11%11%10%

9%

8%

7%7% 5%

Most accessed pages on the iZONE website

Website Usage & Data Analysis

iZONE

“ I find that iZONE is a lot easier find information because all the information is in one place ”

“ The categories make it easy access & easy find what you are looking for ”

“ When I try searching something or asking google something, it usually takes me to a forum or something where I get other people’s answers ”

Children and young people under the age of 20 years make up 23.8% of the population of Dudley.

UN

EMPL

OYMENT

POVERTY EDUCATI

ON

WELLBEING

4 in 10 young people at college never or rarely feel good about themselves.

23% of pupils eligible for free school meals get 5 or more A*-C GCSE compared to5 4% of pupils not eligible for free school meals.

23% of young peopleaged under 20 livein poverty in Dudleycompared to 20%in England. (2013)

Dudley has higher unemployment thanEngland and peoplestay unemployedfor longer.

How long users spend on a page

1 minuet or under 1 to 3 minuets 3 to 15 minuets 15 to 30 minuets More than 30 minuets0

150

300

450

600

750

900

Time spent per page

Num

ber o

f Pag

es

direct

google

schoolsurveys.co.uk

bing

ecosia.org

facebook.com

buzz.halesowen.ac.uk

dudleyccg.nhs.uk

loudmouth.co.uk

others

3.4%

32.7%

58.1%

How the website is found and accessedOver 58% of the iZONE website hits have come from users typing the URL address directly in their web browser. The website address can be found on promotional business cards, various marketing materials at the soft launch event as well as other digital promotions.

The iZONE site has has been Search Engine Optimised and thus ranks well in search engines. Over 32% of visitors found the site from a Google related search.

iZONEWebsite Usage & Data Analysis

・83% have their own smartphone

・99% go online for nearly 21 hours a week・Their mobile phone is the device they would miss the most

The iZONE website is fully responsive and acessible from mobile and tablet users.

・55% have their own tablet

Data taken from Ofcom ReportChildren and Parents: Media Use and Attitudes ReportPublication Date: 29 November 2017

12 - 15 year olds“Sometimes the information I find isn’t always correct”

“When I try searching something or asking google something, it usually takes me to a forum or something where I get other people’s answers”

“Tt is modern, friendly and has everything you could be looking for on one website”

“I like the local and national element, the local information is

better for us because its relevant to us” “The design was unique and

very user orientated”

“The website is very well illustrated and the graphics are

well suited for the user”

Num

ber o

f clic

ks

External links cliked in order of volume

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