Volume 2 | Issue 4 | March, 2017www.prabhatdairy.in

CONTENT COVER STORY• TheLatestVolupLaunch

PARTNERING SUCCESS• EspeciallySpecialRicottaCheese• TheSoft-n-SupplePrabhatpaneer• Finallywehitacentury!• MotherDepoinDelhiScoringWell• Prabhat’sQualityCheesepickingupinGujarat• NeighbouringcountriesNepal&BangladeshtoowantingPrabhat!• PrabhatGheemakingabignameinMaharashtra!• NewC&FatKolkata

WELCOME ON BOARD• PrabhatDairyLimitedAppointedSridharVishwanathasCommercialDirector• Mr.MutharBashajoinedasBusinessHead-Consumer

MARKETING• TheSeasonofWrestling

EVENTS & HAPPENINGS• PrabhatshowcasesinTenExhibitionsinFiveMonths• AndTheAwardGoesTo...• APrabhatDairyarm,SunfreshAgro,wonprestigious“FoodSafetyAward”fromCII

• AwardfromJubilantFoodWork’s–Domino’s

NEW INITIATIVES• HighSpeed,AutomaticCupFillingMachineInauguratedbyShriY.E.Kerure,

CommissionerofLabour• Didwehear“NEWLaunch”?

EDITOR-IN-CHIEF:Jyothika Kotian

For subscription, please email us to corporate.communications@prabhatdairy.in

In the midst of demonetisation, budget ups and downs, the dairy industry going through crunches in milk supplies and many other issues, we, at Prabhat Dairy want our readers to just relax this summer and experience the brain freeze.

The white backdrop split open. All eyes were staring at the split doors. It revealed something in pink behind. The audience wonder-struck. The music was on. The whistles blew. The flashing lights were just all over. And voila! VOLUP – Prabhat Dairy’s newest brand emerged at the centre.

The Volup launch took place on 17th March, 2017 at Nashik, The Gateway – Taj Hotel. Esteemed distributors from various locations - Nandurbar, Dhule, Jalgaon, Nashik, Aurangabad and Ahmednagar were invited. They were excited to experience Volup from India’s fastest growing, home grown integrated milk and dairy products company Prabhat Dairy Limited. The product will be available in the market under the brand ‘Volup’, which will have a premium range of real milk based ice creams.

Prabhat Dairy is planning a regional presence for its ice cream products by next year. The management is confident on capturing the local market which will provide them major insights to the customer preference and an established platform to spread across rest of the state.

COVER STORY

The Latest Volup Launch. 100% Rich. 100% True.

The Volup menu offers a range of unique flavours blended in real

milk ice cream. Some of the products on the offer are Sinsane Chocolate Bars

and Sinsane Sticks, Crunchies, Drippers, Fruit Crush, Kulfis etc. The menu also offers tubs, party packs and cups in number of fruit and milk based flavours.

Mr. Vivek Nirmal Joint Managing Director of Prabhat Dairy Limited

“Ice cream has been an important part of our business portfolio and we are thrilled to introduce it directly to our customers. Nashik region has an

interesting customer base and we are proud to offer our high quality range of real milk based ice creams which will give us an in-depth understanding of the consumer choice. Under the Volup brand, we are entering into an exponential segment with high potential for growth in the long term. Our foray into this

vibrant product segment will provide us another milestone to achieve for Prabhat Dairy and keep up our tradition to deliver high quality products.”

Mr. Nilesh Jategaonkar Distributor – Nashik

Prabhat Dairy an already leading commercial supplier of ice creams to some of the major brands in India under Prabhat Dairy Limited, has taken a very good decision to enter the retail market with a unique range of ice creams

under its own brand. This is a great news for us. After tasting the milk based ice cream we are

sure it will pick up sale in the market.

Mr. Naresh Ahuja Distributor – Aurangabad

Although this segment faces a heavy competition from frozen desserts, the Company is confident that real milk ice cream will always be in demand as a

natural, healthier and better option. Real milk based ice creams always have low fat content as compared to frozen desserts, which are primarily made from

vegetable fat. With growing awareness on the basic difference between ice creams and frozen desserts, customers have started realising the importance of ingredients in the products that they consume on

regular basis. Taking all this into consideration I feel confident

of this product.

Launch... Press Meet ... Appreciation...

PARTNERINGSUCCESS

Prabhat Dairy recently developed a special typeof Cheese used in the international pizza outlets–RICOTTA.Ricottaisconsideredtobeoneofthehealthiestcheeseas ithasa low fatcontent.100gramsofRicottacheesecontainsaround5gramsofsaturated fat.Witha littlesour taste,Ricotta isusedas toppingsandgoesverywellwithpizzas.Ricotta cheese though known internationally bypizza lovers, in India too it is gaining popularitygradually.Prabhat isthefirstcompanytodevelopthischeeseforvariousQSRs.

After experiencing the varieties of Prabhat cheese, Domino’s hasadded Prabhat paneer in its cuisine. Recently paneer has beensuppliedtoDomino’s.VistaFoodsproductsaresourcedfromworldclassmanufacturingfacilities.Vista’sproductintegritycodeusesthehigheststandardsofintegratedfeedmilling,breeding,farming,andfoodprocessingintheworld.PrabhatisproudtosupplypaneerinaverylargescaletoVistaaswell.BritanniatoohasstartedbuyingpaneerfromPrabhat.Prabhat’spaneerisnowbeingexportedtotheMiddleEastaswell.

Especially Special Ricotta Cheese

The Soft-n-Supple Prabhat paneer

WearereachingouttomanyPizzaChainOutletsinDelhias theyareourkeycustomers forCheese.ThecompanyhasstrategicallydecidedtoincreasethebusinessofLongShelfProductsandhenceincreasingthebaseofConsigneeSalesAgentsforHORECA.InthenexteditionofReflectionwewillbebackwithasuccessful storyonourSkimmedMilkPowderSalesaswell.

Mother Depo in Delhi Scores Well

PARTNERINGSUCCESS

Achieved100MTCurdbusinessinMumbaithrough our Food Services Division. Ourfocus has been more on caterers andhotelierswithahugecustomerbase.Weareplanningtoleveragethebusinesswithbetter manpower as we are in a modeto increase the distribution network.We believe in Quality, Consistency andConvenience.

OurwellarrangedcitywisedistributionnetworkinGujarathas helped us achieve a good business. The on timedeliveryofqualityCheesetotheendusersisbenefittingusinabigway!OurproductsarebeingtriedinmanyoutletsinGujarat.Weareawaitingpositiverevertalssoonfromtheesteemedplayersthere.WithAhmedabadandSuratasourdistributionhubwearepreparedforaqualityshowcasingwhenever!

Finally we Hit a Century!

Prabhat’s Quality Cheese picking up in Gujarat

100MT

Baggingabignameinourverystateoforiginboostsourconfidencefurtherinbusiness.StrategicallywearealsoincreasingthenumberofSuperStockistsindifferentcitiesofMaharashtra.Wehavesuccessfullyreachedmanyretailoutletsnowwithastrictvigilanceondailysale.

ReachingouttotheMetrosbeingourfirstprioritywearestrategicallycreatingaMotherDepoinKolkatatoserviceentireEastern region.Startedsupplyingcheese to TajSat in East India. Shortly expandingourbaseinthisstatehasincreasedourbusiness.

Prabhat’s yummy products making name in neighbouring countries likeNepal,Bangladesh,MiddleEastandSrilanka.InourrecentfairsinNepalandBangladeshwehavebaggedcontractsforlargebusinessorders.Domino’sin Srilanka too has approved our samples and nowwe are awaiting forquickbulkordersfromtherewithourfingerscrossedwhileinMiddleEasttoodiscussionsareon.ThisshowsourendeavourtosucceednotonlyinIndiabutothercountriestoo.

Prabhat Ghee making a big name in Maharashtra!

PARTNERINGSUCCESS

New C&F at Kolkata

Neighbouring countries Nepal, Bangladesh, Middle East and Srilanka too Wanting Prabhat!

WELCOMEON BOARD

Muthar Basha, a veteran with over 25 years of Salesand Customer Marketing experience from world classorganizations, operating in a high competitive FMCGspacejoinedPrabhatDairyLimitedon,9thJanuary2017asBusinessHead–Consumer.

PriortojoiningPrabhat,BashawastheGeneralManager&HeadofSalesatGlobalConsumerProductsLimited,whichisbackedbyGoldmanSachsofUSandMitsuiofJapan.

Basha was the Regional Sales Manager at BritanniaIndustriesforEastIndiawithadditionalresponsibilitiesofNepalandBangladesh.

Bashaspentcloseto22yearswithHindustanUnileverLimited in a range of key note functions acrossSales,Customer Development, CustomerMarketing, ChannelStrategy roles and also in New Technology orientedprojects across various Channels, Categories and

Mr. Muthar Basha joined as Business Head - Consumer

Geographies. He won the prestigious‘Chariman’s Award’ in 2006 forhis contribution in CustomerMarketing for leadingWholesaleandRuralChannelInitiatives.

Mr. Vivek Nirmal, Joint ManagingDirector, said, “Prabhat has anambition to rapidly expand itsconsumer business whichpromises a huge growthpotential in India. Westrongly believe that thecombination of PrabhatDairy’sMilksourcingandManufacturingexcellencebackedbya strong philosophy, ‘Partners inProgress’andwithanIndustryVeteranMr.Basha,nowonboard,willdrivetheconsumerbusinessaggressively. Mr.MutharBashawillbeleadingallconsumerleadinitiativesoftheCompany. He has been known for business acumen,sharp thinking, inclusive leadership and Immaculateexecution.WithMr.Basha’ssavvybusinessexperiencewe are looking forward to a profound transformationwithinPrabhatsoon.”

India’s fastestgrowinghomegrown integratedmilk and dairy products company PrabhatDairyLimited,appointedex-MondelezexecutiveSridhar Vishwanath, in February 2017, as CommercialDirector.Sridhar has more than 16 years of experience insourcing,strategydevelopmentandexecution,buildingsystemsandprocessesincommodityoperations,qualityupgradationandsustainabilityandhasastrongprovenrecordinbuildingandleadinghighperformanceteams.Prior to joining Prabhat, he was the Global StrategicSourcingLeadforEdibleOilsinMondelēzInternational.

Sridharhasanin-depthunderstandingoffoodandagriculturalsupplychainsacross commodities and ingredientshavingworkedincommoditysourcingwith Dabur, ITC’s InternationalBusiness Division and Mondelezand a good understanding of policymatters and business developmentfrom his consulting experience inYESBank and Technopakwhere headvised several key corporate andgovernmentdepartments.PrabhatDairy,astrongplayer in the

commercialdairyindustry,hassprucedup its operations andhas already entered internationalwatersbyenteringinGulfregion.Commentingontheappointment,MrVivekNirmal,JointManagingDirector for Prabhat Dairy Limited said, “Wearean integrateddairycompanyandhavingasecuredcommercial sourcing is very important for us to keepachieving excellence across our supply chains. HavingSridharonboard,wewillbeabletoadvanceoursuppliesnotonlyinIndiabutgloballytoo.”

Prabhat Dairy Limited AppointedSridhar Vishwanath as Commercial Director

MARKETING

The Season of Wrestling!

Itwouldhavebeendifficult foranyone to thinkof a woman wrestler in India till that day inDecember 2016, when the movie Dangal wasreleased. Prabhat Dairy’s marketing team isknown for taking up cue from events like thisand use it in its Marketing plan. Yet again astoryaroundthemovieDangalwascreatedandPrabhatGheethemosthealthiestcowgheewasshowcased through an ad thatmade its roundduringintervals.(ScreenshotsoftheAdabove)

For many who do not know the story of thismovie.Dangal–Afilmrevolvingaroundreallifestoryofawrestler[PEHALWAN]fatherwhotrainshisdaughters tobeprofessionalwrestlers.The

star-cast–story lineand thepromotionalhypethesamewas projectedasoneof thebiggestblockbustersof2016.TheenthusiasmforKhusti,thegloriousoldestsportofIndiarenewedwithvigourthisyearwith-Sultan–leadingaheadwithSakhshiMalikwinningamedalatRioOlympics–andthenDangalandPremiereWrestlingleague.

‘ We have it all in Prabhat Ghee ’ was the campaign all about!AChampionbecomesonebyrigoroustraining,strength,brainymovesthatcomesfromhealthyfood.

PrabhatGheeisMadefromSuperior Quality Cow Milk–STRENGTH

Contains Beta Carotene–FAST REFLEXES

Contains Vitamin A D E KforOverallDevelopment–COMPLETE NUTRITION

AddOnProcessBenefit–Double anti residual filtration process-whichensuresPURITY

All this is must for a champion !!!

█ Prabhat Dairy limited has launched ProjectMahavistaar for Maharashtra. Through thisproject a phasewise installation of 30 BMCs(BulkMilkCooler)inAhmednagar&30BMCsinSolapurDistrictduringyear2017isplanned.

█ Prabhat has also started Project Parivartanfor 56 BMCs. In this Project we are focusingon the Direct Farmer Payment, InfrastructureDevelopmentandImprovingthemilkqualityandquantity.

█ StartedextensionservicesinPDQMarea.PrabhatDairyarrangesdoortodoorvisitstofarms&consultingtothemilkproducersforprofitabledairyfarming,betterquality&quantityofmilk.

█ Weareconductingtrainingsoffarmers(husband&wife)everySaturdayregarding Fodder practices, Feeding Management & Clean MilkProductionforprofitableDairyFarming.Tilldate,1000coupleshavetakentrainingatourtrainingcentre.

█ We have started Prabhat Shetakari Suvidha KendrainwhichalltheinputslikeCattleFeed,FodderSeed,Mineral Mixture, Milking Machine, Chaff Cutter,Preventive health care medicines, Silage Bags etc.will be provided. 20 Suvidha Kendras are operatingsuccessfullytoday.

Boon to Farmers Project Mahavistaar & Project Parivartan Gaining Edge

EVENTS & HAPPENINGS

Prabhat made its presence felt in India & Global Markets by showcasing in 10 Exhibitions, in last 5 Months.

IIDE 2017 - Mumbai

Nepal Expo 2017 - Nepal

Kisan Expo 2016 - Pune

Food Hospitality World - Mumbai

Aahar 2017 - New Delhi

Gulfood 2016 & Gulfood Manufacturing 2017 - Dubai PrabhatDairyLimitedhasbeenmakingitspresenceinbothNational

and Internationalmarkets in numerous trade fairs. The FHW tradefair that concludedwith a thunderous responsewas held in BKC,MumbaiinJanuary2017.Theoverallfootfallinourstallwasaround700warmvisitors.WehadawetsamplingcounterwithPaneer,CurdandMishtiDoi.Our livecounterwashandledbyacheerfulchef–PrashantRodrigues,whoservedmorethan1000pizzasinaspanofthreedays.Whilevisitorsenjoyedthepizzaandcomplimentedourcheese,ourelatedFSDHeadMr.Deycomplimentedhisteamonthehardeffortsputacrossbythemtoshowcaseaworthy,fantabulousstallbeyondhisexpectations.Thestallcommunicatedtheexactingniche brand – that FSD as a division stood for! The stall designcatapulted our image of being an exclusive food service divisionwithin the Prabhat Dairy Circle for the HORECA Segment. Lot ofenquirespoured inandnowwearebusycateringtothem.Wewillcomebackwithmorenewsonthissooninthenextedition.

IIDE 2017 - Mumbai

EVENTS & HAPPENINGS

Mr. Sarangdhar Nirmal, CMD – Prabhat Dairy Limited,recently received The LOKMAT Corporate ExcellenceAwardon25thFeburary,2017atTridentHotel,Bandra-Kurla Complex, Mumbai. The LOKMAT CorporateExcellence Awards (Lokmat Media Pvt Ltd - TheNo.1 Media House of Maharashtra & Goa) recognizesand honours companies as well as Individuals who,through their corporatepractices, havehelped to raiseIndia’s corporate disclosure standards and corporategovernance.TheAwardsseekto identifyandcelebratethosecompanies&individualswhohavehadapositiveimpactonourenvironmentandsocietyaswellastheirbusiness.TheCorporateExcellenceAwardsprincipleisunitedinthebeliefthatsocietalimprovementisanessentialmeasureofbusinessperformance.It’snotsurprisingthattheroleof Professionals has evolved beyond the boardroom

over the years.Therearenosilosand all functionsare invaluablepartners forCEOs andcompanies readyto accelerate and amplify the return on their societalcommitments.Itisnowbelievedthatcorporateexecutiveshave the potential and need to share responsibility toadvance solutions tomeet the world’s ever increasingchallenges.Itrequiresaseriouscommitment,guidedbyleaderswiththevisionandpassionformakinganimpact.Affirms Mr. Sarangdhar Nirmal, “To consistently keepstrivingtosendoutconsistentqualityproducttimely inthemarketrequiresalotofefforts.ThisawardmeansalottomeandallthecomplimentsIwouldliketopassitdown toeachandeveryemployeeofmyorganisation.TheyhavebuiltPrabhatdayinanddayout.”

SunfreshAgro,anarmofPrabhatDairyLimited,country’s leading integrated milk and dairyproducts Company, has been awarded theprestigious‘FoodSafetyAward’at‘TheCIIFoodSafetyAward2016’event.TheAwardcameinasarecognitionoftheCompany’sstrongcommitmenttowardsensuringfoodsafetystandards.Prabhathasreceivedtheprestigiousawardunderthelargefoodmanufacturingcategorycompetingwithleadingdairyandfoodmanufacturingplayersoftheindustry.TheAwardrecognisestheglobalcompetitiveness in the IndianFoodSectorby IdentifyingRole Models, Setting Examples of Best in Class and StimulatingSolutions on Benchmark Food Safety Excellence. Prabhat Dairy isoneofthefewplayersinthesectortowinthismark.ElatedMr.VivekNirmal,theJointManagingDirectorofPrabhatDairyLimitedsaid,“TheAwardshowsthecommittmentofPrabhatDairytowithholdutmostfoodsafetystandardsinall itsendeavours.WeareveryhappywiththisinitiativetakenupbyCIIasacatalystinensuringintegrateddevelopmentofIndia’sagricultureandfoodsector.”

Another feather inthecaphasbeenanAward from JubilantFoodWork’s, knownfor its Pizza brand‘Domino’s - forExemplary Support asthebestsupplychainpartner.The Company has been a strong andtrusted supply chain partner of JubilantFoodWorks for supplying most of itsqualitycheeserequirementstoDominos.Now, every time you take a bite on theDomino’s pizza, remember Prabhat, asthecheeseonitcomesfromthefreshandsuperior milk of cow grazing along thevastgreen landatShrirampur.Comeon,enjoyyourpizzawithmoretoppings!

A Prabhat Dairy arm, Sunfresh Agro, won prestigious “Food Safety Award” from CII

Award from Jubilant FoodWork’s – Domino’s

And The Award Goes To....

Shri. Yeshawant E. Kerure, I.A.S, Commissioner ofLabour, Government of Maharashtra, inaugurated theHighSpeed,

Automatic Cup Filling Machine in Curd Division ofPrabhatDairy Limited, on January 24, 2017.Mr. VivekNirmal, the Managing Director of Prabhat Dairy avers,“As the name suggests thismachine would now yield12000 cups of curd per hour compared to 2400 cupsearlier.ThebestUSPof themachine is,eachcupgetsfirstsanitisedandthensterilisedwhichpreventsforeignbodycontamination.Againthereisabsolutelynohumantouchintheentirechainofprocessmakingitfreefromanymicrobialcontamination.”

After the plant visit, Shri . Y. E. Kerure complimentedeveryonesaying, “tohaveamodernisedplant like thatofPrabhatDairyLimited,requiresalotofeffortsfromtheManagement and equally important are the employeeswhotakeitfurtherthen.Employeesmaketheorganisation

For thefirst time in IndiaPrabhat haslaunched the most innovative rangeof Milk Powders. One can preparepremium quality of Punjabi Paneer,BengaliSweetandCurdwiththeseMilkpowders.

Prabhat Dairy Limited’s High Speed, Automatic Cup Filling Machine Inaugurated by Shri Y. E. Kerure, Commissioner of Labour

Did we hear “NEW Launch”??

NEWINITIATIVES

anditisonlytheywho representthe face of anyorganisat ion.”App re c i a t i n gthe Chairman,Mr. SarangdharNirmal and the ManagingDirector,Mr.VivekNirmal,ShriKeruresaidthat,heisproudtobeassociatedwithvisionarieslikethemwhohavecontributedimmenselyinthewelfareofmorethanalakhoffarmersalongwiththousandsofemployees.

Mr. Sarangdhar Nirmal, the Chairman, Prabhat DairyLimited while addressing the employees stated that,“Ourinitiativeslikethisisaprooftoourgrowth.Weareheretogrowandourvisionfor2020istohaveFiveLakhplusfarmersassociatedwithus.Wemayrequireafastermachinethanthisthen!”

An Integrated Milk and Dairy Products Company with a business model that encompasses

almost all aspects of the Dairy Industry Value Chain.

www.prabhatdairy.in | info@prabhatdairy.in | Toll Free No: 1800 270 7777

Prabhat Dairy Ltd. D-37/4, TTC Industrial Area, Turbhe, MIDC, Thane Belapur Road, Navi Mumbai 400 705.