2018 annual report - physiotherapy · john spirou, dpt, pt board director (on) board of directors...

2018 Annual Report

2018 ANNUAL REPORT 2PHYSIOTHERAPY.CA

Table of Contents

Message from the CEO ...................................................................................................3

Board of Directors June 2018-June 2019 ...................................................................5

Member Services..............................................................................................................6

Advocacy, Professional Practice, and Advancement (APPA) ..................................7

Communications ..............................................................................................................9

Physiotherapy Foundation of Canada .......................................................................13


Message from the CEO

Wow! What a Difference a Year Makes

2018 has been an outstanding year for the Canadian Physiotherapy Association, and it has been my distinct pleasure to be your CEO as we created what turned out to be our strongest financial performance in many years. In my 2017 message, I communicated that we were struggling but we had a plan. With the support of staff, members, Divisions, Branches, and Assemblies, we built a stable base for growth. I’m proud to say that everyone stepped up and we exceeded our expectations in every category.

We have turned the financial performance of the Association around and generated a contribution of over $1.4M in 2018; an inspirational improvement of $2.1M over our performance in 2017. This puts us on solid ground and recovers a good portion of our past three years’ losses. I’m proud to report that the National Office and our Divisions worked together to create this success.

How Did We Achieve This?

There are too many successes to share them all; here are a few highlights:

Members continue to believe in and support our organization. We sent a survey to our members and combined member feedback with our strategic plan to further develop direction for the CPA. My first and greatest thank you goes to our members; we would not exist without you.

Sponsors stepped up and our Business Development team found 25 new customers to generate a 39% increase in exhibit and sponsorship revenue as compared to our last Congress. A huge thank you to our sponsors, partners, and exhibitors without whom we would not be able to hold our Congress and Forum events.

National Office: $1,324,244

Divisions: $123,174

Total: $1,447,418


Message from the CEO

Our Advocacy, Professional Practice and Advancement department launched PD Marketplace and ran Congress #Montreal18. This year marked our most successful Congress ever, with 964 delegates attending. Thank you as well to our Quebec partners - Ordre professionnel de la physiothérapie du Québec (OPPQ) and Association Québécoise de la physiothérapie (AQP) for their support hosting this event.

Of course, our successes would go unnoticed without the outstanding work of our Communications department, who generated member and public awareness through multiple campaigns, e-blasts, and our social media channels.

And finally, our Governance, Finance, Human Resources, and Member Services departments were unseen warriors working to improve our structure, operations, reporting, controls, processes, and IT infrastructure. With this core of professionals, we now have a clear path to guide us forward.

I have been reflecting on how fortunate I have been to be invited into your profession and given the opportunity to work with an engaged Board of Directors, staff, and volunteers to stabilize this vital association, preparing it for your next CEO. I would like to express my sincere and heartfelt THANK YOU to everyone who made this year possible.

I see good things in the future of the CPA. You have accepted me into your family, and we have created a stable base for a great organization with true professionals and an extraordinary team.

Thank you for the pleasure and privilege of working with you!

Brad BrookmanChief Executive Officer

https://oppq.qc.ca/en/

https://www.aqp.quebec/


Sarah Marshall, President, CPA, Board Chair & PT Board Director (QC)

Alain Bélanger, PhD, PT Board Director (QC)

Sandra Lamb, PFC Board Chair, PTA Board Director (BC)

Viivi Riis, President-Elect & PT Board Director (ON)

Jason Coolen, PT Board Director (BC)

John Nagy, External Board Director (BC)

Amanda de Chastelain, PT Board Director (AB)

Sandy Rennie, PhD, PT Board Director (ON)

John Spirou, DPT, PT Board Director (ON)

Board of Directors June 2018-June 2019


Member Services

Members by Province and Territory

OrthoEvidence

2104663 6317

2044374

87

709

312

7

641

2730

49 20

OrthoEvidence is the fastest growing orthopaedic-centred knowledge dissemination tool with over 10,000 orthopaedic health care professionals and associations using

the product around the globe.

In October 2018, CPA was awarded an Award of Excellence for its Member Services Onboarding project. This initiative ensures new Member Services staff are comfortable,

confident, and capable in their new roles within two weeks rather than one year.

5977Registered users

39%Monthly engagement

39.8%Percentage of members

using OE services


Advocacy, Professional Practice, and Advancement (APPA)

Advocacy

As a founding member of the Coalition for Safe and Effective Pain Management (CSEPM), CPA worked to promote the need to optimize all conservative pain management options before the first prescription ofopioids is written. The preliminary CSEPM report was released in 2018, with significant attention from the media and health decision makers.

CPA continued to advocate to providers of extended health benefit plans on the benefits physiotherapy can offer in terms of pain management and injury recovery.

We are represented on multiple coalitions including: • Organizations for Health Action• Extended Health Provider Coalition• Positive Workplace Environments

Professional Practice

Work started on an environmental scan, looking at post-entry-to-practice career development within the physiotherapy profession.

CPA was represented on the Canadian Patient Safety Institute’s working group on patient safety competencies framework, the Vision OTA/PTA project, and the Core Professional Values project.


Advocacy, Professional Practice, and Advancement (APPA)

Advancement

Congress #Montreal18 was a partnership between CPA, Ordre professionnel de la physiothérapie du Québec (OPPQ), and the Association québécoise de la physiothérapie (AQP) and proved to be ourmost successful Congress to date. With an attendance of 946, delegates of the physiotherapy profession were treated to more than:

• 70 hours of programming• 2 keynote presentations• 40 abstract presentations• 40 educational sessions

and panels• 75 e-posters• 9 Division eye openers

• 5 TED-Type talks• 4 participants in The Pitch• 80 exhibitors• Social events, fitness opportunities • And countless opportunities to

network with your colleagues across the country

PD Marketplace

• Launched in May 2018• Over 2,200 registered users on the PD Marketplace:

• Members can access the PD Marketplace through their member account and receive a 30% discount on CPA courses and 20% on Embodia created courses

• Courses produced in 2018 include:• “6 Skills in 6 Weeks” campaign• Highlights from Congress #Montreal18• eAerobics• Pain Education and Theory course with Geoff Bostick and Debbie Patterson• And more than 20 webinars and webcasts

Clinical Specialty Program

In 2018, there were three new applicants to the Clinical Specialty Program: two in Sport and one in Musculoskeletal.

https://physiotherapy.ca/pd-marketplace


Social Media

Our social media followers increased substantially in 2018. We also launched our Instagram page in June.

National Physiotherapy Month 2018 (NPM)

Theme: Did You Know?Online engagement: the campaign event page received 7,246 pageviews. Five posters were created and received the following engagement:

Communications

Linkedinmention

13.3Kfollowers

13Kfollowers

9.3Kfollowers

1.6Kfollowers

20%Increase

30%Increase

NEW!57%Increase

691 events (528 unique)





Physio Can Help

In May 2018, we launched the new and improved Physio Can Help website for consumers. From May-December, there were 18,649 pageviews (2,298 were unique).


The NPM Ad Words campaign generated a total of 2,195 clicks due to attention generated from social media.

PhysioCanHelp.ca: there were over 14,580 visits to physiocanhelp.ca, directing viewers to the Concussion brief and Athletes, Seniors’ and Women’s Health pages, where they learned more about how physiotherapy can help with a variety of symptoms and conditions.

Twitter: over the course of the month of May, there were a total of 62,108 impressions and 1,032 engagements on NPM related content.

Facebook: during May, there were a total of 74,676 impressions and 3,290 engagements on NPM-related content.

Social Media Picture Frames were created to spread the word and raise awareness that physio can help. In total, 875 Facebook and Twitter users showed their followers that they were ‘powered by physio’ for an estimated 35,550 impressions.

Communications


Physiotherapy Practice

Physiotherapy Practice is the CPA’s member magazine. Since 2011, it has focused on practical matters related to the practice of physiotherapy.

Physiotherapy Practice is an important source of practice news and information about advances in the profession. It is published in both official languages.

In 2018, 109 volunteer authors contributed to six issues on wide-ranging themes:

1. Innovations in Physiotherapy

2. Professionalism in Physiotherapy

3. Enhancing the Organizational Value and Capacity of the CPA

4. Ensuring Equitable Access to Physiotherapy

5. Promoting the Value of Physiotherapy

6. Excellence in Physiotherapy

Communications


Physiotherapy Canada

Physiotherapy Canada, the official, peer-reviewed journal of the Canadian Physiotherapy Association, was founded in 1923, and gives direction to clinical science and reasoning, knowledge translation, therapeutic skills, and patient-centred care in physiotherapy.

Physiotherapy Canada is published quarterly and is indexed in several major international databases.

In 2018, Physiotherapy Canada articles were downloaded an impressive 389,711 times, more than 70,000 above the previous year.

Top 10 institutions with highest readership:1. Canadian Physiotherapy Association

– Physiotherapy Canada2. University of Western Ontario3. University of British Columbia4. Campus Activated Subscriber Access Institution 5. Curtin University of Technology6. McMaster University Library7. University of the West of England8. Queen’s University9. James Cook University10. University of Alberta11. Other

Top 3 PTC Online site referrals:1. Google Scholar2. National Center for

Biotechnology Information3. Physiotherapy.ca

Communications

Issues this year focused on the theme of Education in Physiotherapy, with content exploring:

• Exercise Prescription for Persons Living with Complex Health Conditions• Orthopaedic Manipulative Physiotherapy• Physiotherapy in Primary Care


Physiotherapy Foundation of Canada

Transforming Lives through Physiotherapy Research

#makeanimpact #physioresearch

Physiotherapy Foundation of Canada

The PFC 2018 Ontario Physiotherapy Association Kim Wolny Research Grant recipient Dr. Caitlin McArthur and team who are working on a breakthrough project

Research strengthens the physiotherapy profession. The Physiotherapy Foundation of Canada (PFC), the research arm of the Canadian Physiotherapy Association, distributed over $55,000 in 2018 towards valuable physiotherapy research, which can in turn prove our value as a profession.

2018 annual report - physiotherapy · john spirou, dpt, pt board director (on) board of directors...

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