2018 aoa media kit - eventsxpo.com · 2018 / aoa media kit / 5 / ad specifications jpg, png, gif...

aoa.org

DIGITAL | EMAIL | PRINT | DIRECT | OPTOMETRY’S MEETING®

2018 AOAMEDIA KIT

As of 10/4/17

2018 / AOA Media Kit / 2 /

3 The New AOA Media

4 AOA Digital: aoa.org

10 AOA Digital: Week in Focus E-Newsletter

12 Print: AOA FOCUS

13 AOA Member Distribution

14 Optometry’s Meeting®

AOA MEDIA IS DEVELOPED WITH THE AOA MEMBER IN MIND. WE AIM TO COVER THE TOPICS THAT MATTER MOST TO THEM. - Mitchell T. Munson, O.D. past president, AOA

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The AOA is its members’ most trusted authority on issues related to the ever-changing health care landscape, including advocacy

and health care reform, as well as eye care advances, practice management tools, regulations and best practices. The information is crafted in an authoritative, approachable, journalistic and accessible way, reaching optometrists, optometric students and optometric staff everywhere: in print, online, via email and direct mail, and on mobile devices.

Now, brands have the opportunity to reach the most influential optometrists through this powerful media network.

STRENGTH IN NUMBERS

45,000+ AOA professional members

10,913 Optometric staff members

7,041 Active student members

63% of member ODs are owners/decision-makers

AOA MEMBER DOCTOR PROFILE

60% Male

40% Female

46 Mean age

$133,564 Mean incomeSource: 2015 AOA Survey of Optometric Practice

AOA MEDIA

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AOA DIGITAL:aoa.org

Member Essential Resource aoa.org delivers a single sign-on for members, giving them easy access and easy viewing, thanks to responsive design.• DAILY UPDATES

aoa.org/news introduces daily updates to keep readers apprised of the latest developments in eye care advances, advocacy, health care reform and practice management.

• ENHANCED DOCTOR LOCATOR User-friendly search with integrated Google maps.

• PROFILE MANAGEMENT Streamlined interface for member updates.

• MEMBERS-ONLY AOA members enjoy exclusive access to select content.

• EVENTS CALENDAR Updates on educational opportunities across nations and professions.

• EYELEARN Online continuing education through AOA’s exclusive EyeLearn platform.

• RESOURCES AND TOOLS Members-only pricing at the integrated Marketplace and staff development resources at the Paraoptometric Resource Center.

PAGE VIEWS

550,000 + 60%YEAR OVER YEAR

VISITS


UNIQUE VISITORS


More content means more visibility—and more visitors.

Monthly Web Traffic*

*Source: 2016 Google Analytics

Primary ways members access aoa.org: 44% Desktop

6% Tablet

50% Mobile


AD SPECIFICATIONSJPG, PNG, GIF (Flash SWF not supported)Maximum file size: 40KBImage color mode: RGB (not CMYK)Image resolution: 72dpi

AD-SUBMISSION DEADLINESCreative materials must be submitted by the 20th of the month preceding the campaign start.

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AOA DIGITAL ONLINE IS THE PLACE TO BE SEEN

Custom Content Packages: Bringing Clarity to Your Ad BuyChoose full run-of-site or rotate your banner ad on one of aoa.org’s focused content sections to reach a specific visitor segment

CONTENT PACKAGE/ TARGET AUDIENCE CONTENT PAGE

Optometrists • Optometrist Home Page • Education and Training • Tools and Resources • Membership • Educator Resources • Optometry News

Optometric Staff • Paraoptometrics Home Page • Certification • Continuing Education • Tools and Resources • Membership

Patients and Public • Eye and Vision Problems • Good Vision for Life • Caring for Your Vision • Resources for Teachers

Optometry Students • Careers • Tools and Resources

News • Advocacy • Clinical Eye Care • Health Care Reform • Inside Optometry • Practice Management

BANNER AD RATE (ROS) SPECS

Leaderboard $6,500 per month 728 X 90

Medium Rectangle $3,500 per month 300 X 250

The Place To Be Seen: aoa.org


aoa.org

AOA DIGITAL: WEEK IN FOCUS E-NEWSLETTER

Optimal exposure: one newsletter, two options Take the lead with a top banner/leaderboard or spotlight your message in a rectangular ad in the newsletter body. Both placements offer high visibility and impact. Exclusive newsletter advertising sponsorships available.

BANNER AD SPECS RATES

Leaderboard 600 x 150 $6,500 per month

Medium Rectangle 300 x 250 $3,500 per month / 4 e-newsletters

FREQUENCY DISCOUNTS

6X 10%

12X 20% Magnify Your Message: aoa.org

33,000 optometric professionals

Distributed every Thursday

30% open rate 1,800 clicks per issue

Monthly Web Traffic*


A Premier Resource Building on a 50-year track record of success established

by the AOA News, AOA Focus delivers a blend of high-impact and engaging updates, in-depth analyses, and personal insights from AOA members.

Double Vision: More Content, More EngagementPublished eight times a year (including four double issues), AOA Focus engages AOA members, delivering the latest news in optometry research, eye care advances, health care reform, legislative and regulatory updates, practice management, and other relevant issues.

AOA FOCUS AWARDS • MarCom Awards 2014, 2015, 2016, 2017

• Platinum Awards – “Hollywood Eye Experts”, The AOA

Member’s Guide to Optometry’s Meeting®, ”Get Smart:

Contact Lenses of theFuture, Today”

• Gold Award-AOA Focus 2017, “Solar Safety”

• Award of Excellence-AOA Focus January/February

2015 issue

• min Editorial & Design Awards - Best Magazine

Redesign (B2B)

Why FOCUS?

28,000+ AOA Member distribution throughout the U.S.

Avaible online to AOA members

Bonus Distribution to Attendees at Optometry’s Meeting® and emailed to all AOA members. Bonus distribution to 10,000+ non-member ODs

PRINT: AOA FOCUS

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AOA FOCUS

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Eye on Engaging, Authoritative, Journalistic EditorialEach issue features in-depth articles along with regular departments. The expert approach of AOA Focus makes it the trusted source for optometrists who are invested in their patients’ health and in the future of their profession.

YOUR BRAND THROUGH THE AOA LENS

MONTH HIGHLIGHTS AD CLOSING AD MATERIALS DUE

January/February Glaucoma Awareness Month 11/15 12/1 • AOA Annual Report • 2018 Olympic Games • Blue light/digital eyestrain

March Save Your Vision Month 1/9 1/17 • Nutrition • Women’s Health • Low vision • AR/VR

April/May Sports Eye Safety Awareness & UV Awareness 2/22 3/1 • Allergies • Pharma/anti-VEGF, off-label, opioids, what drugs should be in your cabinet • Referrals/interdisciplinary • Optometry School Graduation • Equipment • IOLs

June Cataract Awareness 4/13 4/20 • NASA – reviving shuttle program, Mars trips, commercial flights to the moon • Optometry’s Meeting preview

July/August Back to school/pediatric eye care 5/18 5/25 • Cybersecurity • Hiring

September TBI Awareness 7/12 7/19 • Scope expansion • Dry eye

October Contact Lens Safety 8/15 8/22 • Sustainability/going green • Evidence-based optometry

November/December American Diabetes Month 9/20 9/27 • Optometry Cares giving season/philanthropy • Honoring veterans


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High Visibility: Multiply Your Print PowerAOA Focus’ full run-of-book print add-ons guarantee your message will reach and influence 28,000 qualified AOA members.

OPPORTUNITY SPECS

AOA FOCUS

InvestmentWITH HIGH IMPACT!

OPPORTUNITY RATE

Folded BRC $3,500

Cover Tip $14,500

Belly Band $14,500

4-Page Cover Wrap $35,105

6-Page Cover Wrap $54,145

Call for package pricing

IN EVERY ISSUE

• In-Depth Features• AOA News• Eye on Advocacy• “How to...”• Vision Quest• What Members

Are Saying

• New OD• Eye Chart• Across the Country

(State Affiliate News)• Perfect Your Practice• Clinical Abstraction• Clinical Practice


FoldedBRC

• Flat Size: 12.875” (.125” grid-off = .75” to vertical perf + 6” card/fold + 6” card) x 4.375” (includes .125” foot trim)• Final Size: When card is removed/folded remoistened: 6” x 4.25”• Ink: 4-color with gloss varnish both sides• Stock: 105 lb. Opus Matte Text• Finishing: Vertical perf, remoist “U-Glue” Strip on one side, trim, fold, 2 spots of fugitive glue

CoverTip

• # of Pages: 2• Flat Size: 8.375” x 6”• Ink: 4/4 - 4-color process/Same• Stock: 100 lb. #3 Matte• Finishing: Tip to front cover

BellyBand

• Flat Size: 18” x 4” (18” includes 8.625 front + 8.625 back + .125 for each side + .5 overlap)• Ink: 5/0 - 4-color process + flood gloss UV/blank• Stock: 100 lb. #3 Matte• Finishing: Wrap and affix via fugitive glue, etc.

CoverWrap

Option 1: 4 Pages• Flat Size: 16.775” x 6” - (includes .125” spine, full flush wrap on front and back)• Ink: 4/4 - 4-color process/Same• Stock: 100 lb. #3 Matte• Finishing: Glue to spine

Option 2: 6 Pages• Flat Size: 24.775” x 6” - (includes .125” spine, 8.325” + 8” (front gatefold) + 8.325” wrap on back)• Ink: 4/4 - 4-color process/Same• Stock: 100” #3 Matte• Finishing: Glue to spine


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2018 Display Print-Ad Rates

AOA FOCUS

FULL COLOR 1X 3X 6X 8X

Full Page $5,925.00 $5,805.00 $5,685.00 $5,393.00

Half Page $4,425.00 $4,305.00 $4,185.00 $3,893.00

1/3 Page $4,125.00 $4,080.00 $3,998.00 $3,795.00

1/4 Page $3,240.00 $3,180.00 $3,113.00 $2,950.00

BLACK & WHITE 1X 3X 6X 8X

Full Page $4,470.00 $4,380.00 $4,290.00 $4,065.00

Half Page $3,960 $3,830 $3,720 $3,430

1/3 Page $3,410 $3,300 $3,190 $2,910

1/4 Page $2,180 $2,100 $2,010 $1,820

Cover 4 Call For Pricing

Cover 2 Call For Pricing

Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical

1/3 Page Square 1/4 Page 1/6 Page 1/8 Page 1/16 Page



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AOA FOCUS

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Display-Ad Specs

AOA FOCUS

UNIT SIZE BLEED LIVE AREA

2-page spread 17.25” x 10.875” 17.5” x 11.125” 16.75” x 10.375”

Full page 8.625” x 10.875” 8.875” x 11.125” 8.375” x 10.375”

2/3 page vertical bleed 5.4” x 10.875” 5.65” x ” 11.125” 5.15” x 10.375”

2/3 page, non-bleed 4.75” x 9.2” — —

1/2 page horizontal, bleed 8.625” x 5.375” 8.875” x 5.625” 8.375” x 5.125”

1/2 page horizontal, non-bleed 7.2” x 4.5” — —

1/2 page vertical, bleed 4.25” x 10.875” 4.5” x 11.125” 4” x 10.625”

1/2 page vertical, non-bleed 3.5” x 9.2” — —

1/3 page vertical, bleed 3” x 10.875” 3.125” x 11.125” 2.75” x 10.625”

1/3 page vertical, non-bleed 2.25” x 9.2” — —

1/3 page square 4.75” x 4.5” — —

1/4 page 3.5” x 4.5” — —

1/8 page 3.5” x 2.15” — —

1/16 page 1.5” x 2.15” — —

InsertsINSERT SIZE FURNISHED FLAT SIZE FURNISHED FOLDED SIZE ADDITIONAL SPECS

2-page 8.625” x 10.875” 8.875” x 11.125” +.125” bleed on all 4 sides Minimum stock weight 80# text.

4-page 16.25” x 10.875” 8.375” x 11.125” Must be provided folded. Folded size includes .125” bleed on top, bottom and outside, and .125” grind-off for spine.

Outsert Size 8.375 x 6 An Outsert is inserted in the polybag outside of the magazine. Call for pricing.



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AOA FOCUS

Classifieds: Eye-Catching ResultsUNIT SIZE WORD COUNT COST

Full page 7.2” x 9.2” 735 $4,250

1/2 page horizontal 7.2” x 4.5” 366 $2,125

1/2 page vertical 3.5” x 9.2” 366 $2,125

1/3 page vertical 2.25” x 9.2” 275 $1,400

1/3 page square 4.75” x 4.5” 275 $1,400

1/4 page 3.5” x 4.5” 240 $1,050

1/8 page 3.5” x 2.15” 100 $600

1/16 page 1.5” x 2.15” 50 or fewer $250

Member and affiliate 15% discount on classified advertising

AD SUBMISSION (CLASSIFIED)• Only non-bleed ads are accepted in the Classifieds section.

• Submit designed ads as PDFs if possible.

• All graphics and logos must be at least 300 ppi/dpi resolution. If a logo or graphic is included in an ad to be set up, subtract 25

words from word count.

• See page 6 for submission deadlines.

AD SUBMISSION (DISPLAY ADS)We accept only digital files (Mac or PC platform) in the following programs:

• InDesign (all versions)

• Adobe Illustrator (all versions)

• Adobe Photoshop (all versions)

• High-res PDF files

Include all artwork, fonts and the document on your disk.

• Do not use TrueType fonts.

• Do not use font attributes from the measurement palette, e.g., bold, italic, etc.

• Set all color to CMYK.

• Set up all images as TIFF or EPS.

For accurate color, font and rendering reproduction, we require a high-end color proof such as Kodak Approval, Iris or other dot-generated digital proof. We cannot guarantee the accuracy of the color, font or rendering if a physical proof is not supplied.

For inserts’ delivery instructions, please contact Tommy Dingus, Advertising Traffic Manager, [email protected]. Submit files to http://senditdc.mcmurrytmg.com/filedrop/AOA



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TARGETED MEMBER

DISTRIBUTION

Frame Your Message in a Clear, Targeted, Cost-Effective WayGet direct access to 44,300 optometrists and their staff by opting for the full list or focusing on key selects, such as practice type, location or member type.

Seeing double: two targeted ways to zoom your message to a qualified audience• Direct Mail—Strengthen your direct-mail campaigns with AOA’s member mailing lists• Email Campaign—Disseminate your message to 44,300+ AOA members, including

optometrists, their staff and optometry students

Choose from a full range of direct-marketing services• Design, print production and mail fulfillment• Digital design, delivery and tracking

Contact INFOCUS marketing for pricing and details:INFOCUS MarketingPhone: 800.708.5478Fax: [email protected]/lists/aoa

Access to 45,000 optometric professionals

Targeted Distribution Available


OPTOMETRY’SMEETING®

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Advertise in Meeting CollateralRegistration Brief (Printed) - May issueThe Registration Brief will be printed and mailed with the May edition of AOA FOCUS to more than 45,000 optometrists, optometric staff, students of optometry, and other vision professionals. A very limited number of ads will be sold in the Registration Brief as the book is only 20 - 24 pages total.

SPECIFICATIONS

Trim Size 8 1/2” x 11”

Spread Bleed 17 1/4” x 11 1/4”

Spread Non Bleed 15 1/2” x 10”

Page Bleed 8 3/4” x 11 1/4”

Page Non Bleed 7” x 10”

1/2 Page HZ (Non-Bleed) 7” x 5”

1/4 Page HZ (Non-Bleed) 7” x 2 1/2”

Line Screen 133

SPECIAL POSITIONS (includes 4-color process)

*Cover 2 (inside front cover) $7,500

*Cover 3 (inside back cover) $7,500

*Cover 4 (back cover) $7,500

*Spread (middle of book) $13,000

Cover Tip (glued front of book) $8,500

*only ONE opportunity available

Digital Files on disk w/ color proof are acceptable.

Reservations: March 2

Materials Deadline: March 16

Delivery Date: May 4


Optometry’s Meeting® Website - optometrysmeeting.orgOptometrysmeeting.org is the place where attendees go to register, plan and coordinate their meeting experience. The website includes a meeting app, travel and lodging information, maps, booth locations, program schedules, and social events. Optometrysmeeting.org receives approximately 10,000 visitors every month, from the opening of registration in early February to the close of the meeting in late June. Reservation and material deadlines are the first of each month (February – June).

Website Statistics (February – June)Sessions: 58,333Users: 31,060Page views: 173,192Ad Specifications (Web & E-mail)File formats accepted: JPG, PNG, GIF (Flash SWF not supported) maximum file size: 40kb, image color mode: RGB (not CMYK), image resolution: 72dpi

Ad SizeMedium Rectangle: 300x250

Ad SubmissionCreative materials must be submitted no later than 10 days before campaign start date

CostRun of Site Banner ad - $1,000 per month/ per adRotating banner (up to 5 ads total)

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OFFERS WAYS TO CONNECT ON ALL LEVELS

E-Newsletter with meeting- specific contentThe Optometry’s Meeting® E-Newsletter is emailed to attendees of Optometry’s Meeting® and prospective attendees February – June. Promote your newest innovations to all AOA members through this newsletter.

Distribution: Monthly (February-June)Distribution: 30,000 optometrists, students and optometric staff per month

Ad SizesHorizontal Banner Ad: 468x60

Ad SubmissionCreative materials must be submitted no later than 10 days before campaign start date.

CostBanner Rate - $1,250 per month

Reservations and Materials are due the first of each month (February - June)


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OFFERS WAYS TO CONNECT ON ALL LEVELS

Mobile AppSponsor the official Optometry’s Meeting® convention app, featuring maps of the hotel and conference center, location updates, course schedule, speaker bios, exhibitor details and hall map, social media outlet, things to do, alerts and more!

Premier Level Sponsor benefits include these additional benefits:

• Splash page every time the mobile app is downloaded and opened

• Daily text alerts (Wednesday – Saturday)

Supporter Level Sponsor benefits include the following:

• Rotating banner ad throughout mobile app pages with link to company website

• Recognition in all pre-event advertising (printed and digital) to promote the conference mobile app and to highlight your company’s sponsorship

• Half-page, full-color ad promoting the conference app in the Registration Briefs and On-site book

• Branded signage throughout the Convention Center

2017 Usage Overview• Total Number of App Sessions: 49,336

• Total Screen Views: 685,563

• Average Screens views per session: 13.9

2017 Logins• Number of users that signed in to the app: 3849

• Number of check-ins: 13,578

*Levels & Benefits are subject to change. Call the Industry Relations Center for pricing at 314-983-4134.

aoa.org

Advertising and Sponsorship contact:Linda Boyland, MBA

Associate Director, Corporate & Industry Relations CenterAmerican Optometric Association

243 N. Lindbergh Blvd., St. Louis, MO 63141T: 314.983.4134 | 800.365.2219 ext.4134

E: [email protected]

Optometry’s Meeting® advertising contact:Kellie Rodrigue, CEM

Exhibits & Sponsorship ManagerAmerican Optometric Association

243 N. Lindbergh Blvd., St. Louis, MO 63141T: 314.983.4255 | 800.365.2219 ext.4255

E: [email protected]

CONTACT

As of August 2017

2018 aoa media kit - eventsxpo.com · 2018 / aoa media kit / 5 / ad specifications jpg, png, gif...

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