CLEARING &

ADJUSTMENT

2018

OUR BEST EVER A-LEVEL RESULTS DAYRECORD TRAFFIC AND ENGAGEMENTHalf a million students turned to us to share their 2017 results, seek support and make pathway decisions.

1.5MILLIONPAGEVIEWS

76%

20,000POSTS

550KUSERS ON

RESULTS DAY

1

EDUCATION FORUM VIEWS

MILLION MORE YEAR 13’S ON SITE

THAN PREVIOUS RESULTS DAY

RESULTS SEASONCOMMUNITYSUPPORTON RESULTS DAY TSR IS THE GO-TO HUB FOR INFORMATION, SUPPORT AND CELEBRATION

TSR: A WINDOW INTO STUDENT SENTIMENTby region on Results Day 2017

● UCAS trained advisors provide help and advice to students

● Deep engagement with our content and discussions to help students plan the next step. Whether that’s outlining the Clearing & Adjustment process, what to say/not say during a Clearing phone call or what to take to university

● Peer-to-peer space where students support each other, ask questions and get advice on their situation. Make sure your Rep is in this space and getting involved in the conversation

NorthWest

NorthEast

Yorkshi re &Humberside

Midlands

East o fEngland

South EastSouth W est

Wa les

London

Norther nIreland

Excited

Calm

Anxious

Desperate

WHY TSR MATTERSCLEARING STARTS EARLIER THAN YOU THINKTSR supports students through the whole journey from revision and exams to results. Students are using TSR to discuss revision techniques, build unofficial mark schemes (UMS) after exams and support one another if they’re worried about what the future might hold on Results day. Build your brand awareness early to be front and centre of their minds come the big day.

This is the shape of our year 13 audience over this period:

APRIL MAY JUNE JULY AUGUST

Focused promotion of our opt-in database

Unofficial Mark Schemes (UMS) had over 350,000 pageviews throughout the exam period

Content goes live to help alleviate stress in the run-up to the big day

Our #BERESULTSPROUD campaign aims to empower, support and comfort

students during this vital period

“I would like to thank @thestudentroom for always being there to comfort me by explaining UMS” - joshcohen

“A massive shoutout to the folks over @thestudentroom for their help and support

during my A levels and on Results day! You guys rock!!” - Causton97

255 separate exam threads locked-down between 4th May and 30th June 2017, achieving 60,212

registrations onsite

THE RESULTS DAYDESTINATIONTSR IS THE NATURAL HOME OF CLEARING & ADJUSTMENT DISCUSSION AND DECISION MAKING

MEDIA

14-24 YEAR OLDS*

TSR Group 444,000

UCAS 321,000

Telegraph Education 89,000

Hot Courses 17,000

WhatUni 41,000

550K

685K53%

USERS ON RESULTS DAY

2017

SESSIONS ON RESULTS DAY

2017OF WHATUNI AUDIENCE IS

ON OUR SITE DURING RESULTS MONTH ACCORDING TO COMSCORE, ONLY 4.4%

OF OUR AUDIENCE USED WHATUNI

*Data from ComScore August 2016

TSR IN THE NEWS

RESULTS DAYTARGETINGWe’ve been growing along with our community. Having the audience you want to target hasn’t been a problem for us, but we’ve got smarter with showcasing your brand messaging in front of the most receptive audience.

We’ve invested in identifying, segmenting and refining our audience offering, so our targeting works smarter for your campaign and delivers your content in front of the right audience at the right time.

WE BUILD A BESPOKE AUDIENCE EACH YEAR, MADE UP OF THE FOLLOWING STUDENTS:

● Engagement with Clearing & Adjustment content onsite

● Participation in, or views of, chat around Clearing, Adjustment, missing grades or missed offers

● Relevant searches onsite and on UniMatch

● Individuals pro-actively opting into our Clearing database

We can layer your specific demographic needs (i.e. subject, location, universities engaged with) on top of this to create your ideal audience.

EMAIL & SMS MAKING EVERY EMAIL AND SMS WORK HARDER

TSR is the home for results. Students turn to us onsite and opt-into our email and SMS databases, for authoritative information around Clearing & Adjustment.

BESPOKE OPT-IN CLEARING & ADJUSTMENT DATABASE

Our database is exclusively made up of opted-in users with an expectation of needing assistance and advice in Clearing & Adjustment. We only deliver your message to interested and engaged users.

CONTACT THE DATABASE ON RESULTS DAY (EMAIL OR SMS)

CONTACT THE DATABASE BEFORE OR AFTER RESULTS DAY (EMAIL OR SMS)

SUBJECT SPECIFIC SMS ARE AVAILABLE*, FIND OUT MORE FROM YOUR ACCOUNT MANAGER (*LIMITED AVAILABILITY)

CONTENTBE AT THEIR SIDE WHEN IT MATTERS MOST

TSR has been the home of student discussion and pathways since 2001; we’re well-practised at putting the right content in front of the right audience at the right time.

The Results Day and Clearing & Adjustment period is crowded and noisy; with brands and universities competing just to make themselves heard. TSR content not only reaches that audience but carries the ‘halo factor’ of an authentic and trusted platform.

Our Clearing & Adjustment content plan is devised by our expert editorial team, well-versed in writing content that resonates with our audience. Our plan is defined and designed to hit the tone of voice and look our users love.

All content is created in our new Content Management System. Our iterative look and feel journey has resulted in our content being ranked higher than our competitors in user testing, including The Guardian and LADbible in user testing.

SPONSOR CONTENT IDENTIFIED BY OUR EDITORIAL TEAM TO RESONATE WITH OUR AUDIENCE, ANSWERING THEIR QUESTIONS WHEN IT MATTERS MOST

MAKING CONTENT EASY

CHOOSE FROM THE FOLLOWING TITLES:

1. Seven ways to stop freaking out about Results Day Article

2. What to do if you don’t make your uni offer Article

3. Help! I’m having second thoughts about my uni choice Article

4. I got into a top-15 uni through Clearing Article

5. Why your A-level results might not matter and other Results Day secrets revealed Video

6. Here’s what actually happens on A-level Results Day Infographic

7. Six massive fibs you’ve been told about Results Day Article

8. What do you mean I’m in Clearing? What happens now? Article

9. How well would you do on a Clearing call? Video

10. Five things you can do instead of going to university this Autumn Article

11. Finding accommodation after Clearing Article

12. Gap Year or Clearing: for and against Article or infographic

FOR A SUBJECT SPECIFIC CONTENT PIECE, TALK TO YOUR ACCOUNT MANAGER

WALLPAPERSYOUR CREATIVE AT THE HEART OF THE CONVERSATIONPut your brand front and centre with our high-profile wallpaper units

BUILD YOUR 2018 PRESENCEMIX AND MATCH PRODUCTS TO CREATE YOUR OPTIMUM CAMPAIGN

CENTRAL BRAND PRESENCE

DON’T FORGET YOUR DISCOUNT

10% UPP DISCOUNT

10% EARLY BIRD DISCOUNT

SUBJECT OR FACULTY PACKS

Build your brand. Reinforce your differentiators

Work with your Account Manager to build the campaign that fits your focus

Dedicate resource to faculties and subject areas

Official Partners receive 10% on all products

If booked by 2nd of February

PRODUCTS COST

Targeted mixed-format impressions on and off TSR Reach a carefully targeted Results Day audience across mobile and desktop

Billboards Get your message across to our community

Email or SMS to our full Clearing & Adjustment database Convert students by targeting our highly engaged Clearing & Adjustment database on Results Day

Clearing Button/Spotlight Feature in our Spotlight for the whole month of August

Run of site mixed-format impressions on TSR Brand presence across TSR with our full range of display adverts across mobile and desktop

Email or SMS to our full Clearing & Adjustment database Convert students by targeting our highly-engaged database before or after Results Day Dates sold, first-come, first-served

Targeted Email or SMS to Clearing & Adjustment database

Sponsor a Clearing & Adjustment article on TSR

Clearing Hub Wallpaper Perfect for high-impact, high-targeted, high-performance campaigns

RATECARD 2018BUILD YOUR CENTRAL BRAND PROFILE

£15 CPM

£10 CPM

£28 CPM

£12,500

£19,000

50p per name

£7,500

£8,000

£8,000

Twitter of the day Have your tweets featured on our social media channel (maximum 5 tweets) £2,000

FACULTY MARKETING SOLUTIONS 2018TARGETED FACULTY OR SUBJECT LEVEL OPPORTUNITIES

PRODUCTS GOLDSILVERBRONZE

Targeted mixed-format impressions on and off TSR

SMS to targeted (subject/segment) database

Email to targeted (subject/segment) database

Package Cost

350,000300,000250,000

Full database

£7,000£5,000£3,000

SUBJECT GROUP INVENTORY LIMITED AND SOLD FIRST COME FIRST

SERVED

Full databaseHalf database

FACULTY MARKETING SOLUTIONS 2018

TARGETED FACULTY OR SUBJECT LEVEL OPPORTUNITIES

SUBJECT GROUPINGS AVAILABLE

PRIORITY PROGRAMMES?

Build a custom promotional plan around specific courses or faculties.

● Accounting & Finance

● Architecture, Building & Planning

● Art, Design & Performance Studies

● Biological Sciences

● Business & Marketing

● Chemistry

● Computer Science

● Dentistry

● Economics

● Education & Teaching

● Engineering

● Geography, Geology & Environment

● History

● Hospitality, Sport Science & Tourism

● Information, Journalism & Media

● Languages & Religious Studies

● Law

● Literature & Linguistics

● Mathematics

● Management

● Medicine

● Nursing

● Other Healthcare Professions

● Philosophy & Theology

● Physics

● Politics

● Psychology

● Sociology, Politics & other Social Sciences

FIND OUTMOREOPTION* OR BOOK YOUR 2018 CLEARING PACK NOW

To discuss the options in this pack and build a tailored campaign, contact your Account Manager or The Student Room at hello@thestudentroom.com or on 0800 999 3222

EARLIEST BOOKINGS WILL SECURE COMPETITIVE AUDIENCES

We have limited availability on most products this year, so get in touch early to ensure your campaign reaches your optimum target audience. Audience size, especially in competitive course areas, is limited by the number of potential applicants in the market and their likelihood of being in Clearing & Adjustment.

BOOK EARLY

FACULTY PACKS ARE STRICTLY LIMITED

Book by 2nd of February to secure a 10% Early Bird Discount

*Reserve your inventory for up to a week while you confirm your plans

TECH SPECS:MPU

W: 300px H: 250px

Available as: Static image (.PNG / .JPEG), .GIF or 3rd party tags]

File size recommendation: 35kb (the larger the file size, the longer it takes to load on a page)

URL of page you want your advert to link through to

Mobile only

TECH SPECS:LEADERBOARD

Desktop: W: 728px H: 90px

Mobile: W: 320px H: 50px

Available as: Static image (.PNG / .JPEG), .GIF or 3rd party tags]

File size recommendation: 35kb (the larger the file size, the longer it takes to load on a page)

URL of page you want your advert to link through to

TECH SPECS:ANNOUNCEMENT

Text: 85 characters including spaces. There should be a clear call-to-action.

Logo: W:85px H:35 px – this should be a static image, no 3rd party tags here.

Available as: Static image (.PNG / .JPEG) ONLY

URL of page you want your advert to link through to

TECH SPECS:BUTTON/SPOTLIGHT

Link title: up to 22 characters (incl. spaces)

Body text: up to 70 characters

URL of page you want your advert to link through to

Image: W: 90px H:70px

Max image file size 35kb

Available as: Static image (.PNG / .JPEG) ONLY

TECH SPECS:HPU

W: 300px H: 600px

Available as: Static image (.PNG / .JPEG), .GIF or 3rd party tags]

File size recommendation: 35kb (the larger the file size, the longer it takes to load on a page)

URL of page you want your advert to link through to

TECH SPECS:BILLBOARD

W: 970px H: 250px

Available as: Static image (.PNG / .JPEG), .GIF or 3rd party tags]

File size recommendation: 50kb (the larger the file size, the longer it takes to load on a page)

URL of page you want your advert to link through to

TECH SPECS: EMAILOur emails should use one of our four templates, comprising of a mix of imagery and call-to-action buttons. Whilst we will discuss the best template for your email, the main sections are as follows:

1. Header image with title, sub-title and call-to-action

2. Subsections with imagery will be in list, grid of centered style with titles, sub-titles and call-to-actions

3. Footer with title, sub-title and optional call-to-action.

Tech/content specs

• Html format; no CSS or Javascript

• Maximum 600 pixels wide

• Maximum of four images

• 200kb max for all imagery

• Maximum of 200 words

• Alternative text for all images

• Mobile-responsive

• Title/main message to appear above the fold

TECH SPECS:WALLPAPER

Wallpapers consist of right and left wallpaper panels. These can link independently to the same or different locations.

We ask for these to be 220px wide and 902px high. However it’s important to recognise those that may access the page with smaller screen resolutions, so we also state that any key messaging appears within 160px wide and 646px high area.

The wallpaper panels must be either .PNG or .JPEG files. These cannot be 3rd party tags or animated files.

Please contain all logos / text within the ‘optimal area’ for maximum impact for those with smaller screen resolutions.

Optimal area in each is 140px wide x 646px high and situated to the inside edge of each panel.

For best effect, the bottom and outside edges of the border panels should fade out to the background hex value specified for the background colour.

Border panels will remain fixed in place as the visitor scrolls down the page.

OTHER TECH SPECS

Text message: Maximum 95 characters including spaces

URL link

SMSAll featured content will require a conversation with one of our editorial writers, so all we need is the best person for them to get in touch with. Our writer will go over content pieces that we are running over Clearing and ask for your featured inclusion within the piece.

Aside from this, the only additional requirement are any images you would like to include within the piece (image size should be W: 620px x H: 400px or resizable to 620px wide).

CONTENT PIECE

URL link