2018 cnyrlda - nrla€¦ · • power tools • decking • railings • trim. . seo. search engine...

WWW.LOCALBUILDINGMATERIALS.COM

ALL NEW & EXPANDEDREACHING CONTRACTORS,

HOME OWNERS, BUILDERS & MILLENIALS

TV WEBSITE FACEBOOKPPC SEO RADIO

HUGE MEMBER BENEFIT

2018 CNYRLDAADVERTISING PROGRAM


Dear CNYRLDA Member,

The CNYRLDA Member Advertising Program is more exciting than ever! With support from dealers and vendors across NYS, we are able to increase our offering to you. New for 2018 is a three pronged approach to marketing your business and our industry!

Your TV ads will play in your market. We focused our efforts to airing on Spectrum News. With so many TV options out there, studies show that our targeted demographic regularly visits local news channel and that our resources are best utilized here.

In addition to TV, we invested heavily into internet advertising and social media. We realized great results from our test run sampling in 2017 so we're ramping this up big time! We've added to our budget and shifted our allocation heavily in this direction. While browsing your favorite sites, your customers will see your banner ads on the side of the page. The "younger" generation will see your ads while scrolling through Facebook and other social media, and all the while, customers will be finding you on www.localbuildingmaterials.com through our strategic SEO optimization and pay per click ads.

Also, we're getting back on radio. Your tagged commercials will play across Central New York on your local country and rock stations. It's where your customers are too and from work and also where our contractors are on the job all day long.

We've done all the work for you! This turnkey marketing program will get you in front of the people you need to be in front of, and is available from your Central New York Retail Lumber Dealers Association.

YOUR COST IS ONLY $1,499Includes: Internet, banner ads, Facebook, dealer website, SEO, pay per click. Please fax back your commitment form (attached) TODAY!

We hope that you will support our effort and take advantage of this great opportunity. By working together, we can make a difference! If you have any questions, please don't hesitate to call NRLA's Steve Ciccone at (585) 455-6515.

Thanks Again,

Jim WillertonPresident, CNYRLDA


TV


Professionally Produced TV Commercials



WEBSITE

www.localbuildingmaterials.comOur industry website

GET ON IT!Where customers go and get directed to

your company, so they buy from you!



PPCPPC advertising will appear on Google, Yahoo, Bing and directory

websites directed towards in-market consumers. Searches targeted will be product specific and only appear in the zip codes

where members are located.

Pay Per Click (PPC)


Sample Of Target Keywords: • Building Materials• Home Improvement Stores• Windows• Lumber Supply• Hardware Store• Doors• Power Tools• Decking• Railings• Trim


SEO

Search Engine Optimization ensures that your website is search engine friendly with the goal of improving organic search rankings and increasing web traffic.

This includes optimized content, metadata, and other technical aspects like sitemap creation, schema.org markup, and image optimization with alt tags.

Search Engine Optimization (SEO)

50% 78%Organic search drives

50% of all visitors to B2B and B2C website.1

1 BrightEdge

78% of local-mobile searches result in offline

purchases.2

2 comScore



Facebook ads will target home owners and contractors located around member locations. Ads will be a variety of text, photos, and videos and will include a call to action to drive traffic to the

website and, in turn, member websites.

Facebook

Ad ideas include:

• Educational messaging about shopping local vs the big box stores

• Product information to position the members as industry experts

• Seasonal tips, trends, and advice

FACEBOOK



Radio Ads targeted and taggedRadioRADIO



CNYRLDA 2018Advertising Program Commitment Form

PLEASE RETURN BY April 13th

Please return form to:CNYRLDA

c/o Monica Musser-Racicot585 North Greenbush Rd.

Rensselaer, NY 12144Or fax to: 518-880-6345

Yes, I agree to participate in the CNYRLDA 2018 Advertising Campaign and understand that I will be billed $750 in May and $749 on October.

Company Name: _________________________________________________

Zone(s) to Advertise: _____________________________________________

Authorized Contact: ______________________________________________

Signature: _______________________________________________________


Highlights:*Addition of large scale internet advertising and radio along with television• Spectrum News Premium Spot TV Ads targeted and tagged - May through October• Internet Banner Ads targeted and tagged - May through October• Pay Per Click Ads - May through October• Social Media Ads targeted and tagged - May through October• Radio Ads targeted and tagged - May 1st through June 15th• All ads professionally produced for TV, internet, and radio• Group rate discount that affords members to advertise at a discount CNYRLDA is substantially

subsidizing the program on top of the already discounted rates• Your ads will run in specific targeted demographics• Your company will be tagged with another member in your zone throughout the run• Your company will be listed on www.localbuildingmaterials.com which is promoted throughout entire

campaign• You will support effort encouraging people to buy from us instead of from the boxes• Cost is only $1,499 payable in 2 parts (Spring and Fall)

2018 cnyrlda - nrla€¦ · • power tools • decking • railings • trim. . seo. search engine...

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