Delivering joy through flavorTM

2018 FLAVORTRENDS

Delivering joy through flavorTM

To our valued partners,

You have in your hands the National Flavors 2018 trend book, which is a

culmination of many months of research and preparation. Our trends are

determined by tracking and analyzing new product releases and rising flavors

using Canadean Intelligence, extensive research of up-and-coming food retail

and restaurant trends, attending industry trade shows and trend-related

presentations, evaluating national and global events and changes in popular

culture, becoming familiar with consumer perceptions related to health, and

carefully staying updated on regulatory issues. We hope that this book will

help you not only stay in-tune with 2018 trends, but that it will spark new and

creative ideas in your mind for how you can cater to your customer’s desires

and needs. As a fully capable flavor house, we would be honored to partner

with you on these projects to create customized flavors to help you win in the

marketplace. We pride ourselves in our five day lead times and individualized

customer service throughout our organization. Give us a call at (800) 525-2431

to get started today!

Sincerely,

Dan Hinkle

President

To view a digital version of the 2018 Flavor Trends brochure, visit:

www.nationalflavors.com/trends.html

2018FLAVORTRENDS

Breakfast, Brunch, Brinner...........................4

Not Just for __________ Anymore...........................6

Booze Infused...........................8

Aromatics and Botanicals.........................10

From Our Backyard to Yours.........................12

Flavor Explorers.........................14

Published by National Flavors LLC 2018

Labeling and regulatory documents available upon request

3

SUGGESTED APPLICATIONS: Dairy, Bakery, Confections

BREAKFASTBRUNCH

BRINNERWith the rise in popular fast food restaurants offering their breakfast menus all day, breakfast flavors are no longer reserved for mornings. Consumers want to see their favorites featured in other food items so that they can enjoy breakfast in the afternoons and evenings. Cereal milk is gaining popularity, demonstrated by brands like Ben & Jerry’s and Steak n’ Shake releasing breakfast food flavored dairy products.

Flavor Product # Usage RateCoffee Espresso 828 0.5%-1.5%Cinnamon Bun 10358 1.0-2.0%Dutch Almond Pastry 11208 0.5-1.5%French Toast 11045 0.5-1.5%Salted Maple-Pecan 12248 0.5-1.5%Waffle 11755 0.5-1.5%

Flavor Product # Usage RateCinnamon Cereal Milk 12961 0.5-1.5%Fruity Cereal Milk 12962 0.5-1.5%

MICRO TREND: CEREAL MILK

4

SUGGESTED APPLICATIONS: Dairy, Bakery, Confections

5

NOT JUSTFOR ___________

ANYMORECross-over flavors continue to rise in popularity as consumers seek out the flavors of their favorite products in new applications. One of the most popular flavors, Birthday Cake, saw a 57% increase in new product releases from 2016 to 2017*.

Flavor Product # Usage RateBananas Foster 12473 0.5-1.5%Birthday Cake 9075 0.1-1.0%Carrot Cake 11799 0.1-1.0%Peach Cobbler 12792 1.0-2.0%Cookies and Cream 12513 0.1-1.0%Cookie Butter 12636 0.1-1.0%Horchata 12341 0.5-1.5%

Flavor Product # Usage RateCola 10906 0.5-1.5%Cream Soda 12946 0.1-1.0%Ginger Ale 12872 0.1-1.0%Red Pop 344 0.5-1.5%Rootbeer 10592 0.1-1.0%

MICRO TREND: SODA POP SHOPPE

6

*Based on data from Global Data Group Intelligence

SUGGESTED APPLICATIONS: Dairy, Bakery

7

Consumers are looking for ways to add boozy flavors to more of their favorite foods. Get creative with a bourbon infused cupcake, tipsy chocolate truffles, or a non-alcoholic sangria flavored juice beverage.

Flavor Product # Usage RateBourbon 12077 0.1-1.0%Grapefruit-Hop 11057 1.0-2.0%Irish Cream 12266 0.1-1.0%Mai Tai 11663 0.1-1.0%Margarita 11881 0.1-1.0%Mojito 11639 0.1-1.0%Pina Colada 10930 0.1-1.0%Sangria 10277 0.5-1.5%

8

SUGGESTED APPLICATIONS: Dairy, Bakery, Confections, Processed Fruits

BOOZEINFUSED

9

AROMATICSAND

BOTANICALS

The Earth is blanketed with countless herbs and plants that contain complex flavors and provide plant-based nourishment to our bodies. Due to their desire for clean label, natural, and delicious flavors, consumers are quick to pick products containing these flavors off the shelves.

Flavor Product # Usage RateChai Tea 12466 0.5-1.5%Cucumber Serrano Pepper 11879 0.1-1.0%Cinnamon 10581 0.1-1.0%Ginger 4250 1.0-2.0%Grapefruit Extract 10253 0.5-1.5%Honey 11688 0.1-1.0%

10

SUGGESTED APPLICATIONS: Bakery, Confections, Processed Fruits

11

FROM OURBACKYARDTO YOURS

With farm to table restaurants still popping up all over the United States, it’s safe to say that local foods will continue to trend in 2018. More importantly, consumers want to track exactly where their food comes from. Our new line of named-source variegates are made from Michigan-sourced fruits picked right here in our home state.

Variegate/Fruit Prep Product # Usage RateMichigan Apple 12721 10%Michigan Blueberry 12774 10%Michigan Cherry 12963 10%

12

SUGGESTED APPLICATIONS: Dairy, Baking, Processed Fruits

13

FLAVOREXPLORERS

Region-specific flavors continue to trend as consumers become more comfortable branching out from typical American cuisine. South Korean flavors are trending and will continue to rise in popularity with the 2018 Winter Olympics. Latin flavors are also trending as consumers seek out these countries as top tier vacation spots.

Flavor Product # Usage RateGreen Melon 11962 0.1-1.0%Green Tea 11883 0.1-1.0%Pear 4118 0.5-1.5%

Flavor Product # Usage RateGuava 11249 0.1-1.0%Mango 1795 0.5-1.5%Papaya 8849 0.1-1.0%

MICRO TREND: KOREAN FLAVORS

MICRO TREND: LATIN FLAVORS

14

SUGGESTED APPLICATIONS: Dairy, Confections

Delivering joy through flavorTM

3680 Stadium Parkway Kalamazoo, MI 49009 www.nationalflavors.com 1-800-525-2431