2018 medi a kit - s3. · pdf fileengineers/designers 20% owner/executive 22% ... pressure...

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American Welding Society®

Use this guide to create a personalizedadvertising plan with AWS.

ADVERTISING CONTACTSANNETTE DELAGRANGESenior Advertising Sales Executive(IN and States West; Canada)800.443.9353, Ext. [email protected]

SANDRA JORGENSENSenior Advertising Sales Executive(OH and States East; Latin America; Asia)800.443.9353, Ext. [email protected]

LEA OWENManager of Advertising Sales Operations800.443.9353, Ext. [email protected]

FRANK WILSONAdvertising Production800.443.9353, Ext. [email protected]

SONIA ALEMANSenior Coordinator800.443.9353, Ext. [email protected]

CHRISTIAN HOELSCHER(Germany, Austria, and Switzerland)+49 [email protected]

RACHEL DI SANTO(UK; Spain; Italy; France; Sweden)+44 (0) 1625 [email protected]

aws.org


2018 MEDIA KIT

8669 NW 36 St., #130, Miami, FL 33166T: 305.443.9353 / 800.443.9353 / F: 305.443.7559 / E: [email protected]

33

ADVERTISING CONTACTS:

American Welding Society / 8669 NW 36 St., #130, Miami, FL 33166 / Fax: 305.443.7559

Lea OwenManager of Advertising Sales Operations

T: 800.443.9353, Ext. 220 / [email protected]

Frank WilsonAdvertising Production


Sonia AlemanSenior Coordinator


Annette DelagrangeSenior Advertising Sales Executive

(IN and States West; Canada)T: 800.443.9353, Ext. 332 / [email protected]

Sandra JorgensenSenior Advertising Sales Executive

(OH and States East; Latin America; Asia)T: 800.443.9353, Ext. 254 / [email protected]

Christian Hoelscher(Germany; Austria; Switzerland)

T: +49 8995002778 / [email protected]

Rachel Di Santo(UK; Spain; Italy; France; Sweden)

T: +44 (0) 1625 876622 / [email protected]

CONTENTSWELDING JOURNAL ................................................................4

Editorial Calendar ......................................................................... 6

Rate Card ..................................................................................... 7

Welding Journal En Español ....................................................9-10

INSPECTION TRENDS ...........................................................11

Editorial Calendar ....................................................................... 12

Rate Card ................................................................................... 12

WELDING MARKETPLACE .....................................................13 Editorial Calendar / Rate Card .................................................... 13

EXPANDED PRINT ADVERTISING OPTIONS ............................14 Publication Catalog .................................................................... 14

FABTECH Shows ........................................................................ 15

ONLINE ADVERTISING ...........................................................16 Digital Welding Journal .............................................................. 16

AWS.org ..................................................................................... 17

AWS Bookstore .......................................................................... 17

Welding Source .......................................................................... 18

RWMA MEMBERSHIP DIRECTORY ........................................18

Rates/Sizes ................................................................................ 18

The Welding Journal has been published continually since 1922 and each month its cutting edge news from the welding industry is delivered to more than 70,000 members. Some of the most active and influential buyers in the industry read the Welding Journal, and as members of the Society, they have a long-term commitment to welding and metalworking.

You can be sure we have the industry covered when it comes to advertising reach, and advertising options aren’t limited to these two anchor publications. Opportunities to advertise in other AWS print publications, on AWS digital space and other specialized content are available as well.

This media planner is your ticket to accessing more than 70,000 welding and metalworking industry professionals who are dedicated AWS members.

WELDING JOURNAL

4

WELDING JOURNAL ABOUTWELDING’S HISTORY IS OUR HISTORY For over 9 decades, the Welding Journal has been the authority in welding. Since its start in 1919, the Welding Journal has seen

the industry grow, change and develop, and has provided first-hand reporting all along the way. Our author list reads like a Who’s

Who in metal joining and our articles are respected throughout the world for their technical depth and accuracy.

1IN2WJ READERSPASS IT ON SPEND ONE HOUR ON

AVERAGE WITH EACH ISSUE

WELDINGJOURNALREADERS

WJ READERSREFER BACK

2-3 TIMESON AVERAGE

WHY CHOOSE THE WELDING JOURNAL OVER OTHER MAGAZINES?

THE WELDING JOURNAL DELIVERS:l the most readersl the most engaged readersl the entire decision-making teaml the most diverse industries

HAS THE

INDUSTRY REACH

WELDING JOURNAL

LARGEST

OVER 70,000READERS AND MEMBERS

1919

1971

2006

IS THE INDUSTRY THOUGHTLEADER AND LONGESTRUNNING PUBLICATIONSERVING THE WELDING INDUSTRY

WELDING JOURNAL

OF READERS MADE CAPITALEQUIPMENT PURCHASES FROM

ADVERTISERS IN THEWELDING JOURNAL

82%CONTACTED OR PURCHASEDA PRODUCT/SERVICE FROM AWELDING JOURNAL

ADVERTISER

88%

All reader statistics are based on respondents of 2015 Readex Research Survey

55

PRINT ADS HAVE A LASTING IMPRESSION

Studies have shown that print ads keep viewers engaged leading to a longer lasting impact, better comprehension

and memory recall.

WHO DO I REACH BY ADVERTISINGIN THE WELDING JOURNAL?

QA/INSPECTORS30%

ENGINEERS/DESIGNERS20%

OWNER/EXECUTIVE22%

SUPERVISOR/FOREMAN

11%INSTRUCTORS

11%

THEIR JOB TITLES:

WHO ARE OUR READERS?

64% 11% 8% 6%

5%1%

BREAKDOWN OF NONDOMESTIC CIRCULATION

CENTRAL AND SOUTH AMERICA,WEST INDIES

EUROPECANADAASIA

AFRICA

5%

MEXICO AUSTRALIA/NEW ZEALAND

0 10 20 30 40 50

AUTOMOTIVE

THERMAL SPRAY

MACHINERY

SHEET METAL

RESISTANCE WELDING

CUTTING

SAFETY AND HEALTH

PRESSURE VESSELS AND TANKS

PIPING AND TUBING

FERROUS METALS

ARC WELDING

NDT

NONFERROUS METALS

ALUMINUM

BRAZING AND SOLDERINGROBOTICS

ROLL FORMING

AUTOMATION

OUR READERS ARE INTERESTED IN:

47%39%

37%33%

28%26%

24%22%22%

16%16%

15%14%

13%11%11%11%

Readers involved in many industries

6

WELDING JOURNAL EDITORIAL PROFILE

WELDING JOURNAL 2018 EDITORIAL CALENDAR

• News of the Industry• New Products• New Literature• Aluminum Q&A• Welding Workbook

• Washington Watchword• Brazing Q&A• Stainless Q&A• Peer-Reviewed Welding Research

• Book Reviews• Press Time News• Society News• Personnel • Editorial

• Coming Events• International Update• Resistance Welding Q&A• Business Briefs

For those engaged in welding-related activities, Welding Journal provides current news, features, research reports, practical data, and advertisements from industry leaders around the world. Also featured are welding-related metalworking activities such as design, testing and inspection, maintenance and repair, and training.

JANUARY • How WorldSkills Helps Address the Welder Shortage • 2017 FABTECH Recap • Cutting Processes Editorial Deadline .......................................................November 15, 2017 Advertising Deadline ....................................................December 1, 2017

FEBRUARY • Weld Repair • The American Welder — Highlighting African Americans in Welding • Software for Welding Editorial Deadline .......................................................December 15, 2017 Advertising Deadline ....................................................... January 2, 2018

MARCH • Motorsports Welding • Weld Inspection: Techniques & Equipment • Abrasives and Grinding Editorial Deadline .................................................................... January 16 Advertising Deadline ................................................................ February 1 Bonus: Distribution TMS 2018; CIPPE

APRIL • Welding Education: Trends, Techniques, and Workforce Developments • FABTECH Mexico Preview • Positioners, Rotators, & Manipulators Editorial Deadline ................................................................... February 15 Advertising Deadline ....................................................................March 1 Bonus: Welding School Profiles; Distribution OTC; FEIMEC; GAWDA; Japan Welding Show; Beijing Essen Welding & Cutting Fair; Weldmex/FABTECH Mexico

MAY • Automation: Training, Cost Savings, Developments in Collaborative Robots • Brazing & Soldering • Personal Protection Equipment Editorial Deadline .......................................................................March 15 Advertising Deadline .......................................................................April 2 Bonus: Brazing Company Profiles; Distribution FABTECH Canada

JUNE • Industry Forecast: Trends in Welding Consumables and Fluxes • Welding in the Theme Park/Attractions Industry Editorial Deadline ..........................................................................April 16 Advertising Deadline ....................................................................... May 1 Bonus: Distribution FABTECH Canada

OTHER EDITORIAL FEATURES OF WELDING JOURNAL

JULY • Focus on Fabrication • Summer Welding Projects • The American Welder — Highlighting Women in Welding . Editorial Deadline .......................................................................... May 15 Advertising Deadline ...................................................................... June 1

AUGUST • Welding in the Aerospace Industry • Developments in Thermal Spray • Advances in Welding Guns and Torches Editorial Deadline ......................................................................... June 15 Advertising Deadline ....................................................................... July 2

SEPTEMBER • Industry Forecast: Additive Manufacturing • The American Welder — Highlighting Hispanics in Welding • Handheld Power Tools Editorial Deadline .......................................................................... July 17 Advertising Deadline ...................................................................August 1

OCTOBER • FABTECH Show Issue/An Official Publication of FABTECH • Atlanta’s Business Climate Editorial Deadline ......................................................................August 15 Advertising Deadline .................................................................August 31 Bonus: Distribution FABTECH; ASNT Annual Meeting; NCSEA

NOVEMBER • Safety & Health: Environmental Issues and their Impact on Industry • The American Welder — Highlighting Native Americans in Welding • Power Source Update Editorial Deadline ................................................................September 14 Advertising Deadline ..................................................................October 1 Bonus: Red Hots for Safety; OSEA

DECEMBER • Pipe & Tube Welding • State of the Welding Industry Editorial Deadline .....................................................................October 16 Advertising Deadline ..............................................................November 1 Bonus: Distribution Power-Gen International Show

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WELDING JOURNAL 2018 RATE CARDCIRCULATION Welding Journal reaches more than 70,000 readers around the world.

1X 3X 6X 12X 18X 24X

Full page $7035 $6685 $6615 $6285 $6315 $6000 $5850 $5560 $5720 $5435 $5485 $5210

2/3 page $5375 $5110 $5045 $4795 $4875 $4635 $4660 $4430 $4455 $4235 $4345 $4130

1/2 island $4460 $4240 $4170 $3965 $3950 $3800 $3605 $3460 $3520 $3385 $3470 $3345

1/2 page $4100 $3950 $3880 $3720 $3660 $3515 $3365 $3235 $3300 $3180 $3220 $3110

1/3 page $2870 $2750 $2810 $2700 $2670 $2560 $2460 $2370 $2400 $2305 $2370 $2280

1/4 page $2460 $2370 $2305 $2220 $2175 $2090 $2070 $2005 $1970 $1890 $1895 $1830

COVER POSITIONS No additional charge for color. Covers are sold only on a noncancelable contract for either 6 or 12 insertions. WEMCO and AWS Sustaining Company Member rates in BLUE.

6X 12X Cover 2 $7880 $7430 $7435 $7060

Cover 3 $7050 $6700 $6675 $6340

Cover 4 $8020 $7640 $7520 $7150

CLASSIFIED ADVERTISING RATES Rates per column inch, 1X 3X 6X up to 4 inches $140 $130 $120

Copy can be camera-ready or typeset by publisher. To esti-mate your copy, plan about 35 words (including heading) to a column inch. Call for estimate. Classified ads larger than 1/6 page or 4” are billed at standard B/W display rates and are commissionable at 15% of gross advertising to agencies. Publisher-set display and classified ads are subject to extra production charge.

SPECIAL POSITIONS Available on a first-come, first-served basis. Add 10% to black-and-white rates. General Conditions: All covers and special positions are sold on a noncancelable contract basis for 6X and 12X insertions.

FREQUENCY RATES AND DISCOUNTS Advertisers will receive the lowest frequency rate, based on the total advertising insertions during a 12-month period. Rates apply to advertising insertions during the 2018 calendar year. NOTE: Special high-frequency advertising packages are available; contact your Welding Journal advertising representative for more information.

AWS Sustaining Company Member and WEMCO Member rates are printed in BLUE.

*AWS Sustaining Company Members and WEMCO members can save 5% on advertising rates. For more information on Sustaining Membership, contact the AWS Membership Dept. at 800.443.9353, Ext. 480.

To join WEMCO, call 800.443.9353, Ext. 444.

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PRINTING/BINDING Web offset. Welding Journal is perfect bound; Inspection Trends and Welding Journal en Español are saddle-stitched.

PRODUCTION AND MAIL REQUIREMENTS All Welding Journal, Welding Journal en Espanol, and Inspection Trends production material should be sent to

Attn: Frank Wilson American Welding Society 8669 NW 36 St., #130, Miami, FL 33166 Phone: 800.443.9353, Ext. 465 Fax: 305.443.7559 Email: [email protected]

SpreadTrim: 161/4 w x 107/8 hBleed: 163/4 w x 111/8 h

Full PageTrim: 81/8 w x 107/8 hBleed: 83/8 w x 111/8 h

2/3 Page41/2 w x 95/8 h

1/2 Page Vertical31/4 w x 95/8 h

1/2 Page Horizontal7 w x 43/4 h

1/2 Page Island41/2 w x 71/2 h

1/3 Page Vertical21/8 w x 95/8 h

1/3 Page Square41/2 w x 43/4 h

1/4 Page31/4 w x 43/4 h

AD SIZES/SPECS ( These are all the same for Welding Journal, Welding Journal en Español, and Inspection Trends. )

GENERAL POLICIES • Contracts may be cancelled by the advertiser or publisher 30 days before publication date, with the exception of cover ads.

• Rates are subject to change with 30 days notice from publisher.

• Advertisers and their agencies assume liability for all contents of advertisements printed and assume respon- sibility for claims that may arise from their advertisements.

• Space orders should specify a definite schedule of insertions, issues, and sizes of space.

• If more or fewer insertions are used within one year than specified in order, charges will be adjusted in accordance with established rates.

• Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication is made and charged for upon the terms of the schedule in force without further notice.

• When change of copy, covered by an insertion order, is not received by the closing date, copy run in previous issue will be inserted.

• The publisher assumes no liability for error or omissions in key numbers or Advertiser Index.

• Requests for a specific position are considered, but no guarantee is made unless a position premium rate has been provided for in the contract.

• Any deliberate attempt to simulate Welding Journal format is not permitted, and the publisher reserves the right to place the word “ADVERTISEMENT” with copy that is not in keeping with the publication’s standards.

• A 15% commission is allowed to recognized agencies on space, color, and position only.

• Terms: Net 30 days.

• Publisher reserves the right to hold the advertiser and/or the advertising agency jointly and severally liable for money due and payable to the publisher.

• The American Welding Society reserves the right to reject any advertising that is deemed inaccurate, offensive, or misleading.

ISSUANCE AND CLOSING DATES • Published monthly and issued the first of the month of publication.

• Insertion orders are due by the first of the month preceding the issue date.

• Disks and other reproduction materials are due on or before closing dates on editorial calendar.

• Changes and cancellations cannot be accepted after the closing date.

ACCEPTED MATERIALS Welding Journal and Inspection Trends are printed computer to plate. The following is a guideline for submitting your advertisements electronically.

AD MATERIAL VIA E-MAIL Press-ready PDFs (created in CMYK at 300 dpi) are accepted and preferred.

COLOR Color files must be in CMYK format with no RGB, LAB, or index color elements. Remove extra colors within the application files that are not being used, and make certain that the colors you have used are designated correctly for printing in spot or process mode.

SYSTEM FONTS

Do Not use fonts such as Web or System fonts. Only use printer fonts such as: Type1, Open Type, True Type, etc. Any other type of font is unpredictable. Errors may not show up until final hi-res output and could be missed at plating or on press. Please create files using printing industry standard of PDF/X1-a2001, which creates a flattened version 1.3 file.

ADVERTISING TERMS & CONDITIONS

NOTE: Only full page and 2 page spread ads are trimmed.

99

EN ESPAÑOL

WELDING JOURNAL EN ESPAÑOL ABOUT

The Welding Journal en Español is a quarterly publication that pairs the best in features, departments, and news from the Welding Journal editorial department, with tailored articles written by and for Latin American professionals. The editorial content is chosen for its practicality and universal appeal to a wide audience of fabricators. It’s delivered in print to 10,000 and digitally to 40,000.

WELDING JOURNAL EN ESPAÑOL 2018 EDITORIAL CALENDARJANUARY • Automotive and Automation • Microwelding • Health and Safety Editorial Deadline .......................................................November 17, 2017 Advertising Deadline ...................................................December 8, 2017

APRIL • FABTECH Mexico Preview • Consumables • Shielded Metal Arc Welding (SMAW) Editorial Deadline ......................................................... February 16, 2018 Advertising Deadline ..........................................................March 8, 2018 Bonus: Distribution Weldmex/FABTECH Mexico

JULY • FABTECH Mexico Highlights • Weld Inspection • Abrasives and Grinding Editorial Deadline ................................................................ May 16, 2018 Advertising Deadline ........................................................... June 8, 2018

OCTOBER • Brazing Soldering • Welding Guns and Torches Editorial Deadline ............................................................ August 16, 2018 Advertising Deadline ..................................................September 7, 2018 Bonus: Distribution FABTECH

WELDINGPROFESSIONALS INLATIN AMERICA

50,000REACH

WELDING JOURNAL EN ESPAÑOL NEWSLETTERWelding Journal en Español also offers an E-Newsletter (Últimas noticias de soldadura). Reach potential clients each month from an audience of 44,000 readers in Latin America at a very reasonable rate.

Three sizes are available; sold on a first come first served basis. • Top banner: 700 x 150 pixels

• Square side banners: 200 x 200 pixels

• Bottom banner: 700 x 200 pixels

*JPEG format

Advertise in this publication and take advantage of this lucrative opportunity to reach Latin American audiences with your best products and services.

WELDING JOURNAL EN ESPAÑOL EDITORIAL • Feature Articles

• International News (with a focus on México and Latin America)

• Product & Print Spotlight

• Q&A Department: Aluminum, Stainless Steel, Resistance Welding, and Brazing

• Technology

• Welding Workbook

• Laser Welding Column

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WELDING JOURNAL EN ESPAÑOL 2018 RATE CARD

EN ESPAÑOL

1X 2X 3X 4X

Full page $3460 $3325 $3310 $3180 $3180 $3055 $2920 $2775

1/2 page $2320 $2230 $2235 $2145 $2150 $2065 $1990 $1910

1/3 page $1595 $1530 $1485 $1425 $1430 $1375 $1315 $1265

1/4 page $1235 $1185 $1185 $1140 $1140 $1095 $1055 $1015

COVER POSITIONS No additional charge for color. Covers are sold only on a noncancelable contract for either 2 or 4 insertions. WEMCO and AWS Sustaining Company Member rates in BLUE.

Cover 2 $3950 $3755 Cover 3 $3745 $3560 Cover 4 $4470 $4250

A 15% commission is allowed to recognized agencies on space, color, and position. All ads must be provided in Spanish. Rates are subject to change with 30 days’ notice from publisher. Terms: Net 30 days.

AD SIZES/SPECS Sizes and specifications for the Welding Journal en Español are the same as those for the Welding Journal. Refer to page 8 for details.

A 15% commission is allowed to recognized agencies on space, color, and position. All ads must be provided in Spanish. Rates are subject to change with 30 days’ notice from publisher. Terms: Net 30 days.

PRODUCTION AND MAIL REQUIREMENTS All Welding Journal en Español production material should be sent to


WELDING JOURNAL EN ESPAÑOL BONUS DISTRIBUTION

FABTECH MÉXICO The Welding Journal en Español is published four times: January, April, July,

and October. The April issue is the Show issue for the FABTECH México exhibition,

May 2-4, 2018 in Mexico City, Mexico. Two thousand copies of the April issue will

be distributed at the exhibition, and an additional 8,000 will be mailed to select

key buying influences. The January, July, and October issues will be mailed to

10,000 past attendees of FABTECH México who have indicated purchasing or

recommendation authority for welding and related products. In addition, there is a

bonus distribution of 40,000 for the digital version.

There are even more opportunities to reach your international target market through AWS Shows in Mexico and Canada. Read more on page 15.


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INSPECTION TRENDS ABOUTEDITORIAL FOCUS Metal examination and testing, and related issues. Inspection Trends assists and informs inspection professionals with articles on new technology, tips on inspection techniques and interpretation, descriptions of new equipment, and practical methodology.

AUDIENCE The Inspection Trends audience is made up entirely of those involved in testing and inspection, including AWS Certified Welding Inspectors (CWI).

The AWS CWI is dedicated to the principles and practices of welding inspection. Since the inception of the CWI program in 1976, AWS has certified more than 100,000 welding inspectors. Many states and other jurisdictional authorities now require AWS certification to perform welding inspections within their area of authority.

YOUR CUSTOMERS NEED TO BE IN THE KNOW They need to be informed of the latest in welding inspection and material testing technology…the latest products. This is why they will turn to Inspection Trends, the publication geared specifically toward these professionals, not to mention the perfect place to showcase your inspection and testing products.

Perfect because it’s tailor-made for you and your needs. Be part of the premier publication for Certified Welding Inspectors and others heavily involved in testing and purchasing testing equipment. Advertise in Inspection Trends, the exciting quarterly magazine from the publisher of the award-winning Welding Journal. Inspection Trends readers are weld examination and testing professionals…so your audience is already targeted for you. No need to worry about advertising to people who may never even need your products, much less use them.

Inspection Trends provides testing and inspection professionals with practical advice, tips on quality assurance techniques, and highlights of the latest technology.

OUR READERS USE NDT PRODUCTS/SERVICES.WHAT DO THEY USE?

Flas

hlig

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– 90

%

Wel

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Mea

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– 90

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nt –

75%

Liqu

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70%

Mag

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66%

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36,0

00

OUR READERS ARE

HOW DO WE KNOW?INFLUENTIAL.

100%OF INSPECTION TRENDS

READERS AREAWS-CERTIFIED

36,000WELD INSPECTION

PROFESSIONALS RECEIVE THE MAGAZINE QUARTERLY

THEY’RE INVOLVED IN WELD TESTING AND INSPECTION:

12

INSPECTION TRENDS 2018 EDITORIAL CALENDAR

INSPECTION TRENDS 2018 RATE CARD

FEBRUARY • Ultrasonic Testing Update • Update to D17.1 Specification for Fusion Welding for Aerospace Applications • Aerospace NDE Editorial Deadline .......................................................December 20, 2017 Advertising Deadline .................................................... January 16, 2018

MAY • NDE Education and Training • Radiographic Inspection Editorial Deadline .............................................................March 22, 2018 Advertising Deadline ...........................................................April 17, 2018 Bonus: NDE School Profiles

1X 2X 3X 4X Full page $3790 $3640 $3595 $3455 $3400 $3265 $3330 $3200 2/3 page $3090 $2970 $2950 $2835 $2795 $2685 $2740 $2630 1/2 island $2550 $2450 $2430 $2335 $2290 $2200 $2235 $2145 1/2 page $2415 $2320 $2290 $2200 $2165 $2080 $2115 $2030 1/3 page $1665 $1600 $1600 $1535 $1530 $1470 $1490 $1430 1/4 page $1435 $1380 $1175 $1130 $1120 $1075 $1095 $1055

COVER POSITIONS No additional charge for color. Covers are sold only on a noncancelable contract for either 2 or 4 insertions. AWS Sustaining Company Member and WEMCO Member rates in BLUE.

2X 4X Cover 2 $3950 $3590 $3395 $3225 Cover 3 $3640 $3465 $3220 $3100 Cover 4 $4370 $3950 $3785 $3595

SPECIAL “CONTINUITY” DISCOUNT Save money and expand your promotional budget by committing to our special “Continuity” discount. Advertise in all four issues during 2018 and receive 20% off the base space rate (color rates not affected).

OTHER DISCOUNTS AWS Sustaining Members and WEMCO Member receive a 5% discount on base rates and cover rates. Classified advertising rates are the same as Welding Journal on page 7.

AD SIZES/SPECS Sizes and specifications for the Inspection Trends are the same as those for the Welding Journal. Refer to page 7 for details.

PRODUCTION AND MAIL REQUIREMENTS All Inspection Trends production material should be sent to


AUGUST • Leak Testing • Automotive and Automatic NDE • Destructive Testing

Editorial Deadline ............................................................... June 26, 2018 Advertising Deadline ...........................................................July 17, 2018

NOVEMBER • Magnetic Particle Testing Update • Tips for Visual Inspection

Editorial Deadline ......................................................September 21, 2018 Advertising Deadline .....................................................October 16, 2018 Bonus: Distribution FABTECH


1313

WELDING MARKETPLACE ABOUT AWS publishes four Welding Marketplace issues annually. Each issue offers bonus distribution to prospects who have bought goods and services from AWS over the past three years but may not be members, bringing total circulation to more than 80,000. They generate hundreds of productive sales leads. Additionally, a link to your ad will be placed on the AWS website. This product is also sent digitally to more than 57,000 members. The digital version has active links to a company’s website.

A picture is worth a thousand words. Let pictures of your product in Welding Marketplace win your company thousands of new customers and increase sales. Your insertion is a full 1/6 page that reaches more than 80,000 industry buyers and specifiers. Your cost: as little as 1.6¢ per prospect!

Also ask us about the great new opportunities to advertise on the front cover. Be the first to be seen.

WELDING MARKETPLACE 2018 RATE CARD Regular gross WEMCO and AWS Sustaining rates 4-color Company Members*

First listing .............................$1620 .........................................................$1535 Second listing ........................$1320 .........................................................$1250 Third listing ...........................$1220 .........................................................$1155 Fourth listing .........................$1120 .........................................................$1060

AWS Sustaining Company Member and WEMCO Member rates are printed in BLUE.*Call AWS for other available industry sector discounts. (No additional charge for color.)

Note: Advertisers can buy a full page of listings at a special discount. Contact your Advertising Sales Representative.Rates above reflect continuity discounts.

ISSUANCE AND CLOSING DATES Welding Marketplace mails in January, April, July, and October.

January issue closes .........................................................................November 15, 2017

April issue closes ................................................................................ February 15, 2018

July issue closes ........................................................................................ May 16, 2018

October issue closes .............................................................................. August 15, 2018 Bonus: Distribution FABTECH

PRODUCTION AND MAIL REQUIREMENTS Welding Journal takes care of all the production and design details. Send about 70 words of descriptive text, and a photograph of the product you want to feature, or you can design your own listing to the actual size of the space: 3.45 W X 3.30 H.Saved as a tiff and 300 dpi.

Attn: Brenda Flores Phone: 800.443.9353, Ext. 330 Fax: 305.443.7559 / Email: [email protected]

14

EXPANDED PRINT ADVERTISING OPTIONS

PUBLICATIONS CATALOG Stand out by advertising in the AWS catalog that features more than 200 essential codes and books. Twice a year, the AWS Publications Catalog is mailed and distributed to more than 110,000 highly active, qualified prospects. Ads can be placed within the most appropriate technology, process, material, or industry category.

PAGE DIMENSIONS:Full-page trim: .......................................... 6” w X 10.5” h

Full-page bleed: ................................. 6.25” w X 10.75” h

Half-page: ................................................... 5.5” w X 5” h

RATE / SPECSFull-page ...............................................................$2700

Full-page inside front cover ...................................$3515

Full-page inside back cover ...................................$3355

Half-page ..............................................................$1700

Four-color process charge .......................................$495

Space Deadline Materials Deadline

January edition Nov. 15, 2017 Nov.17, 2017

July edition May 15, 2018 May 17, 2018Bonus: Distribution FABTECH

CATEGORIES:

• Structural Steel • Safety & Health • Training • Certification • Inspection• Operations • Base Metal Weldability • Thermal Spraying • Plastics

• Food Processing Systems • Welding • Cutting Processes • Brazing & Soldering • Pipe & Tubing • Filler Metals • Automotive • Aerospace • Marine • Machinery

• Railroad • Resistance Welding • Business & Reference

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FABTECH SHOWS

FABTECH ADVANCE PROGRAM A separate publication containing advance information on technical sessions, conferences, symposiums, registration, and exhibitors is mailed to more than 200,000 prime prospects who have shown a historical interest in welding and related metal fabricating processes. Please call for rates.

FABTECH ON-SITE GUIDE AND DIRECTORY We accept advertising in the FULL-SIZED (8-1/8” by 10-7/8”) directory for FABTECH. The official on-site Guide and Directory is a separate publication from the Welding Journal. It can carry a variety of full and fractional-page ads. You may be able to run the same ad you ran in the show issue of the Welding Journal. Please call for rates. Ask about Show Directory advertising for the FABTECH Mexico (May 2018) and FABTECH Canada (June 2018) trade expositions.

OFFICIAL SHOW DAILY The Official Show Daily is an easy-to-read tabloid newspaper distributed during the FABTECH Show and gives attendees the lowdown on all the days’ events and offerings. Featuring an exhibitor list, schedule of events, new products, and more, the Show Daily captures all the excitement of the show. Please call for rates.

FABTECH MEXICO FABTECH Mexico 2016 proved to be yet another record-breaking event. Shattering attendee and exhibitor records, this booming show continues to be your best chance at expanding your company’s market reach in Latin America. Advertising options include print, digital and onsite opportunities. Call today to secure your advertising package during the next FABTECH Mexico event, May 2–4, 2018 in Mexico City, Mexico.

FABTECH CANADA FABTECH Canada offers you a chance to expand your advertising reach to a Canadian audience. Each event has numerous advertising opportunities in print, digital and on-site signage. Call to find out how you can be first in line to advertise at the next FABTECH Canada event, June 12–14, 2018 in Toronto, Ontario.

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DIGITAL ADVERTISING FOR WJ PUBLICATIONS

MAGAZINES/PUBLICATIONS AWS Welding Journal offers a digital version of its magazine to more than 57,000 members of AWS. This is your opportunity to take advantage of the latest digital capabilities to extend the effectiveness of your print advertising. All rates are net rates and per issue. Digital products available only in combination with print advertising. Ask us about unique Zero Page sponsorships where your brand gets top billing.

DIGITAL ADDITIONS These digital ads are offered in addition to the print ad in the digital version of the magazines/Publications

A. Monthly Edition Sponsorship ............................................................................................................ Call for Pricing Includes static full-page ad adjacent to digital edition cover, plus two animated tower ads that appear on both sides of each page in entire magazine.

B. Full-Page Cover Ad ..........................................................................................................................Starting at $600

Includes static full-page ad adjacent to digital edition cover. (Add $200 for animation on full-page ad)

DIGITAL AD RATES / SPECSMONTHLY DELIVERY EBLAST BANNER Make sure you’re seen. Secure a button ad on the eblast that monthly delivers the digital publications to readers inboxes.

Three sizes are available; sold on a first come first served basis.

Top banner: 700 x 150 pixels ............................................................. $500

Square side banners: 200 x 200 pixels .............................................. $200

Bottom banner: 700 x 200 pixels ....................................................... $300

*JPEG format

ABA A/B

YOUR ADHERE

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ONLINE ADVERTISING

A variety of cost-effective options are available:AWS DEFAULT HOME PAGE (Limited Advertising Space Available)

This is the very first page a member or visitor will see when they visit aws.org, giving maximum exposure for your advertisements. Top banner: 980 px X 250 px ................................................................................................................................................ $1,800 Middle banner: 1000 px X 445 px ......................................................................................................................................... $1,500 Bottom banner: 674 px X 330 px ............................................................................................................................................. $990

AWS INTERIOR PAGES (Limited Advertising Space Available)

This banner ad option is effective because the audience includes all members and visitors who view our interior departmental pages. Choose from Certification, Education, Membership, Publications, Search, or Welding School Locator Page. Large Banner 3 available delayed rotation (674 px X 330 px) ................................................................................................... $750 Small Banner 4 available (125 px X 125 px) ............................................................................................................................. $300

AWS BOOKSTORE PAGES (Limited Advertising Space Available)

This is the very first page a member or visitor will see when they visit pubs.aws.org, giving maximum exposure for your advertisements. Large Banner 1 available delayed rotation (1000 px X 445 px) ................................................................................................. $750 Small Banners available (200 px X 200 px) .............................................................................................................................. $300

COMPANY VIDEOS Place your latest product or instructional video on the AWS website. Provide a 20–25 word description to appear on the AWS website. Virtually all video formats are acceptable and the length can be between five to seven minutes. ................................. $300

TRACKING YOUR ADS Log into the AWS ad server with a password to see daily and monthly counts of ad views and click throughs for each of your ads. Our ad consultants will be happy to help you get the most from your advertising investment.

AWS.ORG Home Page AWS.ORG Interior Pages

THE AWS WEBSITE – AWS.ORG Whether you want to reach a broad audience, target a specialized audience, or reach out to customers within a specific region, the brand-new AWS website has online advertising options for you. It is, by far, the most affordable way to reach highly qualified welding and joining professionals worldwide. Once you have determined the audience you want to target, you can choose from additional options to enhance your advertising package, all of which offer tremendous value and exposure.

Attn: Sonia Aleman American Welding Society / 8669 NW 36 St., #130, Miami, FL 33166 Phone: 800.443.9353, Ext. 329 / Fax: 305.443.7559 / Email: [email protected]

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WELDING SOURCE Welding Source is American Welding Society’s newest site. We aim to be a daily source for the pulse of welding, manufacturing, and other related industries. Essentially, Welding Source was created to provide professionals in these industries a place to gather for news, career development, in-shop tips, special interest stories, and more.

WHY ADVERTISE? BECAUSE: • even in its infancy, Welding Source is garnering regular, repeat attention from industry

• Welding Source news is a blend of curated and contributed material, that is current and regularly updated

• with the backing of an industry-recognized authority like AWS, potential for reaching industry decision-makers is inherent

Net Rate/ Print Advertiser Specs month Rate/month (width x height in pixels)

Homepage Leaderboard (rotate 4X slider) .................................. $2,950 $2,508 800 x 90 Interior Page Leaderboard (rotate 3X slider) ............................... $1,895 $1,611 800 x 90 Tower homepage ....................................................................... $2,450 $1,595 300 x 600 Interior Page Towers ................................................................. $1,595 $1,356 300 x 600 Midstream banners (2 locations) Homepage .............................. $1,650 $1,403 810 x 90 Interior Page Midstream banners (2 locations per page) ............ $1,075 $914 810 x 90 Square (2 locations) Homepage ................................................. $1,100 $815 300 x 250 Interior Page Square (2 locations per page) ............................... $715 $693 300 x 250 Footer (run of site) ...................................................................... $900 $765 1400 x 120 Product Spotlight (10 advertisers) Product Spotlight pg ............. $750 $638 White papers Industry News page (6 spots) ................................ $500 $425 N/A

2017 Membership DirectoryJoining to Promote Resistance Welding Excellence

AD RATES / SPECS

AD RATES / SPECS RATE / SPECSOutside back cover, full color ..................$5000

Inside back cover, full color .....................$4500

Inside front cover, full color .....................$4500

Full Page, black/white ...............................$800

Half Page, black/white ..............................$600

Business Card, black/white .......................$400

AD SIZECover (Front/Back/Inside/Outside): 6” W X 11” H

Full Page: ................................. 3.5” W X 9.5” H

Half Page: ............................ 3.5” W X 4.125” H

Business Card: ............................ 3.5” W X 2” H

Attn: Adrian Bustillo Phone: 800.443.9353, Ext. 295 / Fax: 305.442.7451 / Email: [email protected]

ONLINE ADVERTISING

RWMA MEMBERSHIP DIRECTORY

aws.org


Use this guide to create a personalizedadvertising plan with AWS.

ADVERTISING CONTACTSANNETTE DELAGRANGESenior Advertising Sales Executive(IN and States West; Canada)800.443.9353, Ext. [email protected]

SANDRA JORGENSENSenior Advertising Sales Executive(OH and States East; Latin America; Asia)800.443.9353, Ext. [email protected]

LEA OWENManager of Advertising Sales Operations800.443.9353, Ext. [email protected]

FRANK WILSONAdvertising Production800.443.9353, Ext. [email protected]

SONIA ALEMANSenior Coordinator800.443.9353, Ext. [email protected]

CHRISTIAN HOELSCHER(Germany, Austria, and Switzerland)+49 [email protected]

RACHEL DI SANTO(UK; Spain; Italy; France; Sweden)+44 (0) 1625 [email protected]

aws.org


2018 MEDIA KIT

8669 NW 36 St., #130, Miami, FL 33166T: 305.443.9353 / 800.443.9353 / F: 305.443.7559 / E: [email protected]

2018 medi a kit - s3. · pdf fileengineers/designers 20% owner/executive 22% ... pressure...

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