2018 Media Kit

M E D I A K I T 2 0 1 8

Beauty. Style. Real women. Real talk.The Kit is Canada’s most exciting style brand, which connects authentically with women by inspiring and informing.

Our reader is defined by how she thinks, how she feels and what she loves. What unites our audience is that they care more than the average Canadian woman about living their best life, which they define as living with style and meaning.

The Kit is a modern style media brand that uses the power of digital, social and print to create rich, engaging, authentically multi-platform content. Above all, we’re storytellers. We connect with our audience because we understand that women want content that both delights and informs—that sparks the joy of possibility offered by fashion and beauty, and also decodes it so it fits naturally into their lives.

This applies to all of The Kit platforms: The Kit Paper, The Kit Chinese, Le Kit, thekit.ca, our eNewsletters, our events, all of our social communities and everything we do.

THE KIT HELPS HER FEEL BEAUTIFUL, STYLISH AND CONFIDENT

CONTENTST H E K I T P A P E R T H E K I T C H I N E S EL E K I TS A M P L E S , S C E N T S T R I P S & T I P - O N ST H E K I T . C AT H E K I T . C A S P O N S O R E D A R T I C L E SE - N E W S L E T T E R + S P O N S O R E D E - B L A S T S@ T H E K I T + @ T H E K I T C AC O N T A C T

P G . 3P G . 4P G . 5P G . 6P G . 7P G . 8P G . 9P G . 1 0P G . 1 1

THE KIT PAPER

Source: Vividata Q3 2017 Readership and Product DatabaseBase: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver*NOTE: In house model based on Vividata Q3-2017 factored for fashion/lifestyle content readership and circulation.

The Kit is a glossy weekly newspaper section full of beauty and fashion features, useful advice, elegant photography and design, and stories by renowned writers. The section is available in all subscriber copies of the Toronto Star and Vancouver Sun, and in select high household income subscriber copies of the Ottawa Citizen, Montreal Gazette, Calgary Herald and Edmonton Journal. The Kit publishes in the Toronto Star and Vancouver Sun on Thursday; Ottawa Citizen, Calgary Herald and Edmonton Journal on Friday; and Montreal Gazette on Saturday.

M E D I A K I T 2 0 1 8

1X 6X 13X 26X 26+

DPS 56,230 53,415 50,610 47,800 44,980

OBC 35,145 33,385 31,630 29,870 28,115

IFC 32,330 30,715 29,095 27,480 25,860

FULL PAGE 28,115 26,710 25,305 23,900 22,490

1/2 PAGE DPS 37,120 35,250 33,400 31,540 29,695

1/2 PAGE 18,560 17,625 16,700 15,770 14,850

1/4 PAGE 9,840 9,350 8,860 8,360 7,870

BANNER 7,030 6,680 6,330 5,975 5,625

1X 6X 13X 26X 26+

FULL PAGE 18,375 17,460 16,540 15,620 14,700

N A T I O N A L N E T A D V E R T I S I N G R A T E S :

T O R O N T O O N L Y N E T A D V E R T I S I N G R A T E S : T O R O N T O

A D C L O S I N G D A T E & M A T E R I A L D A T E10 days prior to publishing date

C I R C U L A T I O NT O R O N T O S T A R : 160,000 V A N C O U V E R S U N : 50,000 M O N T R E A L G A Z E T T E : 25,000 C A L G A R Y H E R A L D : 25,000 O T T A W A C I T I Z E N : 20,000 E D M O N T O N J O U R N A L : 20,000

T O T A L : 300,000R E A D E R S H I P : 628,000

DPS 495mm x 514mm 19.5” x 20.25”

OBC / IFC / FULL PAGE 241mm x 514.35mm 9.5” x 20.25”

BANNER 241mm x 82.55mm 9.5” x 3.25”

1/2 PAGE DPS 495mm x 254mm 19.5” x 10”

1/2 PAGE HORIZONTAL 241mm x 254mm 9.5” x 10”

1/2 PAGE VERTICAL 117mm x 514mm 4.625” x 20.25”

1/4 PAGE 117mm x 254mm 4.625” x 10”

DOUBLE BANNER 241mm x 165mm 9.5” x 6.5”

1/3 PAGE 76mm x 514mm 3.” x 20.25”

FIREPLACE AD 335mm x 342mm 13.1875” x 13.45”

A D S T A N D A R D S

O V E R V I E W

1. The Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size.3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded.4. If required, you may supply native/working files in an acceptable format. The Kit is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format.5. All ads supplied should be created to the correct size. The Kit does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

S U B M I S S I O N G U I D E L I N E SP L E A S E S E N D A R T W O R K T O F T P S I T E :Host name: ftp.thestar.comUsername: kituserPassword: k!tf+pUs3r

The Kit offers special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability.

M E D I A K I T 2 0 1 8

The Kit Chinese is a glossy beauty and style newspaper section curated by editor Renée Tse, who also creates original content for a discerning audience with a particular interest in glamour, luxury and the Asian market. It is distributed through select Chinese Canadian newspapers in Toronto and Vancouver.

M I N G P A O D A I L Y newspaper is a Chinese newspaper published in Vancouver and Toronto since 1993. The daily newspaper publishes a wide variety of content including special weekly supplements for real estate and show business.

C H I N E S E C A N A D I A N N E W S has been publishing in the Greater Toronto region for over 20 years. The News has a loyal readership in the Southern Ontario region.

1. The Kit Chinese is printed on 35lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size.3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded.4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format.5. All ads supplied should be created to the correct size. The Kit Chinese does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

4 / THEKIT.CA

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在浩如煙海的街頭明星當中，Irene Kim 可謂是家喻戶曉。這位西雅圖出生，長大後回到首爾發展的模特兒，於2015年紐約時裝周期間嶄露頭角，受北美時尚傳媒的熱捧，然而，那一年，她並無參與任何一場時裝秀的演出。她的百變髮型令攝影師對她的興趣總是有增無減。由卡通片 My-Little-Pony 獲得靈感的彩色染髮，原本並不受代理公司的歡迎，後來卻成為她事業扶搖直上的助力。Kim 在互聯網迅速竄紅，她的 Instagram 帳號吸引了大批擁躉追隨（帳號名 @IreneIsGood，粉絲數量多達 718K）。在韓國，她的知名度很高，經常出現在 K-Style 和 Style Live 等時尚電視節目中。而她在 YouTube 的個人頻道，向大家示範簡單的彩妝和護膚美容視頻，更引來世界各地粉絲蜂擁點擊。

她色彩繽紛的形象和幽默的個性，亦引起各大品牌的注意。（最近關於她的吉祥物是獨角獸還是火雞於Instagram成為熱門討論話題）護膚行業龍頭之一的 Estée Lauder 更起用她與 Kendall Jenner並肩為品牌最新推出的面向年輕人的 Estée Edit 做代言人。新品牌共有八十二款護膚品和彩妝系列，於本月在 Sephora 獨家發售。Estée Edit 以千禧一代為目標，並以消費者的美妝態度進行分類，如前衛類別的產品，顏色偏向鮮艷搶眼，而自然派的則是透薄的裸妝顏色。

我們有幸前往紐約率先一睹新品真身，同時更與Kim 見面，暢談有關她獨特的化妝造型和標誌性獨角獸頭髮（這次她以紫色眉毛示人），以及她對下一個韓國美容風潮的看法。

妳試過最瘋狂的化妝是哪個？ 「有一段時間，我試過漂白眉毛，沒化妝的時候看起來就像一個外星人BB，有時會配上強烈的煙熏眼妝，就更誇張了。」

妳的頭髮下一個想染的顏色是什麼？ 「其實這三年來我幾乎試遍所有顏色。最近我在YouTube見到一個很酷的染色技術，它叫水彩染髮（watercolouring），我很有興趣。」

怎麼樣的妝最合適妳？ 「我傾向乾淨清爽的妝容，因為我的頭髮已經夠搶眼了。然而，我還是會用液體眼線筆畫貓眼線，還會玩唇色，例如鮮亮的橙色，更會嘗試不同的眉色。還有，會塗很多睫毛膏。」

首爾最新的美容熱潮是什麼？ 「最近我看見不少商店擺了滿櫃的馬油產品......」

妳最喜歡 Estée Edit 的哪個產品？ 「我喜歡前衛類的 Kohl Shadowstick 眼影棒，我會用它來給眉毛上色。還有 Pink Peony

Overnight Water Pack 睡眠面膜，感覺很滋潤，超級保濕，我會將它放入雪櫃增加冰涼感。」

妳所獲得的最佳美容建議是什麼？ 「我的母親和祖母總是跟我說『如果你快樂，你會自信。如果你自信，你就會美。』她們總是那麼優雅，從不追趕潮流，永遠知道自己喜歡什麼，什麼適合自己。但所有這些建議當中，我覺得最好的還是『要懂得突出自己的優點。』」

妳有什麼壞習慣？ 「我有嚴重的咬指甲習慣，幸好韓國的美甲師幫我修補了這個壞習所慣帶來的缺陷！」

有什麼會令妳感到害怕嗎？ 「當我去旅行要住酒店，有時會被酒店的客房嚇壞。」

妳最近有沒有追看什麼節目？ 「Sex and the City 重播。」

你早上醒來會做的第一件事是什麼？ 「我會查看手機上的時間，看看可不可以再多睡十分鐘。」

人物： Fernanda Ly髮色故事： 第一次露面是在 Lo u i s Vuitton 2015 秋季時裝天橋上，這個染著另類粉紅髮色的中澳混血模特兒已經分別出現過在 i-D Magazine，Vogue Japan 和 Teen Vogue 雜誌封面。

人物： Sita Abellan髮色故事： 這位梳著齊蔭髮型的西班牙模特兒兼 DJ，最近將頭髮染成火紅橙色，被流行歌星 Rihanna 欽點，為這位紅星的音樂特輯「Bitch Better Have My Money」擔演其中一角。

人物： Charlotte Free髮色故事： 這位電了粉紅卷髮的美國人於染髮大聯盟中大放異彩：她是 Chanel時裝秀的約定模特兒，還是 Maybelline的代言人。

人物： Chloe Nørgaard 髮色故事： 以一頭自制的彩髮於 Rodarte 2013秋季時裝秀耀眼登場的美國模特兒，兩季之後，在時裝天橋上看到她已將髮色已轉成淡粉色和淡紫色。她暗示將會與Manic Panic 合作推出新產品。

韓國流行時尚指標—模特兒 Irene Kim 教妳如何提升美容水平文 NATASHA BRUNO

網絡紅人 變色魔法 以下幾名模特兒，將頭髮轉成誇張的顏色便一舉成名。看看她們能不能為妳下一個造型帶來一些靈感？

紐約時裝周上的Irene Kim，Estée

Edit by Estée Lauder 代言模特兒

從頂部開始順時針：ESTÉE EDIT BY ESTÉE LAUDER THE EDIT EYESHADOW PALETTE, $60, THE EDGIEST MATTIFIED LIPSTICK IN MAROONED, $26, THE BAREST BLUSH IN EMBER GLOW, $32, THE EDGIEST KOHL SHADOWSTICK IN BLACK VIPER, $26, THE EDGIEST UP & OUT DOUBLE MASCARA, $28, SEPHORA.CA

名人專訪

自從 Kendall Jenner 被發現於巴黎時裝週手提 Dior 全新 Diorever 包包後，我們對它的思念從未停止過。這樣一個充滿未來時代感的優雅設計，妳還有什麼要求呢？ DIOR DIOR EVER SILVER METALLIZED CRINKED LAMBSKIN BAG, $4,800, DIOR BOUTIQUES

沒有花卉圖案手袋相配算什麼春天？經典的鞍形設計永不過時，茶花貼花圖案帶來強烈的視覺沖擊，這款包包必能引來超高回頭率。春天，當然要好好展示春日的氣息。COACH TEA ROSE APPLIQUE SADDLE BAG 23, $695, COACH.COM

最近，Gucci 設計師 Alessandro Michele 備受時裝界推崇，品牌永恆經典的雙G標誌圖案 Dionysus 手袋，結合他別樹一格的設計後，旋即成為時裝周街頭新寵。GUCCI DIONYSUS GG SUPREME SEQUIN EMBROIDERY BAG, $5,830, SAKSFIFTHAVENUE.COM

一個輪廓筆挺的完美手袋，可以令妳的簡約裝扮盡善盡美。Fendi 全新 Dotcom 手袋，充滿女人味的外形和內藏可拆卸小袋，誰會不愛它？況且，妳還可按個人喜好定製蟒蛇皮或花卉貼花，又或者從眾多顏色中挑出最合心意的一款。 FENDI DOTCOM LACE-UP LEATHER SATCHEL, $3,780, FENDI BOUTIQUES

這款手袋最適合工作忙碌的女性。將日常用的大手袋換成華實並重的款式，就能確保你在辦公室及工餘社交同樣時尚優雅。柔軟的皮質和搶眼的藍色，長青耐看，四季適用。MARNI MAXI STRAP LEATHER SHOULDER BAG, $2,160, NET-A-PORTER.COM

五大設計師品牌春季手袋無論妳要尋找的是個性設計還是經典款式，2016 年最新春季系列包羅萬有，我們為妳精選出本季最值得投資的五大目標

購物指南

文 RENÉE TSE

GUCCI CHRISTIAN DIOR

MARNI FENDI COACH

A B O U T O U R S E L E C T E D N E W S P A P E R S :

THE KIT CHINESE

C I R C U L A T I O N

C I R C U L A T I O NT O R O N T O : 27,500 : I N S E R T E D I N M I N G P A O (17,500) + C H I N E S E C A N A D I A N N E W S (5,000)

Also avai lable for p ick-up at : University & College campuses + Gateway Subway Outlets at demographically appropriate stations

V A N C O U V E R : 12,500 Inserted exclusively in: Ming Pao

T O T A L : 40,000

O V E R V I E W

T O R O N T O + V A N C O U V E R

FULL PAGE 8,000

DPS 17,000

1/2 PAGE 5,000

BANNER 4,000

DPS 495mm x 514mm 19.5” x 20.25”

FRONT BANNER 241mm x 82.55mm 9.5” x 3.25”

FULL PAGE 241mm x 514.35mm 9.5” x 20.25”

1/2 PAGE HORIZONTAL 241mm x 254mm 9.5” x 10”

1/2 PAGE VERTICAL 117mm x 514mm 4.625” x 20.25”

R A T E S ( N E T )

A D S T A N D A R D S

S U B M I S S I O N G U I D E L I N E SP L E A S E S E N D A R T W O R K T O F T P S I T E :Host name: ftp.thestar.comUsername: kituserPassword: k!tf+pUs3r

The Kit offers special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability.

FULL PAGE 9,850

DPS 19,680

OBC 12,300

IFC 11,315

1/2 PAGE 6,500

1/2 PAGE DPS 12,750

BANNER 5,000

Le Kit is the French-language edition of The Kit, launched in March 2014 and distributed throughout Montreal in Journal Métro newspapers with special attention to the regional market.

C I R C U L A T I O N

M O N T R É A L : 100,000Inserted in: Journal Métro

DPS 495mm x 514mm 19.5” x 20.25”

FRONT BANNER 241mm x 82.55mm 9.5” x 3.25”

FULL PAGE 241mm x 514.35mm 9.5” x 20.25”

1/2 PAGE HORIZONTAL 241mm x 254mm 9.5” x 10”

1/2 PAGE VERTICAL 117mm x 514mm 4.625” x 20.25”

1. Le Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size.3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded.4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format.5. All ads supplied should be created to the correct size. The Kit Chinese does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

M E D I A K I T 2 0 1 8

LE KITO V E R V I E W

A D S T A N D A R D S

N E T A D V E R T I S I N G R A T E SM O N T R E A L

S U B M I S S I O N G U I D E L I N E SP L E A S E S E N D A R T W O R K T O F T P S I T E :Host name: ftp.thestar.comUsername: kituserPassword: k!tf+pUs3r

The Kit offers special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability.

LE KIT:scent strip tipped on

back

O P P O R T U N I T Y

Ad samples, satchets, scent strips or tip-ons to your advertising package in The Kit paper, The Kit Chinese and Le Kit paper to achieve immediate trial testing from an engaged group of beauty & fashion readers. Target an active national audience through intrusive premium placement via sampling, scalable according to desired quantity for distribution.

T H E K I T P A P E RFor Toronto distribution in The Kit section of the Toronto Star, up to 160,000 samples & Vancouver distribution in the Vancouver Sun, up to 50,000 samples. 200 CPM *To take advantage of this opportunity, we require that you also purchase the Front

Banner and the Outside Back Cover [OBC], tipped onto front

T H E K I T P A P E R - C H I N E S E E D I T I O NFor Vancouver and Toronto distribution in The Kit Chinese, up to 40,000 samples.

200 CPM * Must also purchase Front Banner + OBC, tipped onto front

L E K I T For Montreal distribution in Metro Montreal, up to 100,000 samples

200 CPM * Must also purchase Front Banner + OBC, tipped onto OBC

** In all of the above, we require a minimum of 10 samples, 6 weeks prior to publishing date for testing.

**All sampling must be booked 6 weeks prior to material closing date

THE KIT & THE KIT CHINESE:scent strip

tipped on front

E X T R A S ! E X T R A S ! Go beyond our print sampling programs through unique direct distribution opportunities. •  Reader tested program to directly reach The Kit Club database of 13,000

hyper-engaged readers. The brand can participate by deploying an eBlast to The Kit’s subscribers asking them to enter for the chance to receive a free sample. Selected recipients will receive the product with a note inserted from The Kit editors that outlines a call-to-action on the product: Tell us what you think on social, write to us with your feedback. Responses can be turned into an advertorial online or in print. Maximum distribution of samples is 200 units.

•  Sample giveaway with editorial integration opportunity to The Kit’s multiple audiences. We feature your product in our story with a call-out to our readers to log on to your site and order a free sample from you. We send them your way and you fulfill.

Prices available upon request.

M E D I A K I T 2 0 1 8

D I S T R I B U T I O N O P T I O N S

SAMPLES, SCENT STRIPS & TIP-ONS

M E D I A K I T 2 0 1 8

Thekit.ca delivers both up-to-the-minute info on style, beauty and celebrity, along with thoughtful, voice-y takes on culture, feminism and wellness. The content offers news, service and perspective, with real women and real talk at the heart of it all. Since its Fall 2017 redesign, it features a fresh, modern design, enhanced formats for multimedia, content packages, dynamic article pages and an improved mobile experience across the site.

All ad material must be submitted 5 DAYS prior to deployment A D S C H E D U L E

BIG BOX AD 25 CPM

DOUBLE BIG BOX AD 30 CPM

LEADER BOARD 25 CPM

HOMEPAGE TAKEOVER 2500 per day

VIDEO PRE ROLL 35 CPM

WALLPAPER Available on request

OPA PUSHDOWN Available on request

AUDIENCE RE-TARGETING 12 CPM

1. All website ads follow the 2011 IAB guidelines 2. PNG8, PNG24, JPG, SWF, GIF or Animated GIF format3. Other formats we can convert from: PDF, AI, EPS4. If AI, EPS please ensure fonts are converted to curve

BIG BOX AD

DOUBLE BIG BOX AD

LEADER BOARD

VIDEO PRE ROLL

VOKEN (POP-UP)

WALLPAPER

OPA PUSHDOWN

MOBILE BANNER

A D S T A N D A R D S

300 x 250

300 x 600

728 x 90

7 seconds, Format: H.264 (MP4) Size: 4:3 (432x324) or 16:9 (432x243)

400 x 400

Available on request

Available on request

320 x 50

R A T E S

G E N E R A L G U I D E L I N E S + R E Q U I R E M E N T S1. Ads served locally require GIF/JPF and click-through URL 2. GIF/JPG backup image must be provided with HTML5 creative3. Compressed (.zip) HTML 5 file must include all assets contained within ad package. Includes: HTML, images, CSS, JavaScript, font files, media and any other files which contribute to the ad display, zipped. One ad size per Zip file. 4. Expandable creative must be third-party served or HTML5 and include a close button with a “Close X” on expanded panel and a clear call to action (ie. “roll over to expand” or “click to expand”.) 5. Flash is no longer supported on Star Metro Media properties

THEKIT.CAO V E R V I E W

M O N T H L Y U N I Q U E V I S I T O R S : 2 2 5 , 0 0 0

S U B M I S S I O N G U I D E L I N E SP L E A S E S E N D A R T W O R K T O F T P S I T E :Host name: ftp.thestar.comUsername: kituserPassword: k!tf+pUs3r

M E D I A K I T 2 0 1 8

S P O N S O R E D A R T I C L E $ 2 , 5 0 0 • Original article written by The Kit (250-400 words)• Client supplies assets and The Kit writes, edits & designs• Client approves proof before going live• Sponsored article lives as homepage in tile for 7 days,

online in perpetuity• Ads must roadblock article

+ ADD ON

Photo gallery +500/gallery(7-10 images, supplied by client)

Custom Instagram flat +1,500/picture(product sent to The Kit to be shot)

Original video to be embedded in post +1,500

The Kit eNewsletter takeover +5,500

I N C L U D E D A M P L I F I C A T I O N• 1 Tweet, with tag to client and link to the article with image• 1 Facebook post, with tag to client and link to the article

with image• 1 mention in The Kit Trending eNewsletter and link

to the article

+ ADD ON

1. Native Network +500• 500 guaranteed clicks• Promotion drives readers to the sponsored article• Content can be discovered on over 3,500 premium sites

2. Native on thestar.com +500• 50,000 native link impressions• Promotion drives readers to the sponsored article• Native drivers link to the sponsored article

THEKIT.CA - SPONSORED ARTICLE OPPORTUNITIES

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The Kit eNewsletter offers snackable content pieces that arrive to subscribers’ inboxes and direct through to thekit.ca. They are pillared by three timely stories and deployed three times weekly on Tuesday, Thursday and Sunday. Average open rate is 12%. The Kit also deploys third party eBlasts to the inboxes of every magazine subscriber. These can also be geo-targeted per region.

S U B S C R I B E R S : 8 1 , 0 0 0

R A T E SE - N E W S L E T T E R B A N N E R 70 CPM

S P O N S O R E D E - B L A S T 120 CPM

E - N E W S L E T T E R T A K E O V E R 5500

A D C L O S I N G D A T E : 12 days prior to deployment A D M A T E R I A L D U E : 5 days prior to deployment

A D S T A N D A R D S F O R S P O N S O R E D E - B L A S T SH T M L V E R S I O N : 600 pixel wide HTML tableAdvertiser must provide images (standard GIF or JPEG only; max file size 300 kb)Link to webpage that supports advertising message

T E X T V E R S I O N : Max 60 lines, 60 characters per line, five linking URLs

S U B J E C T L I N E : Max 50 characters, including spaces (subject to final approval from The Kit)

T E S T R E C I P I E N T S : To be provided with order

OTHER3rd party ad serving is not accepted in any The Kit emails.3rd party click URLs are accepted, though 3rd party image serving is not.Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted in The Kit emails.Messaging must be consumer-oriented and present a special offer/strong call to action.

A D S T A N D A R D S F O R T H E K I T E - N E W S L E T T E R B I G B O X1. Dimensions: 1270 px X 575 px2. PNG8, PNG24, JPG, GIF at a mimimum of 96ppi3. Other formats we can convert from: PDF, AI, EPS4. If AI, EPS please ensure fonts are converted to curves

Dedicated eNewsletter takeover with exclusive ad and content opportunities

The Kit Trending eNewsletter deploys nationally 3X weekly

Advertiser eBlasts sent to The Kit’s subscriber base

E-NEWSLETTER + SPONSORED E-BLASTS O V E R V I E W

A D S C H E D U L E

S U B M I S S I O N G U I D E L I N E SP L E A S E S E N D A R T W O R K T O F T P S I T E :Host name: ftp.thestar.comUsername: kituserPassword: k!tf+pUs3r

A D

M E D I A K I T 2 0 1 8

@thekit (Twitter) and @thekitca (Instagram + Facebook) produce up-to-the-minute live coverage, breaking news, and gorgeous imagery to provide an inside look at magazine life. Content is shareable, likeable and shoppable.

1 T W E E T 250

1 F A C E B O O K P O S T ( S T I L L ) 250

1 F A C E B O O K P O S T ( V I D E O ) 500

1 I N S T A G R A M R E G R A M 1,000

1 C U S T O M I N S T A G R A M F L A T 1,500

1 O N - F I G U R E I N S T A G R A M S H O T 2,000

1 I N S T A G R A M S T O R I E S ( 5 - 7 S E G M E N T S ) 750

TORO

NTO

EDMO

NTON

CALG

ARY

OTTA

WA

VANC

OUVE

R

Alyssa Garrison64.2K followers

randomactsofpastel

Tee 186K followers

thatsotee

Jodi BLK65.9K followers

jodiblk_

Ania Boniecka114K followers

aniab

Allana Davison74.5K followers

allanaramaa

Melanie Morais5K followers

bornlippystyle

Lucy Yun51K followers

Beyunique

Kiara Schwartz 55.1K followers

tobruckave

Claire Lui120K followers

vonvogueblog

Carolyn Lacasse5K followers

carolynnlacasse

Erin Elizabeth35.2K followers

erinelizabethh

Katie Hession14.2K followers

yowcitystyle

Alyssa Lau59.8K followers

imalyssalau

Sandy Joe Karpetz71K followers

theprettysecrets

Vickie Laliote 60.4K followers

adventuresinfashion

I N F L U E N C E R N E T W O R K : The Kit works with a crew of the coolest, savviest influencers with killer style and insider black books. They are our boots on the ground in Vancouver, Edmonton, Calgary, Ottawa and Toronto. With a combined reach of 1.2 million followers, The Kit can activate this network to share your brand’s messaging.

@THEKIT + @THEKITCAO V E R V I E W

N A T I V E C O N T E N T O P T I O N S

Get in on The KitCONTACT

EVIE BEGY, COLLAB DIRECTOReb@thekit.ca | Tel: 416-869-4134 | OR CONTACT YOUR SALES REPRESENTATIVE

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