2 018 M E D I A K I T

4,850,000+TOTAL MONTHLY REACH

THE LOS ANGELES MAGAZINE BRAND

THE CITY’S FINEST…HOT CHICKEN,SECRET DOG PARK,TIKI GOODS,HIP BOWLING ALLEY, VEGAN BURGER,SUIT REPAIR,MOBILE BEAUTY SERVICE,SOFT-SERVE, AND MUCH, MUCH MORE

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104 THINGS YOU’LL LOVE!

57,500,000+TOTAL ANNUAL REACH

F O R A L U M N I A N D F R I E N D S O F T H E U N I V E R S I T Y O F S O U T H E R N C A L I F O R N I A

SUMMER 2017 $4.95SUMMER 2017 $4.95

F A M I L Y

AUTUMN 2017 $4.95

USC Village unites living and learning

and connects the University Park Campus

and its neighborhood in new ways.

A PLACE LIKE

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OFFICIAL VISITOR’S

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DISCOVER L.A.THE ULTIMATE GUIDE TO THE CITY

2018 STYLE BOOK

FOR ALL THE MOMENTS THAT MATTER2018

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The Dining SceneJust the spots for brunch at the

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HOME-GROWN FITNESS TRENDS From Spinning to paddleboarding, sample the trends that started here

5 OFFICIAL VISITORS GUIDE 2 017/18

BEACH FUN! Pro tips for enjoying the surf HOTELS +Stay, eat, play

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L.A. 个最受欢迎的

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104

$8.99 美元2017 年秋季LAMAG.COM

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ROBERT KUO （罗伯特·郭） 大走复古路线

热门榜单：应季美食餐厅

F A L L F A S H I O N S H O W C A S E | 秋 季 时 尚 秀

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@LosAngelesmag

@lamag

@LAmag

L O S A N G E L E S M A G A Z IN E

THE CITY’S FINEST…HOT CHICKEN,SECRET DOG PARK,TIKI GOODS,HIP BOWLING ALLEY, VEGAN BURGER,SUIT REPAIR,MOBILE BEAUTY SERVICE,SOFT-SERVE, AND MUCH, MUCH MORE

A Photo PortfolioL .A.’S WILDCOASTLINE

P A G E 8 6

$5.95AUGUST 2017LAMAG.COM

104 THINGS YOU’LL LOVE!MISSION STATEMENT

Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism.

With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them.

It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.

CIRCULATION & DISTRIBUTION

CIRCULATION

100% PAID & VERIFIED CIRCULATION

#1 MONTHLY TITLE IN FINE GROCERY STORES

#1 CITY TITLE IN CALIFORNIA BARNES & NOBLE STORES

IN DEMAND

140,000 RATE BASE

882,000 TOTAL AFFLUENT READERSHIP

CIRCULATION

Greater circulation IN L.A. THAN ALL REGIONAL L.A. PUBLICATIONS AND MOST MONTHLY NATIONAL LIFESTYLE TITLES

89%/11% SUBSCRIPTIONS/NEWSSTAND

45+ LUXURY HOTELS REACHING MORE THAN 14,000 ROOMS DAILY

SOURCE: ALLIANCE FOR AUDITED MEDIA PUBLISHER’S STATEMENT 12-31-16; 2016 NEWSSTAND DATA; 2016 IPSOS AFFLUENT SURVEY USA SPRING

AUDIENCEAGE 18-34

35% AGE 35-54

43%

AVERAGE AGE

43

AVERAGE HHI

$283,621 AVERAGE NET

WORTH

$1,908,321

83% GRADUATED

COLLEGE OR MORE

INFLUENTIAL + PROFESSIONAL

36% ARE TOP

MANAGEMENT

78% ARE PROFESSIONAL

MANAGERIAL

SOURCE: 2016 IPSOS AFFLUENT SURVEY USA SPRING

In the last 12 months, Los Angeles magazine’s affluent readers did the following:

SOCIALLY AND CULTURALLY ENGAGED

• 90% dined at a fine restaurant • 65% attended live theater performances • 54% attended wine or food festivals • 46% attended art auctions/gallery exhibits

LUXURY SHOPPERS

• 78% purchased men’s apparel and accessories • 66% purchased women’s apparel and accessories • 58% purchased artwork and collectibles • 56% purchased fine jewelry • 41% purchased fine watches

TRAVELERS & CULINARY ENTHUSIASTS

• 94% dined out in a restaurant, hotel, or club In the last month• 84% took a domestic trip• 66% traveled outside the U.S.• 33% visited a spa in the last 6 months• 29% Typically fly first class

COVETED CONSUMER

SOURCE: 2016 IPSOS AFFLUENT SURVEY USA SPRING

@LosAngelesmag

@lamag

@LAmag

L A M A G .C OM

LAMAG.COM - AUDIENCE

69% TRAFFIC FROM MOBILE

& TABLET

60% OF TRAFFIC

ORIGINATES IN L.A.

663K AVERAGE MONTHLY

UNIQUES

1.25 MM AVERAGE MONTHLY

PAGE VIEWS

40% OF OUR TRAFFIC

COMES FROM OUTSIDE CALIFORNIA. KEY

MARKETS INCLUDE NEW YORK, CHICAGO, MIAMI

AND HOUSTON.

Our audience are smart, affluent, influential taste-makers. They read our content. They evangelize our brand. They love our city as much as we do.

• 32 median age • 44% male / 56% female• 55% have a household income of $100,000+• 81% own a home• 3x more likely to buy high fashion and luxury brands• 75% of our readers actively engage with what they’ve read

We are the essential voice of Los Angeles – curating the best places, experiences and ideas in our sprawling, complicated, beautiful city.

LAMAG.COM

FOODProvides the ultimate go-to resource for food lovers in Los Angeles.

CULTUREThe destination for art, thought, politics, and entertainment.

CITYTHINKThe essential resource for how our city works, functions, thrives.

SOURCE: GOOGLE ANALYTICS 2017

308K UNIQUE MONTHLY PAGE VIEWS

65% SITE TRAFFIC FROM MOBILE

3.05 min TIME SPENT ON SITE

343K UNIQUE MONTHLY PAGE VIEWS

64% SITE TRAFFIC FROM MOBILE

3.34 min TIME SPENT ON SITE

154K UNIQUE MONTHLY PAGE VIEWS

73% SITE TRAFFIC FROM MOBILE

4.13 min TIME SPENT ON SITE

The Daily Daily Monday-Friday to 20K opt-in subscribersBenchmarks 18% Open Rate, 0.7% Ad Unit CTR

Food News Wednesdays weekly to 20K opt-in subscribersBenchmarks 20% Open Rate, 0.5% Ad Unit CTR

Weekend Guide Thursdays Weekly to 20K opt-in subscribersBenchmarks 20% Open Rate, 0.5% Ad Unit CTR

Travel Once a month to 18K opt-in subscribersBenchmarks 17% open rate, 1.4% CTR

Dedicated E-blast Sent directly to 18K+ opt-in subscribers Benchmarks 16% Open Rate, 3% CTR

LAMAG.COM - ENEWSLETTERS

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New

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LAMAG.COM - SOCIAL

718K+ SOCIAL MEDIA

FOLLOWERS

60K+ INSTAGRAM FOLLOWERS

90K+ FACEBOOK

FOLLOWERS

460K+ TWITTER

FOLLOWERS

80K+ FOOD INSTAGRAM

FOLLOWERS

26K+ FOOD TWITTER

FOLLOWERS

T H R E E S E C T I O N S O F O F F E R I N G S

LAmag.com Display Opportunities• Cross-Platform Homepage Takeovers, Channel Roadblocks, and ROS • Rich Media Ad Capabilities and In Banner Video

Custom Content & Social• Custom Sponsored Content for organic promotional integration• Sponsored Social posts across Facebook, Twitter, and Instagram• Custom Facebook & Instagram Live Opportunities

Editorial & Special Offers Newsletters• Food News, Weekend Guide, The Daily, Travel • Dedicated Emails

Our Social Numbers are Competitive

FOR MORE INFORMATION CONTACT YOUR LOS ANGELES MAGAZINE SALES REPRESENTATIVE OR CAITLIN CULLEN AT CCULLEN@LAMAG.COM

Align your brand with our award winning content reaching influential thought leaders across the country. LAmag.com elevates brand recall with unique native advertising opportunities and custom integrations.

E V E N T S

Los Angeles magazine produces and supports signature and client events throughout the year including one-of-a-kind sponsorship experiences.

Event Sponsorship Benefits include:

• Meaningful sponsor activations

• Category exclusivity

• Creative product display

• Brand Ambassador engagement

• Significant branding and ROI

• High ratio of qualified attendees

• Skillful data collection and follow-up

• Activities that keep guests engaged from start to finish

LOS ANGELES MAGAZINE EVENTS

SIGNATURE AND PARTNER EVENTS

January Best New Restaurants

February Whiskey Festival

March Lookbook Fashion Event

May Burgers Bourbon + Beer

June LAWineFest

July Concern Foundation Block Party

August Best of LA Winners Party

October The Food Event

December Holiday Spirits Tasting Event

C U S T O M P U B L I S HIN G

LOS ANGELES MAGAZINE CUSTOM PUBLISHING

Los Angeles magazine Custom Publishing creates and delivers authentic, content-driven products for brands and businesses

• Los Angeles magazine Mandarin Edition

• University of Southern California º USC Trojan magazine º USC Trojan e-newsletter

• L.A. Tourism º Los Angeles Official Visitors Guide º Los Angeles Meeting & Travel Professionals Guide

• Santa Monica Travel & Tourism º Santa Monica Official Visitors Guide & Map º SantaMonica.com

• Additional Client-Driven Custom Publications º Gearys Style Book & Gift Guide

• GIVE, A Charitable Registry º Give Los Angeles º Give Los Angeles Challenge

F O R A L U M N I A N D F R I E N D S O F T H E U N I V E R S I T Y O F S O U T H E R N C A L I F O R N I A

SUMMER 2017 $4.95SUMMER 2017 $4.95

F A M I L Y

AUTUMN 2017 $4.95

USC Village unites living and learning

and connects the University Park Campus

and its neighborhood in new ways.

A PLACE LIKE

NO OTHER

F O R A L U M N I A N D F R I E N D S O F T H E U N I V E R S I T Y O F S O U T H E R N C A L I F O R N I A

TFM Autumn Covers_RRD.indd 1 9/19/17 12:51 AM

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DISCOVERLOSANGELES.COMLOS ANGELES TOURISM & CONVENTION BOARD

OFFICIAL VISITOR’S

GUIDE

Pacifi c Coast Highway

FROM ICONIC MUST-SEES TO HIDDEN GEMS, HOW TO CREATE

YOUR UNIQUE EXPERIENCE

DISCOVER L.A.THE ULTIMATE GUIDE TO THE CITY

2018 STYLE BOOK

FOR ALL THE MOMENTS THAT MATTER

2018

ST

YL

E B

OO

K

The Dining SceneJust the spots for brunch at the

beach, vegetarian fare with verve, farm-fresh eats…and more

HOME-GROWN FITNESS TRENDS From Spinning to paddleboarding, sample the trends that started here

5 OFFICIAL VISITORS GUIDE 2 017/18

BEACH FUN! Pro tips for enjoying the surf HOTELS +Stay, eat, play

SA

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FF

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L V

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20

17

/18

SMT_CoverFINAL.indd 2 5/19/17 3:48 PM

L.A. 个最受欢迎的

购物、美食和

玩趣之地

104

$8.99 美元2017 年秋季LAMAG.COM

如何探索 洛杉矶市中心

ROBERT KUO （罗伯特·郭） 大走复古路线

热门榜单：应季美食餐厅

F A L L F A S H I O N S H O W C A S E | 秋 季 时 尚 秀

另附

最佳精选

20

17H

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HOW PEOPLE MAKE A DIFFERENCE

P R E S E N T E D B Y

For further information including rates and editorial calendar, please contact

Jennifer Moranjmoran@lamag.com

(323) 801-0020