2018 media kit · • naed adventure marketing conference* • naed lead conference* • the neca...

the ELECTRICAL DISTRIBUTOR

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tED Magazine

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2018MEDIA KITElectrify Success.

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S $14,155 $13,374 $12,260 $10,920 $10,145 $9,805

F 8,360 7,915 7,355 6,525 5,920 5,855

2 5,840 5,790 5,130 4,740 4,460 4,245

1 5,740 5,410 4,760 4,600 4,220 4,005

1 5,520 5,300 4,545 4,330 4,005 3,840

1 4,655 4,330 3,950 3,625 3,355 3,275

1 3,790 3,575 3,245 3,030 2,815 2,680

1X 3X 6X 12X 24X 36X

S $18,730 $18,060 $16,855 $16,385 $14,825 $14,440

F 11,035 10,700 10,030 9,280 8,865 8,640

2 8,740 8,610 7,800 7,500 7,250 7,085

1 8,445 8,145 7,415 7,145 6,810 6,760

1 8,250 7,955 7,305 7,010 6,685 6,495

1 7,360 7,120 6,605 6,280 6,065 5,950

1 6,495 6,275 5,945 5,835 5,410 5,360

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16.25˝ 10.875˝

2 page spread bleed 16.75˝ 11.125˝

1 page (live area) 7˝ 10˝

1 page trim size 8.125˝ 10.875˝

1 page bleed 8.375˝ 11.125˝

2 10˝

2 10˝

2 5.068˝ 10.875˝

2 11.125˝

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JANUARY FEBRUARY MARCH APRIL MAY JUNE AD CLOSING December 4 January 3 February 2 March 5 April 3 May 3

MATERIAL DUE December 11 January 10 February 12 March 12 April 10 May 10

2018 EDITORIAL CALENDAR

COVERSTORY

CURRENT

SPECIALREPORT

Economic Roundtable:What Our ExpertsExpect in 2018

Adding Value The Electrical Distribution Handbook

NAED Annual Award Winners

NAED New Chair Profile 2018 Trailblazer AwardWinner

• Focus:NAED’s SouthCentral RegionOutlook

• Focus:NAED’s WesternRegion Outlook;tED Baird StudyResults

• Focus:Quarterly MarketOutlook

• Focus:Economic RoundtableUpdate; tED BairdStudy Results

• Focus:Channel Issues: Disintermediation


Improving Warehouse Operations

When DisastersStrike: BeingPrepared forCustomers’ Needs

Lighting: A Look Ahead

Serving CommercialContractors

Best Practices in Fleet Management

Serving IndustrialContractors

BUSINESS

• Market Focus:Warehouses/Distribution

• Market Focus:Hospitality

• Market Focus:Sports Arenas

• Market Focus:Early ChildhoodEducation

• Market Focus:Transit Facilities

• Market Focus:Parking Facilities

SELLING

• Sales Focus:Sales Promotions

• Sales Focus:Customer Care

• Sales Focus:Onboarding andTraining NewSalespeople

• Sales Focus:Salespeople vs. theWeb

• Sales Focus:Top Sales Skills

• Sales Focus:How Management CanBest Support Sales

PRODUCTCOVERAGE

• Electrical:Test and MeasurementEquipment

• Lighting: High-BayLighting

• What’s New

• Electrical:Emergency Power

• Lighting: ResidentialLighting

• What’s New

• Electrical:Switches andReceptacles

• Lighting: Downlights

• What’s New

• Electrical:Tools

• Lighting: ConnectedLighting

• What’s New

• Electrical:Home Automation

• Lighting: Roundtable onMajor Trends in Lighting

• What’s New

• Electrical:Controls, Relays,and Timers

• Lighting: Lightingand Health

• What’s New

SHOWDISTRIBUTION

* Inclusion in show handout

available; contact your “tED” sales rep for info.

• NAED South CentralRegion Conference*

• NAED Western Region Conference*

• BICSI Winter Expo

• NEMRA Conference

• Lightfair International • NAED Women in Industry Forum*

• NAED National Meeting*

ADVERTISEROPPORTUNITIESContact your “tED” sales rep for info.

Paid advertisers receivecomplimentary BaxterResearch Study.

Paid advertisers receive same-size ad in the NAED NationalAwards Section at 50% discount.

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Bonus issue!2018 LightingLine-Up

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Th i s award -w inn ing Cur ren t sec t i on cove rs t ime l y news and happen ings i n t he wor ld o f e l ec t r i ca l d i s t r i bu t i on .

Our Bus iness sec t i on o f f e rs i deas , adv i ce , t i ps , and t echn iques to he lp e l ec t r i ca l d i s t r i bu t i on compan ies th r i ve .

E l ec t r i ca l d i s t r i bu to rs l ook to the Se l l i ng sec t i on to l ea rn to do wha t t hey do even be t t e r : se l l p roduc ts .

To submi t a p roduc t f o r poss ib l e i nc lus ion i n t h i s sec t i on , ema i l t he p roduc t p ress r e l ease a long w i th a h i - r es image (300 dp i o r g rea t e r t i f f , j peg , o r pd f ) t o mbye rs@naed .o rg . No te i n t he sub j ec t l i ne the mon th and ca t egor y fo r wh ich the

p roduc t i s be ing submi t t ed . A l l submiss ions a re sub j ec t t o ed i t i ng . Check w i th your t ED sa l es r ep fo r submiss ion dead l i nes .

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JANUARY-JUNE

WIDTH DEPTH

1X 3X 6X 12X 24X 36X

S $14,155 $13,374 $12,260 $10,920 $10,145 $9,805

F 8,360 7,915 7,355 6,525 5,920 5,855

2 5,840 5,790 5,130 4,740 4,460 4,245

1 5,740 5,410 4,760 4,600 4,220 4,005

1 5,520 5,300 4,545 4,330 4,005 3,840

1 4,655 4,330 3,950 3,625 3,355 3,275

1 3,790 3,575 3,245 3,030 2,815 2,680

1X 3X 6X 12X 24X 36X

S $18,730 $18,060 $16,855 $16,385 $14,825 $14,440

F 11,035 10,700 10,030 9,280 8,865 8,640

2 8,740 8,610 7,800 7,500 7,250 7,085

1 8,445 8,145 7,415 7,145 6,810 6,760

1 8,250 7,955 7,305 7,010 6,685 6,495

1 7,360 7,120 6,605 6,280 6,065 5,950

1 6,495 6,275 5,945 5,835 5,410 5,360

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16.25˝ 10.875˝



1 page trim size 8.125˝ 10.875˝

1 page bleed 8.375˝ 11.125˝

2 10˝

2 10˝

2 5.068˝ 10.875˝

2 11.125˝

1 4.5625˝ 7.375˝

1 3.3125˝ 10˝

1

10.877˝

1 11.125˝

1 7˝ 5˝

1 8.125˝ 5.4375˝

1 8.375˝ 5.5625˝

1 15.25˝ 5˝

1

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1 11.125˝

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JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER June 4 July 5 August 3 September 4 October 3 November 2

June 11 July 12 August 10 September 11 October 10 November 12

2018 “30 Under 35”Honorees

Best of the Best AnnualMarketing Awards Competition Coverage

Building BetterDistributor/ContractorRelationships

Pricing Strategies Industrial Market Outlook

Trends to Watch in 2019

• Focus:Channel Issues:Global Outlook




• Focus:NAED’s EasternRegion Outlook


Meeting the E-Commerce Challenge

Finding and KeepingYoung Talent

Making the Most ofPartnerships

Serving ResidentialContractors

Serving GovernmentContractors

Managing a Workforcewith Analytics

• Market Focus:Data Centers

• Market Focus:Electric Utilities

• Market Focus:Solar

• Market Focus:College Campuses

• Market Focus:Factories/Plants

• Market Focus:Wind Farms

• Sales Focus:Technology for theSales Team

• Sales Focus:Finding NewCustomers

• Sales Focus:Recruiting andRetaining Salespeople

• Sales Focus:The Definition ofSuccess

• Sales Focus:Sales andMarketing: WorkingTogether

• Sales Focus:The Future ofDistributor Sales

• Electrical:Datacom Products

• Lighting: TrackLighting

• What’s New

• Electrical:Cable Support

• Lighting: GeneralOffice Lighting

• What’s New

• Electrical:EV Supply Equipment

• Lighting: OutdoorLighting

• What’s New

• Electrical:Wire and Cable

• Lighting: LightingControls

• What’s New

• Electrical:Security and SignalingProducts

• Lighting: LEDReplacement Lamps

• What’s New

• Electrical:Boxes

• Lighting: OLED Lighting

• What’s New

• NAED AdVentureMarketingConference*

• NAED LEAD Conference*

• The NECA Show • IEC Electric Expo • NAED Eastern Region Conference*

Paid advertisersreceive complimentaryBaxter Research Study.

Paid full- and half-pageadvertisers may partici-pate in a complimentaryBrand Awareness Study.

Bonus issue!2019 New

Product Preview

Th i s award -w inn ing Cur ren t sec t i on cove rs t ime l y news and happen ings i n t he wor ld o f e l ec t r i ca l d i s t r i bu t i on .

Our Bus iness sec t i on o f f e rs i deas , adv i ce , t i ps , and t echn iques to he lp e l ec t r i ca l d i s t r i bu t i on compan ies th r i ve .

E l ec t r i ca l d i s t r i bu to rs l ook to the Se l l i ng sec t i on to l ea rn to do wha t t hey do even be t t e r : se l l p roduc ts .

To submi t a p roduc t f o r poss ib l e i nc lus ion i n t h i s sec t i on , ema i l t he p roduc t p ress r e l ease a long w i th a h i - r es image (300 dp i o r g rea t e r t i f f , j peg , o r pd f ) t o mbye rs@naed .o rg . No te i n t he sub j ec t l i ne the mon th and ca t egor y fo r wh ich the

p roduc t i s be ing submi t t ed . A l l submiss ions a re sub j ec t t o ed i t i ng . Check w i th your t ED sa l es r ep fo r submiss ion dead l i nes .

JULY-DECEMBER

WIDTH DEPTH

1X 3X 6X 12X 24X 36X

S $14,155 $13,374 $12,260 $10,920 $10,145 $9,805

F 8,360 7,915 7,355 6,525 5,920 5,855

2 5,840 5,790 5,130 4,740 4,460 4,245

1 5,740 5,410 4,760 4,600 4,220 4,005

1 5,520 5,300 4,545 4,330 4,005 3,840

1 4,655 4,330 3,950 3,625 3,355 3,275

1 3,790 3,575 3,245 3,030 2,815 2,680

1X 3X 6X 12X 24X 36X

S $18,730 $18,060 $16,855 $16,385 $14,825 $14,440

F 11,035 10,700 10,030 9,280 8,865 8,640

2 8,740 8,610 7,800 7,500 7,250 7,085

1 8,445 8,145 7,415 7,145 6,810 6,760

1 8,250 7,955 7,305 7,010 6,685 6,495

1 7,360 7,120 6,605 6,280 6,065 5,950

1 6,495 6,275 5,945 5,835 5,410 5,360

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16.25˝ 10.875˝



1 page trim size 8.125˝ 10.875˝

1 page bleed 8.375˝ 11.125˝

2 10˝

2 10˝

2 5.068˝ 10.875˝

2 11.125˝

1 4.5625˝ 7.375˝

1 3.3125˝ 10˝

1

10.877˝

1 11.125˝

1 7˝ 5˝

1 8.125˝ 5.4375˝

1 8.375˝ 5.5625˝

1 15.25˝ 5˝

1

2.75˝ 10.875˝

1 11.125˝

1 4.5625˝ 4.875˝

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AD CLOSING F Ma Ap Ma

MATERIAL DUE D Ja Feb Ma A M

COVERSTORY

CURRENT

SPECIALREPORT

E

BUSINESS

•

SELLING

•

PRODUCTCOVERAGE

•

SHOWDISTRIBUTION

* Inclusion in show handout

available; contact your “tED” sales rep for info.

•

ADVERTISEROPPORTUNITIESContact your “tED” sales rep for info.

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J Au Se No

Ju Ju O N

Future of

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WIDTH DEPTH

1X 3X 6X 12X 24X 36X

S $14,155 $13,374 $12,260 $10,920 $10,145 $9,805

F 8,360 7,915 7,355 6,525 5,920 5,855

2 5,840 5,790 5,130 4,740 4,460 4,245

1 5,740 5,410 4,760 4,600 4,220 4,005

1 5,520 5,300 4,545 4,330 4,005 3,840

1 4,655 4,330 3,950 3,625 3,355 3,275

1 3,790 3,575 3,245 3,030 2,815 2,680

1X 3X 6X 12X 24X 36X

S $18,730 $18,060 $16,855 $16,385 $14,825 $14,440

F 11,035 10,700 10,030 9,280 8,865 8,640

2 8,740 8,610 7,800 7,500 7,250 7,085

1 8,445 8,145 7,415 7,145 6,810 6,760

1 8,250 7,955 7,305 7,010 6,685 6,495

1 7,360 7,120 6,605 6,280 6,065 5,950

1 6,495 6,275 5,945 5,835 5,410 5,360

M

16.25˝ 10.875˝



1 page trim size 8.125˝ 10.875˝

1 page bleed 8.375˝ 11.125˝

2 10˝

2 10˝

2 5.068˝ 10.875˝

2 11.125˝

1 4.5625˝ 7.375˝

1 3.3125˝ 10˝

1

10.877˝

1 11.125˝

1 7˝ 5˝

1 8.125˝ 5.4375˝

1 8.375˝ 5.5625˝

1 15.25˝ 5˝

1

2.75˝ 10.875˝

1 11.125˝

1 4.5625˝ 4.875˝

1

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2018 EDITORIAL CALENDAR

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MECHANICAL SPECIFICATIONS

SPACE UNIT WIDTH DEPTH

ADDITIONAL MARKETING OPPORTUNITIES

(Contact your sales rep for pricing, based on frequency.)

Get your message in front of tED readers in an eye-catching way:

INSERTS (2-, 4-, AND 8-PAGE AVAILABLE)

BELLY BANDS

FALSE COVERS AND FRENCH DOOR (SPLIT) COVERS

BLOWN-IN POSTCARDS

MEETING HANDOUTtED will hand out one literature piece as members register at each NAEDregional conference or the NAED National Meeting along with a copy oftED magazine. Rate based on current ad program.

SPONSORSHIPSSponsorship opportunities are available throughout the year. Contact yourtED sales rep or visit tEDmag.com/mediakit.

BLACK AND WHITE

SPACE 1X 3X 6X 12X 24X 36X

Spread $14,155 $13,374 $12,260 $10,920 $10,145 $9,805

Full page 8,360 7,915 7,355 6,525 5,920 5,855

2/3 page 5,840 5,790 5,130 4,740 4,460 4,245

1/2 island 5,740 5,410 4,760 4,600 4,220 4,005

1/2 page 5,520 5,300 4,545 4,330 4,005 3,840

1/3 page 4,655 4,330 3,950 3,625 3,355 3,275

1/4 page 3,790 3,575 3,245 3,030 2,815 2,680

FOUR-COLOR PROCESS

SPACE 1X 3X 6X 12X 24X 36X

Spread $18,730 $18,060 $16,855 $16,385 $14,825 $14,440

Full page 11,035 10,700 10,030 9,280 8,865 8,640

2/3 page 8,740 8,610 7,800 7,500 7,250 7,085

1/2 island 8,445 8,145 7,415 7,145 6,810 6,760

1/2 page 8,250 7,955 7,305 7,010 6,685 6,495

1/3 page 7,360 7,120 6,605 6,280 6,065 5,950

1/4 page 6,495 6,275 5,945 5,835 5,410 5,360

Matched color rates on request

2018 RATES & SPECIFICATIONS

2 page spread trim size 16.25˝ 10.875˝



1 page trim size 8.125˝ 10.875˝

1 page bleed 8.375˝ 11.125˝

2/3 page 4.5625˝ 10˝

2/3 page vertical (live area) 4.562˝ 10˝

2/3 page vertical trim 5.068˝ 10.875˝

2/3 page vertical bleed 5.318˝ 11.125˝

1/2 island 4.5625˝ 7.375˝

1/2 page vertical 3.3125˝ 10˝




1/2 page horizontal 7˝ 5˝

1/2 page horizontal trim 8.125˝ 5.4375˝

1/2 page horizontal bleed 8.375˝ 5.5625˝

1/2 page spread (live area) 15.25˝ 5˝

1/2 page spread trim 16.25˝ 5.4375˝

1/2 page spread bleed 16.75˝ 5.5625˝




1/3 page square (live area) 4.5625˝ 4.875˝

1/4 page (live area) 3.3125˝ 5˝

Gutter safety .5˝ (.25˝/side)

SPACE UNIT WIDTH DEPTH

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2018 RATES & SPECIFICATIONS (Effective Jan. 1-Dec. 31, 2018) E PAGE MECHANICAL REQUIREMENTS

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LINE SCREEN: 133 COLOR ROTATION: CMYK PRINTING: Offset BINDING: Perfect

Bleed: If an ad prints to paper’s edge, the image/graphic elements (colorbars, crop marks, etc.) must extend over the edge by 1/8˝ on all sides.

Live area: Headlines, body copy, logos, and other critical elements shouldremain inside the live area to minimize any chance of being trimmed off.

Electronic files: Supplied PDF files are preferred and should meet the PDFX-1a specification, which calls for all font and high-resolution image data tobe embedded within the file.

Ad files may also be furnished in native application file format where thefollowing programs have been used: Quark XPress and Adobe Illustrator.All application files must be accompanied by copies of all linked imagesand fonts used (both screen and printer fonts). Only Adobe Type-1 fontsare recommended for use.

All image files used must be in TIFF or EPS format. Images must beuncompress ed and in CMYK or grayscale mode. Images should have aneffective resolution of 300 dpi at reproduction size.

Color-critical ad files should be accompanied by an approved contract pressproof (four-color digital, non-dot proof) such as Kodak or Veris.

SHIPPING INSTRUCTIONS

Insertion orders: Due 1st of the month preceding publication month. No adwill be accepted without a current insertion order specific to that issue.

Electronic file submission: Due 10th of the month preceding publicationmonth.

Send to: Karen Linehan, tEDmagazine, 1181 Corporate Lake Drive, St. Louis,MO 63132. Phone: 314-812-5317. Email: [email protected].

COPY & CONTRACT REGULATIONS

Publisher copy protective clause: Advertisers and agencies assumeliability for all content (including text representation, illustrations, and anysketch, map, labels, trademark, or other copyrighted matter) of advertise-ments printed and also assume responsibility for any claims arisingtherefrom made against the publisher. The publisher reserves the right toreject any advertising.

Advertising format: Any deliberate attempt to simulate the publication’sformat is not permitted and the publisher reserves the right to place theword “advertisement” with copy that, in the publisher’s opinion, resembleseditorial matter.

Cancellations: Cancellations accepted only before closing date. All advertisingis subject to publisher’s acceptance. All cancellations received after the monthof publication’s closing date are subject to a $1,000 charge. The advertiser isfinancially responsible for the account upon failure of its agency to pay.

Contracts:While tED accepts a contract as an “intent to run,” a specificinsertion order for each issue is required.

ADDITIONAL GUIDELINES

Commission: Agency commission = 15% of gross billing allowed to adver-tising agencies on space, color, and position.

Circulation: Complete circulation information found in current BPA AuditStatement, which is available in the Media Kit section of tEDmag.com.

Distribution: Subscriptions $40 per year for nonqualified electrical distribu-tors in the U.S.; $40 each for Canadian subscriptions; and $50 each pluspostage for other foreign subscriptions. Mailed as second-class publicationfrom the post office in Mechanicsburg, Pa.

ADVERTISING SALES REPS

EASTERN/CENTRAL REGIONRich Ryan • [email protected]. Box 102 • Port Clinton, OH 43452Phone: (419) 734-5545 • Fax: (810) 958-0475Connecticut, Delaware, District of Columbia, Illinois, Indiana, Iowa,Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, NewHampshire, New Jersey, New York, North Dakota, Ohio, Pennsylvania,Rhode Island, South Dakota, Vermont, Wisconsin, Europe, and Canada(Ontario and Eastern Canada)

SOUTHERN REGIONGary Lindenberger • [email protected] Gernand-Kirtley • [email protected] Winding Walk Drive, Suite 100 • Houston, TX 77095Phone: (281) 855-0470 • Fax: (281) 855-4219Arkansas, Florida, Illinois (south of Springfield), Kansas, Louisiana,Missouri, Oklahoma, and Texas

SOUTHEASTERN REGIONDoug Fix • [email protected] Hickory Flat Road • Alpharetta, GA 30004Phone: (770) 740-2078 • Fax: (678) 405-3327Alabama, Georgia, Kentucky, Mississippi, North Carolina, Tennessee,South Carolina, Virginia, and West Virginia

WESTERN REGION Steve Wafalosky • [email protected] Washington Street • Chagrin Falls, OH 44022Phone: (440) 247-1060 • Fax: (440) 247-1068Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, Canada (Manitoba andWestern Canada), Mexico and South America, Pacific Rim countries

EDITORIAL STAFFtED MAGAZINE

1181 Corporate Lake Drive • St. Louis, MO 63132Phone: (314) 991-9000 • Fax: (314) 991-3090

www.tEDmag.com

A monthly textbook for the electrical distribution channel.

tED magazine is the voice of top electrical distributors in North America. Fromnational chains to successful independents, tED is read by the best compa-nies in the industry. While targeted to the distributor salesperson, tED is alsoread by key executives. The publication is known for addressing the toughissues within the channel. If you have a message or product to get in front ofthe electrical channel, tED ’s readers are the top performers and decision makers you need to reach.

Published every month, tED provides: • Green initiatives and alternative markets • Market trend data• New product information • Best practices of electrical distributors• Lighting features• Economic outlooks• News of both electrical distributors and suppliers

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2017MEDIA

KIT

TEDMAG.COM MARKETING OPPORTUNITIES (See web media kit for more details)

TEDMAG.COM tED magazine offers tEDmag.com as a complimentary product to disseminateinformation immediately.

LIGHTEDMAG.COM lightED is the next step in tED magazine’s effort to bring you the essentialinformation you need about the constant changes in lighting for our supplychain. (Includes a lightED newsletter every Monday)

TED DAILY NEWS E-NEWSLETTERIf you have a message or product to get in front of electrical distributors, thisconsistent summary of the latest news can put you in front of the decisionmakers you need to reach. (Published every Tuesday, Wednesday, Thursday,and Friday.)

TEDTVtEDTV is a powerful library of custom, product, and technology videos thatprovides the electrical industry with a one-stop repository of educationalcontent. To experience the site, go to tedtv.tedmag.com.

PublisherScott Costa • [email protected]

EditorMisty Byers • [email protected]

Art DirectorRandi Vincent • [email protected]

Production EditorKaren Linehan • [email protected]

Web Content ManagerNicky Herron • [email protected]

Editorial & Web AssistantMarie Jakle • [email protected]

Circulation AdministratorStephanie Wobbe • [email protected]

AWARD-WINNINGPUBLICATION

2018 media kit · • naed adventure marketing conference* • naed lead conference* • the neca...

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