2018 media kit about 2018 - southcommmedia.cygnus.com/files/base/cavc/document/2017/09/... · 2018...
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*Publisher’s Own Data. +OpenX, January-July, 2017^Google Analytics: Monthly Average, January-March, 2018
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Official website of Ground Support Worldwide magazine
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Print, digital and events – incorporate your message into a multimedia program to ensure your brand is viewed by key decision-makers.
Ground Support Worldwide offers the unique advantage of delivering your marketing message to the key decision-makers through multiple delivery platforms.
Contact a sales representative to create a custom multimedia marketing plan that will reach ALL potential prospects.
AviationPros.com Monthly Ad Impressions
2,536,004+
eMail Marketing Blast Recipients
14,922*
20,018*
2,500+*
GSE Expo 2016 Attendees
Magazine Subscribers
AviationPros.com Monthly Unique Visitors
AviationPros.com Monthly Page Views
18,152*
170,123^
535,620^
eNewsletter Recipients
360o Marketing Reach
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Official website of Ground Support Worldwide magazine
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Here's the inside scoop on what your prospects intend to spendGround Support Worldwide conducted a 2017 survey to readers and here's what they told us.
indicated that Demand impacted their total spend on ground support equipment
45%
informed us that Quality was the single most important factor when purchasing equipment or contract services
38%
revealed the age of equipment in their GSE fleet averages between 10-19 years47%
replied the cost of additional training has an effect on what ground support equipment they purchase
34%
40%reported having a 2017 ground support equipment budget greater than the previous year
2017 Ground Support Worldwide Reader Survey
Did You Know?
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Official website of Ground Support Worldwide magazine
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* Publisher's Own Data
What we can do for youPartner with Ground Support Worldwide for your message to be seen by decision-makers.
Airline Operations, Ground Handlers, Airports, Military, FBO Purchasing Managers and Corporate Leaders turn to Ground Support Worldwide to find suppliers to meet their ground support needs.
Target by Business & Industry*
f Ground Handler / Service Provider ---------------------6,448
f Airline -------------------------------------------------------------3,642
f Airport ------------------------------------------------------------2,933
f Distributor / Supplier / Manufacturer / Dealer ------1,334
f FBO -----------------------------------------------------------------1,632
f Government / Military ----------------------------------------1,180
f Consultant ---------------------------------------------------------- 983
Total -------------------------------------18,152
Subscriber reach by key titles*
50%Owner / President VP / CEO
13%Maintenance Manager
20%Operations Services
7%Engineering
3%Purchasing
7%Sales / Marketing
Audience
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Official website of Ground Support Worldwide magazine
Reach more than 2x the number of subscribers than any other industry publication. Ground Support Worldwide has the largest circulation, DOMESTIC & GLOBAL, and serves all segments of the ground support community.
18,152*
Ground Support Worldwide Global Circulation
*Publisher’s Own Data
Ground Handling International Source: ABC certificate
North America .......................................................9,785 North America ........................................................ 1,495Europe ...................................................................3,840 Europe .................................................................... 3,436Asia ........................................................................1,947 Asia ............................................................................ 390Middle East ...............................................................915 Middle East ................................................................ 641Australia & Asia Pacific ...........................................302 Australia & Asia Pacific ......................................... 1,279Central & South America ........................................586 Central & South America ......................................... 416Africa .........................................................................777 Africa .......................................................................... 493
Total Global Circulation ....................................18,152 Total Global Circulation ......................................... 8,150International Circulation ....................................8,367 International Circulation ....................................... 6,655
Ground Handling InternationalGround Support Worldwide VS.
9,875
586
777
302
915
1,947
3,840
5
Circulation Comparison
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Cover feature ramp technology
2018 Ground Support Product/Service Leader of
the Year
2018 Ground Support team
Leader of the Year
2018 Ground Support Lifetime
achievement
2018 annual Worldwide Directory
Guide to GSE Manufacturers,
Suppliers, Distributors,
Ground Handlers & Service Providers
the Impact of GSe Mergers/acquisitions
the Global Issue
Green technology
2018 Product & Services Showcase
Annual Industry Catalog for
Ground Support Professionals &
Buyers
aging GSe fleets
InternatIonaL feature
Central/South America Middle East Far East/
Asia Pacific Eastern Europe Africa Western Europe/Scandinavia Australasia
GrounD ServICe
ProvIDerWinning the Bid Cargo Handling
SolutionsKeeping Ground Handlers Safe
Wearable Technology
Implementing New Programs and Ideas Training Solutions Ramp Automation
SPeCIaL feature
Industry Expert: IT/Data
Industry Expert: Ground Handling
Industry Expert: GSE
Industry Expert: FBO/GA
Industry Expert: IT/Data
Industry Expert: GSE
Industry Expert: Ground Handling
Industry Expert: FBO/GA
ProDuCt foCuSPassenger Stairs/Lifts & Boarding
Bridges
Maintenance/Shop Equipment & Safety
GPUs, PCAs, Air Starts & GSE Parts and Components
Communications / Safety Deicing / Anti-icing Cargo & Baggage Tractors/Pushbacks
& Utility VehiclesFueling &
Fueling Equipment
SuPPLeMent Fueling Directory
e-MILItarY Spring Edition Summer Edition Fall Edition Winter Edition
BonuSDIStrIButIon
fuel Handling training Symposium
March 6-8 Los Angeles,
California
Mro americas April 10-12
Orlando, Florida --------- Iata 31st
Ground Handling Conference April 22-25
Doha, Qatar
aaae 90th annual Conference & expo
April 15-18 San Diego, California ---------- nBaa
Maintenance Conference
May 1-3 Albuquerque, New Mexico
GSe & ramp-ops Conference September 11-13
Dubrovnik, Croatia
International airport GSe expo
October 2-4 Las Vegas, Nevada
---------- nBaa-BaCe October 16-18
Orlando, Florida
nBaa Schedulers
& Dispatchers January 29 -
February 1, 2019San Antonio, Texas
ISSue February March April May June/July August September October NovemberDecember/
January
aD CLoSe 1/12/2018 2/09/2018 3/07/2018 4/20/2018 5/18/2018 7/06/2018 8/10/2018 9/14/2018 10/19/2018 11/16/2018
MaterIaLS Due 1/17/2018 2/14/2018 3/12/2018 4/25/2018 5/23/2018 7/11/2018 8/15/2018 9/19/2018 10/24/2018 11/21/2018
2018 Editorial Calendar
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Official website of Ground Support Worldwide magazine*Publisher's Own Data
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2018 Annual Worldwide Directory June/July IssueWith your ad and logo listing in the annual directory, you’ll be sure to get your company name, products and services in front of aviation professionals with this resource containing your company’s contact information.
Contact your sales rep for more information.
2018 Product & Services Showcase November IssueSubmit your product release free of charge for this complete product catalog, showcasing your product to the ground support professionals and buyers.
Run a Full-Page ad to get your product on the cover of the issue.
Contact your sales rep for more information.
Aviation Fueling DirectoryJune/July IssuePut your company name, products and services in front of decision-makers purchasing fuel & fueling products throughout the year.
2-Page Spread: $4,480Full Page: $2,4701/2-Page: $1,595Logo: $300
eMilitaryOur eMilitary issues are delivered quarterly to more than 44,000* opt-in subscribers.
Of the 44,000+ opt-in subscribers, 6,000* are military/government readers across aircraft maintenance, aircraft ground equipment and airfield operations.
2-Page Spread: $750Full Page: $600
Summer 2017
Special Issues
p r i n t d i g i t a l e v e n t s c o n t a c ta b o u tPrint Advertising Specs & Rates
Official website of Ground Support Worldwide magazine*Publisher's Own Data
Resource GuideFeature a product or service in our "Resource Guide" section. This 1/6-page, full-color advertisement gives you an easy and effective way to get your company’s brand, literature, product, website, etc. in front of more than 18,000* subscribers.
1/6 Page: $670 ad/issue
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MARKETING360°
Call your sales consultant today to learn about our customized 360° multimedia marketing packages.
Maximize your marketing reach across print and digital for the most cost-effective ROI.
Send materials to: Ground Support WorldwideCarmen Seeber | Production Manager [email protected] +1-920-568-8373
FTP (Files larger than 10MB) Send to: [email protected] using www.wetransfer.comPDF X/1a is the preferred format for file submission.
Full PageLive: 7.375" x 10.25"Trim: 7.875" x 10.75"Bleed: 8.125" x 11"
One-third Page Vertical
2.1875" x 10"
One-fourth Page3.375" x 4.875"
One-half Page Vertical
3.375" x 10"
One-half Page Standard
4.5625" x 7.375"
One-third Page Standard
4.5625" x 4.875"
One-third Page Horizontal 7" x 3.375"
One-half Page Horizontal7" x 4.875"
One-sixth Page3.75" x 3.25"
2018 Magazine Advertising Rates
1X 5X 10X
Full Page $6,880 $5,990 $4,675
1/2 Page 4,285 3,779 2,620
1/3 Page 3,360 2,920 1,830
1/4 Page 3,180 2,645 1,540
Click here for print ad guideline and term & conditions.
All Print Advertising is USD Net Cost. Color Included.
p r i n t d i g i t a l e v e n t s c o n t a c ta b o u tOfficial website of Ground Support Worldwide magazine
Audience and Social RetargetingVisitors to AviationPros.com can be retargeted with your ads, on other websites and on Facebook.
For more information, contact a sales representative.^ Google Analytics: Monthly Average, January-March, 2018 x OpenX, January-July, 2017
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170,123Unique Visitors Per Month^
535,620Monthly Page Views^
3,825,942 Monthly Ad Impressionsx
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Website Advertising High-visibility banner advertising on AviationPros.com, the offical website of Ground Support Worldwide magazine, is available run-of-site or targeted to specific channels.
Expandable Ad Units Available:
f 970x90 is expandable to 970x415
f 300x250 is expandable to 600x250
f 300x600 is expandable to 600x600
f Upcharge applies
New! Super Wallpaper
ROS: $55 cpm Channel: $62 cpmFor more information, click here
Welcome Ads 550x480
ROS: $43 cpm Channel: $49 cpm
Page Peel 75x75/500x500
ROS: $34 cpm Channel: $39 cpm
1
2
3
4
Billboard 970x250
ROS: $33 cpm Channel: $40 cpm
Leaderboard 970x90 + responsive resizing
ROS: $19 cpm Channel: $24 cpm
Medium Rectangle & Web Content Ad 300x250
ROS: $31 cpm Channel: $38 cpm
Skyscraper 300x600
ROS: $23 cpm Channel: $30 cpm
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Official website of Ground Support Worldwide magazine
eNewsletters
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Ground Support Worldwide eNewslettersThe industry's must-read source for news and trends.
*Publisher's Own Data
14,922*
Ground Support Worldwide eNewsletter Recipients
Banner 600x100
$1,000/Month
Medium rectangle 300x250
$1,400/Month
enewsletter Content ad $300/week
Add Video Lead-GenFeature a marketing video in your Content ad.
Ground Support Worldwide eNL Frequency: Every week on Monday, Tuesday, Thursday
New! Product & Equipment Weekly Frequency: Every week on Wednesday
Banner 600x100
$500/Month
Medium rectangle 300x250
$500/Month
enewsletter Content ad $150/week
to learn more, click here
New! Technology Report Frequency: Every week on Friday
Banner 600x100
$500/Month
Medium rectangle 300x250
$500/Month
enewsletter Content ad $150/week
Banner 600x100
Medium Rectangle300x250
29%*
Gross Open RateJanuary: Lav & Potable Water Carts february: Passenger Stairs / Lifts & Boarding Bridges March: Maintenance Services & Shop Equipment april: GPUs, PCAs & Air Starts May: Communications / Safety June: Catering & Cleaning
July: Green Products august: Deicing & Anti-icing September: Cargo & Baggage october: Tractors / Pushbacks & Utility Vehicles november: GSE Parts & Components December: Fueling & Fueling Equipment
eNewsletter Product focus Calendar
Banner 600x100
Medium Rectangle300x250
TaxiBot Now Certified on Airbus A320 FamilySOURCE: TLD MAY 17, 2017
Banner 600x100
Medium Rectangle300x250
Airlines and Airports to Invest $33 Billion in IT This YearSOURCE: SITA SEP 5, 2017
14,459*
eNewsletter Recipients
14,462*
eNewsletter Recipients
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Official website of Ground Support Worldwide magazine
eMail Marketing
Product Showcase eBlastPromote your product in Ground Support Wordlwide's Product Showcase eBlast to more than 19,500* recipients.
This eBlast is a great opportunity to get your message out. Maximum of six advertisers.
$550/position
11
18%*
Gross Open Rate
Customized eMail Campaigns Feature your content and branding in an eMail campaign to drive leads, generate traffic to your website and build your brand. You can even target specific demographics upon request.
Full List $2,800/eMail Blast
Segmented List $0.40/name$500 minimum purchase required
20,018*
eMail Marketing Blast Recipients
Having trouble viewing this page? Click Here to view in your web browser.
Aviaco GSE Advertise With Us
To advertise your product or service in nextmonth's Ground Support Worldwide
Product/Service Spotlight, please contact one ofour sales representatives:
Publisher Missy Zingsheim
800.547.7377 x1665
International Sales Stephanie Painter
+44 1634 829386
www.aviationpros.com
*Publisher's Own Data
Lead NurturingFollow up with sales prospects who click through on an email-based campaign with additional marketing.
Lead Nurturing can be added to all eBlast options on this page.
$995 per follow-up eBlast
WhitepaperIncludes an eMail Marketing Blast to more than 19,500* recipients.
$3,840/per whitepaper
Includes leads
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Official website of Ground Support Worldwide magazine
Buyer's Guide
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1Buyer's Guide The AviationPros.com Buyer's Guide attracts thousands of aviation professionals who are actively planning to purchase products and services.
Category Exclusive Surround all the products and services in your selected category with banner ads:
Billboard 970x250 or Leaderboard 970x90 +responsive resizing
Medium Rectangle 300x250
Skyscraper 300x600
Your ads also surround your company page, as well as the company pages of your competitors in the category. Drives leads and sales prospects to you, even when searches start with competitors’ products. Also includes Featured Logo.
$945/month
1
2
3
Featured Logo Your logo will appear at the top of a selected category.
$640/year
New! Super Wallpaper Super Wallpaper is a high-impact border on the top and on both sides of the web page. Available as an upgrade to Category Exclusives.
For more information on Super Wallpaper, click here
$500/month
4
5
12
4
5 5
5
Product ShowcaseInclude your product in the Ground Support Worldwide Product Showcase eBlast. Click here to learn more.
2
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Official website of Ground Support Worldwide magazine
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Video Showcase eBlast Video is the most engaging medium available for demonstrating or promoting products. Ground Support Worldwide’s Video Showcase eBlast features your video in a splashy, front-and-center position for one issue, followed by ongoing exposure in future issues beneath the featured video. Includes placement in Video Center on AviationPros.com.
$1,950/year
Sponsored VideoThe Sponsored Video is a week-long campaign that promotes your video to our audience by featuring it in the Ground Support Worldwide Daily eNewsletters and in the top position in the Video Center on the home page of AviationPros.com.
$850/week
Did you know?Using the word 'video' in an email subject line boosts the open rate by 19%(Syndacast)
Video
Video Lead-GenReceive demographics and contact information on each individual who views your marketing video. Also includes viewtime data by individual, and identifies the viewers who click through to your site. To learn more, click here.
Available with:
f Standard eBlast
f Ground Support Worldwide Video Showcase eBlast
f Ground Support Worldwide eNewsletter Content Ad
f Ground Support Worldwide Product Showcase eBlast
$995 in addition to the standard product rate.
FEATURED VIDEO
Definitive Airline Data for MROsOAG is the leading global provider of digitalflight information with the most accurate airlineschedules and flight status databases andanalytics for MROs.
Sponsored Videos
Hobart 3400 PCA VideoAdvantages of the Hobart 3400 PCA include a flexible,simple and innovative design; easy and time-savingmaintenance due to modular design; savings oninstallation due to low input current; optimal andefficient cooling thanks to variable frequency...
Spika RangerMaxSeries Work PlatformSpika's RangerMax serieswork platform...
dnata Journey of a BagVideodnata offers a behind thescenes look at how baggageis handled after check-in.
2018 InternationalAirport GSE ShowPreview VideoFind out what you can expectfrom the 2018 International
Airport GSE Expo in Las Vegas.
Ground SupportWorldwide February2017 VideoFeatured content from theFebruary 2017 issue of
Ground Support Worldwide.
Contact Us
Publisher-Ground SupportWorldwideMissy Zingsheim920-563-1665
International SalesStephanie Painter+44 1634 829386
National AccountsManagerMichelle Kohn224-324-8529
AviationPros.com / Contact Us / Advertise © 2017 All rights reserved
SouthComm Business Media, LLC
View online.
p r i n t d i g i t a l e v e n t s c o n t a c ta b o u t
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For updated information throughout the year, visit our marketing and advertising online resource at AviationPros.com/Advertise.
Ground Support Worldwide is part of AviationPros, which also includes, Airport Business, Aircraft Maintenance Technology, International Airport GSE Expo and the official website AviationPros.com.
AviationPros touches all aspects of the aviation industry through print, digital, online and live events with approximately 100,000* industry leaders combined. No other media company can provide you with as many unique platforms to deliver your message.
Let us help you position your company as an industry leader with the RIGHT AUDIENCE.
Print | Digital | Online | Live Events
INTERNATIONAL SALESStephanie Painter+44 1634 829386
Fax +44 1634 281504
Sales
PUBLISHERMissy Zingsheim+1-920-563-1665
*Publisher's Own Data
EditorialEDITOR Josh Smith+1-920-563-1644
SupportPRODUCTION MANAGERCarmen Seeber+1-920-568-8373
NATIONAL ACCOUNTS MANAGERMichelle Kohn+1-224-324-8529
Contact us today for an entirely new experience in B2B marketing
MANAGEMENT • OPERATIONS • INSIGHTMANAGEMENT • OPERATIONS • INSIGHT
MANAGEMENT • OPERATIONS • INSIGHT
MANAGEMENT • OPERATIONS • INSIGHT
Contact Us
GSE EXPOSHOW MANAGERSue ralston+1-920-563-1655
DIGITAL AD MATERIALS COORDINATORDenise Hamm 800-547-7377, ext. 1776
p r i n t d i g i t a l e v e n t s c o n t a c ta b o u t Terms & Conditions
Official website of Ground Support Worldwide magazine
16
Where to send materials:Email files to the assigned Production Manager.
For files larger than 10MB send via FTP: Send to [email protected] using www.wetransfer.com
PDF is the preferred format for file submission.
Carmen Seeber, Production Manager 1233 Janesville Avenue, Fort Atkinson, WI 53538 +1-920-568-8373 / [email protected]
Terms & Conditions:30 days from invoice date. Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if invoice is not paid within 30 days. The rates are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Contract frequencies not met may receive a short rate. ENDEAVOR Business Media, LLC is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain. Publisher reserves the right to reject any advertisement deemed unsuitable for publication. Recognized advertising agencies are allowed 15% of gross billing, provided account is paid in full within 30 days.
Special PositionTo guarantee a special position, add 15% to the space rate. To guarantee a cover position, add 20% to the space rate.
Rate Protective ClauseIf and when new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the announcement.
Important Notice: Short Rates and RebatesAdvertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space on which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
p r i n t d i g i t a l e v e n t s c o n t a c ta b o u t Video Lead-Gen
Official website of Ground Support Worldwide magazine
f You will know who views your marketing videos as well as how much time they spend watching them (Video Lead Gen Report).
f You receive complete contact and demographic information for those viewers.
Video Lead-GenReceive demographics and contact information on each individual who views your marketing video. Also includes viewtime data by individual, and identifies the viewers who click through to your site.
Add Video-Lead Gen for an additional $995 to the standard product rate.
1 eBlast + Video Lead-Gen
2 Video Showcase eBlast + Video Lead-Gen
3 Product Showcase eBlast + Video Lead-Gen
4 Daily eNewsletter Content Ad + Video Lead-Gen
Four ways to distribute your marketing videos and collect sales leads:
Video Lead-Gen Report Includes:all Lead Data
+ Name
+ Company
+ Title
+ eMail Address
+ Phone number
+ Mailing Address
+ Supplementary Demographic Information
video viewing Statistics + Total Views
+ Unique Views
+ Average Time per View
+ Total View Time
FEATURED VIDEO
Definitive Airline Data for MROsOAG is the leading global provider of digitalflight information with the most accurate airlineschedules and flight status databases andanalytics for MROs.
Sponsored Videos
Hobart 3400 PCA VideoAdvantages of the Hobart 3400 PCA include a flexible,simple and innovative design; easy and time-savingmaintenance due to modular design; savings oninstallation due to low input current; optimal andefficient cooling thanks to variable frequency...
Spika RangerMaxSeries Work PlatformSpika's RangerMax serieswork platform...
dnata Journey of a BagVideodnata offers a behind thescenes look at how baggageis handled after check-in.
2018 InternationalAirport GSE ShowPreview VideoFind out what you can expectfrom the 2018 International
Airport GSE Expo in Las Vegas.
Ground SupportWorldwide February2017 VideoFeatured content from theFebruary 2017 issue of
Ground Support Worldwide.
Contact Us
Publisher-Ground SupportWorldwideMissy Zingsheim920-563-1665
International SalesStephanie Painter+44 1634 829386
National AccountsManagerMichelle Kohn224-324-8529
AviationPros.com / Contact Us / Advertise © 2017 All rights reserved
SouthComm Business Media, LLC
View online.
Official website of Ground Support Worldwide magazine
Sponsored by: Your Logo hereSpecial report
Special Report eNewsletter
Digital Special Report
Package includes: f Super Wallpaper and Banner ads on the Digital Special Report Channel on AviationPros.com.
f Super Wallpaper and Banner ads on all pages in the channel.
f "Sponsored by" and company logo placement on:
› eBlast promoting the Digital Special Report to Ground Support Worldwide's audience of more than 19,000*
› Banner ads promoting the Digital Special Report on AviationPros.com
› Home page article promoting the Digital Special Report (Including a minimum of one day in the top “Latest News” position)
Rate: $8,500 per Digital Special Report exclusive sponsorship. Share-of-voice rates also available
New for 2018! Featured digital editorial presentations that will be distributed to more than 19,000* industry professionals and showcased on AviationPros.com.
Combine the Power of Print & Digital
This is a limited sponsorship opportunity. Contact a sales representative today to reserve your Digital Special Report Sponsorship!
Lead-Gen Upgrade:Leads of all recipients who click to view the Digital Special Report from the promotional eBlast, as well as registered and “known” visitors to the content.
Demographics include: Name, title, company, location and contact information.
Special Report channel page
SPECIAL REPORT
300X250
300X600
970X90
Super Wallpaper
Super Wallpaper
Super Wallpaper
*Publisher's Own Data