2018 MEDIA KIT

REACH INTERESTING, INTERESTED PEOPLE.PEOPLE WITH BUYING POWER.

• Military Officer magazine is the flagship publication of the Military Officers Association of America (MOAA). For more than 85 years, MOAA has been the leading organization representing the overall military community — active duty, retired, and National Guard and Reserve servicemembers and their families

• Military Officer is a broad-interest monthly magazine focusing on topics that include national defense, personal financial planning, retirement lifestyles, second careers, family life, health and wellness, travel and leisure, current events, and military history.

• Make the most of your advertising dollars as you target and reach our affluent subscriber base. Become part of a publication that people look forward to receiving, reading, rereading, and passing on to friends.

ADVERTISING SALESJames G. Elliott Co. Inc.New York: (212) 588-9200, ext. 1328/1373Chicago: (312) 348-1201Los Angeles: (213) 596-7215

PUBLISHERMilitary Officers Association of America201 N. Washington StreetAlexandria, VA 22314–2539

HEADQUARTERS SALES OFFICEErica Martin, Advertising CoordinatorPhone: (800) 234-6622, ext. 145advertising@moaa.org

2018 MEDIA KIT

READER PROFILE & RESEARCH RESULTS

EVERY MONTH YOU CAN REACH HUNDREDS OF THOUSANDS OF SUCCESSFUL, INQUISITIVE, ACTIVE PEOPLE.

The readers of Military Officer magazine, published by the Military Officers Association of America, are former and active duty military officers who represent one of the healthiest and most influential and affluent groups of mature consumers in our country.

INCOME AND FINANCE The average annual household income of our readers is $115,000. The average investment portfolio is $446,000.

SHOPPING Along with the more traditional shopping venues, 89% of our readers make online purchases, averaging $2,100 annually.

ACTIVE LIFESTYLES Our readers are very active — 80% plan to take a vacation in the next 12 months, 64% of those trips being domestic.

HERE’S HOW YOU CAN CONNECT WITH OUR READERS.

CONTACT YOUR SALES REPJames G. Elliott Co. Inc.New York: (212) 588-9200, ext. 1328/1373Chicago: (312) 348-1201Los Angeles: (213) 596-7215

2018 MEDIA KIT

EDITORIAL CALENDAR

SPECIAL ISSUES • JAN: CAREER TRANSITION GUIDE • MAR & SEP: RETIREMENT GUIDE

Note: All editorial is subject to change

ISSUE

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEPT

OCT

NOV

DEC

FEATURES

Career Transition Guide, Fitness, Public Health Service Birthday,

Legislative Forecast

Travel, Black History Month

Retirement Guide, Women’s History Month

Military Child Month, MOAA Legislative

Military Spouse Month, NOAA Birthday, Memorial Day, Asian/

Pacific Islander Month

Army Birthday, Education

Entertainment, Finance

Coast Guard Birthday, Guard & Reserve

Retirement Guide, Air Force Birthday, Hispanic Heritage Month

Navy Birthday, Leadership, MOAA Chapters

Military Family Month, Marines Birthday, Veteran’s Day

Military History, Never Stop Serving

DEPARTMENT HIGHLIGHTS

Money Talk: financial column

Set Your Course: career development and leadership content

R&R: travel, entertainment, and family articles

Healthy Living: food, fitness, and health content

Gear Locker: featured products that are relevant to the content

Never Stop Serving: MOAA-centered content. This section will have

its own cover inside the magazine

W W W. M OA A .O RGJ U LY 2 0 17 $ 4 .7 5 T H E O F F I C I A L M AG A Z I N E O F M OA A | N EV E R STO P S E RV I N G®

MILITARYOFFICER

RESTORINGCORE VALUES

After a breakdown in military discipline,

the officer corps must lead from the front

52

AN ARMY MARCHES ON ITS … 3-D PRINTER? 58

GUARD & RESERVE DUTY REVS UPThe reserve components are taking on key deployments in hot spots like Ukraine and Iraq 52

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BEHIND THE PORTRAITS: MEET 3 OFFICERS PAINTED BY PRESIDENT GEORGE W. BUSH 58

KEN BURNS TACKLES THE VIETNAM WAR IN NEW SERIES 62

2018 MEDIA KIT

1⁄3page (ver-tical)

21⁄8"

x

95⁄8"

2⁄3 page

41⁄2" x 95⁄8"

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MILITARYOFFICER

Coed combat: With female soldiers, sailors, airmen, and Marines stepping out in front, how are the services doing? 96

SPRIN

G ’17

RETIREMENT

GUIDE

STANDARD AD SIZES

LAYOUT Afull page, no bleed = 7” x 95/8”full page, bleed = 81/4” x 103/4”

LAYOUT B2/3 page = 41/2” x 95/8”1/3 page (vertical) = 21/8” x 95/8”

LAYOUT C1/3 page (vertical) = 21/8” x 95/8”1/4 page (horizontal) = 41/2” x 31/2”1/4 page (horizontal) = 41/2” x 31/2”1/6 page (horizontal) = 41/2” x 21/4”

LAYOUT D1/2 page* (horizontal) = 7” x 43/4”1/6 page (vertical) = 21/8” x 43/4”1/3 page (squared) = 41/2” x 43/4”

LAYOUT ESpread = 161/4” x 103/4”Live text area = 7” x 95/8”

One page(non–bleed)

7" x 95⁄8"

1⁄4 page (horizontal)

41⁄2" x 31⁄2"

1⁄4 page (horizontal)

41⁄2" x 31⁄2"

1⁄6 page (horiz.)

41⁄2" x 21⁄4"

1⁄3page (ver-tical)

21⁄8"

x

95⁄8"

LAYOUT A

LAYOUT E

LAYOUT B

LAYOUT D

LAYOUT C

Spread

161⁄4" x 103⁄4"

Live text area

7" x 95⁄8"

Spread

161⁄4" x 103⁄4"

Live text area

7" x 95⁄8"

1⁄2 page*(horizontal)

7" x 43⁄4"

1⁄3 page (squared)

41⁄2" x 43⁄4"

1⁄6page (verti-cal) 21⁄8"

x 4 3⁄4"

*Vertical 1/2 page not accepted

CLASSIFIED AND REAL ESTATE ADS

• Minimum 1 inch, maximum 3 inches.

• Column width 21/8 inches (roughly 48 spaces 10-pt type).

• One column inch is 10 agate lines. Allow 2 lines for headline.

• Pubset included with no logos.

• No special borders, please. • Real Estate Classifieds

grouped in a special section by state and listed alphabetically.

• Classified advertising is by the inch and blind ads not accepted.

• No frequency discounts; non–commissionable.

2018 MEDIA KIT

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MILITARYOFFICER

“My father is my life coach.”

Army brat Michael Strahan — and other high-profile milkids — share how growing up military set them up for success. 52

PRODUCTION SPECS & SHIPPING INSTRUCTIONS

DIGITAL MATERIALMilitary Officer magazine is using a PDF digital workflow to ensure highest-quality reproduction. • All advertising submissions must be PDF/X-1a files. • ALL ad files must be uploaded to our web portal AdShuttle.

Please visit www.adshuttle.com for online registration and step-by-step instructions for ad submission. For customer service questions regarding AdShuttle, please call 866-774-5784.

DIGITAL AD REQUIREMENTS • PDF/X-1a • All fonts MUST be embedded (NO True Type fonts) • Color MUST be CMYK or Grayscale. NO RGB, Lab, or embedded

color profiles • No files with PMS colors (PMS colors MUST be converted to CMYK) • Maximum ink density: 240 total • Resolution: 300 dpi

PUBLICATION STATS • Web offset • Paper: 100 lb. cover and 40 lb. coated offset inside • Publication trim size: 8” x 101/2” • Live Text Area per page 7” x 95/8” • Full-page bleed size: 81/4” x 103/4” • Two-page spread: (separate copy 1/4 inch between fold) 161/4” x 103/4” • Bleeds on full-page ads only. Keep live copy 1/4 inch from trim • Saddle stitched, trimmed flush • Three column format: 21/8 inches wide, 95/8 inches deep

MATERIAL • No rebate for insertions with wrong key number. • Publisher reserves the right to reject faulty or improperly

prepared materials. • Call Erica Welch at 703-838-8145 for all media ad coordination.

STORAGEAll digital files are saved for one year after last published.

CHANGESNO changes to ad copy accepted after material closing dates.

HOW TO SUBMIT ADS

Submit ads through our online web portal AdShuttle.

Please visit www.adshuttle.com for online registration and step-by-step instructions for ad submission.

For Customer Service questions regarding AdShuttle, please call 866-774-5784.

SHIPPING REQUIREMENTS

Space contents, insertion orders, or proofs should be emailed to: advertising@moaa.org or addressed to:“Military Officer” Advertising 201 N. Washington St., Alexandria, Va. 22314–2539

2018 MEDIA KIT

W W W. M OA A .O RGM AY 2 0 17 $ 4 .7 5 T H E O F F I C I A L M AG A Z I N E O F M OA A | N EV E R STO P S E RV I N G®

MILITARYOFFICER

In the Eye of the Storm

Hunting hurricanes is just one of the NOAA Corps’ many essential missions. But can the service survive

the political pressures clouding its future? 50

ARLINGTON SPACE SHORTAGE: WHAT YOU NEED TO KNOW 56

SET YOUR GAME PLAN WITH MOAA’S 2017 TRANSITION GUIDE 61 RATES, CLOSINGS, AND MATERIAL DEADLINES2018 ISSUEJANFEBMARAPRMAYJUNJULAUGSEPTOCTNOVDEC

SPACE CLOSINGNOV 14, 2017DEC 13, 2017JAN 17, 2018FEB 16, 2018MAR 14, 2018APR 16, 2018MAY 14, 2018JUN 14, 2018JUL 16, 2018AUG 14, 2018SEP 13, 2018OCT 16, 2018

MATERIAL CLOSINGNOV 21, 2017 *CAREER TRANSITION GUIDE

DEC 20, 2017JAN 24, 2018 *RETIREMENT ISSUE

FEB 23, 2018MAR 21, 2018APR 23, 2018MAY 21, 2018JUN 21, 2018JUL 23, 2018 *RETIREMENT ISSUE

AUG 21, 2018SEP 20, 2018OCT 23, 2018

GENERAL RATESCOVERSCOVER 2COVER 3COVER 4

1X$11,099$10,275$12,177

3X$10,574$9,791$11,589

6X$10,086$9,318$11,052

12X$9,592$8,872$10,516

4-COLOR1 PAGE2/3 PAGE1/2 PAGE1/3 PAGE1/4 PAGE1/6 PAGE

1X$9,550$7,585$6,424$4,355$3,247$2,669

3X$9,318$7,417$6,199$4,229$3,157$2,490

6X$8,904$7,123$6,051$4,113$3,052$2,401

12X$8,547$6,829$5,841$3,940$2,947$2,316

B&W1 PAGE2/3 PAGE1/2 PAGE1/3 PAGE1/4 PAGE1/6 PAGE

1X$7,712$5,815$4,655$3,587$2,384$1,912

3X$7,517$5,636$4,387$3,457$2,286$1,696

6X$7,123$5,321$4,239$3,299$2,196$1,628

12X$6,756$5,006$4,045$3,094$2,064$1,529

Published monthly; issued five days before the issue month. No cancellations accepted after space closing date. No changes for copy will be accepted after material closing date, and none will be considered executed unless acknowledged by the publisher.

CLASSIFIED RATES • $230 per column inch • Min. 1 inch, max. 3 inches. (Over

1 in. billed 1/2 in. increments) • Special classified rate for MOAA

members — $210 per inch

COMMISSIONS & DISCOUNTS • Agency Commission: 15% on

gross to recognized agencies on units 1/6 page or larger.

• New Advertisers: first insertion must be prepaid.

A/B SPLIT–RUNS AVAILABLECall for a price quote.

INSERT CARDS • Bind–in cards or envelopes. • Accepted only with full-page

orders • Advertiser furnished; See

Supplied Card Inserts Specs. • General rate: $20.00 per

thousand.

2018 MEDIA KIT

FUNDING.FAMILIES.THE FUTURE FIGHT.

AN EXCLUSIVE Q&A WITH ARMY CHIEF OF STAFF GEN. MARK MILLEY 54

W W W. M OA A .O RGJ U N E 2 0 17 $ 4 .7 5 T H E O F F I C I A L M AG A Z I N E O F M OA A | N EV E R STO P S E RV I N G ®

OFFICERMILITARY CONTRACTS & COPY REGULATIONS

Advertisements in Military Officer magazine are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency jointly and severally agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims or actions against publisher arising out of publication of the advertisement.

All contents of advertisements are subject to publishers’ approval, and publisher reserves the right to reject or cancel any advertising, insertion order, space reservation, or position commitment at any time, with or without notice to the advertiser or advertising agency, and whether or not such advertising was previously acknowledged, accepted, or published. Advertisements that, in the publisher’s opinion, look like magazine editorial copy will be marked “Advertisement.”

Position of advertisement is at the full discretion of the publisher, and publisher will not be bound by any condition appearing on insertion orders or copy instructions that conflicts with the provisions of this rate card.

The publisher is not responsible for orders, cancellations, or corrections given over the telephone. Written confirmations of orders, cancellations, or corrections must be received by closing date. Advertisements not received by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency.

All orders are accepted subject to the condition that publisher shall not be liable for delay or failure in execution of accepted advertising orders in the event of acts of God, action by any government or quasi–government entity, fires, accidents, strikes, or other contingencies beyond the publisher’s control. The liability of the publisher for any error for which it may be held legally responsible will not exceed the cost of the space ordered or occupied by the error. The publisher specifically assumes no liability for errors in key numbers. The publisher will not, in any event, be liable for direct, special, incidental, or consequential damages, including but not limited to loss of income or profits.

Acceptance of the advertisement by the publisher shall in no way constitute endorsement of or recommendation by publisher or the magazine for the contents of the advertisement or the product advertised.

Publisher shall have the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and which was published.

POLICIES• Military Officer is published

monthly (12 issues per year).• No cancellations will be accepted

after space closing date.• No changes for copy will be

accepted after material closing date, and none will be considered executed unless acknowledged by the publisher.

• Avg paid circulation is 244,303 (AAM Alliance for Audited Media Magazine Publisher’s Statement for 6–month period ending June 30, 2017).

• All advertising orders are subject to the publisher’s approval.

• Rates are subject to change.• Space is invoiced on contract rates

or on as–earned basis. Payment terms are Net 30. Advertisers will be rebated or short–rated to adjust to actual earned rate based on total space used in 12 months from date of first insertion.

• Orders containing incorrect rates will be accepted and charged at regular rates. Such errors will be regarded only as clerical.

• 2-pg spreads are charged at individual unit rates and count as 2 units for purposes of determining frequency.

2018 MEDIA KIT

WEBSITE & EMAIL ADVERTISING

MOAA is the nation’s largest and most influential association of activeand retired military officers. It is an independent, nonprofit, politicallynonpartisan organization.

With members from every branch of service—including active duty, National Guard, Reserve, retired, and former officers and their families—we are a powerful force speaking for a strong national defense and representing the interests of military officers at every stage of their careers.

MOAA.org allows members and nonmembers alike to gain access to timely legislative news regarding the military, information on all the various services available to former military personnel, a place for members to connect, and more.

ABOUT OUR MEMBERS

• Male: 87% • Female: 13% • Avg. HHI: $115,000 • Avg. Investment

Portfolio: $446,000

Source: Military Officer ReadexResearch Survey, 2016

FILE SPECS

• Resolution: 72 DPI • File Format: GIF or JPEG • Color Depth: 256-Color • Animation Length (max): 15s

BANNER SIZELeaderboard (homepage)SkyscraperMedium RectangleRectangle

DIMENSIONS728 x 90160 x 600300 x 250180 x 150

FILE SIZE40kb40kb40kb40kb

RATE/MONTH$2,000$1,300$1,000$500

All website advertising is Net.

WEBSITE STATSTotal visits for month: 218,760Unique visitors for month: 119,103 Total page views for month: 337,089 Average page views per visit: 1.54Source: Google Analytics Jul 2017

Average visits per visitor: 1.7 Average visits per month: 186,336 Average visitors per month: 82,993 Source: Google Analytics Feb 2017 - Jul 2017

EMAIL ADVERTISINGAdvertising opportunities are available for our email newsletter: The MOAA Newsletter. This newsletter is delivered monthly, weekly, or biweekly to approx. 130,000 subscribers, and is open to members and non-members.

This newsletter offers breaking news about military health care, pay, and benefits, personal financial planning tips, techniques to help in military or second career, money-saving programs for insurance, travel, and investments, educational assistance for your children and more.

BANNER SIZELeaderboard adSquare ButtonMiddle Banner

DIMENSIONS660 x 90165 x 165425 x 90

FILE SIZE40kb30kb40kb

RATE/MONTH$3,500$1,000$2,500