2018 media kit - ogden publications · · 2017-09-06rit 10 sw 2nd st topeka ks 0 8008...

Grit • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.Grit.com2018 media kit

Grit • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.Grit.com

extend Your Brand to america’s affluent Rural audiencediscover highly engaged customers

There is growth in the country as thousands of rural consumers

find their dreams outside the city. The rural lifestyle market

consists of buyers who are already living the country life – and

those who are considering it. These mainstream rural consumers

enjoy a higher-than-average income – and they spend their extra

cash on their homes, gardens, livestock and equipment.

More than 36% of all farms are considered recreational/lifestyle

farms, with an additional 21% considered retirement farms.

Small farms are growing because of better technology and

farming techniques, rising demand for organic and local produce,

and more direct-to-consumer sales (i.e., farmers’ markets).

Grit reaches this growing and lucrative rural market. We take your

brand directly into the kitchens, gardens, pastures, backyards and

smartphones of rural America. Our rural readers are looking for

products and services such as lawn and property maintenance

equipment, livestock and pet products, tillers and more.

states, the NRCS works in conjunction with state wildlife agency biologists to develop a habitat plan for virtually anyone who wants it. There is no minimum acreage require-ment. “You just have to want to create better habitat,” says Brommel, adding that the pro-grams do not include things like food plots.

Alphabet soupOwens enrolled in the Wildlife Habi-

tat Incentive Program (WHIP), which has since been renamed the Environmental Quality Incentives Program (EQIP). EQIP is the NRCS’s most popular wildlife habitat program and benefits a wide array of spe-cies and landscapes.

Other programs include the Wetlands Reserve Program (WRP), which uses ease-ments to improve habitat for waterfowl and other species dependant on wetlands, and Working Lands for Wildlife (WLFW), which focuses on at-risk species such as gopher tortoises, sage grouse, lesser prai-rie chickens, and New England cottontails. WLFW is aimed primarily at ranchers, commercial forest owners, and farmers who have those species on their land.

A number of other NRCS programs are also aimed at working farms, and help pro-tect soil, water, plants, and air quality.

Owens doesn’t raise livestock or crops, but he understands the threats to bobwhite quail. When he was younger, finding a few coveys was as simple as walking across the rural Virginia landscape. Not anymore.

Quail numbers are just a fraction of what they once were.

“I hate that quail are struggling. I want-ed to do something to make sure I wasn’t partly responsible for that loss,” he says. “The NRCS worked up a plan with the vari-ous steps I needed to take to get my land back to good quail habitat.”

One of the first things Owens did was to remove the cattle and spray the pastures with a non-selective herbicide. At the time, the fields consisted almost entirely of fes-cue. The popular and widespread cool-season grass offers virtually no benefit to wildlife, says Brommel, and it’s too thick for such species as quail.

Owens also planted a variety of shrubs recommended by NRCS technicians, he thinned part of his forest, and he adopted a prescribed burning schedule. Fire is a high-ly beneficial part of the eco-system.

“I also planted native, warm-season grasses, which are very good for quail and other grass-specific species,” he says.

No easy dayIt’s important to note that Owens under-

took much of the work himself. Aside from offering expert technical advice and assis-tance with paperwork, the NRCS does not do any of the labor. That’s up to the land-owner. Of course, landowners can hire ap-proved contractors to do things like spray-ing, burning, and timber thinning, all of which require special equipment and skills.

“I’m out there all the time doing some-thing, whether it’s knocking back invasive species or burning or something else. Even though I completed all the recommended steps, there is always something to do, but I really enjoy it, so it doesn’t always feel like work,” says Owens.

Getting startedThe first step to bringing back bobwhites

or pheasants — or any other at-risk species, for that matter — in your area is contacting your local NRCS office or the nearest state wildlife biologist.

Due to budget restrictions, many fish and game departments no longer conduct habitat evaluations, although some do. Vir-ginia, for example, works cooperatively with the NRCS and splits the cost of several private lands biologists. Other states do the same thing.

If nothing else, those state wildlife ex-perts can put you in touch with the right people, including experts at the NRCS. They can guide you through the sometimes-complicated bureaucracy and get you start-ed on the right path for making your land a wildlife oasis.

David Hart lives near Farmville, Virginia, with his wife, Navona. He is the father of two boys, Kyle and Matt. When he isn’t working to improve the wildlife habitat on his land, he can be found hunting or fishing in his home state of Virginia.

January/February 2017 19

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Gazette

Conservation Programs for Landowners

A variety of native plants will provide food. A water source is necessary for attracting wildlife. Waterfowl will flock to a well-kept pond.

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Grit • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.Grit.comGrit • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.Grit.com

RuRAl 28 average acres owned 85% live in C & D counties 79% of households own a pickup truck

Self-SuffiCienT 94% garden 89% cook from scratch 83% bake from scratch

MAinTAin PROPeRTY 71% plan to build or renovate a barn, shed, or outbuilding 63% use fencing 53% own a tractor

OuTDOOR enThuSiASTS 98% own outdoor clothing 87% participate in outdoor recreational activities 82% own hunting equipment 75% own fishing equipment

engAgeD 2 hours spent reading each issue Refer back to an issue 3.4 times 88% have taken action as a result of reading advertisements in Grit

Gazette

www.Grit.com

Being With the Birds

Recreational ornithol-

ogy has become one of

America’s favorite outdoor

pastimes, and according to

the National Survey of Fish-

ing, Hunting and Wildlife-

Associated Recreation, over

46 million people in 2011

participated in bird-watch-

ing. Whether it’s walking

around farm acreage or

taking a weekend trip to a

National Wildlife Refuge,

birding offers the opportu-

nity to relax among nature

while observing wildlife

that might otherwise go

unnoticed.

To check out some wildlife

refuges in your area, go to

www.FWS.gov/refuges.

Shoo FliesTWIN BROOKS, South

Dakota — Rancher Linda

Simmons has in the past

experienced major problems

with � ies affecting her

sheep and beef production.

Several species of � ies are

known to cluster around the

face and eyes of livestock,

leaving behind disease and

parasites. Simmons, who

received a NCR-SARE

Farmer Rancher grant, has

been working to � nd a solu-

tion through reduced-pesti-

cide � y control. Her efforts

have led to the conservation

of bene� cial bugs, including

dung beetles, which helps

decrease the � y population.

To fi nd out more, read the report

at www.NorthCentralSARE.org.

Pastured PigsKUTZTOWN, Pennsyl-

vania — The popularity

of pastured pork has seen

an increase in the last few

years, and many produc-

ers have been enjoying the

added income to their small

farm operation. The Rodale

Institute will be hosting a

three-hour workshop on

May 6 demonstrating their

cost-effective method of

producing high-quality

pastured pork. Rodale Insti-

tute’s Farm Director Ross

Duf� eld will be discussing

management techniques,

including pasture rotation,

foraging and nutrition, and

even putting them to work

tilling up acreage.

For more information and

to get registered, visit

www.RodaleInstitute.org.

Wetland RevivalIn an effort to protect and

restore wetlands, the U.S.

Department of Agriculture

has announced their invest-

ment of $15 million to

help eligible conservation

partners by offering techni-

cal and � nancial assistance.

In partnership with the

USDA’s Natural Resources

Conservation Services, the

Wetland Reserve Enhance-

ment Partnership is offering

funding for this program

via the Farm Bill conserva-

tion program. Funds are to

be utilized for restoring and

enhancing wetlands that are

an integral part of agricul-

tural land, including water

quality, � ood prevention,

and wildlife habitat.

To fi nd out more, visit

www.NRCS.USDA.gov.

Planting a Piece of HistoryCHARLOTTESVILLE,

Virginia — Apart from

Thomas Jefferson’s famed

Monticello gardens, he

also maintained several

other farms, one of them

being Tufton Farms that is

now the Thomas Jefferson

Center for Historic Plants.

Every Saturday between

April 1 and May 27,

Charlottesville visitors have

the opportunity to pick up

a piece of history at the

Thomas Jefferson Center

for Historic Plants. Begin

with a tour of the gardens

to � nd your favorites, and

afterwards visit the nursery

to get expert advice on

plant maintenance.

Go to www.Monticello.org

for more information.

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3/16/17 11:16 AM

Audience Research

Source: 2017 publisher’s own data


% of readersgenDeR Men 50%Women 50%

eDuCATiOn Attended/graduated college 77% Postgraduate degree 10% Postgraduate work 6% Attended college 61% Age 18-24 6%25-34 16%35-44 19%45-54 20%55-64 25%65 or older 14%

hOMe home owned 90% home value: $500,000+ 12% $200,000-$499,999 38% $100,000-$199,999 27% $50,000-$99,999 15% less than $50,000 8%

% of readershhi less than $20,000 12% $20,000-$29,999 8% $30,000-$39,999 9% $40,000-$49,999 9% $50,000-$74,999 20% $75,000-$99,999 12% $100,000-$124,999 14% $125,000-$149,999 4% $150,000 or more 12% AReA Of ReSiDenCe County size A 4%County size B 11%County size C 10%County size D 75%


*google Analytics

demographics & audience Average age: 49*

Average hhi: $76,250

Average value of owned home: $266,779

Average acres owned: 28


twitter10K


Total Audience: 1.8 Mil*

Subscriptions: 134KSingle Copy Sales: 20Knational Paid Circulation: 154K

Total Print Audience: 631K

Average Monthly unique Visitors: 235K


*Print, online, newsletters and social media.

Print audience631K

Newsletter Subscribers190K

average monthly Page Views

570Kaverage monthly Unique Visitors

235K

Facebook Likes545K

Pinterest20K


What makes Grit essentialReading for Rural Consumers?Grit’s small-scale farmers tackle each day with a practical,

self-sufficient attitude, which in turn influences their

investments in tools, supplies and lifestyle. We deliver reliable,

in-depth content that helps them wade through the mass of

information and identify the most practical strategies to help

them better their family’s home, farm and life.

July/August 201744

Essentials of fi re makingAs elementary as it seems, a � re

must have three components working to-gether: (1) heat, (2) fuel, and (3) oxygen. Take away any of these, and you won’t have a � re. By working in harmony, they provide warmth, comfort, illumina-tion, and may in fact be lifesaving. Let’s examine some basics, and then look at some very simple, yet effective � re-making methods.

Make certain everything is ready before the � re is attempted. Take the time to do it right rather than do it again; you might not get a second chance.

Reliable tinder is the � rst step. It is any � ammable, � nely divided material that holds a spark or � ame long enough to ignite larger materials. Some examples of tinder are: cattail down; dried grasses; dry inner bark from standing dead trees; and the bark from certain trees such as sagebrush, juniper, and birch.

No matter whether the � re is made from high-tech or primitive means, my experience taught me that a tinder nest helps catch a spark or � ame. As one might guess, a tinder nest is made from tinder and formed into the shape of a bird’s nest. The nest should be as large as your cupped hands. It helps to have your back to the wind, and then it is

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When humans � rst learned to create � re, that moment forever changed us: We rose above mere survival. We kept cold weather and predators at bay, cooked

diverse and tasty foods, shaped tools and weapons, and thus we progressed. Our very lives have been shaped and transformed by � re and its myriad uses, even to the present day.

Whenever outdoors, � re-making is a crucial skill to have. I personally learned that mak-ing a � re on my � rst attempt kept me alive when things really went haywire. It was literally do or die — and I lived to tell my tale.

Today, we have an array of tools and gadgets that can help us outdoors. They are use-ful tools, but they are only tools. We do ourselves a disservice if we become so reliant on mechanical means that we are ignorant of � re-making basics with limited technology. So, here’s a tutorial on � re-making: from the very simple — some might say primitive — to the more complex. Let’s start from square one and go from there.

Fail-safe methods for starting a fire, no matter the scenario.

By Gordie Soaring Hawk

p44-47_Fire.indd 44 5/17/17 4:24 PM

July/August 201762

There are cold-hardy chicken breeds and heat-hardy chicken breeds. The biggest difference between the two is the size of their combs and wattles. Size does matter when it comes to combs and wattles, as this is one way that chickens regulate their body temperature. Larger combs and wattles allow the chicken to cool their body more readily. The combs and wattles help cool the blood. As blood � ows through the comb and wattle, it is more closely exposed to the temperature of their environment. This technique works well for chickens, but what about those cold-hardy chickens with smaller combs and wattles? Chickens have a couple more cooling techniques.

Unlike us, chickens do not rely on sweating to cool their bodies. Instead, they use evaporation via their respira-tory system. As water vapor from the chicken’s lungs and air sacs is exchanged into the air, the bird is able to cool itself. Humans evaporate sweat from our bodies to cool; chickens evaporate water from their respiratory system. When chickens are overheated, they begin to pant. This is often the � rst sign of heat stress. Panting not only increases the resting breathing rate but also the rate of water evaporation from their lungs. You might notice that because of this, chickens drink more on hot summer days.

It is important to realize that when the humidity level in the air is over 50 per-cent, it is more dif� cult for chickens to perform this cooling function because the

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Believe it or not, in most cases it’s more dif� cult to care for chickens during the blazing heat of summer than it is during winter. Unlike us, for the most

part chickens seem to take winter in stride. However, during the intense summer heat, you may notice that your chickens eat less, drink more water, and lay fewer eggs. These are just a few of the things that can happen during soaring summer temperatures. This article will focus on how chickens cool themselves, how to recognize heat stress, techniques to keep your backyard � ock cool, summer nutritional needs, free-ranging tips, composting sugges-tions, and we’ll even touch on gardening with chickens.

How do chickens keep cool?Chickens do best when the outside temperature is between 65 and 75 degrees Fahr-

enheit. This is the optimal temperature for chicken health, egg laying, and brooding eggs and chicks.

Chickens maintain an internal body temperature of around 106 degrees Fahrenheit. Chickens maintain this body temperature using a few intrinsic techniques.

Keeping chickens during summer can

be tricky, but follow our flock guidelines,

and your birds will make it just fine when

temperatures soar.

By Melissa Caughey

Flock Summer Success for the

p62-65_Chickens-CombatingHeat.indd 62 5/18/17 10:24 AM

20 March/april 2017

to par. This dish involves several steps, but you can make it ahead of time and serve it at room temperature if you wish. Use fresh cheese from your farmers market if you can find it.Yields 6 to 8 servings. 9-inch pie crust1 medium sweet onion, thinly sliced2 tablespoons butter1 tablespoon sugar4 eggs11⁄2 cups milk or half-and-half2 cups grated Swiss or white cheddar cheese1 teaspoon coarse sea salt1⁄4 teaspoon freshly ground black pepper1⁄8 teaspoon ground nutmeg6 strips bacon, fried crisp and crumbled

1 Preheat oven to 400 F.2 Line 9-inch pie pan with pie crust; trim and crimp edges of pastry. Set aside.3 In large skillet over medium heat, cook onion, butter, and sugar, stirring occasionally, until onions are tender and golden brown, about 15 minutes. Set aside to cool.4 In medium bowl, whisk eggs. Stir in milk, cheese, salt, pepper, and nutmeg. 5 Layer onions in pie crust, and pour egg mix-ture evenly over top. Sprinkle with bacon. 6 Bake for 35 to 40 minutes, or until center is just set. Cut into wedges, and serve warm or at room temperature.

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Comfort Foods

AMONG THE SEASON’S many other tantalizing attributes, spring is a herald to long-awaited fresh produce — from fragrant herbs to tender greens — and nowhere is spring produce fresher than straight out of your garden or at your local farmers market. If you’re purchasing from a farmers market, look for stands that sell organic produce. However, don’t forfeit fresh, local food for imported organics from the grocery store. Those juicy, ripe strawberries grown by the farmer whose name you know might make a much better pie than the organic straw-

Use the first tender vegetables of the season, from the farmers market or your garden, and create a delicious meal everyone will love.By Gretchen Roberts

Spring-Fresh Menu

Cutline dept Cutline dept Cutline dept dep.

berries picked early and shipped in from an-other country, depending on how high of a priority buying organic is for you.

These recipes showcase the best of early spring produce. Delicate, sweet onions are caramelized into a quiche. Tender greens are tossed lightly with a shallot dressing. A succulent leg of lamb is paired with roasted new potatoes for a hearty main dish. And a creamy, tart rhubarb cake crowns the meal.

SPRING GREEN SALAD WITH SHALLOT VINAIGRETTE This simple salad complements and offsets the richness of the quiche. Look for fresh greens, such as spinach, lettuces, dandelion, watercress, and arugula. Use a gentle hand when drizzling the vinaigrette, as a light coating allows the taste of the fresh greens to shine through.Yields 6 servings. 2 small bunches fresh spring greens, washed and torn into bite-size pieces (about 8 cups) 3 tablespoons olive oil2 tablespoons white wine vinegar1 tablespoon honey1 shallot, finely chopped1⁄4 teaspoon salt1⁄4 teaspoon pepper

1 Place greens in large salad bowl; set aside.2 In small bowl, whisk together olive oil, vinegar, honey, shallot, salt, and pepper. Drizzle sparingly over greens, and toss to coat. Serve immediately. 3 Cover and refrigerate leftover vinaigrette, and use within a week.

SWEET ONION QUICHEGive it a shot, and you’ll find this hearty quiche with bacon and sweet, caramelized onions up

Whip up delectable springtime fare with wild ingredients after you take the family foraging (www.Grit.com/foraging).

GRIT.COM

p20-22_ComfortFoods.indd 20 1/18/17 11:02 AM

44 MARCH/APRIL 2017

These days, the beer aisle is over� owing with styles of beer from all different types of brewing tra-ditions: British ales, German lagers, strong Belgian beers, and more. Brewers in the United States are tak-ing classic styles from around the world and giving them their own twist. American-style IPAs, for ex-ample — all the rage right now — are descended from English India pale ales. This “beer renaissance” has been partly driven by home brewers, and you, too, can brew any beer you desire in your own home.

The equipmentThe most common batch size for home brewers is

5 gallons. This makes just over 48 standard 12-ounce bottles. You can easily brew beer at this scale in your kitchen with a minimal amount of equipment. Home brew shops sell kits that include everything you need to start, except a large brew pot and empty beer bottles. The price of starter kits is generally between $70 and $200, depending on what the kit includes. Starter kits includ-ing kegging equipment are typically more expensive.

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TTTBy Chris Colby

There’s something about a cold brew that helps bring a hard day’s work

to a close. Beer in the United States has come a long way in the last 40

years. As a young man in the 1970s, I remember seeing generic beer on

the shelf. At that point, it was just a commodity — a pale, � zzy beverage

indistinguishable from others like it except for the labels.

You can save a buck and produce your very own craft beers — it’s easier than you think!

Use your newfound brewing skills and learn how to make hard cider (www.Grit.com/homemade-hard-cider).

GRIT.COM

101101101101101101Home Brew

p44-47_BrewingBeer.indd 44 1/17/17 2:13 PM

July/August 201748

grills are more convenient, but cooking over charcoal imparts a smoky � avor to the food and is favored by more serious grilling enthusiasts.

Many charcoal enthusiasts claim that the “dry heat” of charcoal provides a bet-ter sear, especially with premium cuts of meat. The “wet heat” of a gas grill may be better for tougher cuts of meat, cooked at lower temperatures.

If you choose a gas grill, you should get one with at least two burner tubes and with a rating of 12,000 British thermal units (BTUs) or more. More burners and burner con� gurations that disperse the heat more evenly are better. Higher BTU ratings give you more options for high-temperature grilling. Electric grills should be rated at 1,500 watts or higher, and should be capable of heating the grill surface to at least 700 F.

Flare-ups can be a major problem when grilling. A gas grill should have heat diffusers directly over the burners that will help avoid this. Some electric grills contain a layer of lava rocks that soak up the heat and radiate it evenly throughout the grill. Although a plus in terms of heat diffusion, they will cause � ares if fat drips on the rocks.

Room to breathe Once you’ve decided on the fuel

source, you need to pick a grill size that’s

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Our ancestors were cooking with � re since the prehistoric days. It’s no wonder that in an era when we can easily cook with electricity, grilling and smoking has a primal

attraction for so many. Choosing the right grill or smoker is not dif� cult. It basically boils down to determining

what you want to cook and how you want to cook it. What works for a young couple that wants to grill burgers occasionally won’t � t a large family with a taste for racks of barbe-cued ribs.

Grilling and smoking are two very different cooking methods. Grilling is cooking food quickly at high temperatures, often directly over � ame or coals. Steaks and hamburgers are grilled. Barbecuing, or smoking, is slow cooking meat at low temperatures, typically with indirect heat. As the word “smoking” implies, imparting the � avor of smoke is part of the method. Popular hardwoods used for smoking include alder, apple, cherry, hickory, maple, oak, and pecan. Brisket and ribs are typically smoked, and you can do the same with whole chickens, pork butts, or large � sh.

Fuel the fi reThere is a wealth of grills available today. Grills can cook with charcoal (usually bri-

quettes), gas (usually propane, but natural gas is an option), or electricity. Gas and electric

Enjoy cooking your favorite foods

outside with the right smoker or grill.

By Chris Colby

p48-51_SmokersGrills.indd 48 5/16/17 11:18 AM

gARDening

DO-iT-YOuRSelf hOMeSTeAD PROjeCTS

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WilDeRneSS & WilDlife

July/August 201782

hold the kit by the scruff and balance the hindquarters on your palm and wrist. Place the � ngers of your free hand on either side of the genitals, and spread them apart. The external genitalia should stand out then, and the shape will tell you whether you are holding a male or female kit.

With a little practice, you will become fairly comfortable with your ac-curacy. If you have any doubts, mark the kit in the ear with a permanent marker with your best guess. Come back in two or three days, no longer, and see if you still agree with yourself. If you still have doubts, repeat in a few more days.

There are jokes throughout the rab-bit community about the “sex-change fairy” visiting and turning girls into boys and vice verse, but with time and a few consecutive checks, you can decrease the likelihood that you will be visited by this particular little mischievous sprite. Younger kits are a little harder to distin-guish than older ones. The challenge in holding the rabbits steady increases as they age, as well as your chance of get-ting scratched during the process. Again, hold them � rmly to minimize risk to both rabbit and handler.

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GETTING INTO THE

Rabbit Habit

Rabbits are one of the most rewarding livestock species to raise. They are quiet, don’t require large tracts of land, and can consistently produce high

quality food for the table. But they do differ from other livestock species in some pretty signi� cant ways. If you are thinking about getting into rabbits, or are just starting up, here are a few things to keep in mind as you go down the rabbit trail.

Rabbit math: 1 + 1 = 42Okay, that’s a little extreme, but there is a reason rabbits are the poster children for being

proli� c and reproductive ef� ciency. A young litter of rabbits grows up fast, so make plans to separate the litter by sex at weaning.

Learn to sex rabbits when they are as young as possible, and separate them early on. This saves you the frustration of � nding out the hard way when a promising young doe is bred by her brother. These sibling love litters will often not survive, or will be poor per-formers. And if the doe was not as physically mature as she needed to be, it can be hard to get her rebred to the buck of your choice later.

Does can begin to cycle at 4 months of age, but should not be bred until they reach about 75 to 80 percent of their mature weight. For example, the mature weight of an American Blue doe should be 10 to 12 pounds, therefore she shouldn’t be bred until she’s around 8.5 pounds.

Sexing rabbits can be tricky, but with a little practice, you can become a pro. Grab the kit � rmly by the scruff of the neck. Don’t be too delicate or hesitant. Grasping the kit � rmly will reduce the amount of wiggle room the kit has, and reduce the potential for injuring itself. Turn the kit over. It will take a little practice to feel comfortable here, but you can

Expert advice for bunny beginners

and long-time rabbit keepers.

By Callene Rapp

p82-85_Rabbits.indd 82 5/16/17 11:22 AM


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Grit • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.Grit.comGrit • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.Grit.com

ClOsIng DatesJan/Feb 2018Ad close: 10/30/17Materials due: 11/2/17On sale: 12/19/17

Mar/apr 2018Ad close: 1/2/18Materials due: 1/4/18On sale: 2/20/18

May/Jun 2018Ad close: 2/26/18Materials due: 3/1/18On sale: 4/17/18

Jul/aug 2018Ad close: 4/30/18Materials due: 5/3/18On sale: 6/19/18

sept/Oct 2018Ad close: 6/25/18Materials due: 6/28/18On sale: 8/14/18

nov/Dec 2018Ad close: 8/27/18Materials due: 8/30/18On sale: 10/16/18

COUntRY sKIlls seRIesspring 2018Ad close: 12/1/17Materials due: 12/6/17On sale: 2/13/18

summer 2018Ad close: 3/12/18Materials due: 3/15/18On sale: 5/15/18

Fall 2018Ad close: 6/4/18Materials due: 6/7/18On sale: 8/21/18

Winter 2018Ad close: 9/10/18Materials due: 9/13/18On sale: 11/13/18

BaRnYaRD seRIesspring 2018Ad close: 12/10/17Materials due: 12/14/17On sale: 2/13/18

summer 2018Ad close: 6/25/18Materials due: 6/28/18On sale: 8/28/18

Winter 2018Ad close: 10/2/18Materials due: 10/4/18On sale: 11/27/18

speCIal InteRest pUBlICatIOns

Print Advertising

Convergent media is the next frontier in your marketing

strategy. Start by joining the conversation through traditional

print advertising in the pages of Grit. Our readers are

informed, engaged and loyal to our brand and its mission.


Print Integration


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CReate an aDveRtORIal Your advertorial package will be built by

one of our creative teams, and promoted

through a custom digital strategy.

engage Readers to Build trust Rural and sustainable lifestyle audiences trust our brands to provide detailed information on the tools, skills,

and techniques that enable their passion. Our print offerings give brands the opportunity to showcase their

leadership in their fields of expertise. Whether you piggyback on an existing article with a sponsored sidebar,

provide pages of detailed information with an advertorial, or feature your product line alongside our editor

picks, print placement guarantees performance.

spOnsOR a sIDeBaR Sponsored content links your expertise

to our authoritative articles, placing your

brand and services in a place that feels

like a seamless and logical extension of our

editorial pages.



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Build Your Community Our brands have always delivered dynamic content to engaged communities. We deliver to physical

mailboxes; we deliver to email accounts; and we put magazines on community newsstands. Social media

runs that model in reverse. By using content to build community, our native social media packages build

an immediate community around your products. Whether on facebook or YouTube, conversations about

your product create instant connections — and those connections lead to large-scale action.

sOCIal MeDIa expOsURe Sponsor videos, contests and other

content on the most popular and

infectious social media sites and apps

InteRaCtIve pOsts Maximize engagement with sponsored content

via live video streaming, product demonstrations

and special guest collaborations.


Social Media

Dynamic Digital Access



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Reach Your target audience with Pinpoint accuracy You can be confident that we assign a slew of wordsmiths,

videographers, and designers to every campaign. But our

involvement doesn’t stop there. Our creative marketing

team is backed by a crew of digital analysts who wield

audience development and targeting programs to

tackle datasets at every scale.

This means that we can deliver relevant content to

the specific audience of your choosing, or we can

strategize the most effective targets for content based

on your goals.

neWsletteR aDveRtIseMentsWe deliver in-depth articles perfectly tailored to

our readers’ interests every week, equipped with

instant social media sharing capability.

CUstOM eMaIlsDigitally target your email delivery to

a dedicated audience or work with us to

build a topical newsletter that will drive

traffic to your business.

Consumer Events

Bringing Our editorial mission to LifeWe are happy to be part of the Mother earth news family, which

hosts fairs and interactive events all over the united States for

passionate consumers invested in sustainable living and rural

traditions. They’re looking for eco-friendly household and cleaning

products, renewable energy systems, gardening supplies, organic

food, quality farm equipment, and much more.

live events target people in our hands-on demographic, who

come ready to learn about the best practices and products on

the market. Our events provide hundreds of expert workshops

and memorable product demonstrations. Strategic exposure at

these events will build your brand’s credibility with our active

audience while integrating your brand into the foundation of a

memorable experience.

We invite all participating businesses to get interactive! have an

interesting idea to engage audience members? Submit it for a chance to be

included as a featured demonstration!

2018 sCHeDUle *

Belton, TexasFeb. 17-18

Asheville, N.C.April 28-29

Seven Springs, Pa.Sept. 14-16

Topeka, Kan.Oct. 13-14

*All tentative dates and locations are subject to change until confirmed. For more information: www.motherearthnews.com/mother-earth-news-events

aUDIenCe engageMentThe Mother earth news fairs are

fun-filled, family-oriented sustainable

lifestyle events that feature hundreds

of practical workshops from the

leading authorities.


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We require all print ads to be supplied electronically to the following specifications:

PRinT file fORMATS: PDf/X-1a files or Macintosh inDesign CS files are preferred. Do nOT send low-res PDfs.

Other acceptable files include Macintosh Quark files, Photoshop Tiffs and illustrator ePS files (no Tiff-it, jPeg or gif files, please). Send all support files that are incorporated into your ad (e.g., fonts, logos, images, etc.). All images must be at least 300 dpi. When submitting ePS files from Adobe illustrator, be sure to convert all text to outlines before saving the file. We cannot accept TrueType fonts. Please note: All native files will be converted to PDf/X-1a files, and the publisher does not guarantee exact replication.

All colors must be in CMYK format: no RgBs, Pantones or spot colors. Any ads with noncompliant colors will be converted to CMYK, and color accuracy cannot be guaranteed.

Thin lines, fine serifs and medium to small type should be restricted to one color and not reversed. As a guideline, reverse type and line art should not be less than .007” (equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.

Rich blacks should not exceed 280% and 100% is recommended for the black channel. using 4-color black type on small type is not recommended.

SuBMiTTing MATeRiAlS: email: Ads (no larger than 10 megabytes) can be emailed to [email protected]. (Only PDf/X-1A files are acceptable for production.)

hightail fTP site:• Visit www.hightail.com.• enter recipient email address:

[email protected] and your email address.• Select file and send it.

Ogden fTP Site:• install fTP software on your computer (www.filezilla-project.org). • log on to fTP address ftp.oweb.net.• enter login: ogdenpubs-guest (lower case).• enter confidential password: t017pa (lower case).• upload file/files in the grit folder within the ADS_in folder. Save any Mac files as

Macbinaryii.• email [email protected] or fax a hard copy to (785) 274-4316 to let us know

the file has been uploaded with information about the software used.

Please note that any files sent through email or fTP must be compressed. Please verify receipt of all emailed/fTP ads.

CD-ROM or DVD: Submit ads on a Macintosh-formatted CD-ROM or DVD. They must be accompanied by an accurate digital proof.

All ads are electronically archived for two years. Materials not in compliance with our published requirements will be accepted only at the publisher’s discretion. Additional production work for materials that do not meet our specifications may be billed at prevailing rates.

image area of all full bleed ads must extend 1/8" minimum beyond trim. live area must have 1/4" allowance from trim on all four sides. 2-page spreads should have live area 1/2" in from the trim on all 4 sides and gutters.

full page trim size: 8” x 10.5”half page trim size: 8” x 5.25”

full page 7.5" x 10"

full page with bleed 8.25" x 10.75"

2 pg spread, bleed 16.25" x 10.75"

1/2 pg spread, bleed 16.25" x 5.25"

1/2 pg horizontal 7" x 4.5"

1/2 pg horizontal, bleed 8.25” x 5.375”

1/2 pg island 4.5" x 7"

2/3 pg vertical 4.5" x 9.75"

1/3 pg vertical 2.125" x 9.75"

1/3 pg square 4.5" x 4.5"

1/6 pg vertical 2.125" x 4.5"

1/6 pg horizontal 4.5" x 2.125"

1/9 pg 2.125" x 3"

1/12 pg 2.125" x 2.5"

2 inches 2.125" x 2”

1 inch 2.125" x 1"

PRiNt ad SPeCiFiCatiONS

ONLiNe ad SPeCiFiCatiONSRun-Of-SiTe ADVeRTiSing:leaderboard (728 x 90)Skyscraper (160 x 600)Double Skyscraper (300 x 600)jumbo Box (300 x 250)neWSleTTeR ADVeRTiSing:Banner Ad (468 x 60)Skyscraper (160 x 600)jumbo Box (300 x 250)Text Ad – logo (150 x 150) + 50 wordsMOBile ADVeRTiSing:Banner (300 x 50)jumbo Box (300 x 250)

file SiZe: 40kb or less at 72 dpiACCePTeD AD fORMATS:gif, gif89, Animated gif, jPeg. All ads should include a click-through uRl. All ads may include an alternate text description.(Website only) hTMl/javaScript (DhTMl). locally hosted on ad servers, these hTMl and javaScript ads can consist of text, images, pull-down menus and/or formats.ViDeO ADVeRTiSing fORMATS:.mp4 or .wmv; 4:3 aspect ratio

DigiTAl MATeRiAl SuBMiSSiOn: Send all ads to: [email protected]. Within the email please note the following: Company name, contact name, contact number, website the ad will be running on and expected start date.

2018 Specifications


Mother earth news Mother earth living heirloom gardener utne Reader grit Capper’s farmer farm Collector gas engine Magazine Motorcycle Classics CommunityChickens.com KeepingBackyardBees.com herbs.Motherearthliving.com homestead.Motherearthnews.com

1503 SW 42nd St. • Topeka, KS 66609 800.678.5779 • [email protected]

www.grit.com

2018 media kit - ogden publications · · 2017-09-06rit 10 sw 2nd st topeka ks 0 8008...

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