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www.legrandmag.com WEBSITE AND SOCIAL MEDIA PLATFORM STORYTELLING SERVICES PRINT & DIGITAL MAGAZINE BRAND ENTERTAINMENT EVENTS 2018 MEDIA KIT The Global Showcase MAGAZINE

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Page 1: 2018 MEDIA KIT - midiaoffice.com.brmidiaoffice.com.br/wp-content/uploads/2018/11/... · storytelling services print & digital magazine brand entertainment events 2018 media kit the

www.legrandmag.com

WEBSITE ANDSOCIAL MEDIA

PLATFORMSTORYTELLING

SERVICES

PRINT & DIGITALMAGAZINE

BRANDENTERTAINMENT

EVENTS

2018 MEDIA KIT

TheGlobalShowcase

MAGAZINE

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PRINT & DIGITAL MAGAZINE

FRECUENCY: 3 issues x year (four-months edition)

PUBLISHING CALENDAREdition Ad Material Deadline Publication Date SPRING: march april SUMMER: june julyWINTER: november december

TECHNICAL SPECIFICATIONSPrinting offset 4/4 coloursLines por inch 175 l.p.i.

Programs:Adobe InDesign, Adobe Photoshop

Page size: 220 x 285 ( + 3 mm bleed ) Resolution: 300 dpi

Format: PDF X 3

FORMAT

Single PageDouble Page1st Double Page2nd Double Page3rd Double PagePreferred PositionFirst single page ( left facing STAFF )Second single pageThird single page

BACK COVER (CUSTOMIZED & CHANNELED IN A LIMITED EDITION)

Insert / Booklet

12.800€18.500€34.000€28.000€24.000€

+ 50%20.000€18.500€16.500€

RATES ON REQUEST

Rates on request

ADVERTISING RATES (rates quoted per issue, per insertion)

RATES

Because brands are stories to be told

Magazine 3 Main Circuits Airports NEWSSTANDS

premium positionsAirports V.I.P lounges Events & Fairs

blasting distribution

RATE

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PRINT & DIGITAL MAGAZINE

LondonMoscow

Paris

New York

Geneve / Zurich

Milan / Rome

Los Angeles

Miami

Singapore

Madrid

London Heathrow

New York JFK

Moscow Int. Airport

Hong Kong Int. Airport

Paris Charles de Gaulle

Milano Malpensa / Linate

Geneve Int. Airport

Miami Int. Airport

Madrid Barajas

Frankfurt

Singapore

Dubai / Abu Dhabi

20%18%8%5%15%10%5%4%10%5%5%5%

Moscow 8%New York / Miami 20%

Geneve / Zurich 4%Milan / Rome 18%

MAIN CIRCUIT: 125.000 COPIES ON:

Marbella / Ibiza / Mallorca ( Spain) 10%

Principauté de Monaco / Saint Tropez 20%

SPECIAL SEASONAL EMPLACEMENTS: 23.000 EXTRA COPIES

PRINT MAGAZINE CIRCULATION NET GLOBAL PRINT RUN: 148.000 copies( updated January 2018 )

London 98.500

Moscow 71.402

Dubai / Abu Dhabi 22.800

Hong Kong 32.000

Paris 59.000

New York / Miami 88.000

Los Angeles 32.100Milan / Rome 58.800

Geneve / Zurich 25.200

Singapore 18.400Madrid 18.100

252.448 digital subscriptions ( updated December, 8th 2015 )

DIGITAL MAGAZINE AUDIENCE ( main areas ) 502.800 digital subscriptions ( updated December 28th 2017 )

AIRPORT NEWSSTANDS PREMIUM POSITIONS & DIGIATL SUBSCRIBERS

READERSHIP RATIOS

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PRINT & DIGITAL MAGAZINE

10%

EDITORIAL GUIDE-LINE: LE GRAND MAG is a radical luxury showcase-magazine. It celebrates the values of the high-life, a global guide to the ultimate extraordinary. Worldwide Publishing Rights granted by WURTTEMBERG LtdCONTENTS: Elegant & Sophisticated avant-garde, travel, real estate, yachts, elegance, technology novelties, high-society, jewellery & watches, automotive, aviation, financial & investment, art & photography.PLATFORM: one unique platform to reach the most privilege high-level target consumer to support advertisers goals and predisposed to be a part of a luxury brand/

dealer corporate strategies. LE GRAND MAG generate networking opportunities between mentioned brands.READERSHIP PROFILE: Pre-Qualified High Spender. Frequent Traveller and Cosmopolitan consumer; Very aware of the values of luxury. That has an important role in the game of vanity-trends. Individuals with dynamic life filled with exciting events. Part of the global elite. Aristocrats, Chairmen, owners and Chief Executives of multinational companies; sport, film, television and media celebrities; their families, guests and visitors. Living a busy life, both in professional and personal terms.

AUDIENCE DATA

AIRPORTS. To promote the launch of each issue, Le Grand Mag is exibited in pri-mary stands, in the city centers and inside the main airports press shops.SALES & SUBSCRIPTIONS. The magazine can be purchased in a number of targeted points. Lists available.BRANDED BOUTIQUES. 4,200 boutiques worldwide receive the magazine di-rectly in the luxury brand stores.HOTELS AND RESTAURANTS. In a selection of the finest establishments in each city. Hotels, Restaurants, Bars, Private Clubs, Health Clubs, Salons and Spas and a selected range of other strategic locations.MAILING TO VIPs. Sent personally to an exclusive, high-profile target, at home or to office. Update continuously.AIRPORT VIP LOUNGES & PRIVATE JETS COMPANIES. (List of partnerships available).HIGH-PROFILE EVENTS. A calendar of relevant events throughout the year, mul-tiplying audience impacts.PRIVATE BANKING & EMBASSIES. All the embassies of the countries included in our circulation circuit city (see map).

All lists are updated quarterly

Around the globe, the standard for true wealth is defined in US Dollar terms, and presently it is estimated that there are over 40 million USD total asset Millionaires in the world with over 10 million of them liquid Millionaires.High Net-Worth Individual (HNWI)= The continued growth of HNWI wealth has been driven by the World’s wealthiest individuals (the Ultra-HNWIs: those whose financial

assets exceed US$30 million).With an average of 750,000 New US$ Millionaires entering the global consumer market each year, there is unquestionably a sharp and consistent increase in global wealth and those who possess it.Source: The 2017 Merrill Lynch / Capgemini World Wealth Report.

READERSHIP PROFILE:High-Profile audience of luxury brand consumers. Male: 60% - Female: 40%Age 25-35: 25%; Age 35-55: 65%; Age over 55: 10%

SOCIO-ECONOMIC STATUS:Very High: 30% - High: 55% - Medium-High: 15%55% are considered ‘High Net Worth’ – over US$ 1.0 Million30% are considered ‘Ultra High Net Worth’ – over US$ 30 Million15% are considered ‘Aspiring’ – Below US$ 1.0 Million

AVERAGE READER PER MAGAZINE: 12,8 (see graph below)

LE GRAND MAG REACHES A HIGH PROFILE AUDIENCE WITH A STRATEGICAL UNIQUE GLOBAL EDITION( certified circulation audience )

www.legrandmag.com

10%

BOUTIQUES&

DEALERS

10%

50%

EVENTS & FAIRSBLASTING

DISTRIBUTION

PREMIUM POSITION IN AIRPORTS

NEWSSTANDSCIRCUITS

CHANNELSIN %

MAILING TO CHAIRMEN,

ARISTOCRATS,OWNERS AND

MULTINATIONAL COMPANIES CEOS, MEDIA CELEBRITIES

HOTELSSUITES

AIRPORTSVIP

LOUNGES

5% 15%

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AIRPORTS VIP LOUNGES

Lounge Services. LE GRAND MAG manage a circuit of first and business class lounges worldwide, covering a premium class customers in specific markets and globally. The premium lounge is a unique environment for ultra-targeted sampling among high-worth audiences. No comparable opportunity delivers so valuable a prospect base in conditions so conducive to uptake – one in which the business traveller has time to select, read and reflect.

LONDON HEATHROW: Emirates, Amercian Airlines, Aer Lingus, Apire T5, Servisair T3, Skyteam Lounge, Plaza Premium Lounges T2 & T4, United Lounge, Singapore Lounge, Qatar Lounge, Gulf Air.

PARIS CHARLES DE GAULLE: Eurostar, Star Alliance, Emirates, American Airlines, Sheltair Lounge

NEW YORK JFK: all lounges

MIAMI INTERNATIONAL AIRPORT: all lounges

ZURICH: Emirates, Panorama Lounge, Aspire Lounge, Skyview Lounge

GENEVE: One World Lounge, Sky team Lounge

BASEL: Skyview Lounge

MOSCOW INTERNATIONAL AIRPORT: all lounges

FRANKFURT: Air Canada, Emirates, Oneworld, Skyteam , Diamond Lounge

MADRID: Iberia Lounge T4, Aena Lounges (x 4)

MALAGA: all lounges

MILAN MALPENSA: Emirates, Club Sea Lounges (x 4)

MILAN LINATE: Club Sea Lounges (x2)

ROME FIUMICINO: ADR lounges (x2)

SINGAPORE: all lounges

HONG KONG: Plaza Premium Lounge ( all lounges )

BEIJIN: all lounges

DUBAI INTERNATIONAL AIRPORT:all lounges

SAO PAULO: all lounges

ABU DHABI: all lounges

PRINT & DIGITAL MAGAZINE

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NOVEMBERNBAA BUSINESS JETS USABusiness JetWASHINGTON DC | USA

SEPTEMBERMONACO YACHT SHOWYacht ShowMONACO | FRANCE

JANUARY BOOT DUSSELDORFYacht ShowDUSSELDORF | GERMANY

VARIOUS DATESCHRISTIE’SArt AuctionsVARIOUS CITIES | VARIOUS COUNTRIES

JANUARYPOLO ST. MORITZPolo TournamentST.MORITZ | SWITZERLAND

MARCHWORLD ART DUBAI Art FairDUBAI | UAE

JANUARY SALON INTERNATIONAL DE LA LINGERIELingerie & Swimwear FairPARIS | FRANCE

MAY EBACEEuropean Business Aviation Convention & Exhibition Business Jet Fair GENEVA | SWITZERLAND

MAY BOUTIQUE HOTEL SUMMITLifestyle FairLONDON | UK

SEPTEMBER THE DISTINGHISHED GENTLEMAN’S RIDE Lifestyle & Motorcycles EventLONDON, MILAN, MOSCOW, NEW YORL

OCTOBERMEBAA Business Jet FairDUBAI | UAE

AUGUSTPEBLE BEACH CONCOURS D’ELEGANCEClassic Car FairCARMEL | CALIFORNIA (USA)

SEPTEMBERFESTIVAL INTERNATIONAL DE LA PLAISANCE Yacht ShowCANNES | FRANCE

AUGUSTFESTIVAL DI VENEZIALA BIENNALEVENEZIA | ITALY

APRIL DESIGN WEEKDesign Fair MILAN | ITALY

APRIL-MAY ART BEIJING Art Fair BEIJING | CHINA

MARCHDUBAI INTENATIONAL BOAT SHOWYacht ShowDUBAI | UAE

JANUARYPOLO PUNTA DEL ESTEPolo Tournament PUNTA DEL ESTE | URUGUAY

SEPTEMBERMAISON & OBJET Interiors & Design FairPARIS | FRANCE

VARIOUS DATESREGATE YACHT CLUBCOSTA SMERALDA Sailing RacesPORTO CERVO | ITALY

FEBRUARYASCOT ROYAL RACE Horse RacesASCOT | UK

MAY MILLEMIGLIA Luxury Classic Cars RaceBRESCIA | ITALY

NOVEMBERPURE LIFE EXPERIENCESTravel FairMARRAKETCH | MOROCCO

APRIL ART MONACOArt FairMONTECARLO | MONACO

APRIL ART IBIZAArt FairIBIZA | SPAIN

APRIL ABACE Business Jet FairSHANGAI | CHINA

APRIL TOP MARQUES MONACOLuxury FairMONTECARLO | MONACO

JANUARY-APRIL INTERNATIONAL POLO CLUB PALM BEACH Polo Tournament FLORIDA | USA

MAY CONCORSO D’ELEGANZA VILLA D’ ESTEClassic Car FairCERNOBBIO | ITALY

FEBRUARYHORSE RACE ABU DHABIHorse Races DUBAI | UAE

APRIL SINGAPORE YACHT SHOWYacht Show SENTOSA COVE | SINGAPORE

NOVEMBERFORT LAUDERDALE BOAT SHOWYacht Show FLORIDA | USA

NOVEMBERDUBAI AIRSHOW Business Jet FairDUBAI | UAE

APRIL SINGAPORE YACHT SHOWYacht ShowSENTOSA COVE | SINGAPORE

FEBRUARY-MARCHHELI-EXPO Helicopters FairVIRGINIA | USA

JUNE PITTI IMMAGINE UOMOMen Fashion Fair

14. 06. 2016 | 17. 06. 2016FIRENZE | ITALY

APRIL MIAMI BEACH POLO Polo Tournament MIAMI | USA

NOVEMBER DUBAI AIRSHOW Business Jet Fair DUBAI | UAE

OCTOBER ABU DHABI BOAT SHOW Yacht ShowDUBAI | UAE

MAY HELIRUSSIA Helicopters Fair MOSCOW | RUSSIA

OCTOBERLUXURY TRAVEL MART Travel Fair

02. 10. 2016

MOSCOW | RUSSIA

FEBRUARYABU DHABI AIR EXPO Business Jet FairCANNES | FRANCE

JANUARY SIHHWatches & Jewellery FairGENÈVE | SWITZERLAND

MARCHBASELWORLD Watches & JewelleryBASEL | SWITZERLAND

DECEMBERINTERNATIONAL LUXURY TRAVEL MARKETTravel FairCANNES | FRANCE

MAY FESTIVAL DE CANNES International Film FestivalCANNES | FRANCE

JUNE-JULY MASTERPIECE LONDONAntiquaires Fair LONDON | UK

DECEMBER ART BASEL MIAMIArt ExhibitionMIAMI | U.S.A.

JUNE ART BASELArt ExhibitionBASEL | SWITZERLAND

®

2018 EVENTS /FA IRS ACT IONS SPOT C IRCU IT

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®

Global High Society Rendez Vous

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MEDIA PLATFORM CHANNELS & TOOLS

8 pages insert

Channelized Back Cover in Limited Edition

AD PAGE in the GLOBAL EDITION

Bespoke Version of the Magazine to be spread into selected Fairs & Events.

ActionSpots

into oneTargeted

FairA MEDIA GROUP

FOR THE GLOBAL CITIZEN

LE GRAND MAG Worlwide Assets deliver

communication campaigns to the right places.

Media Platform

Tools to set up a

Targeted Campaign

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BRAND ENTERTAINMENT

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R E D C A R P E T P R O D U C T I O N

®

THE SHOWCASE PARTY FORMAT

LE GRAND MAG Events Circuit: THE SUMMIT OF THE EXTRAORDINARY

Brands Entertainment services for experiential marketingenhancing brand identity through live events and strong digital presence.

We are hightly specialized in producing top level events that leaving a positive, lasting impres-sion on your target consumer.

350.000 Pre-Qualified High Spenders have been involved in LE GRAND MAG activities last year. A taylormade service all over the World.

RATES ON REQUEST

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BRAND ENTERTAINMENT

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THE SHOWCASE PARTY FORMAT

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PRINT

TABLET

WEBSITE

SOCIAL NETWORKS

The Extremely Well Living Magazinewww.legrandmag.com