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The #MeToo Movement Findings from The PEORIA Project Visit our research website for more info: http://gspm.gwu.edu/peoria-project Michael D. Cohen, Ph.D. Political Management Program Director and PEORIA Project Chief Data Scientist

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Page 1: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

The #MeToo Movement Findings from The PEORIA Project

Visit our research website for more info: http://gspm.gwu.edu/peoria-project

Michael D. Cohen, Ph.D.Political Management Program Director and

PEORIA Project Chief Data Scientist

Page 2: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

About the Research

• Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016 election. We are now monitoring public policy debates and social movements ahead of the mid-term elections.

• Data: We focus on political conversation on Twitter because: (1) it is an open platform, (2) the President is active, (3) agenda setting: mainstream media and opinion leaders echo content on other platforms.

• Website: http://gspm.gwu.edu/peoria-project

• Weekly Publication: The ECHO at U.S. News & World Reporthttps://www.usnews.com/topics/author/michael-d-cohen

• Journal Article: Empowering the Party Crasherhttps://gspm.gwu.edu/empowering-party-crasher

• Follow @PEORIAProject, @MichaelCohen, @MBCornfield

What is the PEORIA Project?

The PEORIA Project | #MeToo for #RD18 2

Page 3: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

How Did We Get the Data?

Crimson HexagonThe platform allows us to look backpast the API restraints to see the history of a set of key words or Twitter accounts. It only has OPEN content.

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Page 4: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

Dominant Hashtags

#MeToo remains the dominant hashtag … for now

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Page 5: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

#MeToo: Word Cloud

The movement got a Hollywood boost in January 2018

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Page 6: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

#MeToo: Volume of Tweets

A consistent buzz of #MeToo tweets is the new normalThe PEORIA Project | #MeToo for #RD18 6

Average 4,251 Average 9,698

Page 7: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

#MeToo: Volume by Gender

Discussion skews female, particularly when revelations surface

Note: 56% of all tweets had “identifiable gender.” This is the split among that subset.

The PEORIA Project | #MeToo for #RD18 7

Page 8: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

Comparison: #BLM

Two social media peaks and no legislative wins

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Page 9: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

Movement Growth and Goals

• Energy: The #MeToo movement has sustained its energy beyond the 2017 Harvey Weinstein revelations and created an opportunity to harness online postings into real change. We are able to track a small part of this on Twitter.

• Environment: While the #MeToo movement is mainly directed at sexual harassment and related workplace misbehavior it has also become an echo for private behavior such as spousal abuse.

• Evolution: For the #MeToo social movement to be enduring it needs to grow into a political movement that pursues public policy change and through organizing like-minded groups and electing candidates.

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Page 10: 2018 RD18 MeToo Presentation · 2018-03-02 · About the Research • Measuring the Public Echoes of Rhetoric In America; first release was in May 2015, the second phase was the 2016

Contact Information

Michael B. Cornfield, Ph.D. Global Center for Political Engagement Research [email protected] | 202.994.9598 | @MBCornfield

Michael D. Cohen, Ph.D.Political Management Program [email protected] | 202.579.9094 | @MichaelCohen

Lara M. Brown, Ph.D.Graduate School of Political Management [email protected] | 202.994.4545 | @LaraMBrown

The PEORIA ProjectGraduate School of Political Managementhttp://gspm.gwu.edu/peoria-project | @PEORIAProject

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