2018 wf...winefest holds a significant presence on social media with over 2.4k likes on facebook,...
TRANSCRIPT
2018Festival Report
IntroductionWinefest is one of the most highly anticipated wine Events in Alberta, offering
consumers the opportunity to sample hundreds of red, white, port, sparkling,
fruit, fortified and dessert wines from the world’s most celebrated wine
regions, as well as a tasty selection of hors d’oeuvres.
2018 Winefest Edmonton
• 3,637 attendees
• 76 exhibitor booths
2018 Winefest Calgary
• 4,155 attendees
• 97 exhibitor booths
Consumer Profile Winefest primarily attracts consumers within the age group of 26-65, who earn medium
to high household incomes.
6%
20
%
36
%
21
%
15
%
1%
1%
8%
18
%
33
%
20
%
18
%
2%
1%
0%
10%
20%
30%
40%
50%
18-25 26-30 31-40 41-50 51-65 66 andover
Rathernot say
Age Distribution
Edmonton Calgary
1%
6%
11
%
16
%
20
%
15
%
10
%
21
%
2%
6%
12
%
16
% 18
%
12
%
10
%
24
%
0%
10%
20%
30%
Household Income Distribution
Edmonton Calgary
97% of attendees
rated their overall
experience at
Winefest as
Excellent, Very
Good, or Good.
Consumer Profile (continued)
51
%
38
%
9%
2%
0%
46
%
40
%
12
%
2%
0%
0%
10%
20%
30%
40%
50%
60%
Excellent Very Good Good Fair Poor
Overall Consumer Experience
Edmonton Calgary
94% of consumers
indicated they would
Definitely, Very Likely
or Likely purchase a
wine they tasted at
Winefest.
Consumer Profile (continued)
48
%
36
%
11
%
4%
1%
40
%
39
%
14
%
5%
2%
0%
10%
20%
30%
40%
50%
60%
Definitely Very Likely Likely SomewhatLikely
Not Likely
Consumer Likelihood of Purchasing a Wine Tasted at Winefest
Edmonton Calgary
What consumers said about the 2018 Events:
“I loved the variety of wine and samples included with my ticket. The
best feature was being able to purchase my wine at the event. I walked
out with six bottles of wine that I wouldn’t have otherwise purchased.”
(Edmonton)
“First time attending and truly enjoyed it. Went with a group of 10
family members and we will all be attending next year!” (Edmonton)
“Very well organized!! Everyone was friendly. Being this was our first
time attending, there was a lot that my friend and I learned. This will be
a yearly tradition for us.” (Calgary)
“Amazing event. We all had a great time, loved the selections of food
and wines.” (Calgary)
“Was a great event. Felt the size of crowd was easily managed and did
not feel that we waited in line very much. Was a wonderful night.”
(Calgary)
Industry & TradeEach year, Winefest hosts a Private Industry & Trade Tasting, providing exhibitors the opportunity to
network exclusively with Industry members. This year, over 420 qualified members attended the private
sessions in Calgary and Edmonton to meet with local wine agents and winery representatives.
Words from Industry attendees:
“Love this event for my business. It really does
give me a cutting edge on working with my
customers. It also gives me the advantage on
knowing what is current and trending in the
industry. Thank you for giving us this great
avenue to resource.”
“I would like to continue to go to all of these
events. They are helpful in growing our business.”
Event Database
Event emails were sent to over 50,000 consumers promoting event features, exhibitors and sponsors.
Print Materials
Postcards were distributed to exhibitors, Sobeys & Safeway Liquor stores, and various small businesses in Calgary and Edmonton.
Social Media & Online Advertising
Winefest holds a significant presence on social media with over 2.4K likes on Facebook, over 2,600 followers on Instagram, and over 2,400
followers on Twitter. In addition to these pages, advertising was also purchased on Facebook, Twitter and Instagram. Winefest digital and
mobile ads were placed on CalgaryHerald.com, EdmontonJournal.com and the Calgary Herald and Edmonton Journal smartphone apps, as
well as on the 200 ‘most visited’ websites in Canada through Google advertising. Winefest also partnered with local social media
influencers to spread the word online and create buzz around the event.
Print Advertising
Winefest ads were placed in the Calgary Herald, the Edmonton Journal, and Avenue Magazine.
Radio Advertising
Winefest advertised with the most popular radio stations in Calgary and Edmonton including 98.5 Virgin Radio, AMP Radio and Country 105 (Calgary) and 91.7 The Bounce and 103.9 CISN Country (Edmonton).
The Festival continues to utilize a comprehensive marketing plan:
2018 Event Marketing
Winefest enjoyed ample media coverage in 2018:
TV Coverage & Interviews
City TV, CTV, Global
Radio Interviews
630 CHED (Edmonton), AMP Radio (Calgary)
Print Coverage
Edmonton Journal, Avenue Magazine (Calgary and Edmonton),
Calgary Herald
E-zines, Blogs & Other Online Listings
• Daily Hive
• Avenue Magazine
• Local Wine Events
• CTV
• Yelp Calgary
• Date Night YYC
• Global Calgary
• The YYScene
…and many more!
Public Relations & Media
Winefest exhibitors
include:
• Wineries and agencies representing local and international
red, white, port, sparkling, fruit, fortified and dessert wines
• A selection of local food purveyors serving hors d'oeuvres to
complement wine such as cheese, chocolates & olives
• Industry services such as Event sponsor, LiquorConnect.com
• A limited number of specialty companies such as wine
accessory, art and travel companies
2018 Exhibitor Profile
97% of exhibitors felt that the
overall quality of the Event was
Excellent or Good.
100% of Winefest exhibitors either
said “yes” or “maybe” to participating
next year.
97% of exhibitors felt their success
of participation was Excellent or
Good.
Exhibitor Feedback
People’s Choice AwardsEach year, Winefest hosts the People’s Choice Awards
to uncork the most loved wines at Winefest! Guests
voted for their top picks by filling out a ballot while
at the Event. Thousands of votes determined the
2018 favourites in both Calgary and Edmonton.
Check out the 2018 winners:
2018 Winefest Edmonton Winners
2018 Winefest Calgary Winners
We graciously thank the 2018 Winefest
Sponsors who were an integral part of
the Event’s success, providing financial,
marketing and event support.
Winefest prides itself on developing
mutually beneficial relationships, which
includes unique programs for each
sponsor.
2018 Winefest Sponsors
EdmontonFebruary 15 & 16, 2019
Shaw Conference Centre, Hall D
Private Industry & Trade Session: 2-5pm
Friday Evening Session: 7–10 pm
Saturday Afternoon Session: 2–5 pm
Saturday Evening Session: 7–10 pm
CalgaryFebruary 22 & 23, 2019
Stampede Park BMO Centre, Hall E
Private Industry & Trade Session: 2-5pm
Friday Evening Session: 7–10 pm
Saturday Afternoon Session: 2–5 pm
Saturday Evening Session: 7–10 pm
www.celebratewinefest.com
2019 Winefest Dates
The organizers of Winefest also proudly produce The Rocky Mountain Wine & Food Festival,
one of Alberta’s largest sampling events. The Festival offers the chance to sample an
extensive variety of wine, premium spirits, scotch, import and micro-brewed beer, along
with gourmet food samples from local restaurants, hotels, and food purveyors.
Visit rockymountainwine.com for more information.
The Rocky Mountain Wine & Food Festival is thrilled to be celebrating
its 21st year in Alberta!
Calgary Festival
October 12 & 13
Edmonton Festival
November 19 & 202018
Contact Us General Contact Information
Telephone: 403-228-0777 Mailing Address:
Toll-free:1-866-228-3555 #3 225 58 Avenue SE
Fax Number: 403-398-1334 Calgary, AB, T2H 0N8, Canada
Consumer Inquiries
Steve Bradley
Event Assistant
Sponsorship Inquiries
Katie Hopkins
Event Coordinator
Marketing Inquiries
Maria Yanez
Event & Marketing Coordinator
Event Director
Cathy Cook
Exhibitor Inquiries
Michelle Landry
Event Coordinator – Beverage
Nicole Miller
Event Coordinator – Beverage
Katie Hopkins
Event Coordinator – Food
Dakota Graham
Event Coordinator – Promo