2019 2019 media kit - benjamin media inc. · playbook. north american oil & gas pipelines. ......

napipelines.com

2019 Media Kit

2018 Reader Survey Results

2019 Editorial Calendar

Digital Options To Help You Acquire More Customers

Source: Marathon Pipe Line LLC

Build Your Brand And

Generate Leads With The Playbook

North American Oil & Gas Pipelines is the premier publication focused on the business of oil and gas pipeline construc-tion and maintenance in the United States, Canada and Mexico. Our people-centered editorial is available on multiple media channels — print, web, e-mail, confer-ence, webinars, social media, seminars and beyond. Our readers are the professionals involved with pipeline owning and operat-ing companies, contractors, engineers and service providers.

Our editorial focuses on the latest news and market developments that are shaping the oil and gas pipeline industry in North America, from the record-setting produc-tion in the United States, expanding market access into Mexico and improving export

opportunities for Canadian energy. We bring you in-depth stories about the most efficient methods of pipeline installation, new innovations in integrity management and proven managerial strategies that en-hance the bottom line.

North American Oil & Gas Pipelines offers marketers the industry’s best op-portunity to reach pipeline leaders. North American Oil & Gas Pipelines’ print maga-zine, digital edition, website and weekly e-newsletter feature top-tier content that pipeliners can find nowhere else, influenc-ing decisions regarding new products, equipment and processes for improving operational efficiency, project execution, quality control, maintenance practices and more.

We also organize the annual Pipeline Leadership Conference to bring together industry thought-leaders to improve collab-oration and recognize innovation through people, process and practice. Each year, we present the prestigious Pipeline Lead-ership Award at the conference, as well as feature the award winner on the cover of our November/December issue.

Join us, as we tell the stories about the people who make the pipeline industry great.

Brad KramerManaging [email protected]

From the Editor

2

North American Oil & Gas Pipelines is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets.

10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588www.benjaminmedia.com

Readership

93,880*Average Monthly Reach

85%Direct Request Subscribers

The premier publication focused on the business of oil and gas pipeline construction and maintenance.

3

Ryan Sneltzer330-315-2114 [email protected]

Todd Miller330-752-1915 [email protected]

Brad Kramer330-315-2104 [email protected]

Advertising Editorial

Magazine

12,156Average Pageviews per

Month

5,959 Average Users per Month

Website

7,088Average Distribution

eNewsletter

2,139 Followers @NAOGP1*

Twitter

100 Average Registrants*

Webinars

1,533Circulation - Digital*

17,569Circulation - Print

Member

*Publisher’s Own Data

Source: Gabe’s Construction Co.

Readership

4

Classification by Title

Owner/CEO/President

General Manager/Manager Supervisor/ForemanSuperintendent

Executive Mgmt/VP/COO/ CFO/Director

Engineer/Consultant Other, Attorney, Financial Manager

Primary Business

38.5% Excavation Contracting Firms, Pipeline Construction Companies, Pipeline Maintenance Companies

12.9% Pipeline Engineering Firms

12.8% Energy Transportation and Distribution Companies

12.5% Equipment Mfg/Suppliers/ Dealers

8.5% Exploration/Production Companies

6.9% Others allied to field

4.7% Legal/Financial Consulting Firms

3.2% Government/Regulatory Agencies

10 20 30 40 50 60 70 80 90 100

39.8%

29%

12.9%

10.9%

7.4%





Source: TransCanada Corp.

Reader Study

5

The top 3 information sources subscribers find influential in helping evaluate or learn about a technology, service or industry issue are:

Trade Magazines - 88%

Websites - 66%

Trade Shows - 55%

79% of subscribers rated Upcoming Projects as most-preferred type of content. Ask how you can sponsor the Upcoming Projects section!

Which of the following actions have you taken after seeing an advertisement in North

American Oil & Gas Pipelines?

Visited advertiser’s website

Discussed the advertised product/ service with a colleague

Considered purchasing

Recommended or specified

Contacted product salesperson

Tested/Tried a product/service

Purchased

67%

60%

27%

21%

16%

16%

15%





Source: NDT Global

The top 3 topics subscribers want to read about in North American Oil & Gas Pipelines are:

1. Pipeline Construction (93%)2. Technology/Equipment (79%)3. Jobsite Safety (60%)

10 20 30 40 50 60 70 80 90 100

*2018 Reader Study is Publisher’s Own Data

Topics: • Coatings• Distribution Pipelines• Non-Destructive Testing• Pipeline Repair/Rehabilitation • Public Outreach/Social Media

Product Showcase: Vacuum Excavators

Bonus Distribution: • IPLOCA 2019

Sept 30-Oct 4, Bangkok• ICUEE 2019

Oct 1-3, Louisville, KY

Editorial Calendar

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JANUARY/ FEBRUARY

Topics: • Cybersecurity• Jobsite Preparation• Pigging Technology• Trenchless Construction• Worker Training/Recruitment

Product Showcase: Pigging Products

Bonus Distribution: • PPIM

Feb 18-21, Houston, TX• PLCA Annual Conference

Feb 6-10, Fernandina Beach, FL• HDD Academy

Feb 25-26, Tempe, AZ

Mail Date: Jan. 25

Insertions: Dec. 1

Materials: Dec. 15

MARCH Topics: • 2019 Canadian Oil

Pipeline Report• Corrosion Control• Land Management• Safety Valves/

Monitoring• Software Tools

Product Showcase: Pipe Layers/Sidebooms/ Vacuum Lifting

Bonus Distribution: • NASTT’s No-Dig Show

March 17-21, Chicago, IL• NACE Corrosion 2019

March 24-28, Nashville, TN• CGA 811 Excavation Safety Conference

Mar 26-28, Tampa, FL• American Pipeline Contractor’s

Association Mar 29-April 3, Key Largo, FL

• Pipeline & Energy Expo April 9-11, Tulsa, OK

Mail Date: Mar. 3

Insertions: Feb. 2

Materials: Feb. 16

APRIL

Topics: • Cleaning Pigs• Gathering Pipelines Construction• GIS/Mapping• Stakeholder Collaboration• Vacuum Excavation

Product Showcase: Dozers

Bonus Distribution: • PLCA Canada

May 12-16, Ottawa, ON

Mail Date: Apr. 10

Insertions: Mar. 2

Materials: Mar. 16

MAY

Topics: • 2019 U.S. Oil Pipeline Report• Asset Management/Data Integration• Pipe Wraps/Repair• Preventive Maintenance • Safety Culture

Product Showcase: Hydraulic Excavators

Bonus Distribution: • Global Petroleum Show

June 11-13, Calgary, Canada

Mail Date: May 10

Insertions: Apr. 2

Materials: Apr. 16

JUNE

Topics: • Crawler Carriers• Innovative Business Practices• Leak/Holiday Detection• Pipeline Integrity Assessment • Right-of-Way Maintenance/

Restoration

Product Showcase: Trenchers

Bonus Distribution: • UESI Pipelines 2019 Conference

July 21-24, Nashville, TN

Mail Date: Jun. 10

Insertions: May 1

Materials: May 15

JULY/AUGUST

Topics: • 2019 Canadian Natural Gas Pipeline

Report• Drones/UAVs• Leasing/Rental Equipment• Pig Locating/Tracking• Transportation/Stringing

Product Showcase: HDD/Boring Rigs

Mail Date: Jul. 25

Insertions: Jun. 1

Materials: Jun. 15

SEPTEMBER

Mail Date: Sep. 10

Insertions: Aug. 1

Materials: Aug. 15

OCTOBER

Topics: • 2019 U.S. Natural Gas Pipeline

Report• Permitting Processes• Inline Inspection/Smart Pigs• Pipeline Security/Monitoring• Welding

Product Showcase: Crawler Carriers

Bonus Distribution: • Pipeline Leadership Conference

Nov, TBD

Mail Date: Oct. 10

Insertions: Aug. 31

Materials: Sep. 14

NOVEMBER/DECEMBER

Topics: • 2019 Pipeline Leadership Award• Emergency Response • Environmental Challenges• Maintaining Aging Infrastructure • UT Inspection

Product Showcase: Right-of-Way Clearing/Restoration

Includes 2020 Buyer’s Guide

Mail Date: Nov. 25

Insertions: Oct. 1

Materials: Oct. 15





7

Website

*Please note, background skins are not guaranteed to show on mobile devices and tablets

Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

napipelines.com





Branded Background Skins* ....................$12,500 Annual 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page.

Leaderboard Banner ..................................................... $90 728 x 90

Large Leaderboard Banner ........................................ $100 970 x 90

PushDown Banner ....................................................... $125 970 x 90 Banner expands to 970 x 250

Standard Banner ............................................................ $60 300 x 250

Skyscraper Banner ......................................................... $85 300 x 600

Interstitial Ad ................................................................ $200 600 x 400 Ad pops up while a user is browsing between pages.

Inline Banner ................................................................. $125 300 x 250 Appears within the natural flow of editorial content on run of site.

Banner Advertising CPM Net Rate

12,156Average Pageviews per Month

5,959Average Users per Month

eNewsletter

Weekly North American Oil & Gas Pipelines eNewsletter Distributed every Tuesday

7,088Average Distribution

Banner Advertisement size: 580 x 80 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Advertorial:• Headline• 25 words and image/logo• Provide URL address for link

Rates (NET)

Specs

Banner Advertisement $1,250 per month

Advertorial $325 per issue





8

Ad included in each weekly eNewsletter

Your Banner Ad Here

Your Banner Ad Here

Contact your sales representative for rates.

Your content remains in the top 10 stories on the homepage for

duration of your program.

Native Advertising Program

1,600+Average Users per Month

Homepage Newsfeed eNewsletter Content Twitter Posts

Your content included for the duration of your program.

7,088Average Weekly Distribution

Your content is tweeted regularly over the duration of your program.

2,139Followers @NAOGP1

With North American Oil & Gas Pipelines’’ Native Advertising Program, your content will appear like a news story within the natural layout of North American Oil & Gas Pipelines’ media channels. Sponsored content is marked as sponsored, but it blends into the native content.

Statistics From Adweek, 4/17/2017




Advertising Editorial 9

Viewers spend almost as much time on native ads as they do on editorial content.

Native advertising has been shown to increase brand lift by

82% If native ads include rich media, conversion rates could go up to

60%

Digital Edition Landing Page Landing Page Ad Sizes/Specs:

• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and .tif. 300 dpi.

10

Digital Edition

1,533Monthly Distribution*

North American Oil & Gas Pipelines’ Digital Edition Landing Page The Digital Edition Landing Page is similar to a tip cover on the print editions. It’s the first thing a reader will see when they open the digital edition.

• Ad is specific to an issue and will always remain a part of the issue in the archives.

• Can be designed to look like a web page adding images, links, video, etc.

• Digital Edition Landing Page ads are visible on desktops and mobile devices.

• Your company will be recognized as an issue sponsor in the digital edition email notification.

North American Oil & Gas Pipelines’ Digital Edition Analytics:

2018 Stats (Jan-June)* Average per issue

Unique visitors 841 168

Issue views 1,440 288

Page views 22,912 4,582

Rates (NET)

Your Ad Here

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issue





*Publisher’s Own Data

11

Playbook

Work with the North American Oil & Gas Pipelines editors to create an exclusive, cus-

tomizable Playbook with content centered around your products, technology and/or

company. The Playbook will be a downloadable, topic-specific guide that includes the

latest news and market analysis, along with content and ads from your company.





Product Frequency Total Reach Value (NET)

North American Oil & Gas Pipelines eNewsletters advertorial

4X7,088 average distribution

x 4 issues = 28,352$1,300

½ Page, 4/C ad in North American Oil & Gas Pipelines

1X 19,102 circulation $3,213

300 x 250 ad on napipelines.com

12 Months10,000 impressions

x 12 months = 120,000 $7,200

Tweets from @NAOGP1

4X2,139 followers

x 4 tweets = 8,556$400

North American Oil & Gas Pipelines Playbook email blast

1X 9,000 distribution $2,955

Professionally designed Playbook featuring your brand (PDF format)

$5,000

Total: 221,082 $20,068

Your Net Rate: $15,000

Qualified LeadsThe Playbook will be available on napipelines.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.

Promotional CampaignThe North American Oil & Gas Pipelines Playbook promotional campaign is designed to increase brand awareness and funnel leads to your company for a full year.

Source: Enbridge

Your Logo Here

North American Oil & Gas Pipelines

PLAYBOOK

12

Maximum Exposure Options

STAND OUT from the crowd with these high exposure advertising options.

Cover options: The front cover is the most visible page of a magazine, designed to draw the reader’s attention. Take advantage of this prime real estate with a special cover option.

Cover Flap Gatefold

Give the readers something extra.

Ride Along Outsert: Let the power of North American Oil & Gas Pipe-lines brand carry the load for your next direct mailing.

Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures.

Other Special Advertising Options:

• Poster• Fold-Out Tabs• Business Reply Card

French Door

Belly Band:Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the maga-zine. Thus, it is impossible to ignore your advertisement.

Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.

Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.





Contact your sales representative

for rates.

13

RatesDigitalWebsite (CPM NET RATE)

Standard Banner (300x250) $60

Skyscraper Banner (300x600) $85

Leaderboard Banner (728x90) $90

Large Leaderboard Banner (970x90) $100

PushDown Banner (970x90) $125

Inline Banner (300 x 250) $125

Interstitial Ad (600 x 400) $200

Branded Background Skin $12,500 Annual

Regional Impressions available. Contact your sales representative for more details.

Twitter (NET)

Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Rate $100 per tweet

eNewsletter (NET)

Banner Advertisement (ad included in each weekly eNewsletter) $1,250 per month

Advertorial $325 per issue

Digital Edition (NET)

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issue

Print (Ad appears in Print & Digital Editions)

Display Ads (4-COLOR, GROSS)

1X 3X 6X 9X

Spread $6,730 $6,490 $6,300 $6,050

Full Page $4,900 $4,880 $4,740 $4,590

2/3 Page $4,658 $4,520 $4,380 $4,250

1/2 Page Island $4,150 $4,025 $3,900 $3,780

1/2 Page $3,780 $3,670 $3,550 $3,450

1/3 Page $3,410 $3,300 $3,210 $3,110

1/4 Page $3,040 $2,950 $2,860 $2,770

1/6 Page $2,510 $2,430 $2,360 $2,290BC

Cover Rates (4-COLOR, GROSS)

1X 3X 6X 9X

2nd Cover $5,420 $5,250 $5,090 $4,930

4th Cover $5,600 $5,430 $5,270 $5,090

PipeLine Connection Rates (NET RATES SHOWN)Discounted advertising section located in the back of book.

North American Oil & Gas Pipelines Buyer’s Guide (NOV/DEC ISSUE)

Ads must be purchased in 3 issue increments. Enhanced Listings (NET)

3 Issues/ Color 3 Issues/ B&W Logo - Color $175

Full Page $4,370 $2,110 Bold CompanyName $140

1/2 Page $2,275 $1,500

1/4 Page $1,485 $990 Category Ad - Color

$290 per column inchBusiness Card $610 $415





Source: Enbridge

What you provide:• Company logo, presentation description and image.• Up to 5 custom pre-event survey questions for the registration form.• Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation!

What we provide:• One ½ page 4-color ad in North American Oil & Gas Pipelines promoting your webinar session.• Two dedicated email blasts promoting webinar session to North American Oil & Gas Pipelines subscribers.• Event posts on @NAOGP1 and other Benjamin Media social media networks.• 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). • Following the event, sponsor will be provided with a final report including:

• List of all registrants (including all contact information)*• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during the event• Webinar recording on www.napipelines.com for one year

Sponsorship Rate: $5,000 Net

You deliver the presentation. We deliver the qualified leads.

14

Webinars

100Average Registrants per

Webinar

* Due to the Canadian Anti-Spam Leg-islation, we are unable to provide email

addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants.

Reasons to Sponsor a North American Oil & Gas Pipelines Webinar

You’ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you de-termine the fit and interest of each lead.

You will get to know your tar-get audience. Interact with your audience through polls and a Q&A session and get a better under-standing of their current situation, challenges and needs.

You’ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand aware-ness while promoting your event.

You’ll position your company as a market leader. Present a high-quality educational webinar and become the authority on a subject.

It’s cost-effective. Not only is it cost-effective for you, it’s also cost-effective for attendees! Win-win!

51

2

3

4

5Ryan Sneltzer330-315-2114 [email protected]




Connect your business with influential buyers in the North American oil & gas pipelines industry.

PipeLine Connection is an all-advertising section located in the

back of the book. Ads must be purchased in 3 issue increments

(frequency rates shown below).

www.compactequip.com 41

AD INDEXAdvance Metalworking ..........................................advancemetalworking.com .........................................41

ASV ........................................................................asvllc.com/more ..........................................................13

BMI Resource Center ............................................edu.benjaminmedia.com ......................................25, 40

Case Construction .................................................CaseCE.com .................................................................5

Dominion ..............................................................depparts.com ...........................................................40

Dominion (Fiori) ....................................................depparts.com/fiori .......................................................35

GIE+Expo ..............................................................gie-expo.com ..............................................................17

ICUEE ....................................................................icuee.com ....................................................................43

Kawasaki ...............................................................kcmcorp.com ..............................................................15

Kobelco Construction Machinery ..........................kobelco-usa.com .........................................................44

NUCA ....................................................................nuca.com ....................................................................11

Perkins Engines .....................................................perkins.com/syncro .......................................................3

Trimble ...................................................................construction.trimble.com/digbetter ...............................7

Wacker Neuson .....................................................wackerneuson.com .......................................................2

COEQ_40-44.indd 41 6/1/2017 3:01:08 PM

40 Compact Equipment JUNE 2017

Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.

Topics Covered Include:

• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management

systems

APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!

$95.99* | Hardbound | 384 pp

The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm

Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.


• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms


$89.99* | Hardbound | 560 pp

Conferences and Events Online Learning Books

R E S O U R C E C E N T E R R E S O U R C E C E N T E R

1992 - 2017

th21992 - 2017

th21992 - 2017

th2

*Shipping and handling not included. Selling Price subject to change without notice.

3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m

COEQ_40-44.indd 40 6/1/2017 2:33:17 PM

1/2 Page Ad

1/4 Page Ad

1/8 Page Ad 1/8 Page Ad





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

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COEQ_40-44.indd 40 6/1/2017 2:33:17 PM

1/2 Page Ad

1/8 Page Ad





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

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COEQ_40-44.indd 40 6/1/2017 2:33:17 PM





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



COEQ_40-44.indd 40 6/1/2017 2:33:17 PM

1/8 Page Ad

1/4 Page Ad

PipeLine Connection

15

3 Issues/ Color

Full Page Ad $4,370

1/2 Page Ad $2,275

1/4 Page Ad $1,485

Business Card (1/8 Page Ad) $610

3 Issues/ B&W

Full Page Ad $2,110

1/2 Page Ad $1,500

1/4 Page Ad $990

Business Card (1/8 Page Ad) $415

Full Page Ad: 7 1/8” X 9 3/4” 1/2 Page Ad: 7 1/8” X 4 3/4” or 3 3/8” X 9 3/4” 1/4 Page Ad: 3 3/8” X 4 3/4” or 7 1/8” X 2 1/4” 1/8 Page Ad: 3 3/8” X 2 1/4”

Specs

Rates (NET)





Source: Marathon Pipe Line LLC

16

Events

Put your brand in front of top executives involved in building and operating oil and gas pipelines throughout North America by sponsoring the 2019 Pipeline Leadership Conference.

Attendees include: executives from oil and gas pipeline operators, utility companies, contracting firms, engineers and other industry leaders

• Arcelor Mittal

• Blackeagle Energy Services

• John Deere Construction &

Forestry Division

• Michels Corp.

• Miller Pipeline

• Minnesota Limited

• PipeLine Machinery International

• Signature Systems Group

• Sterling Lumber Company

• The Mosaic Company

• Tioga HVAC

• TorcSill Foundations LLC

ORGANIZED BY:

For sponsorship opportunities, please contact Brittany Cline at [email protected] or 330-467-7588.

IN COOPERATION WITH:

PAST SPONSORS:

Fifth Annual

NOVEMBER 2019 | LOCATION TBD

C O N F E R E N C E

Pipeline Leadership

NETWORKING INTERACTIVE SESSIONS PIPELINE LEADERSHIP AWARD PRESENTATION

Full Page Inches: 8 1/4 x 10 3/4*Decimal: 8.25 x 10.75*

*This includes a 1/8” (.125”) bleed on each side.

1/6 Page Horizontal

Inches: 4 5/8 x 2 3/16Decimal: 4.625 x 2.1875

Print Specs

Material Submission InstructionsPlease submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia

1/6 Page Vertical


1/4 Page Horizontal

Inches: 7 x 2 3/8Decimal: 7 x 2.375

1/4 Page Square


1/3 Page Square


1/3 Page Vertical


1/2 Page Horizontal

Inches: 7 x 4 7/8Decimal: 7 x 4.875

1/2 Page Island


1/2 Page Vertical


2/3 Page

Inches: 4 1/2 x 9-3/4Decimal: 4.5 x 9.75

Bleed - 8 1/4” x 10 3/4”: Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.

Page Edge (Trim) - 8” X 10 1/2”

Safety - 1/4” in from trim: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone.

Advertising MaterialsAds are produced using computer-to-plate technol-ogy.

Digital FilesFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submit-ted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsPlease call for pricing.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.

Agency Commissions15% of gross billing is allowed to recognized agen-cies on space, color, special positions and inserts.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Disclaimer: Advertisers and ad agencies assume li-ability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising there-from made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

17





Photo Source: Enbridge



Advertising


Editorial

18

Digital SpecsDigital Edition Specs Digital Edition Landing Page

Landing Page Ad Sizes/Specs:• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and

.tif. 300 dpi.

eNewsletter Specs Weekly eNewsletter

Banner Ad size: 580 x 80 (72 dpi)

Advertorial• Headline• 25 words and image/logo• Include URL link

Source: TransCanada Corp.

Website SpecsAll dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers)

• Please supply left and right side artwork in .jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices)

• Please note, background skins are not guaranteed to show on mobile devices and tablets

• DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details.

Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

PushDown Banner 970 x 90 (Banner expands to 970 x 250)

Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

Standard Banner 300 x 250

Skyscraper 300 x 600

Interstitial Ad 600 x 400

Inline Banner 300 x 250

300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• .jpg, .gif and .png files are accepted - 3x max rotation of .gifs (SWF files

will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also accepted• Publication will not host any images for javascript or 3rd party tags

2019 2019 media kit - benjamin media inc. · playbook. north american oil & gas pipelines. ......

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