2019 annual report - techforce foundation

2019 ANNUAL REPORT

A 501(c) (3) nonprofit with the mission to champion students to and through their education and into careers as into careers as professional technicians.

M I S S I O N

To champion students to and through their education and into careers as professional technicians.

V I S I O N

To harness the collective resources of the transportation industry to develop tomorrow’s workforce of qualified technicians by: Increasing awareness

& enthusiasm for the profession; Providing resources to help access quality education for those with financial need; Connecting future techs and industry through mentorship and career development opportunities.

4TECHFORCE FOUNDATION | 2019 Annual report

M I S S I O N

To champion students to and through their education and into careers as professional technicians.

V I S I O N

To harness the collective resources of the transportation industry to develop tomorrow’s workforce of qualified technicians by: Increasing awareness

& enthusiasm for the profession; Providing resources to help access quality education for those with financial need; Connecting future techs and industry through mentorship and career development opportunities.

2019 proved to be another year of programmatic growth for TechForce Foundation, as we continued to expand our reach and impact. We are changing people’s lives every day—helping so many young people explore this career path, pursue technical education, and prepare for a career that fits them! It’s time we help connect the dots for millions of young people trying to navigate their futures.

TechForce helped thousands of students get to and stay in school in 2019 by awarding $1.7 million to deserving students demonstrating financial need. We expanded our partnerships with tech schools and community colleges across the U.S., welcoming 36 new school partners to our program.

Our powerful storytelling aimed at future techs, their parents and influencers, reached more than 315 hundred million impressions…. – highlighting testimonials of working techs and celebrating techs as essential workers in keeping America rolling. Our two annual promotions, “Because I’m a Tech…” (Labor Day promo) and “Be a Pathfinder” (January) were wildly successful, with our many of our partners helping to push our new public service ad, “Get Hands On.” FutureTech Tuesday’s monthly social media posts drew a lot of activity, as did our Techs Rock and FutureTechs Rock awards.

In 2019, TechForce went deep into communities where future techs live --proudly unveiling the TechForce Mobile STEM Career Center, a 2,000 square foot interactive, pop-up exhibit that travels to car shows, STEM expos, career fairs and communities where our future techs live, so that they (and their parents and counselors) can explore how being a vehicle technician is a prosperous STEM career.

A core value of TechForce is collaboration. Thus when the opportunity came in the summer of 2019 to join forces and share backend services with three other nonprofits working to preserve and evolve car culture, community and careers, the synergy and efficiencies couldn’t be ignored. Our board of directors elected to enter into a strategic alliance with America’s Automotive Trust, LeMay-America’s Car Museum and RPM Foundation, united under one CEO (TechForce’s own Jennifer Maher), and work together to ignite young people’s passion for car culture, community and careers. By building their passion early and connecting them to resources throughout their journey, we ensure tomorrow’s automotive enthusiasts and workforce remain strong.

Thank you to YOU, and all our corporate, individual and foundation donors who invest in the TechForce mission. Together we will help steer the future success of tomorrow’s workforce of technicians.

Chris Blanchette TechForce Board of Directors, President/Chairman 2020-2021 VP Strategic Store Operations, Advance Auto Parts

LETTER FROM OUR CHAIRMAN

TECHFORCE FOUNDATION | 2019 Annual report5

Total Assets ended the year 2019 were $4.2M, up slightly from 2018. Our total 2019 revenue raised was $4.134M, up slightly from 2018’s $4.012M.

VISUAL 2019 TOTAL ASSETS

2019 FINANCIAL SNAPSHOT

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$3,134,906

$3,632,473 $3,687,175

$3,904,052 $3,959,216

2016 2017 2018 2019

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

2016 2017 2018 2019

2015$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

2016 2017 2018 2019

$2,363,716$2,764,684

$3,432,267

$4,012,560$4,134,318

Mission: Grants & Scholarships Salary, Comp & Other Expenses

2015

0%

20%

40%

60%

80%

100%72.73% 73.40% 77.27% 80.61% 83.67%

2016 2017 2018 2019

— Net Assets —

$1.7 Million + 1,056

Scholarships & Grants Awarded to students attending 32 different campuses nationwide.

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$3,134,906

$3,632,473 $3,687,175

$3,904,052 $3,959,216

2016 2017 2018 2019

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

2016 2017 2018 2019

2015$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

2016 2017 2018 2019

$2,363,716$2,764,684

$3,432,267

$4,012,560$4,134,318


2015

0%

20%

40%

60%

80%

100%72.73% 73.40% 77.27% 80.61% 83.67%

2016 2017 2018 2019

— Expenses —


7%

WOMEN

21%

VETERANS

55.1% Automotive

33% Auto/Diesel & Diesel

8.3% Motorcycle

3.6% Collision Repair, Marine, Welding & CNC

SCHOLARSHIPS & GRANTS STATS

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$3,134,906

$3,632,473 $3,687,175

$3,904,052 $3,959,216

2016 2017 2018 2019

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

2016 2017 2018 2019

2015$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

2016 2017 2018 2019

$2,363,716$2,764,684

$3,432,267

$4,012,560$4,134,318


2015

0%

20%

40%

60%

80%

100%72.73% 73.40% 77.27% 80.61% 83.67%

2016 2017 2018 2019

— Scholarship/Grant Student Retention —

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$3,134,906

$3,632,473 $3,687,175

$3,904,052 $3,959,216

2016 2017 2018 2019

2015

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

2016 2017 2018 2019

2015$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

2016 2017 2018 2019

$2,363,716$2,764,684

$3,432,267

$4,012,560$4,134,318


2015

0%

20%

40%

60%

80%

100%72.73% 73.40% 77.27% 80.61% 83.67%

2016 2017 2018 2019

— Total Revenue and Support —


22 Million+ reach

2,000 “Pathfinder” learning style quiz views

12.5% quiz conversion rate (4.8x the higher than education industry average conversion rate of 2.6%)

Arizona Governor proclaimed campaign period as “FutureTech Success Week.”

Keith’s Video reached

35,838

2019 Highlights


2,061 NEW USERS /SUBSCRIBERS

TechForce Mobile STEM Career Center

Thanks to support from Shell Pennzoil, TechForce debuted its 2,000 square foot Mobile STEM Career Center in 2019 at Barrett-Jackson Mohegan Sun (June) and Las Vegas (October), welcoming students of all ages to explore the auto/diesel career path. Industry partners AutoZone, Ford, General Motors, Penske Truck Leasing and Snap-on sent staff to meet future techs and man the various interactive stations featuring a quick pit stop tire change, portatree, electric circuit breadboard, Go Nuts Challenge sponsored by Snap-on, and more. TechForce received generous donations of a 12’ trailer from Dana and Jed Rapoport, and a 28’ box truck from Penske Truck Leasing giving us full mobility for the future!

181.4 million IMPRESSIONS

88,500 VIDEO VIEWS

75,000 ENGAGEMENTS

Because I’m a Tech…

750% increase over 2018

180 million editorial impressions and 2,461

placements


Future Techs Rock and Techs Rock Awards 2019

310 nominations for 165 students

8,000+ visits to landing pages

25,000+ public votes for Grand Prize Winner

13,800,000+ impressions

Future Techs Rock Awards

424 nominations (30% increase), for 282 professional technicians from 45 states

17,500+ visits to landing pages (46% increase)

4,270+ public votes for Grand Prize Winner

17 news articles

1,200,000+ media impressions (*not including partner traffic)

Techs Rock Awards


Thanks to TechForce spokesperson Julia Landauer for wrapping her racecar and brining attention to TechForce’s mission.

Spokesperson Bogi filmed several public service ads for TechForce.

Social Media: Grew followership by 250%

Published over 920 posts

Reached 1,264,000 users

3,306,624 impressions

59,229 engagements

Donated Advertising:

5+ million impressions annually

Website:

50,617 new visitors — increase of 248%

67,700+ sessions

143,000 page views — increase of 214%

Newsletter:

Distribution increased 191%

Reached 33,500+ subscribers

Editorial Coverage:

207 million impressions

Video Views:

200,000+

Our engagement metrics showed a significant increase across the board throughout 2019. Our campaigns are succeeding at getting the message out and growing engagement with our content. Actual reach and impact is estimated to be significantly greater through partner activations which are not included in the metrics below.

$250,000+ AnnuallyNissan North AmericaUniversal Technical Institute

$100,000+ Annually Ford Motor Company General Motors Haynes Penske Truck Leasing Shell Pennzoil Snap-on Toyota USA Foundation

$50,000+ AnnuallyAdvance Auto Parts AutoZone CarMax, Inc. Cengage Collegiate Housing Services Daimler Trucks North America Diane & Bruce Halle Foundation FedEx Freight JohnDow Industries Manheim Universal Technical Institute Employees UBM America Valvoline WD-40

$20,000+ AnnuallyDavid & Hope Ellis John & Bernadette Heenan Penske Foundation, Inc. Sunstate Equipment & Sunstate Foundation Volvo Cars USA LLC

$1,000+ AnnuallyAmerica’s Best Local Charities Angela & Byron Babin APN Staffing & Employment Solutions ATech Training, Inc.

Barry Fodor Brian ButlerCanteen Vending Services Division/Compass GroupCar CultureCastle Hot SpringsCindy SissonDan & Vicky HancockDana RapoportJed RapoportDeborah ThurstonDirect Auction ServicesHawaiian AirlinesHeartl & Blood Centers Honorable Joe CassiniHudson Management GroupJennifer & Greg MaherJulian DenchJustin Beutel MemorialJustin DerhamK&D Technical Innovations, LLCKimberly & Chris McWatersLas Vegas Concours d’EleganceMark Flam &Michael CoitMonica & Russ SaloPaul HesselgesserPaul MartinPenske Automotive GroupPete & Danna HendersonPremier Truck GroupReliable Carriers, Inc.Ricardo Da RosaRoyce LillardRussell Maguire FoundationSnap-on ToolsSpeed DigitalState FarmSteven DemarzioTechnology & Maintenance Council/ATA The Robert E. Evans & Kathleen K. Evans Family Foundation Inc.Thomas SanbornTom GrayTrilogy Roadrunners Car ClubYourCause, LLC Trustee for Chevron Matching

OUR 2019 DONORS

Official Media Partners10 Missions Media Babcox Media Inc. Bobit Media ClassicCars.com

National Association PartnersAmerica’s Automotive Trust AMRA/MAP American Rental Association (ARA) Automotive Service Association (ASA) ASE ASE Education Foundation ASE Training Managers Council (ATMC) Auto Care Association/Women in Auto Care Automotive Communications Council Collision Repair Education Foundation Coordinating Committee for Automotive Repair (CCAR) National Automotive Service Task Force (NASTF) Marine Retailers Associations of Americas (MRAA) RPM Foundation SkillsUSA TMC

Celebrity AmbassadorsJulia Landauer (Julia Landauer Racing)Bogi Lateiner/ Bogi’s Garage, LLCSteve Johnson/ Steve Johnson Racing

Special CollaboratorsBarrett-Jackson Mecum Auctions S/P2

2019 BOARD OF DIRECTORS

Warren DeBardelaben | Chairman/President Nissan North America (retired)

Chris Blanchette | Vice Chair Advance Auto Parts

Dan Hancock | Immediate Past President General Motors (retired)

John Heenan | Treasurer Ten November Management

Jennifer Maher | Secretary TechForce Foundation

Angie Babin Caliber Collision

Barry Fodor Nissan North America (retired)

Tom Gray Interstate Batteries

Michael Hoffman FedEx Freight

Denise Kingstrom BASF

Greg Rintala Snap-on

Bogi Lateiner Bogi’s Garage, LLC

David Madeira America’s Automotive Trust

Jamal Muashsher Valvoline

Fred Nader Autotech Technology Development, Inc.

Tony Sciarra Tesla

Geoff Ulrich Speedway Motorsports Inc.

2019 annual report - techforce foundation

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