2019...“useful, with a pleasant degree of humor.” the original farmer’s almanac founded in...

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20192019BEN

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THE ORIGINAL FARMER’S ALMANAC “USEFUL, WITH A PLEASANT DEGREE OF HUMOR”

9-17

The

Old

Far

mer

’s A

lman

ac |

112

1 M

ain S

tree

t, P

.O.

Box

520,

Dublin,

New

Ham

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034

44 |

800-7

36-

1100 |

Alm

anac

.com

The Old Farmer’s Almanac | 1121 Main Street, P.O. Box 520, Dublin, New Hampshire 03444 | 800-736-1100 | Almanac.com

“Useful, with a pleasant degree of humor.”

The Original Farmer’s AlmanacFounded in 1792

2019

RATE CARD #36

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Leadership in Publishing

There’s no secret to centuries of success. We just publish the content that Americans are hungry for: a reliable and amusing digest of holidays, trivia, and

lore, plus features full of wit, wisdom, and advice.

AstrologyBest Days for activities, chores, and

other pursuits portend promising results.

FolkloreOld-fashioned beliefs and newfangled notions commingle in matters of life, luck, love, and superstition, keeping

myths and legends alive.

Good FoodAs the original “farm-to-fork” resource, we celebrate the garden’s bounty, and

our recipes are “must-make” dishes for holidays, reunions, picnics, and potlucks.

Nature/OutdoorsBest fishing times, plus revealing plant

and animal profiles that explore and explain the natural world.

Weather PredictionsOur long-awaited, traditionally 80%

accurate predictions and color winter and summer forecast maps spread sunshine on the winds of change.

AmusementOur “pleasant degree of humor” tickles

every page.

AstronomyAccurate data herald every heavenly

event, with advice for viewing.

GardeningOur traditional practices, combined with unconventional customs and

modern methods, yield hefty harvests, abundant blooms, and endless

satisfaction.

Farming & PetsOur feed and care tips, breeding advice,

fun facts, and inspiration help with horses, chicken, pigs, cows, sheep, goats,

dogs, cats, birds, and more.

Why has The Old Farmer’s Almanac lasted more than 226 years?

“It’s good for the soul and your life in general. It’s the past, present, and future. It’s fun, interesting, and

lively. It’s positive and will leave a smile on your face.”

–from a reader’s post on The Old Farmer’s Almanac Facebook page




2019

RATE CARD #36

The Old Farmer’s Almanac reaches an engaged national audience of over

50 million adults via print and digital media, nearly 1.5 million

Facebook followers, and many dedicated Twitter, Instagram, and

Pinterest users.

Female/male: 68%/32% Mean age: 57

Mean HHI: $66,711College-educated: 78%

Married: 58%Home owners: 80.6%

Live in an urban/suburban area: 38%Live in exurban area/small town: 34%

Live in rural area: 28%Refer to the OFA 3–19 times a year: 49%

3+ MillionThe foundation of this audience is our 2019 print edition, celebrating more than 225 years of continuous publication. Our 3+ million print readers are composed of Active,

Informed, Resourceful, and Independently minded individuals.

Demographics

Leisure ActivitiesGardening: 85%

Crafts: 49%Camping/fishing: 38%/37%

Painting: 24%

Seek Advertiser Information onGardening products/tools: 82%

Kitchen gadgets/tools/canning: 71%Cooking/baking ingredients: 58%

Home appliances/decor: 57%

Top Interests

Distribution3+ million

ACE hardware stores Albertson’s supermarkets

Amazon.comBarnes & Noble

BJ’s Wholesale ClubBooks-a-Million bookstores

CVSHome Depot (U.S. and Canada)

Independent bookstores (U.S. and Canada) Indigo/Chapters (Canada)

Kroger supermarketsLoblaws supermarkets (Canada)

Lowe’s (U.S. and Canada)Meijer supermarketsRite Aid Pharmacy

Safeway supermarketsSam’s Club

Shoppers Drug Mart (Canada)Target (U.S. and Canada)

Tractor SupplyTrue Value hardware storesWalmart (U.S. and Canada)

75% of the copies of The Old Farmer’s Almanac are sold between September and January

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2019

RATE CARD #36

Full page $16,250

2⁄3 page $13,000

1⁄2 page $9,750

1⁄3 page $6,500

1⁄4 page $4,900

3" single column $2,930

21/2" single column $2,350


11/2" single column $1,465


Black & White Run of Book Black & White General Store

Print Digital* (impressions)

Rate

Four-Color Covers & Premium Placement

Cover 2 500,000 $44,025

Cover 3 500,000 $44,025

Cover 4 500,000 $47,775

Full Page (pg 2, 3, 7, 9) 400,000 $38,305

Four-Color Run of Book

Full Page 350,000 $21,400

1⁄2 Page 250,000 $13,100

Four-Color Marketplace (no online impressions)

1⁄2 page $7,540

1⁄4 Page $5,025

Home Resource & e-Newsletter (no online impressions)

Home Resource Ad & e-Newsletter

$2,300

*Digital packages include both ad sizes.

Leaderboard:728×90

Medium Rectangle:300×250

(see Ad Material Requirements for file specs)

With an ad in the 227th print edition of The Old Farmer’s Almanac, your brand is associated with one of North America’s most trusted and beloved brands, with a reach of over 3 million copies!

For clients who run a 1⁄2-page or larger 4C ad in The Old Farmer’s Almanac, we’ll automatically include a digital package to capture the attention of the vast audience that seeks our content online. Online advertisers receive an average .22% click-through rate . . . over twice the national average!

Your ad dollars, working a lot harder for you.

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2019

RATE CARD #36

1-18

Contracts due: May 11, 2018Materials due: May 18, 2018

On sale: August 28, 2018

Ad Material Requirements

Publication InformationPublication trim size .......................55⁄16" wide × 8" deep Printing process ..................................................web offset Binding method ........................................... perfect bound

Page SpecificationsAd page size (including covers) ..................... 41⁄2" × 71⁄8"Depth of column ............................................................71⁄8" Width of column ............................................................21⁄8" Safety area ........................................................................3⁄8"

inside trim all around .....................................49⁄16" × 71⁄4"

Unit SizesFull-page bleed ................................................511⁄16" × 83⁄8" Double-page-spread trim size ......................... 105⁄8" × 8"

with bleed ........................................................ 11" × 83⁄8" live area .........................................................97⁄8" × 71⁄4"(allow 3⁄8" on both sides of gutter for type)

Full-page ad size ............................41⁄2" wide × 71⁄8" deep 2⁄3 page .....................................................................41⁄2" × 5" 1⁄2-page horizontal ............................................ 41⁄2" × 31⁄2" 1⁄2-page vertical ................................................. 21⁄8" × 71⁄8" 1⁄3-page vertical (5" single column) ....................21⁄8" × 5" 1⁄3-page horizontal ............................................ 41⁄2" × 21⁄4" 1⁄4 page ................................................................ 21⁄8" × 31⁄2" 3" single column ....................................................21⁄8" × 3" 21⁄2" single column ........................................... 21⁄8" × 21⁄2" 2" single column ....................................................21⁄8" × 2" 11⁄2" single column .............................................21⁄8" × 11⁄2" 1" single column ..................................................... 21⁄8" × 1"

Don’t Forget the Almanac’s HoleDesigners must remember that the Almanac has a 1⁄4" hole in the top left corner. It is a unique feature that adds to the charm of both the book and your ad.

Bleed Ads . . .should allow 5⁄8" safety from top and side trims on both top corners for any live copy or art.

Nonbleed Ads and Partials . . .may get the top corner clipped by the hole from variation in the mechanical process, but generally the hole does not touch the nonbleed ads when made to our specs. Overly tall ads may get a top corner clipped by the hole.

Even following our specs, some ads may get a corner clipped by the hole due to the mechanics of the process. But don’t worry. Ads are placed so that the Almanac’s hole never interferes with presenting the advertiser’s message in the best possible way.




2019

RATE CARD #36

1-18

Contracts due: May 11, 2018 Materials due: May 18, 2018

On Sale: August 28, 2018

Material Requirements for the AlmanacAd materials must be in digital form.

Acceptable Media (formatted for Macintosh)• CD/DVD-ROM

Acceptable File Formats• Print-resolution PDF (Adobe Acrobat v10 or higher)* • Adobe InDesign (CC or below)• Adobe Illustrator (CC or below)• Adobe Photoshop (CC or below)• QuarkXPress (versions 6 through 8) *Download our PDF job options at:YankeeMagazine.com/joboptions

Technical Specifications• All color images should be supplied CMYK

(no RGB or PMS)• Line art should be supplied at 1,200 dpi at 100%

placement• 4-color images 300 dpi or higher at 100% placement

(EPS, TIFF, or JPG)• Minimum reproducible dot size is 3%

Proofs• Color—Kodak Approval, Iris, Fuji at 100%

• B&W—Laser print at 100%

Material Requirements for Almanac.com• Acceptable file types: GIF or JPG• Maximum file size: 40k• Animation: 15s; Maximum loop: 3x• Rich media accepted with prior approval, premiums

apply. Backup GIF must be supplied.

Ad Material Delivery OptionsShipping Address

Yankee Publishing Inc.Attention: Advertising Production 1121 Main StreetP.O. Box 520Dublin, NH 03444Phone: 800-736-1100, ext. 168

Email• File size 4 MB or under: [email protected]

To upload to Yankee FTPAll information must be entered in lowercase • From the Web, sign on to:

http://mx01.yankeepub.com(mx “zero one”.yankeepub.com)

• User Name: advertising• Password: yankee04 (yankee “zero four”)• Place ad materials in: Advertising_Folder• Confirm to Janet Selle at: [email protected]

that the ad has been uploaded

Questions• Phone: 800-736-1100, ext. 168 • Fax: 603-563-8516• Email: [email protected]

Commissions and Cash Discounts(camera-ready only)1. Agency commission: 15% discount. Material must

be supplied camera-ready to earn the discount.2. Terms: 2% 10 days, net 30 days.3. 11⁄2% monthly interest charged on all accounts

over 30 days.

General InformationTypes of advertisements not accepted: alcohol, tobacco, money for photographs submitted, and weapons and guns with barrels under 18 inches that fire live ammunition.

Yankee Publishing is not responsible for repercussions or loss of revenue resulting from mistakes in advertising. In the case of an error, Yankee’s responsibility is only to make good on its original commitment to the advertiser and nothing more.

Ad Material Specifications

2019...“useful, with a pleasant degree of humor.” the original farmer’s almanac founded in...

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