2019-cclb-mediakit-3sclevelandbusiness/cl_2019mediakit3.pdftotal subscribers (print + digital) 22.3k...
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- 2019 -
MEDIA KIT
Know us. Trust us. Let us solve your business problems.Crain’s Cleveland Business is a full-service communications company – connecting affluent and influential decision makers by providing insights, analysis and opinion needed to navigate Cleveland’s business landscape. We are constantly innovating to solve your business problems – from both inside and outside our newsroom. Our integrated approach - across print, digital, in-person event and custom content platforms - aligns powerful content with a powerful audience.
Our foundation is built upon: • Ruthlessly independent journalism• Subscriber-only services• Client-centric solutions• Live events
THE FINAL WORD ON BUSINESS.THE TRUSTED VOICE.
“Crain’s Cleveland Business creates connections – for our readers, our clients and our event attendees –with the information, products and people they need to know.”
Elizabeth McIntyre,Publisher and Editor,Crain’s Cleveland Business
Sources: Reader’s Study | Adobe Analytics**Publisher’s Own Data | Advantage | 10.22.18 Press Run
REACH AND ENGAGEMENT
Subscribers**
Total subscribers (print + digital) 22.3K
Weekly print circulation 21.9K**
Total print readership 81K
WebsiteAverage monthly unique visitors 199KAverage monthly page views 540KAverage monthly unique mobile visitors 99KAccessing site from mobile device 42%
SocialTwitter followers 27.2KFacebook followers 17.1KLinkedIn followers 10.5K
BRAND AUDIENCE
INCOME & NET WORTH
Averagehousehold income
$279,000
Averagenet worth
$1.6 million
PROFESSIONAL
Top and middlemanagement/professional
86%
Donated to charity
93%
EDUCATION
Graduated from a 4-year college 87%Completed post-graduate work 55%
18-24: 11%25-49: 53%50+: 36%
Male 59%Female 41%
AGE & GENDER
Sources: Signet Readership Study |Media Audit, Summer 2018 Release. As compared to the Cleveland Metro Area.
4.4x more likely to influence banking decisions
4x more likely to influence purchase of office equipment
4.6x more likely to be an opinion leader
3.85x more likely to be a B2B decision maker
DECISION INFLUENCERS
OUR READERS INFLUENCE DECISIONS
Source: Media Audit, Summer 2018 Release. As compared to the Cleveland Metro Area.
VEHICLE SALES & SERVICE• 122% more likely to drive 350+ miles a week• 1.5% more likely to own 3 or more vehicles• 155% more likely to buy a new car/truck/SUV• Over 400% more likely to spend at least $30k on
their next vehicle• 1.7x as likely to own a European
vehicle • 47% more likely to have shopped
for auto parts in in the past 4 weeks
WHEN COMPARED TO THE GENERAL MARKET, CRAIN’S READERS ARE+2x AS LIKELY TO BE…
• A BUSINESS OWNER, PARTNER OR
CORPORATE OFFICER •• A B2B DECISION MAKER •
• AN OPINION LEADER•
BANKING / FINANCE• Over 4x as likely to influence banking decisions• 168% more likely to have liquid
assets over $250K• 2x more likely to have a 401K account
HEALTH CARE / INSURANCE• 1.5x as likely to have had a family member in
Urgent Care in the past 2 years• 1.8x as likely to have health insurance and plan to visit hospital in next 12 months • In the last two years, 86% have visited an Orthopedist; 77% Oncologist; 14% Cardiologist
EDUCATION• 2.6x as likely to be a college grad and a
professional/manager (ages 21-34)• 92% more likely to have one
college degree; while 148% more likely to have an advanced degree
• 1.2x as likely to take college level courses within the next 12 months (age 35+)
TRAVEL • 202% more likely to have
flown domestic 6+ times last year; 229% more likely to have flown foreign
REAL ESTATE• 63% more likely to plan home improvement in
the next 12 months• 4.7x more likely have have spent $5K+ on remodeling• 2x more likely to buy a new home in the next
2 years (currently own) -- 3x for current renters• 5x more likely to have a home valued between $500k-$1M
RECRUITMENT / OFFICE MANAGEMENT• 3.5x more likely to influence office equipment
purchase decisions• 200% more likely to read newspaper
employment ads regularly
ARTS & ENTERTAINMENT• 1.8x more likely to have attended a movie theater in the
last four weeks• In the last four weeks, +2x more likely to have visited bars
or nightclubs• 229% more likely to be a frequent restaurant diner (4+
visits in the past 2 weeks)
LEGAL SERVICES• Almost 3.5x more likely to have used an attorney
in the past 2 years to collect damages
crainscleveland.com
Family Business Forum discussion image
STRATEGY AND RESEARCHMatching your objective with our deep expertise, we can field primary research to fuel insights, innovation, thought leadership, conversations and to deepen relationships with your target.
CONTENT CREATIONOur reporters and multimedia editors are industry pros with experience that includes new organizations like The New York Times, Detroit Free Press, The Detroit News, wsj.com and production studios like Anchor Bay Entertainment.
MULTIMEDIA DISTRIBUTIONOur solutions deploy across multimedia and can be marketed across various channels including print, direct mail, events, social media, business roundtables and online events, across Crain Communications channels and partner channels.
Fresh Approach to Content Marketing – Born out of the NewsroomCrain Content Studio – Cleveland brings our storytelling expertise together with a client’s vision to produce custom solutions that help brands grow their business. From custom stories about companies, board reports and whitepapers, to webinars and event programs positioning thought leaders — the opportunities are limitless — and turnkey for our clients.
R E C E N T W O R K
WEATHERHEAD 100Presented by the Case Western Reserve
University Weatherhead School of
Management and established in 1988, the Weatherhead 100 awards celebrate the spirit
of entrepreneurship and the companies
leading the way in Northeast Ohio. As a partner, Crain Content Studio – Cleveland
produces the print publication to accompany
the awards ceremony. As a bonus, there are additional promotions for nominations and
attendance at the event through Crain’s.
MIDDLE MARKETCrain Content Studio – Cleveland
partners with Buckingham, Doolittle &
Burroughs on the annual MidMarketPerspectives event. The 2018 theme of
the event was developing a client-centric
culture and institutionalizing a customer-based mindset.
ASK THE PROFESSIONAL“For many families, the holiday season is
the perfect time of year to discuss options
for paying it forward through a legacy of gratitude and giving.” So began a custom
supplement based on the benefits of
donor-advised funds, sponsored by The Cleveland Foundation.
TECH MATTERSOEC is the leading automotive technology
provider for OEM distribution networks, enabling
automakers and dealerships around the world to deliver parts and service information quickly and
accurately into the hands of repairers. OEC
partnered with Crain Content Studio – Cleveland to position itself as a technology thought-leader in
print and online.
crainscleveland.com
PRINTFor more than 35 years, in its award winning publication, Crain’s Cleveland Business, has provoked new thinking and action with must-read enterprise reporting and business intelligence.
· Award-winning reporting
· Weekly in-depth analysis of health care,nonprofits, economics, sports business, real estate, government and Northeast Ohio
· Annual hallmark features highlighting peopleand organizations making a difference inNortheast Ohio, such as Crain’s Forty Under 40 and Twenty in their 20s
· Regular comprehensive lists and data includingPatents, Breweries, Highest Paid CEOs, and Largest Public Companies
· Annual cornerstone issues including Crain’s Book of Lists, Giving Guide, MBA Guide and Private School Planner
HIGHLIGHTS:CLEVELAND BUSINESS
VOL. 39, NO. 51 DECEMBER 24-31, 2018
FINANCECOMPANY DATAPAYROLL DATAHEALTHCARECIVIC ENGAGEMENTREAL ESTATEPROFESSIONAL SERVICESAND MORE
Illustration for Crain’s by Daniel Zakroczemski
PRINT ADVERTISING OPPORTUNITIES
· Display advertising
· High impact ads, including inserts, partnership inserts, cornerstone, gatefold, half cover wrap, outsert/polybag, strip ad, band ad, belly band and dot whack
· Premium positioning, including inside front cover, inside back cover and back cover
· Section and feature adjacencies
· List and data adjacency
· Sponsored content
· Custom/native advertising
OPPORTUNITIES INCLUDE:
crainscleveland.com
DIGITALcrainscleveland.com is Northeast Ohio’s comprehensivedestination for breaking news, data, information and thetools business influencers need to run their companies.
crainscleveland.com
DIGITAL
· Seamless integration from the print pageto the home page… and beyond
· Breaking news team curates and gives context tobusiness news coverage from every Northeast Ohio newsroom, providing one-stopcomprehensive news coverage
· Industry specific news delivered directly to thesubscriber’s inbox
· Engaging social journalism platform that enablesreaders to join the conversation
HIGHLIGHTS:
CRAIN’S MORNING ROUNDUPA morning roundup of news from around Ohio. Delivered 7 a.m. Monday through Friday.
CRAIN’S AFTERNOON REPORTA daily summary of breaking and relevant stories. Delivered 3 p.m. Monday through Friday.
CRAIN’S BREAKING NEWS ALERTSThis email news alert is sent whenever important local business news breaks in Northeast Ohio. Don't miss the chance to get the biggest news first!
CRAIN’S AKRON BUSINESSDelivered Monday through Friday, provides news and analysis about Akron-area businesses.
CRAIN’S PEOPLE ON THE MOVEA weekly compilation of job changes and boardappointments.
CRAIN’S HEALTH CARE REPORTA weekly report on the health industry in Northeast Ohio. Delivered Mondays.
CRAIN’S SPORTS BUSINESS REPORTGo beyond the scores to get insights on sports and business in Cleveland and Northeast Ohio in this weekly report, delivered each Monday afternoon.
CRAIN’S MIDDLE MARKET REPORTCrain’s Middle Market Report, delivered every other Wednesday, contains news and insights about northern Ohio’s growing base of middle market companies and analyzes trends that affect them.
CRAIN’S SMALL BUSINESSDelivering news and analysis on the trends affecting small companies and the entrepreneurial community.
CRAIN’S MANUFACTURING REPORTThe bi-weekly manufacturing e-newsletter brings readers the latest news and views from Northeast Ohio's manufacturing sector.
CRAIN’S LISTS & DATAA weekly newsletter summarizing Crain’s research,including lists and databases. Delivered Tuesdays.
CRAIN’S AKRON NEWS ALERTThis email news alert is sent whenever important local business news breaks in the Akron area.
EMAIL NEWSLETTERS
CRAIN’S WEEKLYA recap of the most-read stories of the week. Delivered Saturdays.
CRAIN’S REAL ESTATE REPORTCleveland is on the move. The weekly Real Estate Report delivers award-winning reporting and analysis from industry experts.
· High impact, rich media and unique ad units, including homepage takeover, special report takeover, interstitial and pushdown
· Keyword and search targeting
· Targeted advertising for key verticals
· 14 email newsletters
· Custom content
· Custom/native advertising
· Webinars
· Video
· Spintours
· In stream video advertising
OPPORTUNITIES INCLUDE:
DIGITAL ADVERTISING OPPORTUNITIES
crainscleveland.com
EVENTSBorn out of our award-winning newsroom, Crain’s events gather Northeast Ohio’s top thought leaders, influencers and rising stars for stimulating discussions and high-class celebrations.
EVENTS AUDIENCE
93%feel our events are
high quality
Have favorable impressions of sponsors after leaving a Crain’s event
82%Feel our events deliver the
content/results as advertised
94%Percent of events that are
ticketed (paid)
100%Sources: Signet Readership Study | Publisher’s Own Data
87%have established new
contacts or business leads
70%are C-level executives
92%have recommended an event
to a colleague or friend
EVENT SPONSORSHIP OPPORTUNITIES
Crain’s hosts multiple events annually offering unique access
to Northeast Ohio’s business community. Align your brand
with unmatched content and a power audience by sponsoring a
Crain’s event in 2019!
EVENT SPONSORSHIP BENEFITS CAN INCLUDE:· Extensive branding through Crain’s promotional
efforts in print, online and social channels
· Complimentary tickets to attend the event
· Speaking opportunities
· High-level networking with industry leaders
and executive decision-makers
· Access to attendee lists
· Showcasing of products or services
· Access to private, invitation-only VIP receptions
· On-stage award presentations
· Exclusive sponsorship of event WiFi
· Custom packages
2019 EVENT CALENDAR
CRAIN’S HEALTH CARE FORUM
Issue date: 1/9/17
Industry experts will examine some of the topissues facing health care.Tentative Date: June 2019
WOMEN OF NOTE AWARDS
Crain’s honors the dedication and achievements ofNortheast Ohio’s top female business leaders whoenrich our region with their professional talentsand unique perspectives.Tentative Date: July 2019
EXCELLENCE IN HR AWARDS
A tribute to Northeast Ohio’s leading humanresources professionals who are buildingcompanies with the best people, talent,development and culture.Tentative Date: August 2019
CRAIN’S TWENTY IN THEIR 20S
Crain’s Cleveland Business singles out 20up-and-coming professionals who haven’tturned 30 yet.Tentative Date: November 2019
CRAIN’S FORTY UNDER 40
A tribute to the next generation of risingstars who have taken a leading role inour business community.Tentative Date: November 2019
For more details visit: crainscleveland.com/crains-events
crainscleveland.com
FIVE REASONSTO PARTNER
WITH 1Inform and activate
leaders and decision makers
2Access
to a premiumaudience
3Depth and
engagement
4We help you
win in business
5The voice of
Northeast Ohio business