2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 diabetes forecast may/june 2018 may/june...
TRANSCRIPT
2019MEDIA KIT
print rates
2019
THE AMERICAN DIABETES ASSOCIATION’S mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
OUR DIFFERENCEThe American Diabetes Association® sets the standards for and encourages healthy living with diabetes. We are the only organization dedicated to improving the lives of all people affected by diabetes. We are grounded in strong science, research advances, advocacy, health care excellence, and community-level support.
OUR CONNECTIONSOur Media Network connects your brand to our highly engaged, health-conscious audience. Connect to our nearly 6 million readers, 2 million donors, 400,000+ volunteers, and 14,000 health care professionals.
IMPROVING LIVES
2019
DIA
BE
TE
S F
OR
EC
AS
T M
AY
/JU
NE
2018
MAY/JUNE 2018
The healthy living magazine
SU
MM
ER
FO
OD
ISS
UE
FOOD ISSUESUMMER
P. 44
TEST YOUR
DIABETES IQ
FRESH FISH
CHEAP EATS!&
2018
CONTRIBUTING AUTHORS
ANDREW J.M. BOULTON, MD, DSC (HON), FACP, FRCP
Professor of Medicine, University of Manchester, Manchester, U.K., and Visiting Professor of Medicine, University of Miami Miller School of Medicine, Miami, FL
DAVID G. ARMSTRONG, DPM, MD, PHDProfessor of Surgery, Keck School of
Medicine of the University of Southern California and Director, Southwestern Academic Limb Salvage Alliance (SALSA), Los Angeles, CA
ROBERT S. KIRSNER, MD, PHDChairman and Harvey Blank Professor,
Department of Dermatology and Cutaneous Surgery, University of Miami Miller School of Medicine, Miami, FL
CHRISTOPHER E. ATTINGER, MDProfessor of Plastic Surgery, Georgetown
University School of Medicine and MedStar Health, Washington, DC
LAWRENCE A. LAVERY, DPM, MPHProfessor of Plastic Surgery, Orthopaedic
Surgery, and Physical Medicine and Rehabilitation, University of Texas Southwestern Medical Center, Dallas, TX
BENJAMIN A. LIPSKY, MD, FACP, FIDSA, FRCP (LONDON), FFPM RCPS (GLASG)
Green Templeton College, University of Oxford, U.K., and Emeritus Professor of Medicine, University of Washington College of Medicine, Seattle, WA
JOSEPH L. MILLS, SR., MD, FACSReid Professor of Surgery and Chief,
Division of Vascular Surgery and Endovascular Therapy, Baylor College of Medicine, Houston, TX
JOHN S. STEINBERG, DPM, FACFASProfessor of Plastic Surgery, Georgetown
University School of Medicine and MedStar Health, Washington, DC
Diagnosis andManagement ofDiabetic Foot Complications
This publication has been supported by unrestricted educational grants to the American Diabetes Association from Healogics, Inc., and Organogenesis, Inc.
800K+ fans & followers
360°APPROACH
WEBSITES
ENEWS
DIABETES FORECAST®
PROFESSIONAL NETWORK
CUSTOM CONTENT SOLUTIONS
Disease
Special Edition Supplement
and Other Vaccinations
Pneumococcal
DF Sept/Oct Supplement 2018_FINAL.indd 1 7/20/18 11:23 AM
• Brochures• Mini Mags• Books• Reprints• Videos• Podcasts• Microsites
THE HEALTHY LIVING MAGAZINE 150
The healthy living magazine
MARCH/APRIL 2018
PRODUCTS2018CONSUMER
GUIDE
Meters, Pumps, CGMs, Pens & More!
FOR LIVING WELL
All About CGMs: Booklet Inside!
+
DIA
BE
TE
S F
OR
EC
AS
T M
AR
CH
/A
PR
IL 20
18C
ON
SU
ME
R G
UID
E 2
018
www.diabetes.org/clinicaldiabetes
VOLUME 36 NUMBER 3
ClinicalDIABETES
SUMMER 2018
Beneficial Effectsof Vitamin D in Patients
With Obesity p.217
Sustained Benefits of Shared Medical
Appointments p.226
Role-Related Activities, Diabetes and Health Care
Utilization p.232
PRACTICAL INFORMATION FOR PRIMARY CARE
®
Nearly 6 MILLION Readers
Banners and interactive media available
DIABETES FORECASTDIGITAL EDITIONS
Updates and Innovations: Recent Reports on Diabetes Medications,
Clinical Care, and Education
2
AN
O
FF
IC
IA
L
JO
UR
NA
L
OF
T
HE
A
ME
RIC
AN
D
IA
BE
TE
S
AS
SO
CIA
TIO
N
•
VO
LU
ME
3
1
■ FEATURE ARTICLES
129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger
139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIVSyed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma
145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 DiabetesDebbie Hinnen and Jodi Strong
155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With DiabetesLi Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou
159 Diabetes, Prenatal Depression, and Self-Rated Health in Latina MothersSandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt
167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant RecipientsDavid M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell
177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes PopulationClipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan
184 Retinopathy and MortalityEmily Frith and Paul D. Loprinzi
189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes StatusPaul D. Loprinzi and M. Allison Ford
193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and DentistsPaige M. Fisketjon and Eric L. Johnson
196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health ConditionsEmily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman
spectrum.diabetesjournals .org
S P R I N G 2 0 1 8
®
continued on p. 122 →
SOCIAL MEDIA 1 MILLION
visitors
OUR MEDIA NETWORK: Connect with our audiences on all platforms.
2019
HEAD-TO-TOE HEALTH CONTENT Our highly engaged audience members look to us for the news and support they need to thrive with diabetes. They welcome our clear information about treatments and scientific discoveries and our focus on food and recipes, fitness, weight loss, medications, monitoring, coping, and motivation.
WE ARE THE LEADING healthy lifestyle magazine for millions of people with diabetes and pre- diabetes. Our readers take action every day to live well.
TRUSTED BRAND Our magazine is an extension of the American Diabetes Association’s brand, the authority on diabetes management. We provide expert content and an authentic voice dedicated to living well with diabetes every day.
food fitness weight loss medications monitoring coping motivation
The Healthy Living Magazine
DOCTOR
APPROVED
Articles are reviewed by
MDs, CDEs, RDs,
and more.
2019
DIABETES FORECAST readers
WHO THEY ARE: People living with prediabetes and diabetes, their families, health professionals, donors, and volunteers.
print edition
500,000• 6 issues a year• Newsstand distribution• Expanded doctor and
medical office distribution• Newly diagnosed, Living
with Type 2 Diabetes enrollees get a 1-year complimentary subscription
digital edition
150,000 pageviewsper month
• 17 page views per visit• Every subscriber receives access
to the digital edition for free
READERS - WHO THEY ARE
AVERAGE AGE 61
MEDIAN INCOME $74,800
COLLEGE EDUCATION 74%
MEN/WOMEN 35/65%
HAVE DIABETES 76%
PREDIABETES 6%
EXERCISE 62%
COOK MEALS 75%
DINE OUT 80%
TRAVELS 70%
ENGAGED READERS• 95% read every issue• 78% took action as a result of
viewing an ad• 60% use the recipes• 91% look for as much information
as possible about diabetes• 34% discussed an ad with a doctor
or relative• 42% partake in investing for
retirement
78% took action
viewing an ad! as a result of
ratebase
American Diabetes Association2017 MRI Diabetes Forecast Reader Study
TRAVEL 70%
DIABETES FORECAST
2019
DIABETES FORECAST content focuses on all aspects of health and wellness and the latest breakthroughs in technology and research.
2019 editorial calendar
NEW YEAR, NEW YOU• Form good habits that stick• How to be more resilient• Small changes, big differences• Morning highs• Strength training made easy
AD CLOSE 11/1/2018MATERIALS DUE 11/16/18ON SALE 12/22/18
JAN/FEBCONSUMER GUIDE• Hidden benefits of Medicare• Exercise in bed• How health apps are regulated• Women in science• Brunch recipes
MAR/APR
AD CLOSE 1/3/19MATERIALS DUE 1/18/19ON SALE 2/26/19
SUMMER FOOD ISSUE• Celiac disease• All about your feet• Portion control • Recipes kids can cook
MAY/JUN
AD CLOSE 3/1/19MATERIALS DUE 3/15/19ON SALE 4/24/19
LIFESTYLE GUIDE• Fun fitness• Summer skin care• Meditation• Flying with diabetes • Weight-loss tips that work
JUL/AUG
AD CLOSE 5/1/19MATERIALS DUE 5/17/19ON SALE 6/26/19
PEOPLE-TO-KNOW ISSUE• Better doctor visits• Insurance enrollment• Healthy Fats
SEP/OCT
AD CLOSE 7/1/19MATERIALS DUE 7/19/19ON SALE 8/28/19
HOLIDAY FOOD ISSUE• Meal delivery services• Pregnancy• Overcoming obstacles• Cooking lessons
NOV/DEC
AD CLOSE 9/3/19MATERIALS DUE 9/16/19ON SALE 10/22/19
DIABETES FORECAST print rates
2019
EXPAND YOUR REACH to our health-conscious audience. Our readers take action every day to successfully manage all aspects of their health.
4-COLOR 1x 3x 6x 12x 18x Full Page $29,870 $28,950 $28,320 $26,890 $26,250
1/2 Page $19,900 $19,310 $18,900 $17,910 $17,510
1/3 Page $16,130 $15,640 $15,320 $14,520 $14,190
C2 or C4 $42,440 $41,170 $40,320 $38,190 $37,350
C3 $37,130 $36,020 $35,280 $33,430 $32,670
BW 1x 3x 6x 12x 18x
Full Page $22,620 $21,940 $21,490 $20,360 $19,900
1/2 Page $14,980 $14,530 $14,230 $13,490 $13,190
1/3 Page $12,230 $11,850 $11,610 $11,000 $10,750
2019 GROSS RATES
BRC INSERTS-supplied
Double Business Reply Card
76% of readers test their blood sugar regularly.
Std. Business Reply Card
$18,750Size: 6" x 4"
$29,980Size: 12" x 4"; folds to 6" x 4"
Rate Frequency Discount Applies
DIABETES FORECAST
2019
print specs
MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 3/16" x 10 1/2"
MATERIAL REQUIREMENTSAll new advertisements must be reviewed by the Association’s review committee to ensure compliance with Association policies. PDFs of advertisements should be emailed to the advertising manager ([email protected]) at least 10 days before Ad Close date.
Materials must be submitted as high-resolution, press-ready PDF files (PDF:X-1a). Native files are not accepted. Files must be set up for trim size and allow for bleed. Files may be supplied via email, FTP, CD, or DVD.
PRODUCTION/AD MATERIALSContact Julie DeVoss Graff, Senior Advertising Manager, to submit ad material.Email: [email protected] Office: 703-299-5511
SUPPLIED INSERTS & REPLY CARDS
SUPPLIED INSERT QUANTITIES Please call Julie DeVoss Graff, Senior Advertising Manager, at 703-299-5511 to confirm insert quantities for each issue. Quantities are subject to change.
INSERT SPECIFICATIONS All supplied inserts must be preapproved by the Association before delivery to our printer.
SHIP TO Quad-Hartford. Supplied Insert Delivery: 414-566-2100. Hours: M-F, 7 a.m. - 6 p.m. EST. Please schedule deliveries 24 hours in advance. When calling, please specify “Insert Receiving.” BOL must include the title and issue of the product being delivered.
PAGE UNIT LIVE AREA BLEED
Spread 16 1/8" x 10 1/8" 16 5/8" x 10 3/4"
Full Page 7 11/16" x 10" 8 7/16" x 10 3/4"
1/2 Vertical 3 1/2" x 10 1/8" 4 3/8" x 10 3/4"
1/2 Horizontal 7 1/4" x 4 1/2" 8 7/16" x 5 1/8"
1/3 Vertical 2 1/4" x 10 1/8" 3 1/8" x 10 3/4
AD SPECS
AD SUBMISSIONS
1/4" gutter safety per page
DIABETES FORECAST
2019
website
EXPAND YOUR ADVERTISING message beyond the pages of the magazine.
CAPTIVATING Diabetesforecast.org features the latest treatment and prevention news, answers from health care experts, product information, exercise and healthy living tips, and our popular and delicious healthy recipes.
CONNECTED We deliver this information directly to consumers through their computers, tablets, and phones. A collection of online content is available in Spanish, too.
pageviews
800,000FEMALE 63%
MEN 37%
MIDDLE INCOME 79%
monthly users
monthly sessions450,000
650,000
ONLINE USERS New online visitors and mobile traffic are both increasing. Here’s a snapshot:
DIABETESFORECAST.ORG
1⁄₂ MILLION users
DIABETES FORECAST
2019
DELIVER YOUR ADVERTISING message to your target audience with our Digital Consumer Network.
DIABETESFORECAST.ORG
ENGAGE CONSUMERS Reach our readers beyond the pages of the magazine with run-of-site display banner ads available on diabetesforecast.org desktop and mobile platforms.
THREE (3) STANDARD AD UNITS ON EACH PAGE OF THE SITE:• Top 728 x 90 • Right 300 x 250 • Bottom 728 x 90
ADVERTISE THROUGH: • Recipe Slideshows• Sponsored Recipes • Sponsored Content • Enewsletters
online opportunities
of online readers have a close personal connection to diabetes.
83%
Diabetes Care, Diabetes, Clinical, and Spectrum. Each podcast is approximately 15 minutes long and features a moderator, an author or an expert in the field. Sponsors can place a 30-60 second audio commercial within the podcast discussion and select a series of podcasts on topics of inter-est.
• Microsites• Podcasts• Native Ad 300 x 600
DIABETES DISCOVERYPODCASTS
Diabetes Discovery is a monthly patient based audio podcast series that discusses the latest clinically relevant articles from the Association’s four scholarly journals:
2019
websiteDIABETES FOOD HUBTM
JOIN US TO HELP AMERICA eat better and smarter. Visitors will find a wealth of recipes, expert advice, and tools and features designed specifically to address the challenges of diabetes meal planning.
DIGITAL OPPORTUNITIES DIABETESFOODHUB.ORG• Sponsored Content• eNewsletter Placement• Display Advertising• Custom Options
Hundreds of recipes +INNOVATIVE MEAL PLANNER!
Find your favorite recipes—and do more with them. Saved to
your personal Recipe Box, your go-to recipes become your road map for the week using our useful Meal Planner.
What do you need to make all these great dishes? The
editable Grocery List can be created with one click through the Meal Planner. Remove items you already have in the pantry and add foods with ease.
Made a recipe and added your own twist? Tell
others how you made a dish your own in the comments section. Want to shout it out? Social buttons make it easy to share on your favorite platforms.
We’ve been hard at work creating a platform that will make eating healthfully a joyful experience. We hope you will join us.
2019
ENEWSLETTERSINSPIRATION AND INFORMATION sent directly to 1.3 million in-boxes. Add your message to our highly successful Media Network Enewsletter program.
DIABETES FORECAST ENEWSLETTER Each Diabetes Forecast® enewsletter features popular content and editor’s picks.
FREQUENCY: Bi-Monthly
STOP DIABETES CONSUMER ENEWS Stop Diabetes® enewsletters offer lifestyle articles, upcoming events, Association promotions, and ways to become active in the Stop Diabetes movement. FREQUENCY: Monthly
SHOP DIABETES FEATURE The Shop Diabetes Feature spotlights one must-have product of interest to people with diabetes and their caregivers. FREQUENCY: Monthly
of our readers look for as much information as possible.
91%
2019
ENEWSLETTERS
DIABETES FOOD HUB The highly engaged audience seeks healthy and tasty recipes, as well as diabetes-friendly meal plans. Highlights the newest Association recipes, themed sample meal plan, healthy cooking videos, and practical meal planning tips. FREQUENCY: Monthly
LIVING WITH TYPE 2 DIABETES Those enrolled in the Association’s Living With Type 2 Diabetes program receive this enewsletter featuring information specific to the needs and interests of the newly diagnosed audience. Available in English and Spanish.
FREQUENCY: Monthly
75% of our readers actively cook meals in the kitchen.
SHOP DIABETES PROMO Shop Diabetes is a promotional email featuring a variety of products of interest to people with diabetes and their caregivers.
FREQUENCY: Monthly
2019
productsCUSTOM PUBLISHING
ADA CONTENT
Looking for a campaign premium for people living with diabetes? An incentive or giveaway for patients participating in a program? The perfect leave-behind? We can help. As the most trusted source of diabetes information, we are the largest diabetes publisher in the nation, and our enitre library of more than 150 books and magazine content is available for customization. We help you select and organize content fast-tracking the creation of new products in any form you need. We can handle your custom project from inception-to-delivery, including warehousing and distribution.
AUDIENCE: People with diabetes, healthcare providers who treat patients, and scientists and researchers reporting the latest scientific breakthroughs in diabetes.
FOR CONSUMERS • 16 pg Supplements in
Diabetes Forecast• Cookbooks and recipes• eBooks• Healthy lifestyle books,
including exercise and weight control, meal planning and nutrition, parents and children, stress and coping
• Healthy restaurant or Holiday eating guides
• In office magazines• Mini books• Pocket guides for patient,
professionals or consumers
• Pamphlets• Treatment, management
and care manuals• Coupon product offers
FOR HEALTH CARE PROFESSIONALS AND INDUSTRY• 24 pg Compendium. A
collection of authored articles on a common topic.
• Advocacy and training brochures and posters
• Annual Review of research• Behavioral approaches and
patient educational books, brochures and handouts
• Blood glucose, insulin, and medication
• Clinical reference books, charts, and guides
• eBooks• Exam room posters• In office magazines• Medical management
books• Nutrition books, booklets,
guides, brochures, logbooks• Podiatry books, charts, and
reference sets • Customized content
for white papers • And more!
2019
productsCUSTOM ADVERTISINGSHOWCASE YOUR PRODUCT IN A UNIQUE WAY. The American Diabetes Association’s consumer and professional publications are vehicles to reach our specialized audiences.
AUDIENCE: People with diabetes, healthcare providers who treat patients, and scientists and researchers reporting the latest scientific breakthroughs in diabetes.
DIABETES FORECAST - THE HEALTHY LIVING MAGAZINE Inform, educate and motivate diabetes patients to seek a healthier lifestyle to manage their diabetes. Diabetes Forecast focuses on healthy food, new types of medications, how to use insulin pens, meters, monitors, CGMs, and diabetes accessories like socks and supportive footwear.• Full Cover Wraps• Cover Tip-on – multiple sizes
available• French Door Front Cover • Inserts• Polybag outserts to Waiting
Room• Digest size Supplements
CARE, DIABETES, CLINICAL & SPECTRUM• 7 x 5 cover tips on any journal• Inserts• Polybag outsert
Disease
Special Edition Supplement
and Other Vaccinations
Pneumococcal
Special Edition Supplement
Continuous Glucose Monitors
Special Edition Supplement
DF CGM Supplement 2018_5.indd 1
1/25/18 7:33 PM
2018
CONTRIBUTING AUTHORS
ANDREW J.M. BOULTON, MD, DSC (HON),
FACP, FRCP
Professor of Medicine, University of
Manchester, Manchester, U.K., and
Visiting Professor of Medicine, University
of Miami Miller School of Medicine,
Miami, FL
DAVID G. ARMSTRONG, DPM, MD, PHD
Professor of Surgery, Keck School of
Medicine of the University of Southern
California and Director, Southwestern
Academic Limb Salvage Alliance
(SALSA), Los Angeles, CA
ROBERT S. KIRSNER, MD, PHD
Chairman and Harvey Blank Professor,
Department of Dermatology and
Cutaneous Surgery, University of Miami
Miller School of Medicine, Miami, FL
CHRISTOPHER E. ATTINGER, MD
Professor of Plastic Surgery, Georgetown
University School of Medicine and
MedStar Health, Washington, DC
LAWRENCE A. LAVERY, DPM, MPH
Professor of Plastic Surgery, Orthopaedic
Surgery, and Physical Medicine and
Rehabilitation, University of Texas
Southwestern Medical Center, Dallas, TX
BENJAMIN A. LIPSKY, MD, FACP, FIDSA,
FRCP (LONDON), FFPM RCPS (GLASG)
Green Templeton College, University of
Oxford, U.K., and Emeritus Professor
of Medicine, University of Washington
College of Medicine, Seattle, WA
JOSEPH L. MILLS, SR., MD, FACS
Reid Professor of Surgery and Chief,
Division of Vascular Surgery and
Endovascular Therapy, Baylor College of
Medicine, Houston, TX
JOHN S. STEINBERG, DPM, FACFAS
Professor of Plastic Surgery, Georgetown
University School of Medicine and
MedStar Health, Washington, DC
Diagnosis andManagement of
Diabetic Foot
Complications
This publication has been supported by unrestricted educational grants to the
American Diabetes Association from Healogics, Inc., and Organogenesis, Inc.
FOR HEALTH CARE PROFESSIONALS
FOR CONSUMERS
2019
PROFESSIONAL JOURNALSASSOCIATION JOURNALS PROVIDE MORE THAN 40,000 researchers, physicians, and diabetes educators with the latest information on scientific research and clinical practice.
Updates and Innovations: Recent Reports on Diabetes Medications, Clinical Care, and Education
2
AN
OF
FIC
IAL
JO
UR
NA
L O
F T
HE
AM
ER
ICA
N D
IAB
ET
ES
AS
SO
CIA
TIO
N •
VO
LU
ME
31
■ FEATURE ARTICLES129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIVSyed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma
145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 DiabetesDebbie Hinnen and Jodi Strong
155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With DiabetesLi Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou
159 Diabetes, Prenatal Depression, and Self-Rated Health in Latina MothersSandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt
167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant RecipientsDavid M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell
177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes PopulationClipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan
184 Retinopathy and MortalityEmily Frith and Paul D. Loprinzi
189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes StatusPaul D. Loprinzi and M. Allison Ford193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and DentistsPaige M. Fisketjon and Eric L. Johnson196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health ConditionsEmily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman
spectrum.diabetesjournals .org
S P R I N G 2 0 1 8®
continued on p. 122 →
www.diabete
s.org/clin
icaldiabete
s
VOLUME 36
NUMBER 3
Clinical
DIABETES
SUMMER 2018
Beneficial E
ffects
of Vita
min D in Patie
nts
With Obesity
p.217
Sustained Benefits
of Share
d Medical
Appointments p.226
Role-Related Activ
ities,
Diabetes and Health
Care
Utilizatio
n p.232
PRACTICAL
INFORMATIO
N FOR
PRIMARY C
ARE
®
2019
journalDIABETES CARE
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $6,840 $6,700 $6,570 $6,490 $6,440 $6,390 $6,350 $6,320 $6,280
1/2 Page $5,560 $5,460 $5,360 $5,310 $5,290 $5,250 $5,230 $5,190 $5,170
1/4 Page $4,820 $4,780 $4,700 $4,660 $4,610 $4,590 $4,580 $4,570 $4,540
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $3,910 $3,760 $3,620 $3,540 $3,500 $3,450 $3,420 $3,390 $3,350
1/2 Page $2,620 $2,530 $2,420 $2,380 $2,350 $2,310 $2,290 $2,250 $2,230
1/4 Page $1,880 $1,830 $1,760 $1,710 $1,680 $1,660 $1,650 $1,630 $1,610
circulation
6,500
Diabetes Care, our highest-ranked journal, is devoted exclusively to diabetes treatment, care, and prevention.
frequency
MONTHLYAUDIENCE: Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals
2019 RATES
Single Sheet (2 pages) $6,840 Double Sheet (4pages) $13,680
Rate Frequency Discount Applies
SINGLE SHEET AND DOUBLE SHEET
INSERTS-supplied
ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Ad Close 12/3/18 1/3/19 2/1/19 3/1/19 4/1/19 5/1/19 6/3/19 7/1/19 8/1/19 9/3/19 10/1/19 11/1/19
Materials Due 12/7/18 1/10/19 2/8/19 3/8/19 4/8/19 5/8/19 6/10/19 7/9/19 8/8/19 9/9/19 10/8/19 11/8/19
Inserts Due 12/10/18 1/11/19 2/11/19 3/11/19 4/10/19 5/10/19 6/11/19 7/11/19 8/12/19 9/11/19 10/10/19 11/11/19
DEADLINES
IMPACTFACTOR13.4
2019
DIABETES journal
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $5,840 $5,720 $5,610 $5,520 $5,510 $5,470 $5,420 $5,400 $5,370
1/2 Page $4,780 $4,680 $4,630 $4,570 $4,540 $4,510 $4,490 $4,480 $4,450
1/4 Page $4,180 $4,110 $4,060 $4,030 $4,020 $4,000 $3,980 $3,960 $3,930
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $3,200 $2,990 $2,880 $2,800 $2,790 $2,750 $2,700 $2,680 $2,650
1/2 Page $2,150 $2,050 $1,990 $1,930 $1,910 $1,890 $1,870 $1,850 $1,820
1/4 Page $1,540 $1,480 $1,440 $1,390 $1,380 $1,370 $1,350 $1,330 $1,300
circulation
1,500
Diabetes, the Association’s flagship research publication, is the highest-ranked journal devoted exclusively to basic diabetes research. The journal publishes original, peer-reviewed research on the biological mechanisms underlying diabetes and its complications.
frequency
MONTHLY
AUDIENCE: Scientists and laboratory researchers, endocrinologists
2019 RATES
ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Ad Close 12/3/18 1/3/19 2/1/19 3/1/19 4/1/19 5/1/19 6/3/19 7/1/19 8/1/19 9/3/19 10/1/19 11/1/19
Materials Due 12/7/18 1/10/19 2/8/19 3/8/19 4/8/19 5/8/19 6/10/19 7/9/19 8/8/19 9/9/19 10/8/19 11/8/19
Inserts Due 12/10/18 1/11/19 2/11/19 3/11/19 4/10/19 5/10/19 6/11/19 7/11/19 8/12/19 9/11/19 10/10/19 11/11/19
DEADLINES
Single Sheet (2 pages) $5,840
SINGLE SHEET AND DOUBLE SHEET
Double Sheet (4pages) $11,680
Rate Frequency Discount Applies
INSERTS-supplied
IMPACTFACTOR7.3
2019
journalCLINICAL DIABETES
www.diabetes.org/clinicaldiabetes
VOLUME 36 NUMBER 3
ClinicalDIABETES
SUMMER 2018
Beneficial Effectsof Vitamin D in Patients
With Obesity p.217
Sustained Benefits of Shared Medical
Appointments p.226
Role-Related Activities, Diabetes and Health Care
Utilization p.232
PRACTICAL INFORMATION FOR PRIMARY CARE
®
www.diabetes.org/clinicaldiabetes
VOLUME 36 NUMBER 2
ClinicalDIABETES
SPRING 2018
Time-in-Range: A Crucial Outcome for People With
Diabetes p.112
Reducing Overtreatment of Patients at High Risk
for Hypoglycemia p.120
Fixed-Ratio Combination Therapies for Type 2
Diabetes p.138, 149, and 174
PRACTICAL INFORMATION FOR PRIMARY CARE
®
circulation25,000
Clinical Diabetes is a quarterly journal for primary care providers. Each issue contains one or more feature articles on the latest trends and innovations in diabetes care and treatment, as well as mini-reviews of landmark studies, practical treatment pointers, and best practices related to diabetes care.
frequencyQUARTERLY
AUDIENCE: Primary care physicians, point-of-care HCPs
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $7,390 $7,220 $7,060 $6,980 $6,940 $6,870 $6,840 $6,810 $6,730
1/2 Page $5,950 $5,810 $5,720 $5,670 $5,640 $5,590 $5,570 $5,540 $5,490
1/4 Page $5,380 $5,300 $5,220 $5,160 $5,130 $5,110 $5,070 $5,050 $5,020
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $4,370 $4,220 $4,040 $3,960 $3,920 $3,860 $3,820 $3,780 $3,720
1/2 Page $2,930 $2,800 $2,700 $2,650 $2,620 $2,580 $2,550 $2,520 $2,480
1/4 Page $2,360 $2,270 $2,200 $2,150 $2,130 $2,090 $2,050 $2,030 $2,000
2019 RATES
Single Sheet (2 pages) $7,390
INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET
Double Sheet (4pages) $14,770
Rate Frequency Discount Applies
DEADLINES ISSUE WINTER SPRING SUMMER FALL
Ad Close 12/3/18 3/1/19 6/3/19 9/3/19
Materials Due 12/17/18 3/20/19 6/17/19 9/17/19
Inserts Due 12/27/18 3/27/19 6/24/19 9/23/19
*No 5th issue in 2019
2019
journalDIABETES SPECTRUM
Pearls for Your Practice: A Clinician’s Guide to Recently Published
Guidelines and Position Statements
3
AN
OF
FIC
IAL
JO
UR
NA
L O
F T
HE
AM
ER
ICA
N D
IAB
ET
ES
AS
SO
CIA
TIO
N •
VO
LU
ME
31
■ FROM RESEARCH TO PRACTICE
215 PrefaceGuillermo E. Umpierrez and Joshua J. Neumiller
218 Hypertension Management in Diabetes: 2018 UpdatePasquale Passarella, Tatiana A. Kiseleva, Farida V. Valeeva, and Aidar R. Gosmanov
224 Update on the Management of Diabetic NeuropathyLynn Ang, Nathan Cowdin, Kara Mizokami-Stout, and Rodica Pop-Busui
234 American Association of Clinical Endocrinologists/American College of Endocrinology Management of Dyslipidemia and Prevention of Cardiovascular Disease Clinical Practice GuidelinesPaul S. Jellinger
245 Diabetes Management in the ElderlyErika Leung, Supakanya Wongrakpanich, and Medha N. Munshi
254 2018 Standards of Care Update: Pharmacologic Approaches to Glycemic Management in People With Type 2 DiabetesJoshua J. Neumiller and Guillermo E. Umpierrez
■ FEATURE ARTICLES
261 Short-Term Outcomes for Veterans Receiving Basal Insulin, Metformin, and a Sulfonylurea Who Are Started on a Third Noninsulin Agent Versus Prandial InsulinAndrew D. Santeusanio and Monica M. Bowen
267 Time Needed for Diabetes Self-Care: Nationwide Survey of Certified Diabetes EducatorsJay H. Shubrook, Grace D. Brannan, Andrew Wapner, Guy Klein, and Frank L. Schwartz
■ DEPARTMENTS
210 Diabetes Is Primary: Timely News for the Multidisciplinary Care Team
273 Care Innovations: Team Clinic: Group Approach to Care of Early Adolescents With Type 1 DiabetesMegan Rose McClain, Georgeanna J. Klingensmith, Barbara Anderson, Cari Berget, Cindy Cain, Jacqueline Shea, Kristen Campbell, Laura Pyle, and Jennifer K. Raymond
279 Pharmacy and Therapeutics: Type 2 Diabetes Management in Primary Care: The Role of Retrospective, Professional Continuous Glucose Monitoring Maneesh Shrivastav, William Gibson Jr., Rajendra Shrivastav, Katie Elzea, Cyrus Khambatta, Rohan Sonawane, Joseph A. Sierra, and Robert Vigersky
spectrum.diabetesjournals .org
S U M M E R 2 0 1 8
®
Updates and Innovations: Recent Reports on Diabetes Medications,
Clinical Care, and Education
2
AN
OF
FIC
IAL
JO
UR
NA
L O
F T
HE
AM
ER
ICA
N D
IAB
ET
ES
AS
SO
CIA
TIO
N •
VO
LU
ME
31
■ FEATURE ARTICLES
129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger
139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIVSyed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma
145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 DiabetesDebbie Hinnen and Jodi Strong
155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With DiabetesLi Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou
159 Diabetes, Prenatal Depression, and Self-Rated Health in Latina MothersSandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt
167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant RecipientsDavid M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell
177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes PopulationClipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan
184 Retinopathy and MortalityEmily Frith and Paul D. Loprinzi
189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes StatusPaul D. Loprinzi and M. Allison Ford
193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and DentistsPaige M. Fisketjon and Eric L. Johnson
196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health ConditionsEmily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman
spectrum.diabetesjournals .org
S P R I N G 2 0 1 8
®
continued on p. 122 →
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $5,430 $5,360 $5,230 $5,170 $5,160 $5,120 $5,100 $5,090 $5,050
1/2 Page $4,580 $4,480 $4,420 $4,380 $4,370 $4,340 $4,320 $4,300 $4,290
1/4 Page $4,220 $4,170 $4,100 $4,060 $4,050 $4,040 $4,020 $4,000 $3,990
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $2,660 $2,580 $2,470 $2,400 $2,390 $2,340 $2,320 $2,300 $2,270
1/2 Page $1,790 $1,710 $1,650 $1,600 $1,590 $1,550 $1,540 $1,520 $1,500
1/4 Page $1,450 $1,390 $1,330 $1,290 $1,280 $1,260 $1,250 $1,240 $1,220
circulation4,700
Diabetes Spectrum is a quarterly journal for diabetes educators, dietitians, nurse practitioners, and other health care providers. Each issue of the journal examines a specific diabetes care topic, with a focus on translating recent research findings into practical clinical applications.
frequencyQUARTERLY
AUDIENCE: Certified diabetes educators, dietitians, nurse practitioners
2019 RATES
Single Sheet (2 pages) $5,430
INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET
Double Sheet (4pages) $10,860
Rate Frequency Discount Applies
DEADLINES ISSUE WINTER SPRING SUMMER FALL
Ad Close 1/3/19 4/1/19 7/1/19 10/1/19
Materials Due 1/17/19 4/17/19 7/18/19 10/19/19
Inserts Due 1/25/19 4/25/19 7/25/19 10/26/19
2019
specs and ad submissionsJOURNALS
MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files (XLA compliant). Native files are not accepted. Files must be set for trim size and allow for bleed.
AD MATERIALS & INSERT QUANTITIES Please contact Advertising Manager for FTP information and/or shipping address:Julie DeVoss [email protected]
Incomplete, incorrect materials or those received after the published deadline are subject to additional charges.
SHIPPING SUPPLIED INSERTSLabel shipment with issue month and number of inserts supplied.Dartmouth Printing CompanyAttn: Lisa Davis69 Lyme RoadHanover, NH 03755603-653-7215
REPRINT INFORMATIONFor bulk reprint information, contact:Marcus GloverSheridan Content Services800-635-7181 ext. [email protected]
COVERSC2 4-color• rate plus 15%
C3 4-color• rate plus 10%
C4 4-color• rate plus 20%
PAGE UNIT LIVE AREA BLEED
Spread 15 3/4" x 10 3/8" 17" x 11 1/8"
Full Page 7 5/8" x 10 3/8" 8 1/2" x 11 1/8"
1/2 Page Horizontal 7 5/8" x 5" Not Available
1/2 Page Vertical 3 1/2" x 10 3/8" Not Available
1/4 Page 3 1/2" x 5" Not Available
MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 1/4" x 10 7/8"
CLINICAL DIABETES
DIABETES SPECTRUM
DIABETES CARE
DIABETES JOURNAL
2019
DIABETESPRO QUARTERLY
MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files. Native files are not accepted.
DEADLINES
circulation14,000
DiabetesPro Quarterly is the Association’s newsletter for its professional members. Each quarterly print newsletter features breaking clinical news, meeting reports and research summaries, professional education opportunities, and more. Issues are also emailed to the American Diabetes Association’s professional members, and a digital edition is available online.
frequencyQUARTERLY
AUDIENCE Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals
ISSUE WINTER SPRING SUMMER FALL
Ad Close 1/3/19 4/1/19 7/1/19 10/1/19
Materials Due 1/19/19 4/17/19 7/19/19 10/18/19
Inserts Due 1/26/19 4/26/19 7/26/19 10/25/19
AD SPECS
AD MATERIALS Spread: 11 1/4" x 17 1/4"Full Page: 8 1/2" x 11"Bleed: 8 3/4" x 11 1/4"
For more information, please contact:Julie DeVoss [email protected]
BREAKINGclinical news
RESEARCHsummaries
MEETINGreports
2019
digital networkJOURNALS
OUR ONLINE NETWORK provides a variety of professional members with breaking news, scientific conference reports, clinical practice recommendations, and more.
• Over 1 million sessions per month• 40,000 active subscribers to the ADA
Journals eTOC Alerts• 7,500+ Facebook followers, 2,500+ Twitter
followers• 100,000 downloads over the past year of
Diabetes Core Update podcasts
monthly users
60,000monthly sessions
75,000monthly page views 120,000
CLINICAL DIABETES
monthly users
50,000monthly sessions
70,000monthly page views 100,000
DIABETES SPECTRUM
monthly users
145,000monthly sessions
225,000monthly page views 425,000
DIABETES
monthly users
480,000monthly sessions
690,000monthly page views 1,300,000
DIABETES CARE
2 MILLION monthly page views
2019
eTOC ALERTS & PODCASTS
eTOC alerts are email notifications containing the table of contents of a new journal issue. These alerts can support both banner and skyscraper ads.
• The latest clinically relevant articles from the American Diabetes Association’s four scholarly journals are featured monthly via audio podcasts.
• The podcasts are FREE. Each episode is approximately 15 minutes long and presents 5-6 recently published articles.
• Catering to the busy health care professional who has little time to review journal articles in depth, Diabetes Core Update podcasts
focus on how the latest research and information published in the Association’s
journals are relevant to clinical
practice and can be applied in
a treatment setting.
eTOC ALERTS
Diabetes Core Update PODCASTS
JOURNAL FREQUENCY LIST SIZE* Diabetes 13x/year 8,500 AUDIENCE: Scientists, academicians, and opinion leaders
Diabetes Care 13x/year 12,500 AUDIENCE: Endocrinologists, diabetologists, and physicians
Clinical Diabetes 5x/year 5,000 AUDIENCE: Gatekeepers in diabetes treatment Diabetes Spectrum 4x/year 3,500 AUDIENCE: Diabetes educators and other health care team members
*List size subject to change
The Association’s journal podcast for primary care physicians is downloaded more than times a year. 100,000
2019
SPONSORSHIPSALIGNING YOUR BRAND with the American Diabetes Association not only builds goodwill, but will also be a strong business asset.
CAUSE MARKETING• Donate a portion of your sales to
the ADA• Matching gift challenges
NATIONWIDE TEAM SPONSORSHIPS• Community outreach• Employee teams
NATIONAL STRATEGIC PARTNERSHIP
• Year-round national benefits• Special event or program• Signage and sampling• “Proud sponsor” logo
SPECIAL EVENT OR PROGRAM SPONSORSHIP
• Step Out Walk to Stop Diabetes®• Tour de Cure® cycling events• Multicultural events• Living with Type 2 Diabetes• Diabetes Food Hub
2019
CONTACT US
PRINT & DIGITAL ADVERTISING Paul NalbandianAssociate Publisher, Advertising & SponsorshipsEmail: [email protected]: 703-253-4806
PHARMACEUTICAL/DEVICE - PRINTTina AulettaSenior Account ExecutiveEmail: [email protected]: 703-253-4809
EASTERN REGION-CONSUMERGregg Willinger Account ManagerEmail: [email protected]: 914-588-0545
MIDWEST/WEST REGION-CONSUMERLisa Morton Senior Account ManagerEmail: [email protected]: 312-346-1805 Ext 6571
PHARMACEUTICAL/DEVICE - DIGITALThe Walchli Tauber GroupMaura PaolettiNational Sales ManagerEmail: [email protected]: 443-512-8899 Ext 110
ADVERTISING PRODUCTIONJulie DeVoss GraffSenior Advertising ManagerEmail: [email protected]: 703-299-5511
BILLING & COLLECTIONSJosh FloresSenior ManagerEmail: [email protected]: 703-549-1500 Ext. 2110
MEMBERSHIP1-800-806-7801