2019 digital

media kit

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

The Best of Western Horseman OnlineHIGHLIGHTS:

Western Horseman is the leader in the equine industry for digital opportunity and innovation.

Powerful high-impact ad slots, video placements and social media channels o� er advertisers a wide range of e� ective sponsorship opportunities.

Western Horseman digital services will build your campaign based on your sales goals. We can grow your brand and customers through audience extension, including opportunities for geo-fencing, site retargeting and more!

New articles and videos are posted frequently to the website and through social media, making Western Horseman a high-tra� c site.

THE WESTERN HORSEMAN DIGITAL AUDIENCE IS LOYAL AND MOBILE!Average Monthly Pageviews 126,000

Average Monthly Unique Visitors 45,000

Audience 55% Female / 45% Male

Median Age Range 35-65 U.S.

Visitors/International 81% / 19%

Mobile/Tablet Tra� c 76%

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

Reach Your Target AudienceBANNER AD PLACEMENTSStrategize to Improve Brand VisibilityWith an average of 126,000 pageviews and 45,000 unique visitors per month, westernhorseman.com should be in your media plan.

AD SPECIFICATIONSA. Billboard (970x250, 970x550) $800/$1,000

B. Leaderboard (728x90) Packaged

C. Box (300x250) Packaged

D. Stand-Alone Video Ad Spot $500

E. Mobile (320x50) Packaged

F. Peelback Ad (510x510) $750

AD PACKAGESLeaderboard Ad, Box Ad, Mobile Ad $700

Billboard, Box Ad, Mobile Ad ASK YOUR WH REP

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B

B

D

C

C

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2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

Native ContentSPONSORED CONTENT BUNDLEENGAGE READERS WITH YOUR THOUGHT LEADERSHIPWestern Horseman o� ers partners an invaluable opportunity to present their products in a unique storytelling way, and align themselves along-side the authentic and trusted brand of Western Horseman.See example, at right.

BUNDLE INCLUDES: Homepage story placement for the

month and indefi nite placement on the website.

Roadblock ad placements for leaderboard and box ad positions on sponsored content page.Leaderboard Ad 728x90

Box Ad 300x250

Mobile Ad 320x50

Also includes powerful and proven Facebook and Instagram posts with addi-tional boosting included!

Eblast to list of 38,000. Investment: $4,000 per

month.

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

Gear of the MonthGear of the Month aligns your story with the Western Horseman brand. This is editorial-style content that meets publication standards and is positioned strategically on WesternHorseman.com.

SPONSORSHIP INCLUDES:• Homepage presence for the month• Two Facebook posts with boosting• Inclusion in VIP newsletter• Story will remain on website

indefi nitely Investment: $1,500 per month

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

Special SectionsSponsorships

Included in this sponsorship : • Roadblock ads on the sponsored page • Facebook and Instagram posts with tagging

and boosts

Special Sections: Ross Hecox Photo Blog. (Posted weekly)

Neu Perspectives with Kelli Neubert. TOP CONTENT! (Posted twice a month)

Out West with Bill Reynolds. (Posted once a month)

Flashback Fridays. One of the most anticipated! (Posted every Friday)

For Special Sections pricing, contact your sales rep.

Join Western Horseman in being the exclusive sponsor of one of our highly popular Special Sections online!

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

The Power of Social!SINGLE POST PRICINGFacebook Post $600

Facebook/VIP Newsletter Package $1,900

Facebook Live $600

Instagram $300

THE SOCIAL POST SPONSORSHIPWhether you are looking for brand awareness or clicks to your website, Western Horseman has some of the most engaged Facebook fans, with more than 400,000 and growing! Tagging and boosting included.

Our Instagram page is also growing, with more than 45,000 fans.

Facebook posts linked with Twitter

Posts may be images or video.

See example at right.

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

VIP Newsletter/E-BlastsWestern Horseman o� ers a variety of email campaign opportunities. Various ad positions and sizes are o� ered in the VIP newsletter, sent two times each month to a verifi ed Western Horseman readership of about 15,000.

$500 per ad spot

The sponsored newsletter is sent to the same email list as the VIP newsletter and uses the same email template. The editorial-style content meets publication standards.

Sponsored newsletter and Facebook package $1,900 per month

Stand-alone eblasts are sent to a list of 38,000.

$2,250See examples at right.

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

Social Media Event SponsorshipsExtend your reach and tap into our highly engaged fan base with this exclusive partnership opportunity. Align your brand with Western Horseman as we bring highlights, behind-the-scene exclusives, interviews and more to passionate readers across our social media platforms from some of the most elite western events of the year.

2019 DIGITAL

MEDIA KIT

FOR MORE INFORMATION CONTACT YOUR WESTERN HORSEMAN REPRESENTATIVE.

Enhanced Digital O� eringsOur digital media network o� ers a suite of enhanced digital services, including audience extension, proximity targeting, micro-proximity targeting, website creation, SEO and SEM management, and more.Our audience extension platform is plugged into the Google Ad Network, which is made up of top-tier sites. Roughly 1,600 sites make up the network. Multiple layers of data are layered onto the Google network to help us identify, engage and target ad units to audiences of any shape or size. Audience extension targets an audience, not one site specifi cally, meaning that because the reach is so vast, we can serve display ads to your EXACT audience wherever they may go across the web. The ads can appear across devices — on a desktop, mobile or tablet.

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BRANDING & AWARENESSTopic TargetingAudience TargetingGeo-Optimized (Run of Network)

INTEREST & CONSIDERATIONSite Retargeting

GPS Mobile Targeting

ACTION & CONVERSION Social Marketing

Search Engine Marketing

!arge&ngpeoplewhoarenotlookingforyouorawareofyou.

GrowinginterestforpeoplewhoAREawareofyou.

!arge&ngpeoplelookingforyouoryour

product.

BRANDING & AWARENESSSponsored ContentDisplay AdsVideo

INTEREST & CONSIDERATIONDedicated EmailSocial Media Posts

ACTION & CONVERSIONContests

MorrisEquineSites AudienceExtension

We build your campaigns based on your sales goals whether it is “top of funnel awareness” or “bottom of funnel” calls to action.