2019 Exhibitor Welcome

JANUARY 25 – 27, 2019

2 2019 TRAVEL SHOW // OVERVIEW

Source: Internal Data 2018

Now entering its 16th year, The New York Times Travel Show 2019, scheduled for January 25–27, 2019, at the Jacob K. Javits Convention Center in New York City, is the destination for the travel industry to meet and for travel enthusiasts to explore global and domestic destinations. The 2018 show brought together 32,398 participants including 10,268 travel trade and 22,130 consumer travelers with 610 exhibiting organizations from 176 countries. Supported by more than 40 industry and media sponsors, plus 1,384 accredited media journalists from many countries around the world, The New York Times Travel Show attendees have the opportunity to get a closer look at domestic and international hot spots, familiar favorites and those under-the-radar escapes. .

Event Overview

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Who Attends Travel professionals (travel agents, meeting planners, hotels, airlines, consortiums, line agents, home-based agents, agency owners) across the U.S. attend an exclusive trade only day on Friday, January 25. Travel industry professionals have access to an extensive education program, a Travel Industry Conference, exclusive viewing of the exhibition, an international networking reception and tremendous business opportunities. The Trade Day is a forum for an expected 10,250+ travel professionals to: • Discover new ideas to stay competitive • Hear from industry leaders • Network with peers • See the latest destinations and hot spots from over 600 exhibitors • Conduct and negotiate business deals Consumer attendees represent a high demographic from the tristate area who are seeking information about trips they are interested in taking and deals. Consumer days are January 26–27, however, historically thousands of travel professionals attend these days as well. Over 22,130 expected consumers can: • Visit with 610 exhibitors from 176 countries • View performance stages, wine and food tastings, and culinary

presentations from around the world • Attend seminars with featured speakers • Meet one-on-one with travel experts

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2019 TRAVEL SHOW // ATTENDEES

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Who Exhibits

In addition to the hundreds of trips purchased at the show, the 2018 exhibitors captured tens of thousands of leads through the use of the show’s lead retrieval system. Exhibitors include: overseas national tourist boards, convention and visitors bureaus, hotels, tour operators, cruises, industry associations, culinary, travel-related services and technology. Booths are sold on a first-come-first-served basis. Package includes the following: • One (1) 6' draped table • Carpeting • Pipe and drape back wall and side rail • Two (2) chairs • Wastebasket • 7" x 44" black and white identification sign Promotion as part of your booth package includes: • 2" x 2" ad in the show program guide • One (1) Lead Retrieval App for each exhibitor to capture trade and consumer attendee leads • Organization name, website and description listed on show website and in the show program guide • Show-only trip package/product discounts listed on show website and in the show program guide • 100 complimentary online expo-only attendee passes • Opportunity to present cultural or music performances For Further Inquiries, please contact the Sales Team: 203-622-7081; nytts@mse-management.com

The only Trade and Consumer Travel Show in North America where BOTH trade (including speakers and media) and consumer attendees are badged.

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2019 TRAVEL SHOW // EXHIBITORS

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A Record 2018 Attendance

TOTAL 2018 ATTENDANCE •  Total Attendance: 32,398

—  Trade Attendance: 10,268 —  Consumer Attendance: 22,130 —  Media/Press Attendance: 1,384

610 TOTAL EXHIBITORS Overseas National Tourist Boards 93 Domestic Tourist Boards/CVB’s 74 Hotels 103 Tour Operators and Cruises 207 Associations 20 Transportation 38 Media Outlets 20 Products and Service Providers 55

•Over 49,000 trade and consumer attendee leads generated via the online lead retrieval service by exhibitors

•The 610 exhibitors estimate approximately $6.5 million in revenue as a result of their participation in the show

2019 TRAVEL SHOW // FACTS & NUMBERS

Source: 2018 Internal Data

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Trade & Consumer Numbers TRADE ATTENDEES •  8,884 travel professionals •  Volume of business represented by travel agents estimated to be a record

of $3.3 billion •  Additional 1,384 accredited media journalists from around the world •  Over 600 travel industry bloggers CONSUMER ATTENDEES •  Consumers attending will spend an estimated record $107 million on

travel in 2018. Ninety percent were satisfied with the exhibitors •  An affluent, educated audience comprised of tech-savvy travelers,

millennials, families and baby boomers •  Thirty percent of attendees are millennials; and 40% are affluent baby

boomers •  Eighty-six percent had a college degree or higher

2019 TRAVEL SHOW // FACTS & NUMBERS

Source: 2018 Internal Data

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Program Highlights

20 FOCUS CONFERENCES The Travel Industry Conference (for trade only) topics: •  Focus on Adventure •  Focus on Africa •  Focus on All-Inclusive Resorts •  Focus on Asia •  Focus on Cruising •  Focus on Cuba •  Focus on Culinary Tourism •  Focus on Destination Weddings and Honeymoons •  Focus on Europe •  Focus on Family Travel •  Focus on Latin America •  Focus on L.G.B.T.Q •  Focus on Luxury •  Focus on the Caribbean •  Focus on the Middle East and North Africa •  Focus on Spa and Wellness •  Focus on Tours •  Focus on Travel Bloggers •  Focus on Travel Media •  Focus on Young Travel Professionals •  Luncheon and Keynote Address •  Exhibit Hall Open for Trade Only

2019 TRAVEL SHOW // PROGRAMS

Source: 2018 Internal Data

2018 SPEAKERS Consumer Seminars featured speakers included: •  Andrew Zimmern •  Pauline Frommer •  Samantha Brown •  Joseph Rosendo •  Lucas Peterson •  Sam Sifton •  Shivani Vora •  Jennifer Jolly •  Zac Posen •  Action Bronson •  Anthony Melchiorri •  Davey Wavey

The New York Travel Show includes a diverse offering of informational sessions, speakers, and talent. 2018 highlights included the following:

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8 2019 TRAVEL SHOW // MEDIA OUTREACH

Source: 2018 Internal Data

Media Outreach The 2018 Advertising and Promotion Campaign generated a record-setting number of impressions through a vast campaign including print and online advertising, external media and broadcast promotions, radio, online and social media, including:

•  The New York Times •  Forbes Magazine •  The Travel Channel •  Time Out New York •  Travel Market Report •  Frommer Travel Show •  TravelPulse •  WABC TV (New York) •  Mommy Poppins •  Luxury Daily •  Travel Weekly •  Queens Chronicle •  City Guide New York •  WVVH-TV Hamptons

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Promotional Benefits

AD HIGHLIGHTS •  30 show ads ran in The New York Times •  460,000 copies of show guide were inserted in The New York

Times on Sunday, January 21, 2018 •  12,000 bonus copies distributed on-site to show attendees EXTERNAL MAGAZINE ADS •  Where •  New York Magazine •  Time Out New York Kids Magazine •  Passport Magazine CONSUMER PRINT •  Full-page 4-color advertisement in The New York Times

Magazine

RADIO – WNET PROMOTION •  25+ ad spots reaching 1,017,000 viewers across WNET

channels •  One dedicated email reaching over 400,000 Channel Thirteen

supporters

Receive additional promotional value with your participation at The New York Times Travel Show.

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2019 TRAVEL SHOW // PROMOTIONAL BENEFITS

Source: Internal Data, February 2016

AD HIGHLIGHTS Sixteen promotional e-newsletters were sent from November 2017–January 2018. Highlights included: •  New York Times Travel section subscriber list: 328,000 •  New York Times acquisition list: 94,700 •  Great Getaways list: 401,000 •  New York Times Store list: 60,000 •  Times Journeys list: 32,000 •  Travel Show 2018 Consumer List: 39,039 •  Broadway Cares: 35,000 subscribers •  New York Times Film Club: 2,000 •  Outreach by Industry and Media Sponsors totaling 2.5 million.

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Social Media

FACEBOOK •  6,300 new followers in 2018 •  216,936 post impressions •  1,132,460 organic reach TWITTER •  292,000 tweet impressions •  500 new followers in 2018 •  17,690 profile visits INSTAGRAM •  2,300 mentions of #NYTTravelShow

Reach an engaged audience through the New York Times Travel Travel Show’s official Facebook and Twitter accounts.

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2019 TRAVEL SHOW // SOCIAL

Source: Internal Data, February 2016

11 2019 TRAVEL SHOW // SPONSORS

Our 2018 Proud Sponsors

12 2019 TRAVEL SHOW // SPONSORS

Our 2018 Proud Sponsors

Website: http://nyttravelshow.com/ Facebook: https://www.facebook.com/nyttravelshow Twitter: http://twitter.com/#!/NYTTravelShow Contact the Sales Team: 203-622-7081; nytts@mse-management.com For speaking opportunities: nytts-speaking@mse-management.com