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2019 MARKETING PLANNER MULTI-CHANNEL APPROACH TO REACH THOSE IMPACTING THE LOSS PREVENTION AND ASSET PROTECTION INDUSTRY WINNER OF BEST B2B PUBLICATION BY NICHE MEDIA WINNER OF GOLD MARCOM AWARD FOR MAGAZINE DESIGN LOSSPREVENTIONMEDIA.COM THE AUTHORITY ON ALL THINGS ASSET PROTECTION

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  • 2019 MARKETING PLANNER MULTI-CHANNEL APPROACH TO REACH THOSE IMPACTING THE LOSS PREVENTION AND ASSET PROTECTION INDUSTRY

    WINNER OF BEST B2B PUBLICATION BY NICHE MEDIA

    WINNER OF GOLD MARCOM AWARD FOR MAGAZINE DESIGN LOSSPREVENTIONMEDIA.COM

    THE AUTHORITY ON ALL THINGS ASSET PROTECTION

  • Department store, mass merchandiser 39%Discount, wholesale club, outlet, off-price 8Specialty apparel, footwear, gifts, jewelry, sporting goods 11Home center, hardware, appliances, furniture 7

    Drug store, pharmacy, vitamins 9Office supplies, electronics, videos, music, books 3Grocery, supermarkets, convenience stores 11Restaurant, hospitality, entertainment 3

    Other retail segment 11

    LP Magazine’s primary readers are the LP management and professionals responsible for implementing, researching, specifying, recommending, and approving purchases of LP products and services.

    Distribution of each print issue averages over 24,000 individuals every two months with 64% pass-along rate to 2 or more colleagues.* Plus, our extensive online presence is over 500,000 in online reach and growing quickly. The LP Magazine brand truly is the fastest growing media brand for loss prevention.

    Your media strategist can provide additional readership details.

    About Our Readers

    24,000

    64%

    OVER 500,000

    Individuals every other month

    Pass-along rate to 2 or more colleagues

    Online reach and rapidly increasing

    *2017 Annual Readership Study, September 2017; **Circulation Data; October 2017, sample of 8,581 qualified readers;***Performance Analytics as supplied by Google Analytics

    Note: Numbers may not equal 100 due to rounding

    Industry Segment**

    Retail Segment**

    Retail Job Function**

    Retail75%

    66% read the magazine Cover to Cover*

    72% read the magazine more than once a month, refer back to it regularly and reference both Print and Digital*

    53% have direct or influence on LP-related purchases within their organization*

    Corporate, regional, district manager 45%Store LP manager, investigator, associate 42%DC, logistics, supply-chain, other LP manager 9%Other retail manager (non-LP) 4%

    LP/SecurityManagement

    70%

    Other RetailManagement

    3%Non-RetailManagement

    27%

    Non-Retail25%

    About Our Readers

    TODAY’S RETAIL LP LEADERS AND TOMORROW’S…

    Our Readership

    “…I have been a reader for many years now and I still continue to gain new knowledge and establish new connections

    because of your magazine.”*

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • Banner AdsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K and rich media up to 70K load, 20-loop maximum. Audio must start muted.

    Pricing & Options 1 Month 3 Month 6 Month 12 Month

    300X250 Banner $750.00 $700.00 $600.00 $550.00

    728X90 Banner $950.00 $900.00 $850.00 $800.00

    Top Leaderboard

    Banner728 X 90

    BoxBanner

    300 X 250

    BoxBanner

    300 X 250

    BoxBanner

    300 X 250

    BoxBanner

    300 X 250

    Website Marketing

    LOSSPREVENTIONMEDIA.COM

    Website Marketing

    LossPreventionMedia.com is the official web site for Loss Prevention Media offering a variety of opportunities to advertise your brand message. The site is fully responsive to engage readers on all digital platforms.

    32,000

    40% average monthly unique site users

    of users on mobile device

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • Channel Category SponsorshipLPM offers leaderboard and ROS banner ads, as well as exclusive web channel banner ads in these categories:

    Data Protection

    Inventory Shrinkage

    Loss Prevention

    Loss Prevention Technology

    Retail Fraud

    Retail Security

    Supply Chain Security

    Employee Theft

    Workplace Safety

    Professional Development

    Retail Industry

    Shoplifting & Organized Crime Retail.

    Includes five (5) banner placements within all content tagged within exclusive category.

    (1) Leaderboard: 728 x 90 pixels

    (4) Box Banners: 300 x 250 pixels

    $2,000/month for Exclusive Sponsor

    Pricing & Options 1 Month 3 Month 6 Month 12 Month

    300X250 Banner $750.00 $700.00 $600.00 $550.00

    728X90 Banner $950.00 $900.00 $850.00 $800.00

    Top Leaderboard

    Banner728 X 90

    BoxBanner

    300 X 250

    BoxBanner

    300 X 250

    BoxBanner

    300 X 250

    BoxBanner

    300 X 250

    Website Marketing

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • LPM DirectoryWe offer a complimentary Directory Listing to all loss prevention vendors to include:

    One category listing (choose from Data Protection, Inventory Shrinkage, Loss Prevention Technology, Retail Fraud, Retail Security, Supply Chain Security, Employee Theft, Loss Prevention, Professional Development, Retail Industry, Shoplifting & Organized Retail Crime, Workplace Safety)

    Business Name

    Address

    Phone Number

    URL

    All Media Partners will have a Basic listing at no charge which includes your company logo and 150 words of copy. Non-advertisers interested in enhancing their free listing, can choose from one of the following options:

    Basic: $500 for an annual listing / includes the above free listing plus a logo and 150 words of copy

    Enhanced: $1,000 for annual listing / Includes Basic plus, two product images, 250 words of copy, logo, links to five offsite content pages (social media, sales sheets, etc)

    Enhanced Premium Listing: $200 a month or $2,000 annual (paid upfront) / enhanced premium includes Basic and Enhanced plus embedded video, three product images, 350 words of copy

    Website Marketing

    EnhancedDirectory

    Listing

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • LPM Insider Delivered to over 13,000 opt-in subscribers.The LPM Insider e-newsletter is emailed daily with multiple promotional vehicles available. With a monthly reach of over 300,000 LP professionals, the newsletters feature both original content and other news impacting LP and retail professionals. Monthly reports are generated for advertisers and include the overall magazine performance and advertiser-specific performance. *limited inventory availableP

    Pricing & Options

    1X 3X 6X 12X+

    600X150 Banner

    $400.00 $325.00 $250.00 $200.00

    Visual Text Ad

    $400.00 $325.00 $250.00 $200.00

    Banner Ad Specs 600X150 pixels GIF and JPEG files are supported and animated ads should be submitted in the GIF format only

    URL for linking

    Visual Text Ad Image 150X150 pixels Text – 35 words URL for linking

    LPM Insider – Focused On: Delivered to over 13,000 opt-in subscribers.The LPM Insider Focused On: e-newsletter is a highly focused enewsletter on a topic of your choice. The Focused On enewsletter will feature both LPM content and vendor supplied content to bring the most thorough content to educate the LP community on a specific subject matter.

    *Exclusive Sponsorships Only

    Pricing 1X 2X 3X 4X+

    600X150 Banner $2500.00 $2225.00 $2050.00 $1850.00

    Email Marketing

    DAILY ENEWSLETTERS

    Email Marketing

    Ad & Content Submission (3) 600 x 150 Banners Visual Text Ad – 35 words, URL, 150X150 pixel image Supplied editorial or link to article

    Production SpecsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K and rich media up to 70K load, 20-loop maximum. Audio must start muted.

    Upload banner ads to http://www.spark-studios.com/lpm/filedelivery/

    Banner600 X150

    Text Ad

    Visual Text Ad

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • ExclusivelySponsored

    Advertisment

    LPM Voice The LPM Voice emails are original editorial on specific thought-leadership subjects written by magazine staff or contributors. Content is exclusively sponsored by individual advertisers. Each LPM Voice article goes out to the entire digital readership and will also appear in an Insider e-newsletter that links to the full article on our website where it will be sponsored by the vendor indefinitely.

    Pricing 1X 2X 3X 4X+

    LPM Voice $3500.00 $3100.00 $2750.00 $2500.00

    Production Specs

    Editorial topic for a new article (OR an existing case study, white paper, thought leadership article)

    Contact(s) for interview

    Timeframe for execution (typically take 45 days to produce)

    300X250 Banner ad

    35-word text advertisement

    Logo

    URL of choice

    LPM Spotlight Targeted LPM Spotlight is a co-branded HTML email sent to the same loyal readership as our enewsletters, providing a means to proactively reach retail LP professionals with a focused marketing message, new product offering or survey.

    Cost: $1750

    Production Specs

    Headline

    Sub-headline

    Subject line

    Copy (min. 150 words, max 300 words)

    Up to two logos or images (all images will be live and linkable)

    One 300X250 pixel banner ad with URL OR one text ad with URL

    Up to two in-text links

    BoxBanner

    300 X 250

    Email Marketing

    Text Ad

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • LPM SurveysWhether it is industry research or quick peer polling, LPM is positioned to help you get the data you need to support your key business decisions. Our experienced staff will work with you to create a survey specific to your topic and leverage our extensive network to help target the appropriate audience for participation.

    Price Upon Request

    WebinarsLPM Webinars are hosted by LP Magazine to offer sponsors an opportunity to reach the loss prevention community in an in-depth, informative electronic format that remains available on our website for three or more months after the live broadcast. Attendee leads are provided to sponsors for follow up after the webinar. LPM uses On24 as its technology platform. A 45-60 day lead time is suggested to execute a webinar successfully.

    Cost: $7500

    Production Specs Title of webinar 300 word abstract or summary of webinar Speaker Bios + Headshots Logo URL of choice

    *Timeframe for execution – 45-60 days

    Industry Leader Custom Content Program 3-month minimum program. Landing page with all content focused on selected topic. 1 new article per month written by LPM. Articles can also be used on sponsor site and social media.

    Sponsor can provide 2-plus articles per month Page will be promoted through LPM Insider e-newsletters (4 minimum post per month).

    2 exclusive blasts to promote the page (within 3-month program). Pages and articles promoted through LPM social channels.

    Cost: $5,000/month

    Whitepapers/ Sponsored ReportPosition your company as a thought leader in the loss prevention/asset protection industry by supplying relevant downloadable content for our readers. Vendors can supply content as a PDF and allow readers to download the report for their consumption; leads provided to the vendor.

    The white paper/sponsored report will be promoted on LossPreventionMedia.com, through the LPM Insider, and with a LPM Spotlight.

    Pricing & Options 1X 2X 3X 4X+

    White Paper $3500.00 $3050.00 $2750.00 $2500.00

    Production Specs Headline Abstract – 150-300 words PDF of content Logo

    Email Marketing

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • LP Magazine is the only print publication that uniquely targets the loss prevention professional and those who impact retail loss prevention.

    Run-of-Book Print RatesBlack & White Rates Full Color Rates

    1X 3X 6X 1X 3X 6X

    Full page $4,485 $4,265 $4,030 $6,280 $6,060 $5,830

    Half page $2,910 $2,760 $2,615 $4,705 $4,560 $4,410

    Grab Readers Attention: Inserts and Special PackagingInserts, bellybands, cover stickers, and other more non-traditional ad formats are opportunities to grab reader’s attention in a more unique way via our print magazine. The LP Magazine team works with you to develop the best opportunity that meets your marketing objective. Contact your media strategist for pricing and production requirements.

    Share Your Expertise: Solution Showcase Feature case studies, success stories, technology discussions, or other applicable editorial developed in partnership with LP Magazine and featured across both print and digital channels maximizing reach and impact.

    ReprintsReprints of Solutions Showcase articles are available at the following rates (plus shipping) and are an excellent way to extend reach to your target audience at trade shows, corporate event and as supplemental sales materials. To order reprints, contact the publisher at [email protected]

    Quantity 100 500 1,000 2,000 5,000

    Four color

    Two-page article $850 $950 $1,000 $1,100 $1,500

    One-page article $700 $800 $850 $900 $1,200

    Black only

    Two-page article $550 $600 $650 $700 $900

    One-page article $400 $450 $500 $550 $700

    In Print

    PRODUCT SHOWCASE The Product Showcase is a special section in every issue of LPM. It creates an opportunity for our partners to feature their company’s products and services at a cost-effective rate. The showcase consists of advertiser-created ads in two specific sizes.

    Pricing1/6-page—$850.001/3-page—$1,500.00 Rates are net with advertiser supplying print-ready copy.Additional minimum $200 charge for LP Magazine to create ad.

    Sizes1/6-page—2.167” wide x 4.625” deep1/3-page square—4.583” wide x 4.625” deep1/3-page vertical—2.167” wide x 9.568” deep

    *Frequency discounts available for 3 or more insertions during calendar year.

    LP MAGAZINE

    InPrint

    PRODUCT SHOWCASE

    innovativ

    e design

    | paten

    ted tech

    nology

    | secure

    storage

    solutio

    n

    SHRINKHAPPENSProviding auditable locking solutions for case goods, fixtures, and employee lockers.

    707.766.6000 | digi lock.com

    LPM_LockUpNumeris_4_583x4_625-edit.indd 1 6/14/17 9:24 AMJULY–AUGUST 2017 | LOSSPREVENTIONMEDIA.COM69

    LP MAGAZINE | JULY–AUGUST 2017

    LPM 0717-C.indd 69 7/14/17 9:46 AM

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • 2019 Editorial Calendar and DeadlinesEDITORIAL CONTACTSPrint Jack Trlica [email protected]

    Issue Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec

    Editorial Deadline Dec 6 Jan 31 Mar 27 June 7 Aug 2 Oct 4

    Ad Space Dec 13 Feb 7 Apr 3 June 14 Aug 9 Oct 11

    Materials Due Dec 20 Feb 21 Apr 24 Jun 28 Aug 23 Oct 25

    Feature Focus

    Omni-channel

    Supply Chain

    International Issues

    Emerging Technology

    Product Protection

    Retail Crime

    Physical Security

    Analytics

    Investigations

    Law Enforcement

    Retail Evolution

    Seasonal Issues

    Management Profiles

    Supply Chain Executive

    Big-Box Executive

    SpecialtyExecutive

    Restaurant Executive

    Global Executive

    e-Commerce Executive

    Supplier Perspective 2019 Outlook Procurement

    Developing Innovation Vendor Relations Global Solutions

    Managed Services

    Ongoing Columns

    Certification

    Evidence-Based LP

    Future of LP

    Interviewing

    Supply Chain

    Certification

    Evidence-Based LP

    Future of LP

    Interviewing

    Supply Chain

    Certification

    Evidence-Based LP

    Future of LP

    Interviewing

    Supply Chain

    Certification

    Evidence-Based LP

    Future of LP

    Interviewing

    Supply Chain

    Certification

    Evidence-Based LP

    Future of LP

    Interviewing

    Supply Chain

    Certification

    Evidence-Based LP

    Future of LP

    Interviewing

    Supply Chain

    Value Add

    Bonus Distribution

    Innovision

    ISCPO

    Cyber Security Summits

    RILA AP

    ISC West

    Cyber Security Summits

    NRF Protect

    Cyber Security Summits

    RLPSA

    ISCPO

    Retail Canada LP

    CLEAR GSX 2019 LPRC Impact

    Cyber Security Summits

    Digital Kelsey Seidler [email protected]

    Editorial DirectorJacque Brittain, [email protected]

    Editorial Calendar

    Got Content? Or Ideas for Content? LP Magazine is committed to providing the latest news, trends, and issues that impact the loss prevention industry at large. This also includes the expertise of solution providers. While our content will remain neutral, we are always willing to discuss opportunities for content from solution providers that offers thought leadership to our readers.

    AN ABOUT-FACE

    FOR LP?ADVANCES IN IDENTIFICATION TECHNOLOGY

    LET RETAILERS GET PROACTIVECHAD MCINTOSH REFLECTS ON LESSONS

    LEARNED IN HIS FORTY-YEAR CAREER PARTNERING SCIENCE, DATA, AND ASSET

    PROTECTION TO TACKLE RETAIL SHRINKWHY DO PEOPLE STEAL? EXAMINING

    THE ROBIN HOOD COMPLEX

    SEPTEMBER-OCTOBER 2018 | V17.5 LOSSPREVENTIONMEDIA.COM

    THE AUTHORITY ON ALL THINGS ASSET PROTECTION

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    TIFICATION TECHN

    OLOGY LET RETAILERS GET PROACTIVE

    LOSS PREVENTION MAGAZINE

    LPM 0918-A.indd 1 9/13/18 3:27 PM

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • Digital SubmissionsBanner Ad SpecsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K

    and rich media up to 70K load, 20-loop maximum. Audio must start muted.

    Leaderboard—728 x 90 pixelsBox banner—300 x 250 pixels

    LPM Insider e-Newsletter SpecsBanner ads are 600 x 150 pixels. GIF and JPEG files are supported. Animated ads should be submitted in the GIF format only. Supply URL for linking.

    All print and online materials should be uploaded using our convenient file-management system at the following link: LossPreventionMedia.com/file-delivery

    Ad SpecsPrint Ad Sizes (width x height) 2-page spread (non bleed)—15” x 10” 2-page spread (bleed)—16.5” x 10.875” plus 1/8” bleed on 4 sides Full page (non bleed)—7” x 10” Full page (bleed)—8.25” x 10.875” plus 1/8” bleed on 4 sides Half-page vertical—3.375” x 9.75” Half-page horizontal—7” x 4.625”

    Printing is web offset at 150-line screen and perfect bound.Trim size is 8.25” x 10.875”.IMPORTANT—Image area of ads should allow 3/8” from trim to live copy.

    Preferred Format—All ads must be submitted in digital format. Film is not accepted. Files must be CMYK and Macintosh compatible. Submit all ads as a high-resolution PDF. Please confirm the ad is press ready and conforms to the requirements below. Ads that are not print ready will not be accepted or will incur additional charges to prepare for print.

    PDF file and all embedded graphics are 300 dpi.

    All colors are CMYK (4 plates) with no spot colors and no RGB colors. Ads other than CMYK will be converted without notification.

    All fonts must be embedded. For full-page bleed ads, be sure to extend graphics at least 1/8” beyond the trim marks on all four sides. Ensure

    that live copy is at least 3/8” from trim. Trim size is 8.25” x 10.875”.

    Alternate Formats—Adobe Illustrator and Photoshop (TIF or JPEG) files are acceptable, but not preferred. All fonts must be converted to outline and saved as final print-ready, CMYK, placeable file.

    Solution Showcase Submissions Artwork and text files should be submitted via this link: LossPreventionMedia.com/file-delivery

    Minimum 3X annual contract advertisers receive a one-page article (600 words).

    Full-page 6X contracts receive one two-page article (maximum 1200 words).

    One showcase article per contract calendar year.

    Advertiser-submitted copy will be edited by LP Magazine for content, style, and length.

    Articles should include appropriate product and/or retail-related photography supplied by advertiser as high-resolution digital files (300 dpi).

    Electronic PDF versions of articles will be provided to advertisers for email or web marketing.

    Articles will be published on the Solution Showcase page of the magazine website.

    Submission of text and photograph coincides with the space reservation deadline for the specific issue as shown on the editorial calendar.

    LP Magazine reserves the right to reject articles submitted by advertisers at the publisher’s discretion.

    2-page spread (non bleed) 15” x 10”

    Full page (non bleed)

    7” x 10”

    Full page (bleed)

    8.25” x 10.875” plus 1/8” bleed

    on 4 sides

    Half -page

    vertical 3.375” x 9.75”Half-page

    horizontal 7” x 4.625”

    2-page spread (bleed)

    16.5” x 10.875” plus 1/8” bleed

    on 4 sides

    Ad Specs

    2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

  • THE LP MAGAZINE TEAM

    Contact UsWhen you partner with LP Magazine for your marketing and advertising needs, you are partnering with the full team at LP Magazine, leveraging expertise across loss prevention, marketing and advertising strategy, program implementation and media plan development, the LP Magazine team is a team of experts across various fields with a core mission of bringing the best value to our readers and the best programs to our advertising partners.

    EDITORIAL / SPONSORSHIP / MARKETING

    EDITORIAL NEEDS

    MANAGING EDITOR Jack Trlica [email protected]

    MANAGING EDITOR, DIGITALKelsey [email protected]

    DIRECTOR, DIGITAL OPERATIONSJohn [email protected]

    EDITORIAL DIRECTORJacque Brittain, [email protected]

    ADVERTISING/SPONSORSHIP DEVELOPMENT

    MEDIA STRATEGISTNATIONAL ADVERTISING MANAGER Ben [email protected]

    ADVERTISING COORDINATORAndrea Quantie972-734-5946972-692-8138 [email protected]

    PRINT PRODUCTIONSPARK [email protected]

    THE AUTHORITY ON ALL THINGS ASSET PROTECTION

    LOSSPREVENTIONMEDIA.COM

    Contact Us