2019 media kit · 2019-02-25 · • tri tales of intrigue • the art of catching cheaters...

M E D I A K I T2 0 1 9

AUDIENCEThe Triathlete reader is an affluent, highly-educated professional who is dedicated to triathlon and spends heavily on the sport.

MEAN HHI

MEDIAN WORKOUTS PER WEEK: 2.7 SWIMS3.3 RIDES, 3.5 RUNS

42YEARSOLD

31%FEMALE

SPENDS ABOUT

$3,280 ON GEAR, SERVICES, AND TRAVEL

TRAINS 6 DAYS A WEEK

93% RACE LONG COURSE ANNUALLY

82% RACE SHORT COURSE ANNUALLY

3.8 BIKES PER HOUSEHOLD

EARNS OVER

Triathlete is the world’s leading multisport brand— for triathletes, by triathletes. We reach nearly 1 million endurance sports influencers monthly, and we help brands reach them, too, by delivering customized, relevant experiences that drive tangible business results.

GET SOCIAL!CONTACT US

Facebook.com/ TriathleteMagazine

@TriathleteMag @triathletemag Youtube.com/ Triathlete

MEDIA KIT 2019

$200,000

ALSO AVAILABLE

2018Audience Study

The Triathlete 2018 Audience Study offers advertisers, marketers, and agencies results from the largest and most current market study on triathletes. The study reveals the responses to over 75 detailed questions on spending habits, brand ownership and intent to buy for hundreds of brands in more than two dozen product categories, reading habits, riding and training habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us.

Lars Finanger, Director of Sales and Brand Development [email protected] c: (303) 828-8034

PRINT

VIDEOEXPECTED 2019

BANNER ADS

EMAIL

ENGA

GEM

ENT

STRENGTHS

Bring your brand to life

through stories and engaging

images

STRENGTHS

Targetable Trackable Campaigns

Highly Relevant Lead Generation

Landing Page Views Conversion Tracking

Cost Effective

STRENGTHS

Organic, authentic

product integration

STRENGTHS

Specific Promotions List Acquisition

Trackable Campaigns Conversions

One-Time Offers2.2 hours reading time

per issue 105KOPT-INS

92% of readers act on ads they see

94% of readers say

ads they see on Triathlete.com

are helpful

OVER 60%

completion ratesIndustry

average: 40%

EXPECTED 2019

podcasts

SOCIAL

16%average

open rate

5%average click rate

OVER 60%

completionrates

STRENGTHS

High Engagement Awareness Campaigns

Follower Campaigns Athlete Activations

With 35 years experience in speaking to the multisport

audience, Triathlete is the expert in reaching and

influencing triathletes and enthusiasts. Triathlete offers

comprehensive, omnichannel access to the most loyal,

engaged, and active consumers in the sport. Bring

us your goals and Triathlete will guide you to the most

effective products, timing, and duration to achieve them.

MEDIA KIT 2019





AUDIENCE AND ENGAGEMENT

monthly readership

page views (April 2018)

Average Time Spent Reading Each Issue

2.2 hours per month

96% of readers take action on ads they see in Triathlete magazine

95% of readers said they see on Triathlete.com are helpful.

MEDIA KIT 2019

custom

Triathlete offers unmatched engagement in print, online,

social, and video. Set your goals and our content team

will prepare world-class content in any medium for

native advertising, collaborative content, branded

content, editorial-inspired stories, and sponsored

stories. Triathlete will

recommend the most

effective products to meet

your goals and suggest a

cascade—the best timing

and duration for each

phase of your campaign

in social, online, video,

podcast, and print.

CAPABILITIES:

→ Feature stories + long-form

→ Experiential storytelling

→ Custom video + podcasts

→ World-class photography

→ Personalities behind the brand

TRIATHLETE MAGAZINE

TRIATHLETE.COM

88,500

1.3MM





MEDIA KIT 2019

88,542 MONTHLY READERSHIP

23,560 SUBSCRIBERS

93% PAID CIRCULATION

AT $29.95

77% READ ONLY TRIATHLETE

2.2 HOURS AVERAGE TIME

READING EACH ISSUE

OVER 6 YEARS TYPICAL

READER LOYALTY

18% HAVE READ TRIATHLETE

OVER 10 YEARS

So

urc

e: 2

017

CV

C A

ud

it

OUR HIGHlY ENGAGEDAUDIENCE

Triathlete magazine explores the triathlon lifestyle, offers helpful training and gear guidance, and features the iconic races and personalities of our sport:

→ Fascinating storytelling

→ In-depth features and profiles of personalities

→ Comprehensive reviews of the latest gear and tech

→ Expert training advice

→ World-class photography

→ Engaging infographics to explore races, athletes, and trends in triathlon

→ Personal essays and opinion from experts and guest writers

96%98%83%

25%

39%

act on ads they see in Triathlete magazine.

of readers seek out Triathlete’s gear and tech coverage.

visited a product or service website after seeing an ad in Triathlete magazine.

visited a local retailer for more information about a product they saw advertised in Triathlete magazine.

purchased a product or service from a retailer after seeing it advertised in Triathlete magazine.

mag

azin

e





MEDIA KIT 2019

emailNewsletters and Custom SendsThe twice-weekly Triathlete e-mail newsletter covers workouts, training plans, gear and tech reviews, race news and results, and fun stories from interesting voices in triathlon.

16.5% Average

open rate

2’05” Average time on

content after click

6% Average click rate (October 2018)

107,000Opt-ins

→ Custom content→ Special offers→ Flash sales→ Event or series

registrations→ Lead generation

Send your own custom artwork to the most engaged readers in triathlon..

CAPABILITIES





mul

tim

edia

MEDIA KIT 2019

→ Custom content→ Episode branding→ Topic takeovers→ Athlete activation→ Exclusives

Spirited discussion, informed humor, and insider access will be the hallmarks of the Triathlete Podcast. Triathlete’s hosts will invite listeners to enjoy the personalities, culture, and races of the world’s most beautiful sport. Broadcast via SoundCloud to dozens of podcast subscription services and apps for iOS and Android.

PODCAST

CAPABILITIES

TRIATHLETE.COM/PODCAST

TRIATHLETE.COM/SHOW

VIDEO

Triathlete is the leader in multisport video with over 1,000 titles in Triathlete’s series. Coming soon: The new Triathlete podcast.

First launched in 2009,

the 1,000+ episodes in the

Triathlete video series lead

the sport in streaming video.

The Triathlete video series

features technique tips,

interviews with elite athletes

like Lucy Charles and Jesse

Thomas, and gear explainers.

→ Custom content→ Episode branding→ Topic takeovers→ Exclusives

CAPABILITIES

NEW!





SOCI

ALTriathlete has built the most loyal

readership in triathlon over its

nearly 35-year history in print

and digital. That engagement has

followed Triathlete to the most

popular social media platforms

for our audience.

Custom social media promotions including: → Amplified editorial→ Custom content→ Athlete takeovers→ Awareness campaigns→ Stories and live video→ Follower campaigns

FOLLOWERS

218,000

SUBSCRIBERS

23,950

FOLLOWERS

120,000FOLLOWERS

89,000

MEDIA KIT 2019

CAPABILITIES




1,000+ VIDEOSOVER 3MM VIEWS


MEDIA KIT 2019

Display100% NEW TRIATHLETE.COM Triathlete.com has

seen many online

advertising trends

come and go, but

one truth still stands:

the most important

metric is the loyalty

and engagement of

the audience.

LOYALTY AND

ENGAGEMENTof our readers read only Triathlete.

of readers seek out Triathlete’s gear and tech coverage.

visit Triathlete.com at least once a week

of readers say ads they see on Triathlete.com are helpful.

94%act on ads they see in Triathlete or on Triathlete.com.

77%98%

79%95%

With new lazy-loading ad spots and zero programmatic ad calls, Triathlete’s website displays between 3 and 3.5 ads per pageview at 75% viewability.

In-content ads load on scroll.

Right rail ad spots follow the user down the page.





IN EACH ISSUE

TRAVELGEAR

TRAININGFUELNEWS

CULTURE

JAN/FEB Nutrition Special

• How to nail nutrition on and off the race course• Motivation makeover!

Get psyched for 2019SPACE CLOSE 11/17

MATERIALS DUE 12/4ON-SALE 1/09

• Healthy Eating/Weight Loss• Indoor training

• Strength workouts from the pros

ONLINE

JUNE Reader/Beginner’s Issue

• Cover contest winner• Beginner training special

• The new rules of recoverySales Packages: Triathlete

Cover Winner + Beginner’s Guide

SPACE CLOSE 3/9MATERIALS DUE 3/23

ON-SALE 5/1

• Swim focus• Overcoming open-

water fears• Half-iron racing

ONLINE

BUYER’S GUIDE• The hottest new products for 2019


ON-SALE 3/13

• Buyer’s guide extras

ONLINE

MAR/APRILExplorer’s Issue • Travel special

• The best tri hideouts• Inside pro training

compoundsSales Package: Travel Guide


ON-SALE 2/13

• Race planning• Beginner/Sprint focus

• Gear guide

ONLINE

JULY The Water Issue

• Swim training special• Wetsuit reviews


ON-SALE 6/5

• Injury prevention• Mid-season motivation

• Iron distance racing

ONLINE

AUGUSTThe True Crime Issue • Tri tales of intrigue

• The art of catching cheatersTracking gear


ON-SALE 7/3

• Bike focus• Taper tips

• Tri/life balance

ONLINE

OCTOBER Championship Preview • Kona/XTERRA Worlds

PreviewsSales Package: Ironman Kona


ON-SALE 8/28

• Championship races• How I Kona qualified

• Best IM athletes of all time

ONLINE

NOVEMBERPhoto Special

• Best shots of the year awards• Fall running shoe reviewsSales Package: Photo

Cover ContestSPACE CLOSE 8/10


• Nutrition focus• Pros share biggest

race fuel lessons• Best off-season

marathons for triathletes

ONLINE

DECEMBERRecover Like a Boss

• Holiday Gift Guide• Kona wrap-up

• Chillin’ post-seasonSales Package: Holiday

Gift GuideSPACE CLOSE 9/28


• Best in Tri 2018 awards• Best gifts for triathletes

• Recovery

ONLINE

SEPTEMBER The Next Generation

• Triathlete’s Guide to College• Top Tri Universities

• Up-and-coming athletes, coaches, clubs, and brands

Budget gearSPACE CLOSE 6/8


• Mental strategies• Affordable gear

• Tri charities

ONLINE

MAYHappiness Issue

• The best jobs in tri• 100 ideas for a better tri life

• Work/family/training balanceSPACE CLOSE 2/9


• Travel special• Race-cations for every

type of triathlete• Olympic distance focus

ONLINE

cale

nda

r MEDIA KIT 2019

2019








UNIT SIZE LIVE AREAWIDTH X HEIGHT

TRIMWIDTH X HEIGHT

BLEEDWIDTH X HEIGHT

SPREAD* 15.0” x 9.5” 16.0” x 10.5” 16.5” x 11.0”

1/2 HORIZONTAL SPREAD* 14.75” x 4.41” 15.0” x 4.66” N/A

FULL PAGE 7.0” x 9.5” 8” x 10.5” 8.5” x 11”

2/3 PAGE 4.36” x 9.25” 4.61” x 9.5” N/A

1/2 PAGE VERTICAL 3.16” x 9.25” 3.41” x 9.5” N/A

1/2 PAGE HORIZONTAL 6.75” x 4.41” 7.0” x 4.66” N/A

1/3 PAGE VERTICAL 1.97” x 9.3” 2.22” x 9.55” N/A

1/3 PAGE SQUARE 4.36” x 4.41” 4.61” x 4.66” N/A

1/4 PAGE 3.16” x 4.41” 3.41” x 4.66” N/A

*Please allow .375" in the center of artwork for gutter.

DIGITAL EDITION SPECSTo ensure that all URLs in ads remain active in digital edition, embed URLs as fonts – not as images. When the ad is being designed, DO NOT convert the URL text to paths or it will no longer be an active link.

UPLOADING INSTRUCTIONSRequest current ad file submission info from Meghan McElravy at [email protected]

ACCEPTED FILES� Adobe PDF/X1-a files created CMYK;

all images embedded� Adobe InDesign files with all images and

fonts included� Adobe Illustrator files with all images

included or embedded and fonts included or converted to outlines

� Adobe Photoshop EPS and TIFF files with layers flattened

COLOR ADS� CMYK� Minimum 266 dpi� 133 line screen� Best black build: 30c, 30m, 30y, 100k� Remove all color management profiles

OPTIONAL PROOFSAll files may be accompanied by a proof created directly from the supplied digital file at 100% size and to SWOP standards.

ACCEPTABLE PROOFS� Contract proof (Matchprint or Kodak

approval)� Rainbow proof� Iris proofColor fidelity or content on press cannot be guaranteed if a contract proof is not supplied with your files. A make-good cannot be considered if an acceptable proof is not supplied

FOUR COLOR NET RATES

Spread $11,407

1/2 Spread $6,605

Full Page $5,704

2/3 page $4,510

1/2 page $3,906

1/3 page $3,005

1/4 page $2,285

Heather Arnold Director of Production and Circulation [email protected] p: (858) 768-6776

MEDIA KIT 2019

specs

2019 media kit · 2019-02-25 · • tri tales of intrigue • the art of catching cheaters...

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