2019 Media Kitwww.munce.com

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munce mission & visionOur MissionTo provide our member retailers with the highest quality Christian advertising materials, promotions and services for a successful business and ministry.

Our PurposeTo further the cause of God’s Kingdom by putting quality Christian products into the hands of people everywhere as efficiently as possible.

Our ValueTo offer value pricing, effective marketing and excellent service: Affordable. Effective. Innovative.

Our FocusTo grow and serve independent Christian retailers who are serving the Lord. Everything that we do is developed in conjunction with a board of experienced retailers who help us achieve this mission.

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stores we serveThe Munce Group serves 240 independent Christian stores.

2017 Catalog Participation35% of stores participated in 2 required catalogs 30% of stores participated in 3-5 catalogs20% of stores participated in 6-8 catalogs15% of stores participated in 9-10 catalogs

2017 CirculationSmall catalogs: 25 – 40K Medium catalogs: 85 – 100KLarge catalogs: 200 – 300K

Sales across all boards increase when catalogs hit.

While it is our goal to drive consumers back into their local bookstore, that is not always the case.

The buyer from Barnes and Noble said, “Never stop advertising in the Christian catalogs. We can always tell when they hit.”

15%9-10

catalogs

35%2 required catalogs

30%3-5

catalogs

20%6-8

catalogs

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New Year/New You Sale CatalogContract Due: 10/5/18 Start Date: 12/31/18Materials Due: 10/12/18 End Date: 2/16/19 Product In-Store: 12/17/18

Winter Sale CatalogContract Due: 11/16/18 Start Date: 2/18/19 Materials Due: 11/23/18 End Date: 3/30/19 Product In-Store: 1/28/19

Spring Sale CatalogContract Due: 12/28/18 Start Date: 4/1/19 Materials Due: 1/4/19 End Date: 5/18/19Product In-Store: 3/11/19

Summer Sale CatalogContract Due: 2/15/19 Start Date: 5/20/19 Materials Due: 2/22/19 End Date: 6/29/19 Product In-Store: 4/29/19

2019 catalog calendar

January/February

Back to Basics CatalogContract Due: 4/5/19 Start Date: 7/1/19 Materials Due: 4/12/19 End Date: 8/17/19 Product In-Store: 6/17/19

Fall Sale CatalogContract Due: 5/17/19 Start Date: 8/19/19 Materials Due: 5/24/19 End Date: 9/28/19 Product In-Store: 7/29/19

Christmas Sale Event CatalogContract Due: 8/9/19 Start Date: 11/4/19 Materials Due: 8/16/19 End Date: 11/30/19 or 12/24/19 Product In-Store: 10/21/19

Countdown to Christmas Sale CatalogContract Due: 9/6/19 Start Date: 12/2/19 Materials Due: 9/13/19 End Date: 12/28/19 Product In-Store: 11/18/19

July/August

April/May

May/June

August/September

December

February/March

November/December

New Catalog Format for 2019All catalogs, except for the December catalog, will run for 6 weeks and have the option to end after 4 weeks and supplement with the flyer. This will achieve monthly communication with consumers.When we moved to a 6-week format in 2017, store participation increased over 20% and our circulation almost doubled.

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Winter FlyerContract Due: 11/2/18 Start Date: 1/28/19 Materials Due: 11/9/18 End Date: 3/2/19 Product In-Store: 1/14/19

Spring FlyerContract Due: 2/1/19 Start Date: 4/29/19 Materials Due: 2/8/19 End Date: 6/1/19 Product In-Store: 4/15/19

2019 flyer calendar

February Back to Basics FlyerContract Due: 5/3/19 Start Date: 7/29/19 Materials Due: 5/10/19 End Date: 8/31/19 Product In-Store: 7/15/19

Christmas FlyerContract Due: 7/5/19 Start Date: 9/30/19 Materials Due: 7/12/19 End Date: 11/2/19 Product In-Store: 9/16/19

August

OctoberMay

New for 2019• 4 flyers a year• 4-week duration• Only 8 pages• Perfect fit to get stores back into advertising -Find new customers -Connect with regular customers• Great tool to serve the church bookstores• Mailed to 40K known Christian consumers whose stores have closed in their area in the past three years.

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10/5/18

11/2/18

11/16/18

12/28/18

2/1/19

2/15/19

4/5/19

5/3/19

5/17/19

7/5/19

8/9/19

9/6/19

2019 print schedule

New Year/New You Sale

Winter Flyer

Winter Sale Catalog

Spring Sale Catalog

Spring Flyer

Summer Sale Catalog

Back to Basics Catalog

Back to Basics Flyer

Fall Sale Catalog

Christmas Flyer

Christmas Sale Catalog

Countdown to Christmas

General Conditions: Cancellations must be made in writing and may be accepted after the published ad closing date; however, fees may apply. Munce reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Munce holds advertisers liable for monies as are due. Munce shall not be liable for any costs or damages for failing to publish an ad. Positioning of ads is at the discretion of the Munce Group except when a specific position is expressly guaranteed in writing.

Credit and Payment Terms: Once you establish your account with the Munce Group (credit check is approved), you will receive an invoice and a copy of the catalog as a tear sheet in the mail shortly before the street date of the catalog. You will be given 30 days to pay.

Issue

12/31/18

1/28/19

2/18/19

4/1/19

4/29/19

5/20/19

7/1/19

7/29/19

8/19/19

9/30/19

11/4/19

12/2/19

2/16/19

3/2/19

3/30/19

5/18/19

6/1/19

6/29/19

8/17/19

8/31/19

9/28/19

11/2/1911/30/19 or 12/24/19

12/28/19

10/12/18

11/9/18

11/23/18

1/4/19

2/8/19

2/22/19

4/12/19

5/10/19

5/24/19

7/12/19

8/16/19

9/13/19

ContractsDue

Images/Copy Due

StartDate

EndDate

$$$MONEY-SAVING

COUPONS ON BACK

BIBLES • BOOKS • GIFTS • MUSIC & MORE!

WinterSale

SALE$13.97

ONLY$13.99

SALE$23.97

20%

OFF

$$$MONEY-SAVING

COUPONS ON BACK

30%

OFFONLY$13.99

SALE$18.97

SALE$12.97

BOOKS • BIBLES • MUSIC • GIFTS

ONLY$11.99

SALE$21.97

SALE$14.97

30%

OFF

$$$MONEY-SAVING

COUPONS ON BACK

UNTO US A CHILD IS BORN. . . A SON IS GIVEN

ISAI A H 9 : 6

30%

OFF

30%

OFF

1 WEEKONLY

$7.99 SALE $5.00

SALE$13.97

$$$MONEY-SAVING

COUPONS ON BACK

BIBLES • BOOKS • GIFTS • MUSIC & MORE!

SALE$19.97

SALE$12.97

SALE$14.97

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2019 print rate base

Rate and circulation based on current conditions. Munce reserves the right to change rates and circulations.

Run the same product in multiple catalogs for reduced rates. Contact Munce for details.

Estimated Issue Full Page 1/2 Page 1/4 Page 1/6 Page Circulation

$3,750

$3,500

$4,500

$6,000

$3,500

$3,750

$3,750

$3,500

$4,500

$3,500

$8,000

$4,500

$1,250

$1,250

$1,750

$2,000

$1,250

$1,250

$1,250

$1,250

$1,750

$1,250

$2,500

$1,750

$2,000

$2,000

$2,500

$3,500

$2,000

$2,000

$2,000

$2,000

$2,500

$2,000

$4,500

$2,500

$850

$750

$1,000

$1,300

$750

$850

$850

$750

$1,000

$750

$1,600

$1,000

50,000-75,000

50,000-75,000

75,000-150,000

200,000-250,000

50,000-100,000

50,000-100,000

50,000-100,000

50,000-75,000

100,000-150,000

100,000-125,000

200,000-250,000

100,000-150,000

New Year/New You Sale

Winter Flyer

Winter Sale Catalog

Spring Sale Catalog

Spring Flyer

Summer Sale Catalog

Back to Basics Catalog

Back to Basics Flyer

Fall Sale Catalog

Christmas Flyer

Christmas Sale Catalog

Countdown to Christmas

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print ad specsTrim Size: 6” x 10”

Printing Process: Web Offset

Binding: Saddle-Stitch Binding

Image Requirements: High-Res Digital File (300 dpi), 3” x 5” in PDF, .jpeg or .tif format

Submitting Ads: High-Res Digital File (300 dpi), with full bleed to spec size in PDF, .jpeg or .tif format, or packaged InDesign file

Preferred Delivery Method: Email or Dropboxsue.brewer@munce.com or andrea.stock@munce.com

Unit sizes available: Trim Size Live Area BleedFull Page 6” x 10” 5.5” x 9.5” 6.5” x 10.5”1/2 Page 6” x 4.5” 5.5” x 4” 6.5” x 5”1/4 Page 3” x 4.5” 2.5” x 4” 3.5” x 5”1/6 Page 1.75” x 4.4” 1.75” x 4.4” 1.75” x 4.4”

Dimensions are measured for live area. Any ad sent by vendor must include a .25” bleed around entire image.

Full Page Ad(6 Items/titles)

1/2 Page Ad(3 Items/titles)

1/4 Page Ad(1 Item/title)

1/6 Page Ad(1 Item/title)

SARA

H YOUNG

Jesus, Our Perfect HopeCharles F. Stanley

This yearlong devotional offers a new perspective on life and will instill you with

hope. (HarperCollins Christian Publishing) 9780718098865

$22.99 SALE $17.24

Daily Guideposts 2019A 365-day devotional from the editors of Guideposts, America’s bestselling annual devotional,

that will help readers grow in their faith. (HarperCollins

Christian Publishing) HC 9780310354468 $19.99

SALE $13.99

Called for a PurposeTony Evans

These heartfelt devotions will help you discover the

unparalleled joy of living a life of purpose through Jesus Christ.

(Harvest House) SC 9780736964395 $14.99

SALE $12.97

SALE$12.97

Come, Let Us Adore HimPaul David Tripp

Thirty-one daily readings equip you to do the one thing that matters most each December—celebrate

the glory of the incarnation of God’s Son. (Crossway) HC 9781433556692 $17.99 SALE $10.79

30%

OFF

25%

OFF

HC 9781400310579 $19.99 SALE $11.99

HC 9780718095413 $24.99 SALE $14.99

NEW

Jesus Calling: The Story of ChristmasSarah Young

Uniquely teaches the Christmas story to your children by starting at creation and sharing

that God has always had a plan for Christmas. (HarperCollins Christian Publishing)

Board Book 9781400210305 $12.99 SALE $9.74

Picture Book HC 9781400210299 $17.99 SALE $12.59

40%

OFF

IL 9780718085544 $24.99 SALE $14.99

40%

OFF

30%

OFF

HC 9781424557844 $14.99 SALE $12.97

HC 9781433556777 $22.99 SALE $13.79

26 • Christmas Sale

Called for a PurposeTony Evans

These heartfelt devotions will help you discover the

unparalleled joy of living a life of purpose through Jesus Christ.

(Harvest House) SC 9780736964395 $14.99

SALE $12.97

SALE$12.97

Morning & Evening DevotionalsAvAilAble November 6

Start and end each day focusing on the greatness of God and His truth each day. (BroadStreet)

$19.99 each SALE $17.97 each

Come, Let Us Adore HimPaul David Tripp

Thirty-one daily readings equip you to do the one thing that matters most each December—celebrate

the glory of the incarnation of God’s Son. (Crossway) HC 9781433556692 $17.99 SALE $10.79

HC 9780718095413 $24.99 SALE $14.99

HC 9781424557318 $16.99 SALE $14.97

HC 9781424557844 $14.99 SALE $12.97

AvAilAble November 6HC 9781424557530 $19.99

SALE $17.97

SALE$17.97

HC 9781424557479

HC 9781424557455HC 9781433556777 $22.99 SALE $13.79

SALE$14.97

SALE$12.97

Bonded Leather 9781424557424 $16.99 SALE $14.97

SALE$17.97

ea

A Little God TimeA devotional journal to connect with the Father and share your

praises, petitions, struggles, dreams and time with Him.

(BroadStreet) HC 9781424557844 $14.99

SALE $12.97

Spend TimeGod’s PresenceinJOURNAL

40%

OFF

Visit mtlmagazine.com to read an article from Paul David Trippmore to life

SALE$14.97

Christmas Sale • 27

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other print opportunities1st Communion/Confirmation Insert: Position products for these liturgical seasonal celebrations. Used as an insert in the first half of each year. 12 Day Insert: Everyone loves a good deal, especially at Christmas. Help retailers sell through discounted books, gifts or music titles from your company by participating in this 4-page piece that covers the 12 days before Christmas.

2-Day Sale Flyer: Stores choose two days between Thanksgiving and Christmas for a Super Sale. Our default dates will be in conjunction with Small Business Saturday.

ad schedule

1st Communion Insert12 Day Insert2-Day Sale Flyer

Issue Contracts Due Images/Copy Due Start Date11/16/188/9/198/16/19

11/23/188/16/198/23/19

2/11/1911/4/1911/11/19

rate base

1st Communion Insert12 Day Insert2-Day Sale Flyer

$6,000 $5000*$6,000

$3,000$3,000$3,000

*front and back cover of Insert only

$1,500$1,500$1,500

20,000-50,000150,000-200,000125,000-150,000

Issue

$1,000$1,000$1,000

Full Page 1/2 Page1/4 Page 1/6 Page Estimated Circulation

General Conditions: Cancellations must be made in writing and may be accepted after the published ad closing date; however, fees may apply. Munce reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Munce holds advertisers liable for monies as are due. Munce shall not be liable for any costs or damages for failing to publish an ad. Positioning of ads is at the discretion of the Munce Group except when a specific position is expressly guaranteed in writing. Credit and Payment Terms: Once you establish your account with the Munce Group (credit check is approved), you will receive an invoice and a copy of the catalog as a tear sheet in the mail shortly before the street date of the catalog. You will be given 30 days to pay.

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online opportunities

- Maximum file size: (HTML plus images): 200kb- Maximum width: 630 pixels

E-BLAST Specs - $400/each

- Maximum height: Flexible- All images must be jpg format

- Image size: 470 x 246 pixels- Text: No more than 500 characters- Headline: 1-2 lines

Facebook/Twitter Ad Specs - $100/each

- Link description: 2-3 lines (We prefer product links lead to www.mtlbookstore.com)* *If you do not include a link, we will link products to www.mtlbookstore.com

Rotating Banner Ad - $300/month(Up to 4 ads)728px x 90px Rotating 1/3 Banner Ad - $500/month(Up to 2 ads)222px x 90px Rotating Skyscraper Ad - $200/month(Up to 10 ads)300px x 250px

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Online Ad Sizes1 2

3

4

CirculationFacebook: 111kInstagram: 12kTwitter: 30kPinterest: 2.5kEblast: 11kmtlmagazine.com: 20k

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We have revamped our in-store signage. All product signs will be 23” x 16” and will have holes in the top and the bottom so retailers can create large window signs or us them as in-store signs.

1/2 Side: $500 One Side: $750Both Sides: $1,500Circulation: Approximately 100 to 200 stores

These signs are much more versatile, allowing us to offer you and our stores many more options.Books - Fiction and Non FictionMusicDVDsBiblesChildren Promotions and more

NEW In-Store Signage

Unit sizes available:

Trim Size Live Area Bleed

1/2 Side 11.5” x 16” 11” x 15.5” 12” x 16.5”

One Side 23” x 16” 22.5” x 15.5” 23.5” x 16.5”Dimensions are measured for live area. Any ad sent by vendor must include a .25” bleed around entire image.

1/2 SIDE

ONE SIDE

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ordering toolsPurchase OrdersFor stores to order by catalog. Please include specific terms for any vendor-supported sale price.

SAMPLE

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Ad Placement / CPE Booth Placement, Author, Artist, Event:

Sue Brewer sue.brewer@munce.com

Scheduling Meetings:

Brooke Koroknay brooke.koroknay@munce.com

Images / Copy / Samples:

For books: Andrea Stock andrea.stock@munce.com

For gifts & entertainment: Brooke Koroknay brooke.koroknay@munce.com

Editorial:

Andrea Stock andrea.stock@munce.com

Retail Support:

Ania Hansen ania.hansen@munce.com

For vendor information, please visit www.munce.com

Contact Sue Brewer with questions.

TWO GREAT SHOWS:

contacts

Murfreesboro, TNAugust 25-27, 2019

Embassy Suites

Pocono Manor, PAJanuary 27-29, 2019

Kalahari Resorts & Conventions