2019 media kit - bobit studios · we are the official media partner of shot show’s law...

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2019 Media Kit

The No. 1 law enforcement trade journal in the market by every BPA audited metric

Why POLICE? POLICE reaches deep into the law enforcement buying chain, with broader coverage of all levels of management and product influencers than any other law enforcement property. Our readers depend on us for serious editorial on policing trends, technology, new products, legal issues, officer safety and professional growth. We are the official media partner of SHOT Show’s Law Enforcement Education Program (LEEP). And we have close associations with and support important law enforcement associations including the NLEOMF and FLEOA. 83% of our readers have either paid for or made a direct request to receive the magazine or digital edition*. And ONLY POLICE Magazine has grown in advertising market share since the recession. We remain No. 1 with a 45% share in a six book market (APB; PC; LET; LEPN; P&SN). MONTHLY C IRCULATIO N

46,011 Unique Recipients* Pass-along readers 174,956

2 P O L I C E M A G . C O M

*BPA Brand Report: June 2018

Editorial Excellence POLICE is dedicated to providing law enforcement officers of all ranks with information that will help them do their jobs more efficiently, professionally, and most importantly – SAFELY. Each issue of POLICE includes columns written by current and retired police, firearms, and legal experts, as well as topical issue-oriented features produced by leading law enforcement journalists. Some editorial features you’ll find only in POLICE:

Stripes and Bars Police How-To Shots Fired Cop Slang Winning Edge The Federal Voice In My Sights by Dave Smith First Look A Closer Look


POLICE’s Audience Profile

46,041 Subscribers*

37,230 Monthly Pageviews***

291,150 Monthly Unique

Visitors***

141,744 Followers**

CIRCULATION DIGITAL EDITION WEBSITE SOCIAL MEDIA

174,956 Pass-Along

Distribution**

06:07 Average

Visit Duration***

654,614 Monthly

Pageviews***

Total Reach: 705,913 *BPA Brand Report, June 2018 **Publisher’s Own Data *** Google Analytics, January-June, 2018

52,022 Enewsletter Circulation

(unduplicated)**

NEWSLETTER


11.3% State

POLICE’s Audience by Primary Business Type*

●

● 48.5% Municipal/ City

● 2.9% Others

●

21.2% County

*BPA Brand Report, June 2018

●

8.1% Federal/Military

●

3% Academy/School/ Training Center

3% Corrections ● ● ●

1.6% Private/Security

0.3% Police Equipment Manufacturer/Dealer


POLICE’s Audience by Title*

1,285

43% Administrators

● ● 34%

Command and Middle Level Management

●

●

14% Line Personnel/ Officer Rank

*BPA Brand Statement, June 2018

3% Special Agents/ Federal Agents

● 7% Other


Total

Google Loves Us

7 7 P O L I C E M A G . C O M

First Page No. 1 Position

154,157

3,917

795

We optimize our site to drive more traffic and ensure high impressions to all online ads. Why does it matter? Well, 91% of online users don’t go past Page 1 results on Google and 53% click on the first link. The more first page and first position results we have, the higher chance users will see your ad.

SOME OF OUR TOP-RANKING KEYWORDS:

654,614 Pageviews

52% Mobile Users

91% U.S.

Reach

9% Increase in users from

same period in 2017

63% Organic Search

291,150 Monthly Unique

Visitors To policemag.com

Digital Reach*

*Google Analytics, 6-month average, January-June, 2018


83,815 FACEBOOK

LIKES

31,400 TWITTER

FOLLOWERS

21,254 LINKEDIN MEMBERS

5,666 YOUTUBE

SUBSCRIBERS

424 INSTAGRAM FOLLOWERS

141,744 Total

Social Reach*

*As of September 2018


100% Can-Spam &

CASL Compliant

Email Reach*

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P O L I C E M A G . C O M

●

●

31,618 Third Party List 52,022

Total Unduplicated eNewsletter Reach 80% Business Type

75% Job Title

84% Business Type

79% Job Title

*Publisher’s Own Data

Deliver your customized message directly to the inboxes of our highly qualified audience. Improve your response by targeting location, department type, rank, or purchasing authority. We routinely do rigorous list maintenance ensuring excellent deliverability and engagement with your content. You provide the material or we can assist with development.


COMING FALL ’19! Police Technology eXchange is an intimate networking event connecting senior-level law enforcement IT leaders and technology decision-makers with leading law enforcement suppliers. This two-day event will include one-on-one appointments between private and public operators (guests) and industry suppliers (hosts) in an intimate setting, as well as group presentations, roundtable discussions and networking receptions. Brought to you by POLICE Magazine

Benefits of Participation ● Strategic information sharing offering insight into your customers ● Exceptional networking opportunities in an intimate setting ● Long-term relationship-building with influential prospects ● Align your brand as a thought leader in the industry ● High return on investment and opportunity to meet each attendee


Digital Advertising Opportunities

Our goal for our website is to show you a return on your online advertising investment and we provide monthly performance reports for your campaign. We optimize our site to drive traffic and ensure high impressions to your online ads. We focus not only on the overall site performance, but on the engagement of our site users: How long they spend on the site, how often they visit and how many pages they view. Banner ads are attention-getting and brand-building, as well as a cost-effective and simple way to complement your print advertising campaign. You can use a variety of formats in your banner ads, including static, HTML5, expandable and video.

Top Leaderboard Size: 728x90 Rate: $22 CPM

Right Rectangle (4 available) Size: 300x250 Rate: $16-$22 CPM

In-Article Size: 300x250 Rate: $20 CPM

Bottom Leaderboard Size: 728x90 Rate: $8 CPM

Policemag.com Banner Ads Options


High Impact Ad Units

Page peels engage a user directly with your ad in an interactive way. It starts as a page curl in the upper right corner of the homepage. When the curl is moused over, the page peels down to present a 500x500 clickable advertisement. Client provides material, or POLICE can assist with creation of the ad. We can track hovers as well as clicks for this position. Rate: $30 CPM

Page Peel

Prestitials are well-known to be high impact and generate very high click rates. A prestitial displays as a full page for 15 seconds whenever a user goes to our site, regardless of which page they enter on. Users are given the option to skip past the prestitial. Rate: $50 CPM.

Prestitial Expandable Banners

A push-up leaderboard pop ups at the bottom of the page and will display for a period of time, even as the user scrolls. 728x90 or 970x90 sizes are accepted. Rate: $35 CPM

Site Skin

Get your message across with this ad placement. Site skins are impactful with highly visual designs that the user can’t miss. 1580x1200, each side in view is 300x1200. Max file size should be 100KB. JPG, GIF (not animated), PNG Rate: $65 CPM

Outstream In-Content Video Ads

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Video use is on the rise. In fact, 54% of consumers want to see videos from brands rather than text, photos and other marketing content, according to research by Hubspot. So we’re giving people what they want. POLICE Magazine’s new Outstream in-content video ads allow advertisers to reach prospective customers in a new and exciting way.


HOW DOES IT WORK? Your video expands within the content of the page once at least 50

percent of the video is in view. The video autoplays while in view and pauses when not, ensuring

viewers don’t miss out on any important information. The video is muted by default. Users can unmute the video by

hovering their mouse over the volume button when on a desktop, or tapping the volume button when on mobile.

Users can click anywhere on the video to be taken to the advertiser’s page (the video is responsive on desktop, tablet and mobile).

Once completely viewed, the video disappears.


Enewsletters

ON TARGET is deployed daily, reaching 35,947 engaged subscribers. HOT PRODUCT is deployed monthly, reaching nearly 29,595 engaged subscribers. TOP STORIES, a compilation of top online content, is deployed weekly (Saturday), reaching more than 26,002 engaged subscribers.

Top Leaderboard Size: 728x90 40kb max file

size $1,200

Speed Bumps Size: 468x60 or

468x120 40kb max file size

$500-$800

ON

TARG

ET

HO

T PRO

DU

CT

TOP STO

RIES

Rich 1 and 2 Size: 160x600 or 180x150 40kb max file size $500-$800

POLICE How-To-Guides/Whitepapers

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PRICE: $1,800-

$4,000/month

The Details: • Top 728x90 leaderboard banner on the Police How-To Page, plus

your Police How-To will receive top billing in the list available on this page during the duration of the program

• User data/leads will be captured and provided to you throughout the duration of the program

• We’ll provide the landing page/form for visitors to complete before downloading your How-To

• ROS house banner ads promoting your How-To during the months of your program

• Your How-To will receive top billing in the list available in every e-newsletter (daily) during the duration of your program

• Your How-To will be included in our bi-weekly e-newsletter • Custom email blast promotion to our 43,000 opt-in third party

list at start of program

There’s nothing more powerful than sharing information on a law enforcement agency that is using your solutions with other agencies around the country. Departments want to know what others are doing and using, it’s the nature of this market. If you’re searching for a way to share your How-To and/or case study with agencies, we offer a special package on our “Police How-To” page that allows companies to promote white papers or case studies, while capturing user data before the item is downloaded.

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Webinars Webinars are a powerful solution that positions your company as a thought leader while delivering high-quality, bottom-funnel leads.

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POLICE Magazine

Our webinar includes: Complete registration set-up E-promotions to our entire

promotion list Banner ad campaign on our

website and in our e-newsletters Registration confirmation and

reminder emails to registrants Moderator provided to manage

live event and to direct questions Technical training/rehearsal with

your team Follow-up e-promotion and

attendee satisfaction survey Sales leads and statistics reports

for up to 1 year after the event Presentation archived on website

for 12 months E-promotions for archived webinar

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Lead Generator Gather leads that are specifically

interested in the content you are providing

Longevity Your webinar is archived on

our website for one year

Turnkey We can do all the work

Well Dressed Officer Promotion Series Only POLICE Magazine has the most successful lead generation promotional contest that gives you more bang for your buck! Receive exclusive exposure in 4 different mediums: print, digital, online and in-person! Four times a year, we feature a “themed” Well-Dressed Officer Contest including Tactical, Patrol, Bicycle and new this year a Well Dressed War/Go To Bag Contest. A page ad featuring up to 12 non-competing items of equipment & gear with call-out descriptions, inset photo and sponsor logo of each product will appear in POLICE Magazine (and digital edition) for three consecutive issues, and on its own landing page at www.policemag.com. Each contest is promoted in a full-page ad in three consecutive issues, in our weekly eNewsletter, on our social channels (Facebook & IG), in a dedicated ePromo, and with banners on our website. One lucky officer (must be sworn) will win this entire package for his or her agency and we will promote the winner in a follow-up news brief in POLICE Magazine and on PoliceMag.com. Your product photo, logo, and description will appear in the full page ad in Police Magazine and on our website with a link to your website; in our weekly eNewsletter and on our site giving you thousands of impressions! You will receive repeated exposure in 3 places: print (+ digital edition), online plus at SHOT Show and IACP right from our booths. Additionally and most important, we provide the names and emails of all entrants to you complete with demographic and contact information. To date, we have received over 15,000 qualified leads. All we need from you is to provide the product you will be donating (for the actual winner) along with a hi-res logo, product photo and 50-100 words of copy describing your product for the inset photo and description, along with your website link.

http://www.policemag.com/


Remarketing

Have you ever noticed how an ad seems to follow you after you’ve visited a shopping website? That’s remarketing. Remarketing is a way for your company to market directly to users who visit a page or section on policemag.com and then when they visit other sites, they are exposed again to your ad. It can provide continual brand exposure across many platforms, better targeting, flexible budget, and improved conversion rates.

Benefits of remarketing: Remarketing is a cost-effect way to

find prospects who have already shown and interest in your content

Target the right people with the right message

Google Display Network reaches millions of unique users around the world.

You control the budget. Tell us you budget and we’ll serve only your target amounts.

Rates are $20 CPM.


Digital Editions

The digital edition of POLICE Magazine is a version of our magazine that is optimized for viewing on a computer screen or tablet. It often includes exclusive content that isn’t used in print, such as audio or video. The digital editions do not require downloading an app to view and are free to subscribers. All advertisements and editorial mentions in print are automatically hyperlinked. Our editions are archived, searchable, and accessible on our magazine website. We offer digital edition upgrades, including interactive inserts, motion graphics in your ads, video embedded in your ad, and even digital-only catalog inserts. Digital editions are also included as part of all special or custom issues we create with our brand partners.

2019 Options Rates Materials

Automatically hyperlink URL in your ad No charge

Create custom URL for your ad $40 Provide text

Host and play video and audio $700 per file Provide file (up to 50MB)

Extra pages in digital edition only 4400 per page Same as print

Digitize Your Catalog or Brochure

Live link on our site for 12 months $1,200 set up +$10/page

Includes monthly performance reports

Digital Edition Digital Edition Epromo

All new! Be sure your ad gets impressions with this new feature in our digital edition epromos! It’s no additional work on your part. We simply highlight your print ad in our epromo, linking back to the page your ad is on in the digital edition. With some extra teaser text, it’s the Perfect opportunity to have an extra opportunity To engage our readers and get guaranteed impressions!

Lead Gen OR Brand Awareness Product Launch Package

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PRICE: $4,250/month

Lead Gen Campaign Details • A custom-designed landing

page in responsive design with lead form

• Facebook ad linking back to the landing page, boosted for three days

• An epromo designed by our team deployed to 43,000 of our qualified email list directing readers to the landing page

• One 300x250 web banner ad, linking to the landing page

You’re about to launch a new product and you need IMPACT, DRAMA, ENERGY, LEADS and/or TRAFFIC? Get all that with the POLICE New-Product Launch Package. If you’re looking for leads, our lead gen campaign includes an epromo produced by our team with a clear call to action, and a custom landing page on our site with lead form. If you’re looking to drive traffic to your own site, our brand awareness campaign will do just that!

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Brand Awareness Campaign • Facebook ad linking back to

YOUR website • An epromo deployed to

43,000 of our qualified email list directing readers to your site (design provided)

• One 300x250 web banner ad, linking to your page

Add value to your program: • Frequency discount of 5% available for 6-

month commitment • Create a custom QR code to use in print

collateral…. $150 1X fee • Design eblast or banner ad (Brand

Awareness)… $300 each

Landing Page

Epromo Facebook Sponsored Post

Sponsored Content: Sponsored News

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PRICE: $1,600/month

The Details: • Your content will be

highlighted on our homepage, news page & in our weekly e-newsletter

• Optimized for mobile and tablet readers

• Live on our site for 30 days • Facebook post boosted for

three days

Policemag.com puts influential eyes on your content in a cohesive and natural setting delivering the same user experience as our news and editorial content well. Sponsored content on PoliceMag.com gets your message within our In-Stream Units without advertising distractions!

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Newsletter Placement Homepage and News Page Placement

Sponsored Content: Custom Feature Article

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PRICE: $1,295/month

for Channel Page

$1,500/month for Homepage

The Details: • Your content will be highlighted on our

homepage (limited to three articles) • Highlighted on our channel page

(limited to three articles) • Will be pinned to the top of the article

list page for 30 days • After expiration, the article will appear

in the article list page by post date • Optimized for mobile and tablet

readers • Facebook ad boosted for three days

Sponsored content on PoliceMag.com gets your message exclusive, front and center on our Home or Channel Pages (Career & Training, Gangs, Patrol, Technology, Vehicles, Weapons & Women in LE).

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Article Page Homepage Placement

Channel Page Placement

Sponsored Content: Product of the Month

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PRICE: $3,595/month

Receive prime real estate placement on our top 300x250 ROS ad position. Featured will be your product name, along with a product image, copy and a link to your website. You will also receive a dedicated email highlighting your product or service with 100% share of voice, it is the most effective way to promote new or existing products. Sent to 43,000 subscribers who want to receive information about products or services. The email is branded as from POLICE Magazine.

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Sponsored Social Media Ads

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POLICE Magazine’s Facebook page has more than 84,000 likes and continues to grow. Be a part of the online conversation and promote your products with a trusted source for law enforcement officers of all ranks. Promote videos, articles, and products in a variety of ways through POLICE’s Facebook community.

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SPONSORED SOCIAL SPECS AND BEST PRACTICES: Facebook Image specs to be 1200x628 pixels (high

resolution) Limit text on images to 20% or less (less is preferred) Limit marketing jargon POLICE editorial and custom media teams have final

discretion to keep the post consistent with brand voice Facebook does not allow ads that promote the sale or use

of weapons, ammunition or explosives.

“In the 21st century the database is the marketplace” Stan Rapp, MRM Partners Worldwide

Database Churn

Data Expiring Quickly

Expense More Privacy Concerns

Increasing Legislation

Database Maintenance

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Data can make or break a marketing campaign, but not everyone has it. We do. POLICE invests heavily in keeping our database up to date so you can be confident that we can target who you want, when you want. Why do we do it? So you don’t have to deal with:

Audience Insight Marketing Audience Insight Marketing (AIM) allows you to focus campaigns on specific high-value prospects using three targeting capabilities. You reach only those who are most inclined to engage with you. ABM: Account-Based Marketing: Target all decision-makers at your top prospect law enforcement agencies. Behavioral: Target our audience based on what topic(s) they read on our protection website network. Demographic: Target our audience by industry, department size, geography, title, and more.


Sample of AIM in Action

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OR

AND

You Can

Target

Who Engages Defined Content

on POLICE’s website

Display Only Your Ads in Top Roadblock Positions

Display Quick

Insights Poll

Question

Who is Employed at a

Specific Agency

Send an

Epromo

AND


Contact your sales representative to discuss a custom campaign.

Case Study

P O L I C E M A G . C O M 30

Client: G-Shock Objective: To try something new and different, beyond banner and print advertising. Our mission: To design a campaign for G-Shock Mudmaster that promoted the ruggedness of their products under extreme conditions that an officer would face on duty, as well as off duty.

“WHY G-SHOCK?” ADVERTORIAL This one page advertorial was created by our content development department, and was sent to our full email list of 43,000+ opt-in emails to kick-off the campaign, as well as on social media (Facebook) and Policemag.com.

SPONSORED FEATURED ARTICLE Our content development team worked with G-Shock’s Product ambassador to create this lifestyle-based article and appeared on Policemag.com’s Patrol Channel as a “Featured Sponsored Article,” including a 728x90 banner. It also received editorial mention in our weekly OnTarget e-newsletter and shared on Social Media.

SPONSORED SOCIAL MEDIA The social media aspect consisted of five sponsored Facebook ads per month, boosted for three days. .

INFOGRAPHICS Using the information compiled for the featured article, our development team created two infographics, delivered via email blast. Each infographic was shared monthly on social media, with a boost for three days.

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Think You Know POLICE? Look Again.


As part of Bobit Business Media, we have grown our services and expertise to include: ● In-House Web Development and Design Services

● Expert Editorial and Custom Content Teams

● Full Research Capabilities

● Turnkey Marketing, Custom, Influencer, Video and Webinar Solutions ● Remarketing and Account-Based Marketing ● Lead Generation

● UX Experts, Email Analysts, Social Media Experts, Data Analysts ● Benchmarks and Insights

● Event Management

Editorial Calendar POLICE Magazine

ISSUE AD CLOSE ITEMS DUE EDITORIAL HIGHLIGHTS SPECIAL MERCHANDISING

& ADVERTISING BONUS DISTRIBUTION

January 12/4/18 12/10/18 Firearms, Ammo, Body Armor, Targets/Range Systems

Well Dressed Tactical Officer Contest; Shot Show Exhibitor Marketing Package* Shot Show

February 1/10/19 1/14/19 Traffic Enforcement, Vehicles & Vehicle Accessories, Flashlights, Radio/Portable Communication Inclusion in our How Product eNews* International Wireless Communications Expo (IWCE), North American Police Ski

Championships, CLEAA

March 2/5/19 2/11/19

Training Simulators, Tactical Uniforms & Accessories, TEMS/First Aid, Career

Advancement/Education, Post-Shot Show Wrap SUPPLEMENT Up-fitting & Fleet Management

Inclusion in our Hot Product eNews* ILEETA, SniperWeek, Texas Tactical Police Officers Association, Western States Hostage Negotiator’s Association, IPMBA

April 3/7/19 3/13/19 Special Units: Motors/Bikes/K-9, Less-Lethal, eCitation, Officer Safety Products

Well Dressed Bicycle Officer Contest, Inclusion in out How Product eNews*

Midwest Gang Investigators Association, New York Tactical Officers Association, FBI-LEEDA 25th Annual Executive Training Conference, Mock Prison Riot, TACOPS West, NLEOM

May 4/8/19 4/12/19 Knives/Tools, Drug/Alcohol Testing & Detection,

Explosive Detection & Protection SUPPLEMENT Critical Incident Response

Inclusion in our Hot Product eNews*

National Sheriffs Association, Michigan Tactical Officers Association, New England Narcotic Enforcement Officers Association, National Patrol Rifle Competition (NPRC), International

Police Mountain Bike Association, International Association of Bomb Technicians & Investigators, International Association of Directors of LE Standards and Training, IADLEST

June 5/14/19 5/20/19 Annual Industry Buyer's Guide, Uniforms & Apparel, Lasers/Lights/ Sights, New Software Roundup

1/6 Pg Web Showcase; 1/4 Pg Resource Guide; Online Listing;Bolded Print Listing* Police Security Expo, National Association of Police Organizations, NASRO

July 6/10/19 6/14/19 Forensics, School/Campus Safety,

Law Enforcement Broadband, SUPPLEMENT Ballistic Protection

Well Dressed War/Go To Bag Contest, Inclusion in our Hot Product eNews*

Eastern Law Enforcement Training Expo, International Latino Gang Investigator’s Association, National Association of School Resource Officers, Midwest Security & Police

Conference/Expo, APCO Int., World Police & Fire Games

August 7/11/19 7/17/19 SWAT/Tactical: Night Vision & Thermal Imaging, Eyewear/Gloves/Footwear/ Headwear Inclusion in our Hot Product eNews* National Asian Peace Officers Association, Urban Shield, TACOPS East

September 8/7/19 8/13/19 Crime Scene Investigations, Riot Response,

Hardware/ Software, Portable Lighting SUPPLEMENT Software & Mobile Apps

Inclusion in our Hot Product eNews* California Association of Hostage Negotiators, National Tactical Officers Association, East Coast Gang Investigator’s Association, COPS West, Nat. Police Shooting Championship

October 9/9/19 9/13/19 IACP, Body Worn & In- Car Technology, Rugged Handheld Technology, Computers/Software

Int. Association of Chiefs of Police (IACP) Show Exhibitor Marketing Package,* Well Dressed Patrol Officer Contest

IACP, Illinois Tactical Officers Association

November 10/9/19 10/15/19 Winter Apparel, Footwear, Gloves, Headwear, Drug Testing, Protection/ Detection Inclusion in our Hot Product eNews* California Narcotic Officers Association

December 11/5/19 11/11/19 Evidence, Firearms & Vehicle Storage Solutions,

Drone/ Robotic Technology, SUPPLEMENT Education & Training

12 Days of Christmas Promotion; Inclusion in our Hot Product eNews*

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* Advertise with a full page ad and receive this item at no cost!


AD SIZE 12X 6X 3X 1X

Spread $4,206 $4,488 $4,600 $4,689

Full Page $2,761 $2,771 $2,832 $2,900

2/3 $2,057 $2,169 $2,217 $2,247

1/2 Island $1,901 $1,982 $2,006 $2,016

1/2 $1,880 $1,887 $1,911 $1,931

1/3 $1,333 $1,377 $1,462 $1,544

1/4 $1,142 $1,163 $1,170 $1,227

BOOK/LITERATURE/SERVICE/PRODUCT SHOWCASE GUIDE Maximize the sales return on your book, website, catalogs, product brochures, company literature and collateral pieces. This special advertising section will let POLICE magazine’s 46,000 subscribers order directly from you! ONLY $450 With each showcase you receive the following: A choice of sizes: 1/6 page Vertical (21/4" x 45/8") or 1/6 page Horizontal (45/8" x 21/4"), including a photo or literature cover and a 50- word description of your product, book, website, service or literature. • We will create the ad for you at no additional cost! • Each ad features a contact phone number and/or website Frequency Discounts: Frequency rate is earned by the number of separate advertisements used within a contract year. Different size units may be used to earn this rate. The Fact Book is published annually and earns frequency discount. SPECIAL POSITIONS RATES Cover 2 .............................$300 Cover 3 .............................$200 Cover 4 .............................$500 INSERTS Charges include printing and binding. 2-page 4/color insert printed on 70#glass book, tipped in $2640. 4-page 4/color insert, printed on 70# gloss book, tipped in $3645. 6-page gatefold, 4/color printed on 70# gloss book, bound in $5455. 8-page double gatefold 4/color printed on 70# gloss book, bound in $5910. Space charges are additional and based on insert size advertiser’s frequency. Inserts, tip-in, ride-along, posters, CS inserts, gatefolds, business reply cards and other custom publishing are available and by custom quote. Please consult your Regional Sales Manager for a specific quotation on any of these services. If you have a unique marketing concept, please let us know-we would be happy to accommodate your special needs.

TERMS AND CONDITIONS MAGAZINE CLASSIFIED

AD SIZE 1X

Full Page $1,500

1/2 Horizontal $950

1/3 Square $665

1/4 Vertical $550

1/6 Vertical $295

2x2 $255

Print Advertising Rates and Specs


DIGITAL AD PRODUCTION REQUIREMENTS Complete digital ad specifications can be downloaded at: http://addesk.bobit.com - Click on the Information & Help tab and then select the POLICE listing. All ad materials and production questions can be addressed to: POLICE Magazine Lori Branch – Production Manager 3520 Challenger Street, Torrance, CA 90503 PH: (310) 533-2516 • Fax: (310) 533-2501 Email: [email protected] DIGITAL SUBMISSIONS FOR ADVERTISERS (PRINT EDITION): Please contact POLICE Production Manager for AdPortal information to upload your ad. DIGITAL SUBMISSIONS FOR ADVERTISERS (DIGITAL EDITION) Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/URLs must contain active links.

MECHANICAL REQUIREMENTS (a) Ad Specs: Magazine Ad Size ............................................................. Wide-Deep Full Page ................................................................. 7" x 10“ 2/3 Vertical ...................................................... 4-9/16" x 10" 1/2 Vertical ........................................................ 3-3/8" x 10" 1/2 Island .....................................................4-9/16" x 7-1/2" 1/2 Horizontal ...................................................... 7" x 4-7/8" 1/3 Vertical ...................................................... 2-3/16" x 10" 1/3 Square ...................................................4-9/16" x 4-7/8" 1/4 Vertical .....................................................3-3/8" x 4-7/8" (b) Ad Specs: Classified Ad Size .............................................................. Wide-Deep Full Page ................................................................. 7" x 10" 1/2 Horizontal ...................................................... 7" x 4-7/8" 1/3 Square ...................................................4-9/16" x 4-7/8" 1/4 Vertical .....................................................3-3/8" x 4-7/8" 1/6 Vertical ...................................................2-3/16" x 4-7/8" (c) Trim size Display ad pages trim to 7-7/8" x 10-3/4". Single column width 2-3/16". Double column width 4-9/16". Column depth 10". Binding is saddle stitched, except the Annual Fact Book or an issue that is 100 pages or larger, which are perfect bound. Allow 1/8" for head trim and 1/4" for gutter. (d) Bleed No charge for bleed on four-color ads; no charge for gutter bleed on full-page spread ads. e) Bleed Size Single-page bleed .............................................. 8-1/8" x 11" Spread bleed ................................................... 16-1/4" x 11“ Vital parts of copy and layout should be kept at least 3/8" distance from the gutter and top, outside and bottom edges.

CLASSIFIED AD RATES Additional rate discounts available based on ad size. Payment required in advance of publication, non-commissionable. VISA, MC and AMEX are accepted. Contact: Lori Branch at (310) 533-2516 or [email protected] Display sizes and rates are not applicable in the classified pages of the magazine. STANDING MATERIALS Ad material will be retained in storage for 12 months following use and then destroyed unless instructed otherwise by the advertiser or agency. PUBLICATION DATES Published 12 times annually. GENERAL Publisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word “advertisement” on copy that, in its opinion, closely resembles editorial matter. Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based. Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding.

POSITIONING REQUESTS: Positioning of advertisements is at the discretion of the Publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the written acceptance of the publisher. PUBLISHER’S LIABILITY: Advertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images and illustrations), representations, trademark or copyright of submitted advertisements. Publisher’s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond its control affecting production or delivery. SEQUENTIAL LIABILITY Publisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order. INVOICES, CREDIT & CONDITIONS Our invoices are NET 30 Days on approved credit for all services, payable in U.S. dollars. Marketplace/Classified advertising: payment is required in advance – VISA, MasterCard, and AMEX accepted. New advertisers and agencies may be required to prepay their first insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance.

SPECS & GUIDELINES

Contact Us

SALES & MARKETING TEAM

SUSAN FREEL Associate Publisher/Eastern Sales Manager [email protected] 920-397-7570

MELANIE BASICH Managing Editor [email protected] 310-533-2498

LESLIE PFEIFFER Publisher/National Sales Manager [email protected] 480-367-1101

DAVID GRIFFITH Editor [email protected] 704-527-5182

LORI BRANCH Production Manager [email protected] 310-533-2516

P O L I C E M A G . C O M 35

PRODUCTION TEAM

EDITORIAL TEAM

JEREMY PARSONS Digital Ad Ops Trafficker [email protected] 310-533-2422

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