2019 media kit - smithsonian closing: 11/14 • on sale: 1/1 america at war although many americans...

2019 MEDIA KIT

Our MissionSmithsonian Media exists for the sole purpose of increasing and

diffusing knowledge. We are boundless in our expression across

platforms and our topic areas are limitless.

Our AudienceThe Smithsonian Audience possesses boundless curiosity which

drives them to act. They are truly engaged people who make a

contribution to society and expect to leave this world a better

place than when they got here. These independent, influential

thinkers trust us to present factual, well-researched and insightful

information that they consume and share with their friends,

colleagues and communities. They expect us to surprise and

delight with ideas and information that sparks their curiosity.

CONQUER THE WORLD’S

TO

THE

BIGGEST WAVE

EPIC QUEST

JULY / AUGUST 2018 • SMITHSONIAN.COM

DECODING LOST CIVILIZATIONS I BY JO MARCHANT • IMPERSONATING

THE QUEEN OF SOUL I BY JEFF MAYSH • FIGHTING FASCISM’S GHOSTS I BY ALEX W. PALMER

RESCUING HISTORY

PLUS

T H E D I S P O S S E S S E D

REBELS, REFUGEES

AND OTHER OUTCASTS

OF OUR TIME

Our MissionSmithsonian magazine informs and inspires readers with

knowledge they can trust through a balanced editorial blend

of topical, relevant issues and historical perspective.

Every month Smithsonian leads the conversation with coverage of

culture in all its forms, including travel, the arts, history, biography,

science and the natural world, through narrative, photography

and first-hand reporting.

Our ReadersThe Smithsonian audience is a group of influential thinkers

who trust us to present factual, well-researched and insightful

articles, giving them the tools to make well-informed decisions.

Each month, Smithsonian reaches millions of well-rounded,

discriminating individuals who have discerning tastes and

boundless curiosity.

Our WritersSmithsonian only features writers and journalists who are experts in

their fields. Always respecting the intelligence of the Smithsonian

reader, our writers deliver the highest quality editorial, sharing

knowledge and educating our readers.

January/February

CLOSING: 11/14 • ON SALE: 1/1 AMERICA AT WAR

Although many Americans do not realize it, our country has now been at war for seventeen consecutive years, by far the longest time in our history.

PROLOGUE

• Edgar Allen Poe, the evolution of hip-hop and more

HISTORY

• Mark Bowden looks at Black Hawk Down, 20 years later

• Elliott Ackerman on America’s shifting attitudes towards war memorials, as well as deeply reported narratives and photo essays on veterans, soldiers and cyberwa

• A timeline of where America has been at war

• Rebecca Frankel writes about adopting Dyngo, a dog who went on 63 missions with the U.S. military

• Victor Blue showcases the long journey of a soldier who lost a limb in Afghanistan in a photo essay

• Jen Percy writes about an interrogator turned missionary

MarchCLOSING: 1/9 • ON SALE: 2/26

HISTORY

• Women’s History Initiative: A photo essay on the objects from the Smithsonian Collection

• Women’s History Initiative: Profile of musical historian, Rhiannon Giddens

• Profile of Wendell Phillips, American Lawrence of Arabia

• Women’s History Initiative: Book excerpt on Sandra Day O’Connor

TRAVEL

• Evotourism: fish in Malawi

AprilCLOSING: 2/6 • ON SALE: 3/26

TRAVEL ISSUEPROLOGUE

• Clive Thompson on fingerprinting vs. DNA

TRAVEL

• Journey to a haunted hotel in Paris

• A trip to Los Angeles distillery that makes booze based on science

• A return to St. Helena, the island in the Atlantic where Napoleon was exiled

HISTORY

• National Portrait Gallery exhibit on suffrage

MayCLOSING: 3/6 • ON SALE: 4/23

SCIENCE

• The genetics of pain

• Neanderthals

TRAVEL

• A trip to the National Hobo Convention in Iowa

• Photo essay on Ultima Thule in Greenland, a place known as “the northernmost boundary with the end of the world.”

HISTORY

• Marking the 150th anniversary of the transcontinental railroad

2019 Editorial Calendar

JuneCLOSING: 4/10 • ON SALE: 5/28

APOLLO 11 HISTORY

• The T-Rex skeleton opens the new dinosaur hall at the Smithsonian National Museum of Natural History

• A look at the famous dinosaur fossil known as “Stan”

TRAVEL

• A photo essay on swimming holes across the U.S.

• American Icon: Niagara Falls

• A voyage about Stockton Rush’s new deep diving submarine

July/AugCLOSING: 5/15 • ON SALE: 7/2

SCIENCE

• Hunting pythons in the Everglades

TRAVEL

• The quiet beauty of New England

• The culture of hot rods

• A trip to the Holy Land to see things from both the Israeli and Palestinian perspective

HISTORY

• Celebrating Herman Melville in French Polynesia

• Photo essay on Russian immigrants arriving in Santa Barbara

• Race car driver Danny Thompson, who set a record at Utah’s Bonneville Salt Flats in his father’s 50-year-old car

SeptemberCLOSING: 7/10 • ON SALE: 8/27

SCIENCE

• The astronomer tracking the disappearance of Saturn’s rings

TRAVEL

• Retracing John Steinbeck’s journey to the Sea of Cortez

HISTORY

• Pompeii: A visionary Italian archaeologist presides over a series of extraordinary finds

• The controversy surrounding “Mungo Man,” a 42,000-year-old skeleton in Australia

• American Icon: Apple Pie

OctoberCLOSING: 8/7 • ON SALE: 9/24

SECRETS OF AMERICAN HISTORY

HISTORY

• A new look at the Green Corn rebellion, a socialist uprising in Oklahoma in 1917

• A profile of Bill O’Dwyer, a former NYC mayor caught up in a police scandal

• A look at the aftereffects of the movie Sideways, 15 years after its release

NovemberCLOSING: 9/11 • ON SALE: 10/29

WHAT WE LOVE ABOUT AMERICA

A series of short essays and photo essays looking at various aspects

of American life, including culture, travel, ideas, nature,

and technology

DecemberCLOSING: 10/9 • ON SALE: 11/26 AMERICAN INGENUITY

AWARDSOur annual issue dedicated

innovation and creativity showcases the year’s brightest thinkers and

biggest new ideas in the sciences, arts and more

2019 Editorial Calendar

2019 General Gross Rates

No charge for bleed

2019 Closing Dates

NOTE: Preprinted inserts should arrive at Quad on the due dates posted – there will be NO EXTENSIONS on these dates.

*Call Production for spoilage amount needed for supplied inserts.

Issue Ad Material Supplied On Sale Digital Close Due Date Inserts Due* Newsstand Replicas Live

January/February Nov 14 Nov 21 Dec 5 Jan 1 Dec 21

March Jan 9 Jan 16 Jan 30 Feb 26 Feb 22

April Feb 6 Feb 13 Feb 27 Mar 26 Mar 22

May Mar 6 Mar 13 Mar 27 Apr 23 Apr 19

June Apr 10 Apr 17 May 1 May 28 May 24

July/August May 15 May 22 June 5 July 2 June 28

September July 10 July 17 Jul 31 Aug 27 Aug 23

October Aug 7 Aug 14 Aug 28 Sept 24 Sept 20

November Sept 11 Sept 18 Oct 2 Oct 29 Oct 25

December Oct 9 Oct 16 Oct 30 Nov 26 Nov 22

Jan/Feb 2019 Nov 13 Nov 20 Dec 4 Dec 31 Dec 20

B&W 4 Color

Page $112,500 $164,700

Spread $224,900 $329,400

2/3 Page $90,000 $131,700

1/2 Page $67,400 $99,000

1/3 Page $44,900 $65,900

1/6 Page $22,600 $33,000

BRC $56,200 $56,200

Cover 2, Page 1 $370,600

Cover 3, Page $346,000

3rd Cover $181,200

4th Cover $205,900

2019 Rates & Dates

Production: If you have any questions about AdShuttle or material specs, please call Production. Penie Atherton-Hunt: [email protected], 202-633-5974 or Kate Balch: [email protected], 202-633-5695 Fax: 202-633-6097

Payments: For credit card payments, contact Accounts Receivable: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999

Electronic advertising file delivery is now available via AdShuttle. Please navigate to: adshuttle.com to submit your press-ready PDFs.

ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE

1. Log on to www.adshuttle.com

2. Sign into or create your account

3. Click on “Ad Submission”

4. Select our magazine from the drop down menu

5. You will be guided through the delivery process

E-mailing files is not an acceptable method of delivery.

Media: Media and proofs can still be sent (UPS or FedEx only). USPS packages are delayed and X-rayed. MAC-formatted media only. Please clearly label.

File Format: PDF/X-1a:2001 Compliant or EPS files. Please generate PDFs that are version

1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.

Resolution: All images/files should be high resolution 300 DPI. Total Area or Ink Density is 300%. The print line screen is 150.

Colors: Only use CMYK colors; convert spot colors to process. No RGB, LAB or ICC profiles.

Fonts: Always embed all fonts. Do not allow font substitutions. Do not use True Type fonts.

Transparency: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.

Proofs: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024

Print Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)

Spread 15 x 9-3/4 16 x 10-3/4 15-3/4 x 10-1/2 15-1/4 x 10

x 9-3/4 8-1/8 x 10-3/4 7-7/8 x 10-1/2 7-3/8 x 10

Digest 4-5/8 x 7 5-3/8 x 7-5/8 5-1/8 x 7-3/8 4-5/8 x 6-3/4

2/3 Page (vertical) 4-5/8 x 9-3/4 5-3/8 x 10-3/4 5-1/8 x 10-1/2 4-5/8 x 10

1/2 Page Spread 15 x 4-3/4 16 x 5-3/8 15-3/4 x 5-1/8 15-1/4 x 4-5/8

1/2 Page (horizontal) 7 x 4-3/4 8-1/8 x 5-3/8 7-7/8 x 5-1/8 7-3/8 x 4-5/8

1/3 Page (vertical) 2-1/4 x 9-3/4 3 x 10-3/4 2-3/4 x 10-1/2 2-1/4 x 10

1/3 Page (square) 4-5/8 Wide x 4-3/4 Tall — — —

1/6 Page (vertical) 2-1/4 x 4-3/4 — — —

Contacts

iPad & Other Tablets (in pixels)

Page: 1536 Wide x 2048 Tall (vertical only)

144 ppi or higher

File Type: JPEG or PNG

Color Space: RGB

• Ad must be designed to specs to fit perfectly within 4:3 & 16:9 tablets.• Ad can have only one web-element/URL. Link will be activated by Smithsonian. Flash is not supported on all devices and it

would be best to avoid any links that attempt to run Flash. HTML5 is now universally supported on both iOS and Android devices.• Ad converted to DFT must be consistent with print and have the same brand/product messaging in the creative.• A spread ad can be re-designed to perfectly fit tablet in portrait orientation or can be kept as a scrollable spread. User will see

the LHP first and must swipe to reveal RHP. • The web page will display as soon as the user taps the web-enabled area button in the ad page.• Tablet device will display the site in its in-app built-in browser.• Web content is the legal responsibility of the advertiser.• Content is available only when user is online.

• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.

• Binding: Saddle wire. Page trim size: 7-7/8 x 10-1/2”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.

• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.

Specs

BusinessCirculation: 500,000 subscribing households Men/Women: 57%/43% Audience: 1,920,000 readers Median HHI: $116,327 Professional-Managerial: 78% Top management: 15%

Smithsonian’s Business edition is a targeted edition with circulation delivered to 500,000 business professionals in subscribing households. These adults are qualified by occupation, areas of responsibility and job functions from our subscriber database.

Our Business edition prototype consists of Smithsonian readers who fall into the following targets: Top management, professional, managerial, finance, legal, MIS areas, and self employed professionals and business owners. This edition is audited by AAM.

PlatinumCirculation: 475,000 Men/Women: 57%/43% Audience: 1,979,000 readers Median HHI: $125,737

Smithsonian’s Platinum edition is a targeted edition developed by the SESI system with circulation delivered to 475,000 of our most affluent subscribers. Each person/household in our circulation file is assigned a SESI code based on their address. The 475,000 subscribers having the highest-ranking SESI values are designated to receive the Platinum edition.

MRI also uses SESI and applies a value to our respondents.

This edition is audited by AAM.

GoldCirculation: 925,000 Men/Women: 52%/48% Audience: 3,488,000 readers Median HHI: $108,873

Smithsonian’s Gold edition is a targeted edition developed by the SESI system with circulation delivered to 925,000 of our most affluent subscribers. Each person/household in our circulation file is assigned a SESI code based on their address. The 925,000 subscribers having the highest-ranking SESI value are designated to receive the Gold edition.

MRI also uses SESI and applies a value to our respondents.

This edition is audited by AAM.

Source: Publisher’s estimates derived from GfK MRI Spring 2018

Rate4-Color: $67,300 (gross)B&W: $45,800 (gross)



2019 Demographic Editions

Men’s EditionCirculation: 850,000 subscribing households Audience: 3,264,000 readers Median HHI: $83,277

Smithsonian’s Men’s edition is a targeted edition with circulation delivered to 850,000 males in subscribing households. These adults are qualified by title, name and gender from our subscriber database.

Women’s EditionCirculation: 850,000 subscribing households Audience: 3,264,000 readers Median HHI: $82,389

Smithsonian’s Women’s edition is a targeted edition with circulation delivered to 850,000 females in subscribing households. These adults are qualified by title, name and gender from our subscriber database.

Under 55Circulation: 650,000 subscribing households Men/Women: 58%/42% Audience: 2,496,000 readers Median HHI: $92,720 Age Under 55: 90% Median Age: 41

Smithsonian’s Under 55 edition is a targeted edition with circulation delivered to 650,000 adults who are 18-55 in subscribing households. These adults are qualified by age from our subscriber database.

55+Circulation: 1,050,000 subscribing households Men/Women: 51%/49% Audience: 3,983,000 readers Median HHI: $77,802 Age 55+: 90% Median Age: 67

Smithsonian’s 55+ edition is a targeted edition with circulation delivered to 1,050,000 adults who are 55 or over in subscribing households. These adults are qualified by age from our subscriber database.





Source: Publisher’s estimates derived from GfK MRI Spring 2018

2019 Demographic Editions

Audience %Comp Index

Total Adults 6,885,000 100.0% 100Men 3,696,000 53.7% 111Women 3,189,000 46.3% 90

Household Income HHI $75,000+ 3,740,000 54.3% 116HHI $100,000+ 2,803,000 40.7% 123HHI $150,000+ 1,436,000 20.9% 136HHI $250,000+ 274,000 4.0% 111Median HHI $82,936 Median HH Net Worth $382,722

Education College Educated 5,422,000 78.8% 132Graduated College+ 3,455,000 50.2% 162Post-Graduate Degree 1,624,000 23.6% 217

Age Age 55+ 3,983,000 57.9% 158Median Age 59 years

Audience %Comp Index Occupation/Job Status Professional/Managerial 1,961,000 28.5% 116Top Management 372,000 5.4% 144C-Suite 123,000 1.8% 163 Influentials 1,118,000 16.2% 272

Home/Marital Status Married 3,848,000 55.9% 106Own Home 5,262,000 76.4% 113

Counties A or B Counties 5,087,000 73.9% 103C or D Counties 1,798,000 26.1% 93

Regions North East 1,252,000 18.2% 102South 2,548,000 37.0% 98Midwest 1,322,000 19.1% 91West 1,764,000 25.6% 111

Rate Base: 1.7 million

Source: GfK MRI Spring 2018

Reader Profile

Chief Revenue OfficerAmy Wilkins 212.916.1347

[email protected]

Marketing Director Ellyn Hurwitz 212.916.1319

[email protected]

Research ManagerLinda Lawrence

212.916.1329 [email protected]

New York420 Lexington Ave., Suite 2335 New York, NY 10170

Sales DirectorWalker Mason (Northeast, Mid-Atlantic) 212.916.1302 [email protected]

Travel Sales DirectorJaime Duffy 212.916.1304 [email protected]

Midwest & West Coast Exec. Dir., Client Partnerships

Gayle Lambert 212.916.1337 [email protected]

Southeast & SouthwestNuala Berrells Media, Inc.8610 Fanellanwood PlaceDallas, TX 75238

Nuala Berrells 214.660.9713 [email protected]

Direct ResponseMI Media Services, L.L.C.32 Shepard Road Norfolk, CT 06058

Alycia Isabelle 860.542.5180 [email protected]

EuropeJ S Media Associates Ltd.Stable Court Helmdon Road Sulgrave Banbury OX17 2SQ, UK

Julian Staples +44 (0) 7887 574 076 [email protected]

JapanPacific Business Inc.Kayabacho 2-chome Bldg., 2-4-5, Nihonbashi Kayabacho, Chuo-ku, Tokyo Japan 103-0025

Yoshinori Ikeda 011-81-3-3661-6138 [email protected]

KoreaFMS KoreaSK Hubgreen #1122 73, Mapo-daero, Mapo-gu Seoul, Korea 110-721

B.J. Kim 011-82-2-738-3591 [email protected]

Contacts

2019 media kit - smithsonian closing: 11/14 • on sale: 1/1 america at war although many americans...

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