2019 media kit titles, dates and pricing subject to … · updated 1/3/2019 2019 media kit...
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Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
NETWORKS
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ATHLON OUTDOORS
ATHLON OUTDOORS
ATHLON OUTDOORS
ATHLON OUTDOORS SOCIAL
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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10 MAGAZINE TITLESPRINT
DIGITAL
SOCIAL
VIDEO
4 WEBSITES
45 ISSUES
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18 SOCIAL CHANNELS
TACTICAL-LIFE
GUNS OF THE OLD WEST
TACTICAL-LIFE.COM
BALLISTIC
BALLISTIC
PERSONAL DEFENSE WORLD
COMBAT HANDGUNS
PERSONALDEFENSEWORLD
REAL WORLD SURVIVOR
THE NEW PIONEER
AMERICAN FRONTIERSMAN
REALWORLDSURVIVORAO SOCIALINSTAGRAM
ATHLON OUTDOORS
ATHLON OUTDOORSTWITTER
ATHLON OUTDOORS
8 VIDEO CHANNELS 4 NETWORKS
4 E-NEWSLETTERS
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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TOTAL PRINT
AUDIENCE: 22,280,000
45ISSUES:
10MAGAZINE TITLES:
TOTAL DIGITAL
ANNUAL PAGEVIEWS: 21,412,980TOTAL DIGITAL
MONTHLY UNIQUES: 1,075,512TOTAL AUDIENCE
REACH ANNUALLY: 35,186,134
2019 AUDIENCE OVERVIEW
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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NEW FOR 2019Consolidated titles to amp up brand power, reduce
clutter, and strengthen our audience engagement.
X6 X7 X6
X6 X4
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2019 PRINT DEMOGRAPHICS
X6
X7
X4X6
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X6
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54%ATTENDED
COLLEGE
AGE18-24: 13%
25-34: 18%
35-44: 16%
45-54: 18%
55-64: 17%
65+ : 18%
57%MARRIED
71%OWN A HOME
$86,901AVG. HHI
INCOME< $20,000 :10%
$20,000 - $39,999: 13%
$40,000 - $59,999: 17%
$60,000 - $74,999: 12%
$75,000 - $99,999: 15%
$100,000 - $149,999: 19%
$150,000+ : 14%
GENDER
MEN WOMEN
X1
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VIDEO 2019New video series, new website-integrated video
player, and the B.V.E. branded video experience with
exclusive ad rights, social integration and total control
of your content.
New Video Series
• Night Shooting
• Everyday Carry
• More to come!!
Branded Video Player Sponsorship:
• Pre-roll and post-roll ads
• Product links added to videos
• Exclusive video page dedicated to your brand
• Player integrated in the page
• Skin option with integrated video page including playlist and player
• Banner ads optional
• Twitter and Facebook feed
• No restrictions on content within reasonable standards
• Long Range Precision
• Personal Defense
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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LOGO
OVERLAY
TEXT LINK
BRANDED IMAGE
SOCIAL FEED
DISPLAY AD
BRAND
VIDEOS
SKIN
HEADER WITH VIDEO
IN PAGE VIDEO
PLAYERDISPLAY AD
SKIN
SHARE CONTENT
BRANDED VIDEO
EXPERIENCE
NO YOUTUBE
RESTRICTIONS
BRAND
LOGO
ADDED TO
PLAYER
LINK TO
PRODUCT
URL
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PRINT 2019
X1
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X4
X6X6X6
X4 X4 X1
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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2019 NETWORK
MAGAZINE ISSUES: 6
TOTAL PRINT AUDIENCE REACH: 3.36MM
AVERAGE MONTHLY UNIQUES: 100K+
AVERAGE MONTHLY PAGE VIEWS: 182K+
E-NEWSLETTER: 60K
SOCIAL: 21K
SOURCE: GOOGLE ANALYTICS – JAN 2017 - DEC 2018
X6 X2/MONTH
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2019 PRINT
Ballistic gives readers the ultimate backstage
pass to the world of firepower while heavily
showcasing the lifestyles of today’s shooters.
This premium, large-format publication is
designed to educate, prepare and entertain
shooters of all experience levels.
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$7,500 $5,276 $4,313 $3,247 $2,317 $9,375 $8,625
TITLESPACE
CLOSE
MATERIAL
CLOSEON SALE
FEB/MAR 19 12/25/18 1/1/19 2/12/19
APR/MAY 19 2/19/19 2/26/19 4/9/19
JUN/JUL 19 4/23/19 4/30/19 6/11/19
AUG/SEP 19 6/25/19 7/2/19 8/13/20
OCT/NOV 19 8/27/19 9/3/19 10/15/19
DEC/JAN 20 10/15/19 10/22/19 12/3/19
CIRCULATION
140K
BI-MONTHLY – 6 ISSUES
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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2019 PRINT
Precision is completely dedicated to precision
rifle shooting. Reaching way downrange with
precision rifles, optics and ammo is an addiction
to thousands of hardcore shooting enthusiasts.
Ballistic’s Precision is primed to feed that
addiction with pages packed with the latest
guns, loads, accessories—and most
importantly—skills that put lead dead on target.
Ballistic’s Best Awards were created to be the
most prestigious honor in the firearms world.
Products recognized in Ballistic’s Best must
meet the demanding criteria and testing
protocols of Ballistic’s content creators and a
panel of the leading shooting experts.
Interactive, the magazine will dovetail with
Athlon Outdoors’ digital audiences to vote on
guns, gear and manufacturers that have
earned the right to be called Ballistic’s Best.
BALLISTIC BEST DEC/JAN 20
BALLISTIC PRECISION AUG/SEP 19
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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Ballistic fans were ready for their own network,
so we delivered the ultimate companion
website to the ultimate shooting lifestyle
magazine!
AVERAGE MONTHLY UNIQUES: 100K+
AVERAGE MONTHLY PAGE VIEWS: 182K+
AVERAGE TIME SPENT: 1:45
AVERAGE PAGES PER SESSION: 1.34
BOUNCE RATE: 18.87%
SOCIAL: 21K+
SOURCE: GOOGLE ANALYTICS – JAN 2018 – DEC 2018
2019 DIGITAL
GENDER
MALE: 54%
FEMALE: 46%
AGE
18-24: 28%
25-34: 34%
35-44: 16%
45-54: 12%
55-64: 5%
65+ : 5%
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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2019 NETWORK
MAGAZINE ISSUES: 12
TOTAL PRINT AUDIENCE REACH: 4.1MM
AVERAGE MONTHLY UNIQUES: 443K+
AVERAGE MONTHLY VIEWS: 843K+
E-NEWSLETTER: 160K+
SOCIAL: 187K+
SOURCE: GOOGLE ANALYTICS – JAN 2017 – DEC 2018
X7 X4 X2/MONTH
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PRINT 2019
2019 NETWORK
X4 X1X7
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With a heavy slant on showcasing battle-
proven weapons and gear with “been there,
done that” warriors and trainers, Tactical Life
truly is the definitive source for all things
tactical.
MAR 19 12/18/18 12/25/19 2/5/19
APR/MAY 19 2/5/19 2/12/19 3/26/19
JUN/JUL 19 4/2/19 4/9/19 5/21/19
AUG/SEP 19 5/28/19 6/4/19 7/16/19
OCT/NOV 19 7/23/19 7/30/19 9/10/19
DEC 19 9/17/19 9/24/19 11/5/19
JAN/FEB 20 11/12/19 11/19/19 12/31/19
7 ISSUES
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894
CIRCULATION
80K
TITLESPACE
CLOSE
MATERIAL
CLOSEON SALE
2019 PRINT
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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2019 PRINT
Headlining Athlon Outdoors’ family of buyer’s
guide annuals, Gun Annual is packed with 180
pages of gun reviews and complete buyer’s
guides for shotguns, handguns and rifles for
sport and defense. Other annuals include The
Complete Book of Revolvers, Handguns
Buyer’s Guide, The Complete Book of Guns,
The Best of Combat Handguns, The Complete
Reloader and more.
TACTICAL LIFE GUN ANNUAL - JUN/JUL 19
The editors of Tactical Life magazine are proud to
present the premier annual edition of Stealth, a 128-page
blend of cool, covert and cutting-edge technology and
lifestyle pieces for firearms enthusiasts. It's an eclectic
mix of the military and civilian gadgetry that is often
subject to misinformation in the public's view. Stealth
readers will soak up the main areas of coverage: night
vision, suppressors, weapons systems, essential
accessories and tools applications.
TACTICAL LIFE STEALTH - JAN/FEB 20
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
Wildcatters, hunters and shooters of all types can
enjoy an annual collection of handloading tips, new
products and recipes for success.
8/13/19 8/20/19 10/1/19
SPECIAL INTEREST ANNUAL – 1xANNUAL CIRCULATION
80K SPACE
CLOSE
MATERIAL
CLOSEON SALE
2019 PRINT
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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The Old West—with a perfect blend of classic
firepower, legendary characters of the time,
holsters, knives and Cowboy Action Shooting—
comes alive again in each quarterly issue of Guns
of the Old West.
QUARTERLY – 4 ISSUES
QUARTERLY CIRCULATION
90K
SPRING 1/1/19 1/8/19 2/19/19
SUMMER 4/2/19 4/9/19 5/21/19
FALL 7/2/19 7/9/19 8/20/19
WINTER 9/24/19 10/1/19 11/12/19
TITLE SPACE CLOSE MATERIAL CLOSE ON SALE
2019 PRINT
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
AVERAGE MONTHLY UNIQUES: 443K+
AVERAGE MONTHLY PAGE VIEWS: 843K+
AVERAGE TIME SPENT: 1:36
AVERAGE PAGES PER SESSION: 1.34
BOUNCE RATE: 35%
SOCIAL: 187K+
Tactical-Life Network delivers cutting-edge
information, trends, firearms and gear reviews,
photo galleries, expert tips and broadcast-quality
videos for firearms shooters of all levels.
2019 DIGITAL
GENDER
MALE: 93%
FEMALE: 7%
AGE
18-24: 10%
25-34: 26%
35-44: 23%
45-54: 20%
55-64: 14%
65+ : 7%
SOURCE: GOOGLE ANALYTICS – JAN 2018 – DEC 2018
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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NUMBER OF ISSUES: 13*
TOTAL PRINT AUDIENCE REACH: 4.2MM
AVERAGE MONTHLY UNIQUES: 384K+
AVERAGE MONTHLY VIEWS: 688K+
E-NEWSLETTER: 50K+
SOCIAL: 403K+
2019 NETWORK
* GUN PRIMER FOR 2019 IS A REPRINT BY POPULAR DEMAND
SOURCE: GOOGLE ANALYTICS – JAN 2018 – DEC 2018
X6 X6
X2/MONTH
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
For 38 years, Combat Handguns has remained
the most trusted source for coverage on the
newest guns, the classics, gear, and skill sets for
sport and personal-defense.
BI-MONTHLY – 6 ISSUES
TITLE SPACE CLOSE MATERIAL CLOSE ON SALE
MAY/JUN 1/22/19 1/29/19 3/12/19
JUL/AUG 3/19/19 3/26/19 5/7/19
SEP/OCT 5/14/19 5/21/19 7/2/19
NOV/DEC 7/16/19 7/23/19 9/3/19
JAN/FEB 9/10/19 9/17/19 10/29/19
MAR/APR 11/5/19 11/12/19 12/24/19
CIRCULATION
80K
2019 PRINT
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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“Prepare, Protect, Prevail.” Personal Defense
World’s team of expert contributors is dedicated to
delivering easy-to-digest content—both skills and the
latest hardware—that can save you and your family
when dangers arise. Ensure you won’t be a victim.
CIRCULATION
90K
2019 PRINT
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894
BI-MONTHLY – 6 ISSUES
TITLE SPACE CLOSE MATERIAL CLOSE ON SALE
PDW #220 1/15/19 1/22/19 3/5/19
PDW #221 3/19/19 3/26/19 5/7/19
PDW #222 5/21/19 5/28/19 7/9/19
PDW #223 7/23/19 7/30/19 9/10/19
PDW #224 9/24/19 10/1/19 11/12/19
PDW #225 11/26/19 12/3/19 1/14/19
Personal Defense World Concealed Carry issues
are #221and #223. Formidable sidearms, the latest
in everyday-carry gear and shooting skills take
center stage in these issues. Gun Buyer’s Annual is
issue #224.
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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2019 PRINT
Formidable sidearms, the latest in everyday-carry gear
and shooting skills take center stage in these issues.
Issues are #221and #223
Packed with reviews of the latest his comprehensive
firearms buyer's guide is a great value for sportsmen
and women and general shooting enthusiasts alike.
Issue #224
PERSONAL DEFENSE WORLD CONCEALED CARRY ISSUES
PERSONAL DEFENSE WORLD GUN BUYER’S ANNUAL
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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GENDER
MALE: 90%
FEMALE: 10%
AGE
18-24: 8%
25-34: 24%
35-44: 21%
45-54: 21%
55-64: 16%
65-PLUS: 10%
AVERAGE MONTHLY UNIQUES: 384K+
AVERAGE MONTHL PAGE VIEWS: 688K+
AVERAGE TIME SPENT: 1:38
AVERAGE PAGES PER SESSION: 1.3
BOUNCE RATE: 19%
SOCIAL: 403K+
This website offers shooters a clear and concise guide
to the latest firearms and equipment, proven
techniques to keep themselves and their families
protected, compelling stories of self-defense and
instruction from some of the most experienced and
battle-ready experts in the firearms world.
SOURCE: GOOGLE ANALYTICS– JAN 2018 - DEC 2018
2019 DIGITAL
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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NUMBER OF ISSUES: 14
TOTAL PRINT AUDIENCE REACH: 7MM
AVERAGE MONTHLY UNIQUES: 44K+
AVERAGE MONTHLY VIEWS: 71K
E-NEWSLETTER: 50K+
SOCIAL: 75K+
2019 NETWORK
SOURCE: GOOGLE ANALYTICS – JAN 2018 – DEC 2018
X6 X4 X4X1/MONTH
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PRINT 2019
X6 X4 X4
2019 NETWORK
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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From urban or rural disaster prepping and off-grid
living to primitive survival methods, bug-out vehicles,
personal-defense firearms, blades and fighting
tactics, Survivor’s Edge will have you living in a
24/7/365 state of full readiness.
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$5,920 $4,165 $3,404 $2,563 $1,830 $7,400 $6,808
CIRCULATION
140K
2019 PRINT
BI-MONTHLY – 6 ISSUES
TITLE SPACE CLOSE MATERIAL CLOSE ON SALE
MAR/APR 1/8/19 1/15/19 2/26/19
MAY/JUN 3/5/19 3/12/19 4/23/19
JUL/AUG 5/7/19 5/14/19 6/25/19
SEP/OCT 7/9/19 7/16/19 8/27/19
NOV/DEC 9/10/19 9/17/19 10/29/19
JAN/FEB 11/12/19 11/19/19 12/31/19
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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2019 PRINT
“The Complete Guide to Self-Reliant Living,” The
New Pioneer inspires and teaches with DIY
projects and lessons learned from those who
have made their “back to the land” dreams come
true. This quarterly is filled with stories and tips on
mini-farming, small livestock, land management,
energy independence, tools and off-grid living.
CIRCULATION
230K
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$6,200 $4,362 $3,565 $2,684 $1,916 $7,750 $7,130
QUARTERLY – 4 ISSUES
TITLE SPACE CLOSE MATERIAL CLOSE ON SALE
SUMMER 3/5/19 3/12/19 4/23/19
FALL 6/4/19 6/11/19 7/23/19
WINTER ‘20 9/3/19 9/10/19 10/22/19
SPRING ‘20 12/3/19 12/10/19 1/21/19
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
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“Get ready for a modern-day rendezvous where
the trade blanket is covered with practical,
primitive survival tips, blackpowder shooting gear,
DIY projects and backwoods adventure guides.
Nourish and release your inner mountain man
with this fan-favorite.
2019 PRINT
CIRCULATION
230K
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3
$6,200 $4,362 $3,565 $2,684 $1,916 $7,750 $7,130
QUARTERLY – 4 ISSUES
TITLE SPACE CLOSE MATERIAL CLOSE ON SALE
SPRING 19 2/5/19 212/19 3/26/19
SUMMER 19 5/7/19 5/14/19 6/25/19
FALL 19 8/6/19 8/13/19 9/24/19
WINTER 20 10/22/19 10/29/19 12/10/19
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
Here you will find in-depth coverage on survival, self-
reliant living, self-defense skills, and the online home of
Survivor’s Edge, The New Pioneer, and American
Frontiersman magazines. This site offers tips and
resources on how to “stay alive and thrive” in the face of
disaster or while living off the land.
GENDER
MALE: 77%
FEMALE: 23%
AGE
18-24: 8%
25-34: 21%
35-44: 21%
45-54: 21%
55-64: 19%
65-PLUS: 10%
AVERAGE MONTHLY UNIQUES: 43K+
AVERAGE MONTHLY PAGE VIEWS: 71K+
AVERAGE TIME SPENT: 1:50
AVERAGE PAGES PER SESSION: 1.37
BOUNCE RATE: 36.75%
SOCIAL: 75K+
2019 DIGITAL
SOURCE: GOOGLE ANALYTICS – JAN 2018 – DEC 2018
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 STICKER PAGE INSERT
Recommended Distribution:
• Ballistic
• Combat Handguns
• Personal Defense World
• Tactical Life
STICKER PAGE SPECIFICATIONS
The page size is 7.375" x 9.125" (includes 1/8"
spine grind off & 1/8" foot retrim).
Ink: 2/1 (printer backer)
Stock: 60# Gloss Coated
Coatings: 1 mil Gloss Lamination
Finishing: Kiss Cut, Perf Along 9" Dimension
(sheet will be torn out of a perfect bound
magazine)
Minimum Qty: 80,000
CPM: $169.29
STICKER PAGE INSERT
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 CUSTOM BRANDED TARGET INSERT
EXCLUSIVE TARGET INSERT
Recommended Distribution:
• Ballistic
• Combat Handguns
• Personal & Home Defense
• Tactical Weapons
Add an integrated, multi-platform contest promotion. Ask your Account Executive for details.
CONTEST OPTION
TARGET SPECIFICATIONS
This is for an 8 page (front and back), perforated,
closed head insert, with 4/C ink on both sides.
The page size is 7.75 x 10.25.
The paper is 35# Uncoated Groundwood 65B.
It will be folded at the top- the size of the unfolded
target will be 15.5 wide x 20.5 long. This insert
can only run in perfect bound titles.
Minimum Qty: 80,000
CPM: $82.12
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 BELLY BAND
BELLY BAND
Recommended Distribution:
• Ballistic
• Combat Handguns
• Personal & Home Defense
• Tactical Weapons
Add an integrated, multi-platform contest promotion. Ask your Account Executive for details.
CONTEST OPTION
BELLY BAND SPECIFICATIONS
This is for an belly band wrap around the
magazine, including 4/C ink on one side.
The belly band size is 17” wide x 5 – 7” high.
The paper is 80# Gloss Coated
Minimum Qty: 80,000
CPM: $169.00
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 24-PAGE MINI MAG POLYBAGGED
24-PAGE MINI MAG POLYBAGGED
Recommended Distribution:
• Ballistic
• Combat Handguns
• Personal & Home Defense
• Tactical Weapons
24-PAGE MINI-MAG SPECIFICATIONS
The page size is 8.0 x 10.5.
Binding: Saddle Stitch/polybagged with
book
The paper is 70# coated
Content: Provided by the advertiser.
Minimum Qty: 80,000
Editorial Included
CPM: $458.90
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 CUSTOM SIP PROGRAM
Athlon Outdoors’ publishing expertise is
unmatched in the firearm category. Partnered
with AMG/Parade’s strength in distribution,
Athlon Outdoors has the unique ability to pass
along competitive efficiencies to our partners.
3 STYLE/SIZE OPTIONS
• BALLISTIC – 136 PAGES
• TACTICAL LIFE – 128 PAGES
• COMBAT HANDGUNS – 96 PAGES
INCLUDES:
• CONTENT
• PHOTOGRAPHY
• DESIGN/LAYOUT
• PRODUCTION
• Athlon Outdoors responsible for all printing
and distribution and manages/retains
newsstand revenue.
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
• Athlon Outdoors provides:
➢ Content
➢ Photography
➢ Design
➢ Production services
• Production specifications identical to Ballistic with:
➢ Premium 142-pound coated freesheet offset 8 pt texture coated
cover stock
➢ 60-pound coated offset body paper stock
• Oversize trim: 9 inches x 10 7/8 inches
• 136 pages plus covers (or increments of 8)
• Perfect bound
BALLISTIC STYLE
BALLISTIC SIP SPECIFICATIONS
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
• Athlon Outdoors provide:
➢ Content
➢ Photography
➢ Design
➢ Preproduction and production services
• Production specifications identical to Tactical Life with:
➢ 80-pound coated Freesheet offset cover stock
➢ 40-pound coated Groundwood offset body paper stock
• Trim size: 8 inches x 10.5 inches
• 128 pages plus covers
• Perfect Bound
TACTICAL LIFE STYLE
TACTICAL LIFE SIP SPECIFICATIONS
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
• Athlon Outdoors provides:
➢ Content
➢ Photography
➢ Design
➢ Preproduction and production services
• Production specifications identical to Combat Handguns with:
➢ 100-pound coated Freesheet offset cover stock
➢ 38-pound coated Groundwood offset body paper stock
• Trim size: 8 inches x 10.5 inches
• 96 pages plus covers
• Saddle Stitched binding
COMBAT HANDGUNS STYLE
COMBAT HANDGUN SIP SPEC
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
BANNER ADS:
• SITE SECTION SPONSORSHIPS – 100% SOV OF AN AD PLACEMENT FOR A SET PERIOD
• TARGETED AD UNITS – DEMOGRAPHIC OR CONTEXTUALLY TARGETED
• RICH MEDIA AD UNITS – RISING STAR AND :15 IN-AD VIDEO OR ANIMATION
NOTE: ALL DESKTOP 300X250 BANNER ADS HAVE A PREMIUM OPTION TO UPGRADE TO A 300X600 AD SIZE AND 728X90
UPGRADE TO 970X90.
NATIVE AD UNITS:
• ARTICLE HEADLINE AND ARTICLE PAGE (TEXT, PHOTOS, VIDEOS AND SOCIAL SHARE LINKS)
• IN-CONTENT VIDEO
• IN-CONTENT EXPANDABLE VIDEO
E-NEWSLETTERS:• BANNER ADS IN WEEKLY EDITORIAL E-NEWSLETTERS
• DEDICATED E-NEWSLETTERS
EDITORIAL SPONSORSHIPS:
• OFFERED ONLY AT THE DISCRETION OF EDITORIAL – OPPORTUNITIES WILL BE SHARED BY YOUR REP
• PRODUCT INTEGRATION, BRANDING AND MEDIA PACKAGES WILL VARY
CUSTOM CREATION:
• SWEEPSTAKES MANAGEMENT AND PROMOTION
• CONTENT CREATION: ARTICLES, VIDEOS AND/OR PHOTOS GALLERIES
2019 DIGITAL OFFERINGS
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
NATIVE PLACEMENTS:
2019 NATIVE PLACEMENTS
CUSTOM
NATIVE
CUSTOM
NATIVE
CUSTOM
NATIVE
CUSTOM
NATIVE
EDITORIAL HEADLINE
TRENDING HEADLINE
RELATED STORY HEADLINE NETWORK WIDGET HEADLINE
CUSTOM
NATIVE
CUSTOM
NATIVE
RELATED STORY HEADLINE
NETWORK WIDGET HEADLINE
CUSTOM
NATIVE
TRENDING HEADLINE
EDITORIAL HEADLINE
CUSTOM
NATIVE
CUSTOM
NATIVE
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
NATIVE EXAMPLE:
2019 NATIVE EXAMPLE
Please visit our sites at any time to see live examples.
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 DISPLAY PLACEMENTS
BANNER
AD
BANNER
AD
300x250
300x600
BANNER
AD
BANNER
AD
300x250
300x600
300x250
300x600
BANNER
AD
300x250
300x600
728x90
970x90
970x250
DISPLAY BANNER PLACEMENTS:
BANNER
AD
300x250
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 EDITORIAL E-NEWS
EDITORIAL E-NEWS LISTS
● Tactical Life
o 160,000
● Ballistic Mag
o 60,000
● Personal Defense World
o 50,000
● Real World Survivor
o 50,000
E-Newsletter Content Emails 300x250 Ads
Open Rate
● 17.93%
CTR
● 12.13%
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 DEDICATED E-NEWS
DEDICATED E-NEWS LISTS
● Tactical Life
o 160,000
● Ballistic Mag
o 60,000
● Personal Defense World
o 50,000
● Real World Survivor
o 50,000
Dedicated E-Newsletter Averages
Open Rate
● 15.08%
CTR
● 4.20%
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
PREFERRED DEAL AD EXCHANGE
THIS ONE
BUY REMNANT DIGITAL
INVENTORY ON OUR
PRIVATE EXCHANGE
BY INVITATION ONLY
VS
PREFERRED DEAL AD EXCHANGE
● Preferred Deals are offers sent direct to an advertisers.
o Terms of these deals including rates are determined in advance and non-negotiable.
● Private Auction – invited members only.
o Auctions allow bidding on available inventory.
● Impressions are not guaranteed.
● Athlon Outdoors sets the floor rate as well as the campaign terms.
● Floor rates will always be at least 50% lower than published rates rate card rates.
● Eligibility based upon annual digital spend commitment of $75,000 digital +.
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
2019 CUSTOM VIDEO CONTENT
• BROADCAST QUALITY
• FIREARM AUDIENCE EXPERTS
• STATE OF THE ART EQUIPMENT AND TECHNIQUES
• EDITORIAL FIREARM EXPERTISE
• DISTRIBUTION AT SCALE OR TARGETED
HOW IT WORKS
• Tell us what products or type of video you’d like produced
• OR, describe your marketing goals, strategies, product(s), message and target
audience and we’ll create concepts
• Send the product to our production studios
• We film and edit at one of our studios
• We distribute across our digital platforms
• You receive finished, broadcast-quality video available for any use – your website,
sales tools, annual meetings, commercials, etc.
WHY ATHLON OUTDOORS ?
• 55% OF PEOPLE WATCH VIDEO ONLINE EVERY DAY
• BY 2020 VIDEO WILL BE 82% OF ALL ONLINE TRAFFIC
• 10 TIMES MORE LIKELY TO ENGAGE, SHARE, COMMENT
• BY 2019 WILL BE 80% OF ALL INTERNET CONSUMER TRAFFIC
• DISTRIBUTION AT SCALE OR TARGETED
WHY VIDEO?
MORE VIDEO CONTENT IS
UPLOADED IN 30 DAYS THAN
MAJOR U.S. TELEVISION
NETWORKS HAVE CREATED IN
30 YEARS.
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
IN 2019 ATHLON OUTDOORS WILL CELEBRATE
GIVEAWAY EACH MONTH
• GUN SPONSOR: $10,000 (3 eps for $25,000)
• ACCESSORY SPONSOR: $5,000 (3 eps for $12,500)
• GEAR/APPAREL SPONSOR: $3,000 (3 eps for $7,500)
SPONSORSHIP FEE + THE GIVEAWAY GUN
INCLUDES:
• CONTENT CREATION: NATIVE ARTICLE + 3 VIDEOS
• A DEDICATED NEWSLETTER ANNOUNCING THE
FGF VIDEOS AND GIVEAWAY
• SOCIAL POSTS EVERY FRIDAY ACROSS THE
ATHLON OUTDOORS’ CHANNELS - MINIMUM OF 12
POSTS
• HOMEPAGE AND NETWORK NATIVE PROMOTION
ON ALL FOUR ATHLON OUTDOORS’ SITES
• 500K IMPRESSIONS OF CO-BRANDED FREE GUN
FRIDAY GIVEAWAY ADS
• EVERGREEN EXPOSURE OF SPONSOR’S BRANDS
ON OUR TACTICAL-LIFE.COM WINNER’S PAGE
WIN WIN!!
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
SERIES INCLUDES:
EPISODES: 6 (3-9 minutes each)
SERIES PROMOTIONAL DATES: 7/1/19- 9/30/19
PROMOTIONAL IMPRESSIONS: 4 MILLION +
- Originals air weekly for first 6 weeks of the quarter
- Promoted for total of 13 weeks
- Evergreen content on BallisticMag.com & YouTube
SIGNED IO DUE BY APRIL 30, 2019
Capturing the hottest trend in shooting, this 6-episode video series
takes a deep dive into all aspects of long range precision. From
fundamental techniques, critical equipment, ballistic calculations,
understanding environmental factors and explaining key terminology,
our top experts present a detailed and comprehensive guide to
shooting tight groups at long distances.
Presenting Sponsorship $50,000 (1 available)
• Title integration
• Product Integration guaranteed in all (6) videos
• Link-out to sponsor’s product pages
• Co-branding on video promotion for social and native
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
Supporting Sponsorship $35,000 (2 available)
• Product Integration guaranteed in (6) videos
• Link-out to sponsor’s product pages
• Co-branding on video promotion for social and native
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
Named Sponsorship $20,000 (2 available)
• Product Integration guaranteed in (3) videos
• Link-out to sponsor’s product pages
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
Affiliate Sponsorship $10,000 (2 available)
• Product Integration guaranteed in (1) video
• Link-out to sponsor’s product pages
• Sponsor logo included in closing graphics/animation
LONG RANGE
SHOOTING SERIES
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
SERIES INCLUDES:
EPISODES: 6 (3-9 minutes each)
SERIES PROMOTIONAL DATES: 10/1/19 -12/31/19
PROMOTIONAL IMPRESSIONS: 4 MILLION +
- Originals air weekly for first 6 weeks of the quarter
- Promoted for total of 13 weeks
- Evergreen content on PersonalDefenseWorld.com
SIGNED IO DUE BY JULY 31, 2019
SELF DEFENSE SERIES
Capturing the best in self defense, this 6-episode video
series takes a deep dive into all aspects of defensive
techniches. From home invasion, car jacking, concealed
carry, responsible gun ownership, active shooter,
situational awareness and more —our top experts present
a detailed and comprehensive guide to self defnese to
protect you and your family.
Presenting Sponsorship $50,000 (1 available)
• Title integration
• Product Integration guaranteed in all (6) videos
• Link-out to sponsor’s product pages
• Co-branding on video promotion for social and native
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
•Supporting Sponsorship $35,000 (2 available)
• Product Integration guaranteed in (6) videos
• Link-out to sponsor’s product pages
• Co-branding on video promotion for social and native
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
•Named Sponsorship $20,000 (2 available)
• Product Integration guaranteed in (3) videos
• Link-out to sponsor’s product pages
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
•Affiliate Sponsorship $10,000 (2 available)
• Product Integration guaranteed in (1) video
• Link-out to sponsor’s product pages
• Sponsor logo included in closing graphics/animation
Some sponsors products may be included in additional
videos beyond those listed in the sponsorship guarantee.
The guaranteed production integration is the minimum
number of inclusions.
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
CONCEPTS: • Holster Hot Button issues:
o weapon-lighted rigs
o battle of the bulge
o open vs concealed carry
• Best practices for CC by season
• Drawing from cover
• Beating the almighty gun grab
In today's world of unrest, more law-abiding citizens are exercising
their Second Amendment rights to carry 24/7/365. Today's
concealed carry enthusiasts live active lifestyles, and many are
craving expert advice on how to safely and conveniently carry and
utilize their firearms, knives and other personal-defense tools.
Show them how your products can help them confidently live the
concealed carry lifestyle.
VIDEO INTEGRATION:• Brand mention open and closing billboards
• Product Integration guaranteed in (4) videos
• Link-out to sponsor’s product pages from video
• Co-branding on social promotion and native
• Sponsor logo included in closing graphics/animation
• Category Exclusivity
PRINT SERIES: • 4 articles corresponding with the videos.
• Articles published to:
o Personal Defense World
o Concealed Carry
VIDEO SERIES INCLCUDES:EPISODES: 4 (2-5 minutes each)
SERIES PROMOTIONAL DATES: 1/7/19 - 3/31/19
PROMOTIONAL IMPRESSIONS: 1 MILLION +
• Originals air bi-weekly for first 8 weeks
• Promoted for over 12 weeks
• Evergreen content on PersonalDefenseWorld.com +
YouTube
Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY
PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE
CONTACTS
ADVERTISING & SALES CONTACTS:
NORTHEAST & MID-ATLANTIC REGION
Scott Buchmayr
978-462-6335
SOUTHEAST & UPPER MIDWEST REGION
Amos Crowley
216-378-9811
WESTERN REGION
Scott J. Cherek 307-635-
8899
MIDWEST/CENTRAL SOUTH REGION
Dan Flavin
248-515-8654
DIRECT RESPONSE SALES
Jim Coen
212-478-1949
MANAGEMENT & EDITORIAL CONTACTS:
VP/GROUP PUBLISHER & CONTENT DIRECTOR
Nicholas S. Seifert
435-640-9869
EDITORIAL DIRECTOR
Nino Bosaz
EDITOR-IN-CHIEF
Linas Cernauskas
DIRECTOR OF DIGITAL CONTENT
Matt Hogan
DIRECTOR OF SALES DEVELOPMENT & DIGITAL MARKETING
Brock Norman
309-256-1025