2019 media kitd1zlvl4fi8iccf.cloudfront.net/wp-content/uploads/... · page 4 i alive media kit 2019...
TRANSCRIPT
Media Kit 2019
PAGE 2 I alive media kit 2019
Unlike free or regular newsstand magazines, natural health retailers purchase alive magazine and use it as an integral part of their sales, marketing, and customer service programs. Retailers have a strong sense of ownership and investment in alive. Many make inventory and purchasing decisions based on brands that advertise in alive.
> CIRCULATION 185,000 copies
> FREQUENCY monthly
> LOCATIONS 800+ retail points across Canada
> READERSHIP 3.4 readers per copy
KEY FACTSManitoba/Saskatchewan 7%
Other 5%
British Columbia 27%
GEOGRAPHIC BREAKDOWNalive is distributed nationally.
alive magazine publishes the latest natural health information
for educated consumers. For more than 40 years alive magazine
has been synonymous with natural health and wellness,
editorial integrity, and the empowerment of alive readers
to make healthy, natural, and sustainable lifestyle choices.
Unique.Discovering you have a yeast infection can be a big blow. But what can
really throw you for a loop is realizing the far‑reaching impact systemic
Candida overgrowth can have on your entire body. Depression, fatigue,
indigestion, and foggy mental focus are just a few of the chronic health
problems you might experience.
New Roots Herbal’s CandidaStop knocks out Candida overgrowth so you
can gain control of your health. You can count on it to:
• Restore your body’s natural balance
• Eradicate yeast infections with 11 natural Candida‑fighting ingredients
• Foster a more acidic intestinal pH level that favours healthy bacterial
growth
You don’t have to suffer from a Candida infection. Come out swinging
with CandidaStop from New Roots Herbal.
newrootsherbal.com
Candida infection
doesn’t just strike you below the belt:
It affects your entire body.
Alive 2017-10 Candida Stop FP.indd 1
2017-08-18 9:23:30 AM
OCTOBER 2017 I Issue 420 WATER FITN
ESS • DIY FLAVOURED SALTS • BLUE PLANET BLUES • COOL W
ATERS & W
ARMIN
G TEAS • STAY MEN
TALLY FLUID
ISSUE 420 I OCTOBER 2017
HEALTH I LIFESTYLE I FOOD
Everything
H20
WATER + FITNESS = FUN
BLUE PLANET BLUES
DIY FLAVOURED SALTS
COOL WATERS & WARMING TEAS
STAY MENTALLY FLUID
aterW
001 alive 420 cover.indd 1
8/24/17 2:43 PM
PROUDLYCANADIAN
FOOD FOR YOUR GUT
THE PERFECT PARTNER
FOR YOUR PROBIOTICS
WITH 22 FULLY FERMENTED PLANT-BASED SUPERFOODS AND PREBIOTICS TO NOURISH A HEALTHY GUT FLORA .NON-GMO CERTIFIED ORGANIC CERTIFIED
100% Vegan Dairy-Free Gluten-Free Soy-Free
The ultimate prebiotic gut superfood
NOVEMBER 2017 I Issue 421 N
O MORE FILTERS • SEXUAL FREEDOM
• WORKOUTS ON
YOUR TIME • HEALTHY IN
DULGENCES • ECOPHOBIA • THE IM
PERFECT FEAST
ISSUE 421 I NOVEMBER 2017HEALTH I LIFESTYLE I FOOD
Embraceimperfection
NO MORE FILTERS SEXUAL FREEDOM
WORKOUTS ON YOUR TIMEHEALTHY INDULGENCES
EXPLORING ECOPHOBIA
FeastImperfectThe
001 alive 421 cover.indd 1
9/25/17 9:49 AM
DECEMBER 2017 I Issue 422 BOOST IM
MUN
ITY • HOLIDAY SMOOTHIES • FITN
ESS CALENDAR • EM
OTIONAL IN
TELLIGENCE • 2017 alive AW
ARD WIN
NERS
HEALTH I LIFESTYLE I FOOD
ISSUE 422 I DECEMBER 2017
PROUDLYCANADIAN
FOOD FOR YOUR GUT
THE PERFECT
PARTNER
FOR YOUR
PROBIOTICS
WITH 22 FULLY FERMENTED PLANT-BASED SUPERFOODS
AND PREBIOTICS TO NOURISH A HEALTHY GUT FLORA .PLANT-BASED SUPERFOODS
A HEALTHY GUT FLORA .
NON-GMO CERTIFIED ORGANIC CERTIFIED
100% Vegan Dairy-Free Gluten-Free Soy-Free
The ultimate prebiotic gut superfood
Do it for
yourself
festiveLet’s get
BOOST YOUR IMMUNITY
SUPER RAD FITNESS CALENDAR
HOLIDAY TREAT-INSPIRED SMOOTHIES
EMOTIONAL INTELLIGENCE
2017 alive AWARD WINNERS!
001 alive 422 cover final.indd 1
10/26/17 2:23 PM
JANUARY 2018 I Issue 423 VEGAN BUTCHERS • PROTEIN
CHEAT SHEET • FAREWELL FLATULEN
CE • KILLER CORE WORKOUT • THE FUN
GUS AMON
G US
ISSUE 423 I JANUARY 2018HEALTH I LIFESTYLE I FOOD
Digestive
WHAT’S A VEGAN BUTCHER?PROTEIN CHEAT SHEETFAREWELL FLATULENCE!KILLER CORE WORKOUTTHE FUNGUS AMONG US
health tips
PROUDLYCANADIAN
FOOD FOR YOUR GUT
THE PERFECT PARTNER
FOR YOUR PROBIOTICS
WITH 22 FULLY FERMENTED PLANT-BASED SUPERFOODS AND PREBIOTICS TO NOURISH A HEALTHY GUT FLORA .NON-GMO CERTIFIED ORGANIC CERTIFIED
100% Vegan Dairy-Free Gluten-Free Soy-Free
The ultimate prebiotic gut superfood
VeganVibes
001 alive 423 cover final.indd 1
11/24/17 9:57 AM
PROUDLYCANADIAN
NOURISH AND ENERGIZE your body with a blend of 23 colourful plant-rich superfoods.
Only greens+ is proven to boost
energy and vitality, provide antioxidant
protection and balance pH.
THAT’S THE POWER OF PLANTS!
PLANTPOWER
MARCH
2018 I Issue 425 HEALTHY TRAVELS • SUPERFOODS • RECIPES FROM AFAR • COM
MUTIN
G SCANDIN
AVIAN STYLE • N
O TIME, N
O SPACE WORKOUT • DETOXIN
G
ISSUE 425 I MARCH 2018HEALTH I LIFESTYLE I FOOD
Detoxyour life
A WORLD OF SUPERFOODS COMMUTING SCANDINAVIAN STYLE
RECIPES FROM AFARNO TIME, NO SPACE WORKOUTDETOX WITHOUT DEPRIVATION
TRAVELSAVOURlightly
fully
001 alive 425 COVER NEW SIZE.indd 1
1/29/18 2:24 PM
Does the world
really need
another probiotic
product?
we know our probiotics. You flourish.
No, actually, it needs two! There are multiple families of
probiotics and each brings its own unique benefits. Our
new Femina Flora Oral contains strains that optimize
vaginal health, while our new Human Probiotics is
formulated with 12 probiotics of human origin to help
reestablish healthy intestinal flora.
See our full line of probiotic products at newrootsherbal.com
ProudlyTested in ourISO 17025Accredited Laboratory
Alive 2018-04 Femina Flora Oral + Human Probiotics FP.indd 1
2018-02-09 10:01:52 AM
ISSUE 426 I APRIL 2018HEALTH I LIFESTYLE I FOOD
APRIL 2018 I Issue 426 GROWIN
G A HERB GARDEN • AN
TIOXIDANTS • GREEN
S—OUTSIDE THE SALAD BOW
L • OUTDOOR WORKOUT • POST-TRAUM
ATIC GROWTH
CONFESSIONS FROM A ROOKIE HERBAPHILE
THE SCOOP ON ANTIOXIDANTS
GREENS—OUTSIDE THE SALAD BOWL
POST-TRAUMATIC GROWTH
GET FIT IN THE GREAT OUTDOORS
Matchamania
ImmunityRev up
your
001- alive 426 cover.indd 1
2/22/18 1:50 PM
Quebec 4%
Ontario 39%
Alberta 18%
PROUDLYCANADIAN
NOURISH AND ENERGIZE your body with a blend of 23 colourful plant-rich superfoods.
Only greens+ is proven to boost energy and vitality, provide antioxidant protection and balance pH. THAT’S THE POWER OF PLANTS!
PLANTPOWERISSUE 427 I MAY 2018
HEALTH I LIFESTYLE I FOODMAY 2018 I Issue 427 HORM
ONE M
YTHS BUSTED • PREGNAN
CY HACKS • BONE BUILDIN
G WORKOUT • AVOID HIDDEN
TOXICS • THE ULTIMATE SALAD BAR
HORMONE MYTHS BUS TEDP REGN ANCY HA CKSAV O ID H IDDEN T OX ICSBONE BU ILD ING WORKOUTTHE ULT IMATE S ALAD B ARDYN AMIC D IE T DUO S
Rule!Women
indestructible.I am001 alive 427 cover final.indd 1
3/21/18 3:23 PM
ISSUE 429 I JULY 2018
HEALTH I LIFESTYLE I FOOD
BrainyourFeed
BRAIN-GUT CONNECTIONSEIZE THE SEASON!BERRY DELICIOUS SAVOURY RECIPESDELECTABLE GOLDEN MENU
!BrightenUp
JULY 2018 I Issue 429 BRAIN-GUT CON
NECTION
• SEIZE THE SEASON! • BERRY DELICIOUS SAVOURY RECIPES • DELECTABLE GOLDEN
MEN
U
PROUDLYCANADIAN
PRIME YOUR GUT
SEED YOUR GUTwith the healthiest live microbes
FEED YOUR GUTwith the ultimate
nourishment
with fermented nutrition
Find a combo that’s right FOR YOU in store or at GENUINEHEALTH.COM
001 alive 429 cover.indd 1
5/24/18 10:41 AM
we provide the building blocks for your bones.
You flourish.
Are my bones getting enough calcium?
The concern with calcium isn’t just how much
you consume: it’s how much reaches your bones.
StrongBones contains highly bioavailable calcium
with over 20 vitamins, minerals, and nutrients that
maximize calcium assimilation.
Available exclusively at your local health‑food stores.
Learn more about Strong Bones at newrootsherbal.com
ProudlyTested in ourISO 17025Accredited Laboratory
Alive 2018-08 Strong Bones FP.indd 1
2018-06-06 9:59:18 AM
YoungOH, TO BE
RUN, KIDS, RUN
FOREST SCHOOLS: EXPLORE, PLAY, LEARN
MEALS-TO-GO
BOYS TO—HAPPY, HEALTHY—MEN
SOCIAL MEDIA SMARTS
Childsplay
’
AUGUST 2018 I Issue 430 RUN, KIDS, RUN
• FOREST SCHOOLS • MEALS-TO-GO • N
ATURAL REMEDIES FOR CHILDREN
• SOCIAL MEDIA SM
ARTS
ISSUE 430 I AUGUST 2018HEALTH I LIFESTYLE I FOOD
001 alive 430 cover.indd 1
6/19/18 2:06 PM
FreshA
Start
Fall into something newColds & flu? Oh no!Cultivate a beginner’s mind
Go plogging!Bountiful bowlfuls
SEPTEMBER 2018 I Issue 431 FALL IN
TO SOMETHIN
G NEW
• GO PLOGGING • CULTIVATE A BEGIN
NER’S M
IND • COLDS &
FLU • BOUNTIFUL BOW
LFULS
ISSUE 431 I SEPTEMBER 2018
HEALTH I LIFESTYLE I FOODYour Favourite Protein is Now
100% FERMENTED 7 PROTEIN
SOURCES NOBLOATING
EASY TODIGEST
G E N U I N E H E A L T H
PROUDLYCANADIAN
genuinehealth.com
COMINGSOON! Awaken
ISSUE 428 I JUNE 2018HEALTH I LIFESTYLE I FOOD
JUNE 2018 I Issue 428 BEER-INFUSED RECIPES • ROW
ING THE N
ORTHWEST PASSAGE • TESTOSTERON
E • HAIR LOSS • MIN
DFULNESS • M
ANLY VEGAN
EATS
ROWING THE NORTHWEST PASSAGE
MANLY VEGAN EATS
REV UP YOUR TESTOSTERONE
HEAD OFF HAIR LOSS
UP YOUR GAME WITH MINDFULNESS
CraftyBeer Infusions
Beerma usi
PROUDLYCANADIAN
PRIME YOUR GUT
SEED YOUR GUTwith the healthiest
live microbes
FEED YOUR GUT
with the ultimatenourishmentwith fermented
nutrition
Find a combo that’s right FOR YOU in store or at GENUINEHEALTH.COM
BoysFor
the
001 alive 428 cover_final.indd 1
4/26/18 1:05 PM
FEBRUARY 2018 I Issue 424 CHECK YOUR HEART IQ • MASSAGE À DEUX • KILLER CARDIO W
ORKOUT • VEGAN VALEN
TINE • SAVIN
G SEEDS
ISSUE 424 I FEBRUARY 2018
HEALTH I LIFESTYLE I FOOD
Love your
CHECK YOUR HEART IQ
MASSAGE À DEUX
KILLER CARDIO WORKOUT
VEGAN VALENTINE
SAVING SEEDSRedshade
heart
Every
of
ADVANCE YOUR GUT HEALTH
Gluten-Free
NON-GMO
Soy-Free
Vegan
*GUARANTEED 50 BILLION CFUs AT EXPIRY. 125 BILLION CFUs AT MANUFACTURE.
Promotes
Urinary Tract
Health
15 STRAINS IN A BALANCED FORMULA
UNIQUE PLASTIC-FREE DELAYED-RELEASE
CAPSULE FOR TARGETED DELIVERY
CLEAN AND TOXIN-FREE
GUARANTEED 50* BILLION LIVE BACTERIA
Promotes
Women’s
Health
INTRODUCING NEW DAILY CARE PROBIOTICS
SPECIFICALLY DESIGNED FOR WOMEN.
001 alive 424 cover final.indd 1
12/20/17 10:45 AM
PAGE 3 I alive media kit 2019
Influential.alive READERS ...
are predominantly female, from 30 to 55 years of age
are primarily—77%— post-secondary educated
have household incomes of more than $100,000
are from households with 3 or more individuals
invest approximately 50 minutes in the average issue
refer to the average alive issue 3 times, enhancing exposure to advertising messages
make purchases—78%—based on what they read in alive
have a positive attitude—84%— toward companies advertising in alive
Research shows
alive readers have
a high level of
engagement in
alive’s content, which
has a strong impact
on the brands
they purchase.
AMONG CANADIAN SHOPPERS ...
> 84% use natural health products
> 89%currently have a medical condition
> 58% buy organic groceries
> 23%of weekly grocery budget is spent on organics
> 64%will pay more for good food for themselves and their family
= CREDIBLE
CONTENT
CONSUMER TRUS T
Source: Navigating Natural Health in Canada. - alive & Ipsos Reid
>
>
>
>
>
>
>
>
PAGE 4 I alive media kit 2019
Each month alive delivers content that is fresh, innovative, and accessible. Trusted as the go-to resource for making healthy, natural, and sustainable lifestyle choices, alive articles explain otherwise complicated natural health and wellness topics in an easy-to-understand way. Readers enjoy actionable information designed to help improve their lives.
FOCUS: digestive healthON DISPLAY: digestive health productsWhat better time to put your digestive health in order than at the beginning of a new year. Not only is it a perfect time to rethink our overall outlook, but it’s also an ideal time to reset our body’s digestive equilibrium, with advice and support from alive.
FOCUS: cancer/immune healthON DISPLAY: immune health productsIt’s a tough subject but one that many of us face, in one way or another, at some point in our lives. alive looks at strategies for cutting down our cancer risk—from diet and lifestyle choices to immune system health.
FOCUS: heart healthON DISPLAY: heart health productsIn this, the month of love and romance, we explore what keeps our hearts beating strong. From diet and exercise, to relationships and emotional health, alive provides readers with inspiration and information that they can take to heart.
FOCUS: detoxON DISPLAY: detox & cleansing productsWith the shedding of old man winter, we look forward to spring by shedding ourselves of unavoidable contaminants from the air, water, and soil. This month, alive offers advice to help detoxify and cleanse—inside and out.
FOCUS: men’s healthON DISPLAY: men’s health productsMen want the facts, with actionable tips and expert advice on topics that inspire and energize. In this issue of alive, we give it to them straight—from killer workouts and how to fuel them to the latest research on health issues and prevention.
JANU
ARY
APRI
L
FEBR
UARY
MAY
MAR
CHJU
NE
FOCUS: women’s healthON DISPLAY: women’s health productsWomen rule ... at least in this issue. This month, alive focuses on what makes women strong—and happy—with insights and inspiration on subjects ranging from diet, nutrition, and supplements to beauty, fitness, and adventure.
Calendar.
PAGE 5 I alive media kit 2019
FOCUS: brain healthON DISPLAY: brain health productsThis month, alive explores the many ways we can be good to our brain. We look at tips and strategies to help keep our brains firing on all cylinders—from lifestyle and nutrition choices to brain-boosting supplements.
FOCUS: healthy agingON DISPLAY: healthy aging productsSixty is the new 40. And that’s because we’re learning more about how to maintain good health into our senior years. In this issue, alive reveals the latest on fitness strategies, whole food recipes, longevity, and immune-boosting supplements to keep readers healthy longer.
FOCUS: childrenON DISPLAY: children’s health productsAlthough the sun may still be shining, the new school year is just around the corner. In this issue, alive focuses on our kids—from preschool to grad school, we explore what it takes to build a foundation of happiness, strength, and good health.
FOCUS: de-stressingON DISPLAY: multivitamin and mineral productsOur readers’ lives are never completely stress-free, but there are always ways to manage that stress. alive looks at how stress affects our health and well-being and how herbs and supplements can play a role in improving our stress-filled lives.
FOCUS: cold & fluON DISPLAY: cold and flu productsIt’s back-to-school—and back-to-germ—time. This month, alive focuses on food, fitness, and strategies to keep kids healthy. We help parents ensure their kids get active and stay active to create a strong foundation for healthy living.
FOCUS: superfoodsON DISPLAY: superfood productsAs we anticipate the holiday season ahead, we’re unwrapping and celebrating the many health-giving roles of superfoods from acai berries to shiitake mushrooms, from avocado oil to turmeric ... and so many more.
JULY
OCTO
BER
AUGU
STNO
VEM
BER
SEPT
EMBE
RDE
CEM
BER
PAGE 6 I alive media kit 2019
INSIDE POSITION 1x 3x 6x 12xDouble page spread $18,220 $17,590 $17,010 $15,7501 + 1/3 page spread $15,460 $14,330 $13,810 $12,7001 page $9,975 $9,240 $8,980 $8,7701/2 page horizontal/vertical $6,510 $6,410 $6,300 $5,8801/3 page vertical $5,350 $5,150 $5,140 $4,920
COVER POSITION Inside front/back cover $12,710 $12,340 $12,020 $11,810Outside back cover $14,020 $13,650 n/a n/a
SHOWCASE POSITION 1/4 page $2,730 $2,420 $2,310 $2,2001/8 page $1,470 $1,420 $1,360 $1,310
MARKETPLACE POSITION Single $890 $840 $790 $730Double $1,790 $1,680 $1,580 $1,420
IN STORE - limited spaces available Includes image and 40 words of text $2,730
Guaranteed positioning is for consecutive pages, specific spot in magazine, first half of magazine, right/left hand side.
Add 10% for guaranteed page positioning. Prices in Canadian dollars.
There are many options for custom campaigns including, but not limited to, bind-ins, sampling, tip-ons, blow-ins, special ad sections, etc.
Ask your account executive for details or email [email protected] for more information.
SHOWCASE1/43.438 x 4.813
1/83.438 x 2.313
MARKETPLACESingle
3.438 x 1.813Double vertical
3.438 x 3.813Double horizontal
7 x 1.813
FULL PAGE8.125 x 10.75 trimmed8.625 x 11.25 bleed7.125 x 10.25 live area
DOUBLE PAGE SPREAD16.25 x 10.75 trimmed16.75 x 11.25 bleed15.75 x 10.25 live area(allow 0.5 inch from the spine on each page)
1 + 1/3 PAGE SPREAD8.125 x 10.75 + 2.75 x 10.75 trimmed8.625 x 11.25 + 3.25 x 11.25 bleed7.125 x 10.25 + 2.25 x 10.25 live area
1/2 PAGE HORIZONTAL8.125 x 5.313 trimmed8.625 x 5.563 bleed7.125 x 5.063 live area
1/3 PAGE VERTICAL*2.75 x 10.75 trimmed3.25 x 11.25 bleed2.25 x 10.25 live area
1/2 PAGE VERTICAL*3.979 x 10.75 trimmed4.479 x 11.25 bleed3.479 x 10.25 live area
* As page placement is not guaranteed, please include bleed for both right and left pages.
MATERIAL SPECIFICATIONS> preferred file format: press-ready PDFs, Illustrator and InDesign
if submitting Adobe Illustrator or InDesign working files, please include all fonts, logos, and images also accepted: 300 dpi EPS, PSD, and TIFF files
> label emails with ad name, publication month, and company name > convert all RGB and Pantone spot colours to CMYK> ads must be approved by alive prior to publication
for content and design
Ads accepted via email at [email protected] (files under 10MB). For larger files, please use a web drive service (eg.: Dropbox, Google Drive) or alive’s FTP site.
ftp.alive.com username: alivemag password: aliveart
Rates. Specs.
PAGE 7 I alive media kit 2019
ISSUE AD RESERVATION DATE MATERIAL DUEJanuary October 19, 2018 November 2, 2018February November 16, 2018 November 30, 2018March December 21, 2018 January 7, 2019April January 18, 2019 February 1, 2019May February 20, 2019 March 6, 2019June March 22, 2019 April 5, 2019July April 18, 2019 May 6, 2019August May 17, 2019 June 3, 2019September June 21, 2019 July 8, 2019October July 19, 2019 August 2, 2019November August 23, 2019 September 9, 2019December September 24, 2019 October 8, 2019
Deadlines.
Advertising in alive supports health food store sales.We regret that advertisements for multi-level marketing and direct marketers cannot be accepted. Likewise, website advertisements offering supplements, vitamins, or other products not available in health food stores cannot be accepted. Advertisements for therapeutic treatments are limited to licensed, scientifically proven methods (e.g., registered massage therapist, chiropractor, naturopathic physician, etc.).
Products must be:+ all natural and/or organic+ available for sale in natural health stores in Canada
alive reserves the right to approve all advertising.
Pricing and Payment> Pricing is subject to change without notice.
> Prepayment is required for all first-time advertisers. Ads will not be placed until payment is received.
> Production charges for additional artwork are billed at $100 per hour.
> Tile ad: Desktop and mobile view requires 300 X 250 pixels as a PNG, JPG, or GIF file.
> Ads must be approved by alive, prior to publication, for content and design.
thrive is a digital peek into what’s coming in the next issue of alive magazine—delivered monthly to our retail partners’ inboxes. A valuable tool, thrive enables business owners to plan for inventory choices and make the most of their display and promotional materials. thrive also provides a wealth of valuable information designed to support our partners in a quickly evolving business environment.
SPECIAL Key Product Features pages provide a preview of supplements and other products advertised in the coming month’s issue of alive magazine. The Key Product Features pages include a handy description of each item, with highlights and selling points, which enables business owners to plan for inventory choices and make the most of their display and promotional materials.
Company ProfileTell your story directly to retailers through the Company Profile. It’s exclusive— just 1 Company Profile per issue! $1,500
thrive offers opportunities that ensure your brand message is received by retailers!
Key Product Features> Free for full-page advertisers in alive,
and $150 per Feature for all others.
> Each Feature comes with a link of your choosing and your business phone number.
> Additional links from your Feature cost $100 each (maximum of 3 per product).
Tile AdsRun-of-site tile ads are available in two pricing structures.
1. Full-page alive advertisers: $500 per static ad or $750 per animated ad
2. All others: $1,000 per static ad or $1,500 per animated ad
thrive
Rates.
Specs.
PAGE 1 I alive media kit 2019
apg.alive.com
alive magazine
thrive
alive USA
delicious living
sage
alive.com
alive Academy
alive Connect
alive@work
alive Awards
alive Listens
alive eNewsletter
alive Executive Summit
With the participation of the Government of Canada.