2019 media planner · total market access tap into a highly engaged community of influential...

A MEISTER MEDIA WORLDWIDE BrandCottonGrower.com

2019 Media Planner

Empowering global agriculture

MeisterMedia.com

TOTAL Market Access

TAP INTO A HIGHLY ENGAGED COMMUNITY OF INFLUENTIAL DECISION MAKERS IN THE U.S. COTTON INDUSTRY.

Cotton growers and ginners rely on Cotton Grower for editorial expertise and insight on production, crop inputs, ginning, marketing, and the international cotton market.

Cotton Grower’s audience reflects the diverse, real-world circumstances of

America’s cotton and southern rotational row crop producers.

27% OUR NATION’S LARGEST FARMS

grow 1,000 acres of cotton or more

TRUE ON-FARM DECISION MAKERS

14,800+ owners and managers of America’s cotton farming

operations. Over 95% are in upper management positions.

RUNNING DIVERSE CROPPING OPERATIONS

Field cornSoybeansPeanutsSorghum

RiceOther Fruits & Vegetables

Percentages calculated from grower indicating location.

MARKET PROFILE

GROWER GEOGRAPHY ACROSS THE COTTON BELT

MID-SOUTH (AR, TN, LA,

MS, MO)

18%

SOUTEAST(AL, FL, GA,

VA, NC, SC,

MD)

33%

FAR WEST (AZ, CA)

5%

Other U.S. States – 1%

International – 0.2%

SOUTWEST

TX, OK, KS,

NM

43%

15,500+ cotton growers

AND DON’T FORGET THE OTHERS Crop Consultants/Advisors

University and Extension Agentsand others allied to the industry

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

TOTAL Market Access

MAGAZINE21,040

BPA-qualified subscribers to Cotton Grower®

magazine*

*See BPA Worldwide Brand Report for the six month period ending June 2018.

NEWSLETTERS7,600+ subscribe

to weekly newsletters and highly focused

digital reports

WEBSITENearly 12,000

people use CottonGrower.com

per month

2,780+ likes

COTTON GROWER’S HIGHLY ENGAGED MEDIA PLATFORMS DELIVER YOUR MESSAGES TO POTENTIAL CUSTOMERS AT

EVERY STAGE OF THE PURCHASING LIFECYCLE.

Let us help you customize an integrated program that fits your needs.

ACHIEVEMENT AWARD

®

EVENTS1,000+ attend annual events

PODCAST450 average listeners/

episode of The Cotton Companion™

digital radio series 3,010+followers

SOCIAL MEDIA


AGRICULTURE’S FUTURE IN FOCUS

J A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W AJ A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W A


®

®

®

®

Content: Magazine, e-News & Online

Magazine Due Dates

Events+ Bonus Distribution

Awards & Initiatives

Jan

uary

■ 2019 Achievement Award■ 2019 Cotton Grower Acreage Survey Results■ Pre-Season Crop Protection BMPs■ Industry News/2019 Variety Introductions■ Precision Agriculture: Planters

Ad sales close:

11/29/2018

Materials due:

12/7/2018




®

®

®

®

1/15 - 1/16 Seattle, WA

Beltwide Cotton Conferences

ACHIEVEMENT AWARD

®

Fe

bru

ary

■ Cotton Marketer of the Year■ Rotational Strategies: Soybean Planting BMPs■ Grower Feature■ Industry News/2019 Variety Introductions■ Precision Agriculture: Variable Rate Fertilization

Ad sales close:

12/28/2018

Materials due:

1/8/2019

Mid-South Farm & Gin Show

Marc

h

■ National Cotton Council Annual Meeting / Leadership

■ Grower Feature■ Crop Protection Special Report: Best Herbicide Approaches■ Industry News■ Precision Agriculture: Boom Control

Ad sales close:

1/25/2019

Materials due:

2/4/2019

3/13 - 3/15 • Portland, OR

National Cotton Council Annual Meeting

Ap

ril

■ Cotton Market Outlook for 2019■ USDA’s Acreage Report■ Early Season Insect Strategies

■ Grower Feature■ Industry News■ Precision Agriculture: Data Management

Ad sales close:

3/4/2019

Materials due:

3/12/2019

Texas Gin Show

May

/ Ju

ne

■ Precision Agriculture: Irrigation Technologies■ Grower Feature■ In-Season Weed and Insect Management■ Industry News

Ad sales close:

5/3/2019

Materials due:

5/13/2019

July - December

SM

Sheraton Carlsbad Resort & Spa

March 7-9, 2018 • San Diego

USA WEST

Weekly e-NewslettersHot topics, breaking news, and focused

editorial coverage important to cotton growers. eNews ad deadline: 1 week prior to send

All Year LongCrop Protection

Dedicated coverage on crop protection and strategies.

Seed and VarietiesTrends and features on varieties and growers.

Equipment / InputsSpecial coverage and up-dates on the latest equip-ment and industry trends.

Precision Focus Latest updates on precision

farming from mapping to planting.

Contact us to learn how you can get involved.

2019 Market Calendar

The Cotton Companion Podcast

This twice a month podcast, focuses on latest trends,

analysis, and most pressing issues

Contact us for additional marketing opportunities throughout 2019

January - June

Content: Magazine, e-News & Online

Magazine Due Dates

Events+ Bonus Distribution

Awards & Initiatives

Au

gu

st / Se

pte

mb

er

■ State of the Ginning Industry■ Grower Feature■ Equipment Focus: Self-Propel Sprayers■ Precision Agriculture: Preparing for Harvest

Ad sales close:

8/5/2019

Materials due:

8/13/2019

Late-Season Field Days in Mid-South and Southwest

Octo

be

r

■ Product Showcase■ Variety Profiles■ Crop Protection Profiles■ Equipment Profiles■ Precision Agriculture: Profiles

Ad sales close:

8/30/2019

Materials due:

9/10/2019

October Issue Distributed to All

2019 & 2020 Shows

No

ve

mb

er

■ Cotton Variety Showcase■ Updates on New Traits in the Seed Pipeline■ Grower Feature■ Precision Agriculture: Postharvest Field Mapping/Sampling

Ad sales close:

9/30/2019

Materials due:

10/8/2019Winter Industry

Meetings

De

ce

mb

er

■ Cotton Annual■ Review of Key Industry Events in 2019■ Looking Ahead to 2020 Cotton Production■ International Cotton Institute Essay Winner■ Industry News■ Precision Agriculture: New Technologies for 2020

Ad sales close:

10/31/2019

Materials due:

11/8/2019

Winter Industry Meetings

2019 Market Calendar

CottonGrower.com

11/13 - 11/14 Las Vegas, NV

Weekly e-NewslettersHot topics, breaking news, and focused

editorial coverage important to cotton growers. eNews ad deadline: 1 week prior to send


The Cotton Companion Podcast

This twice a month podcast, focuses on latest trends,

analysis, and most pressing issues

Contact us today to see how we can help you penetrate new markets and build your brand. E

DIT

OR

IAL

Beck BarnesEditor-Publisher

901.756.8822 [email protected]

SA

LE

S

Jim Steadman Senior Editor

901.756.8822 [email protected]

Sue BetteleySales Coordinator

[email protected]

Scott McMurrayNational Sales Manager

[email protected]

Matt HopkinsSenior Online Editor

[email protected]

Cotton Grower remains the #1 business media source in the industry for two simple reasons:

1. We deliver the critical information and solutions that professionals need2. We deliver results for our advertisers

Cotton Grower® magazine, with its nearly century-old heritage, continues to help U.S. growers remain competitive in the ever-changing global market for cotton. From our office in Memphis, heart of the U.S. cotton industry, Cotton Grower covers production, crop inputs, ginning, marketing, and rotational and alternative crops: peanuts, sorghum, and soybeans. We keep an eye on the international markets in serving growers, crop consultants, ginners, ag retailers, suppliers, cotton merchants, and other key decision makers.

All you need to amplify your brand.This guide provides all the mechanical specifications you’ve come to expect from a traditional media kit PLUS best practices to engage your customers with a fully integrated, proven marketing approach.


Market Investment Guide 2019

Gerry BogdonDirector of Business

Development, Southeast 407.539.6552 x.14

[email protected]

2019 - All Rates include 4 Color

Contact us for additional frequency discounts or b/w, 1-, 2-, or 3-color rates.

Split-Run Charges (4/c)

1 Page 1200 gross

2-Page Spread 1455 gross

Preferred Cover Positions (4/c)

Cover 2 or 3 +10%

Cover 4 +15%

Other Preferred Positions: 10% of gross rate (space, plus bleed). Ads requiring the same page position on two or more consecutive pages will be charged an additional 10% of gross rate.

Market Investment Guide Magazine

Frequency Discounts u 1x 6x 9x 12x 18x

National

Full Page $9080 $8870 $8640 $8430 $8210

2/3 Page 6925 6770 6625 6465 6320

1/2 Page Island 6460 6320 6185 6170 6035

1/2 Page Horizontal 5955 5830 5815 5685 5565

1/3 Page 4715 4630 4540 4465 4375

1/6 Page 3410 3360 3315 3265 3210

Mid-South(AR, TN, LA, MS, MO)

or

Southeast(AL, FL, GA, VA, NC, SC, MD)

Full Page $4030 $3955 $3870 $3780 $3690

2/3 Page 3340 3275 3210 3150 3090

1/2 Page Island 3050 2990 2945 2890 2825

1/2 Page Horizontal 2810 2765 2715 2660 2620

1/3 Page 2270 2240 2200 2175 2140

1/6 Page 1760 1745 1735 1725 1700

Southwest (TX, OK, KS, NM)

Full Page $4320 $4225 $4135 $4040 $3940

2/3 Page 3555 3480 3415 3345 3275

1/2 Page Island 3235 3175 3115 3050 2990

1/2 Page Horizontal 2975 2920 2875 2805 2760

1/3 Page 2375 2340 2300 2270 2245

1/6 Page 1810 1800 1785 1775 1740

Far West(AZ, CA)

Full Page $3460 $3410 $3345 $3275 $3205

2/3 Page 2920 2870 2810 2765 2715

1/2 Page Island 2710 2660 2620 2570 2530

1/2 Page Horizontal 2495 2460 2425 2385 2350

1/3 Page 2110 2070 2040 2020 2000

1/6 Page 1665 1650 1640 1630 1610

Marketplace 1x National

1/2 Page Horizontal $2420

1/3 Page Color 1675

1/6 Page Color 890


Contact us for additional frequency discounts and b/w rates.

Magazine BPA-qualified* subscribers: 21,040

*Source: BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time.

This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Cotton Grower™ News Ad Rates

The Cotton Grower™ Newsletter offers unparalleled reach to maximize the frequency of your marketing.

Advertisers using the Cotton Grower™ Newsletter (delivered every Tuesday) promote their products and services to the most tech-savvy growers in the industry.

7,600+ subscribers to weekly eNews

3,300+ weekly impressions

25% open rate

23% average open rate

Market Investment Guide e-News

*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Advertise in our topic-focused e-newsletters to reach the most important audience to you — growers producing the crop or crops you care most about! Or maybe you have a specific topic in mind? Let us know what you want to focus on and we will help get your message out.

Topics include:

Cotton Grower Focus e-Newsletters

• Weed Control

• Insect Control

• Plant Health

• Post Harvest

• Farm Management

• Cotton Market Analysis


Variety Spotlight Newsletter

1-Product Spotlight • One client supplied photo (400px wide)

• Company and product name

• Up to 400 characters of text

• One URL address (all elements of product ad will be linked)

$750

Our newsletters offer unparalleled reach to maximize the frequency of your marketing

e-News Ad Rates - based on 1 week run cycle

Medium Rectangle (300x250) $825

Image/Text (140x80 px - 50 char. headline, 235 copy char. max)

$700

Native (advertiser-supplied content promoted in e-news)

$600

Advertisers using the Cotton Grower™ Newsletter (delivered every Tuesday) and the Variety Spotlight promote their products and services to the most tech-savvy growers in the industry.

Contact us for available send dates

Reach professionals interested in your products!

Focus

Consider Multiple Factors forFertilizer DecisionsDon’t let last year’s yield be the only factoryou consider for fertilizer applications.

Read More

Increase Yields with IntrepidTrio®

Potassium uptake peaks at mid-bloom thendecreased rapidly during boll maturation.Applying Intrepid Trio® prior to planting andagain at first square provides cotton with thepotassium necessary to enhance floweringand boll development. The magnesium andsulfur in Trio® also aid plant growth,phosphorus uptake, boost nitrogen useefficiency, and prevent Mg deficiency onsandy, acidic soils.

Read More

What is Intrepid Trio®?

Intrepid Trio® is made from the uniquemineral Langbeinite, with the chemicalformula K2Mg2(SO4)3. Langbeinite naturallycombines three essential plant nutrients inevery granule: potassium, magnesium, andsulfur. Intrepid Trio is the only commercialsource of fertilizer with these three essentialminerals that is OMRI-listed and approvedfor organic farming. For product grades,specs and pricing click here.

Read More

February 22, 2018

Seven Tips for Successful Cotton Planting

According to NC State Cotton Specialist Guy Collins, growers need to keep seven tips inmind at planting to help ensure a successful cotton stand.

Read More

Options for Farmers Battling Cotton Root Rot

Cotton root rot disease continues to be a major threat to Texas cotton, but there are optionsavailable to help farmers fend off potential threats or lessen the potential economichardship.

Read More

Sponsor Content

#2 #3

SPONSORED CONTENT

#1

MEDIUM RECTANGLE300 X 250

Advertising on CottonGrower.com for unmatched exposure and reachWhen cotton growers have questions, they want answers right away. That’s why traffic to

CottonGrower.com keeps growing so dramatically, which means your ad will get noticed by highly engaged cotton-growing professionals. And the dramatic traffic growth at CottonGrower.com

means your ad can be seen more than ever!

11,600+ visitors (average/month)

15,800+ sessions (average/month)

Market Investment Guide Website



CropLife.com Website Ad Rates NEW for 2019 - CPM Rates

Starting Jan. 1, 2019, all display ads on

CottonGrower.com will be sold on a CPM

(cost-per-thousand) basis. This approach

gives marketers added flexibility to build

their marketing plan around the number of

impressions they want rather than being

forced to start and end your ad at the

beginning and end of the month.

To simplify your buying decision, we

established two classes of CPM rates for

2019 – one for all standard display ads

(leaderboard, medium rectangle and image-

text), and one for high-impact ads (interstitial,

wallpaper or half-page).

Here’s how the pricing works: Let’s say you

want to buy 20,000 impressions for the

medium rectangle ad. The price for a display

ad is $125 per 1,000 impressions. Buying

20,000 impressions for that ad will cost

$2,500 ($125 CPM x 20,000 impressions).

The ad can go live on CottonGrower.

com whenever you want, and you tell us

how quickly you want to receive your ad

impressions.

Here are the prices and projected number of monthly ad impressions for each ad unit on CottonGrower.com in 2019:

Display AdsProjected Monthly

Impressions

CPM (net price)

Leaderboard (728x90) 13,000

$125Medium Rectangle (300x250) 19,000

Text Banner (140x80 px - 50 char. headline, 235 copy char. max)

12,000

High-Impact AdsProjected Monthly

Impressions

CPM (net price)

Half Page (300x600) 10,000 $150

Wallpaper (150x800) 10,000

$200Interstitial (600x600) 6,000

Market Investment Guide Online

Native advertising is advertiser-supplied content that runs onCottonGrower.com and looks the same as the website’s other content.

Webinars Popular for Gaining Sales Leads

You choose the date, pick the topic, and provide the presenter. We do the rest.

Create true market engagement and identify the best sales prospects. Webinars can help educate growers and produce valuable sales leads. The Cotton Grower team is your partner for webinar technology, and we create the webinar audience.

How it Works

• We host your native ad content on a dedicated portion of our website

• Your native content is tagged for search engine optimization and included in the organic flow of content on our website.

• You choose how often you want to promote each piece of content through Cotton GrowerTM e-Newsletter and when you want to promote it, and we run your content on that date to drive our audience to your native ad page on our website.

Your investment: $900/promotion in Cotton Grower News

Native Advertising Engage through Market Knowledge

Re-targeting Reach Pre-Qualified Prospects

Average MonthlyImpressions

2019 MediumRectangle CPM

Projected Re-targeting Impressions Available/Month

Re-targeting CPM

Re-targeing Rate (1 Month)

CottonGrower.com 10,000 $1,250 $125.00 70,000 $25.00 $1,750.00

Looking for maximum reach and the most cost-effective online ads? If you want to make a big impact during a certain period of time (e.g., leading up to a tradeshow), you may want to re-target.

This type of advertising targets an audience that you have pre-qualified as being a desirable prospect because of an action they've taken online. Through re-targeting, we can offer five to 10 times as many ad impressions to a targeted audience as we can via our own websites.

YOUR AD ON FOODNETWORK.

COM

What You Get

1/2 page magazine ad | 3 Newsletter ads | 3 promotional email blasts | Survey results from attendees | Webinar hosting for six months | Comprehensive attendee database


Your investment:

Your investment: $6,500


Market Investment Guide Events

BiocontrolsSM Conference & Expo Series March 2019

SM

The world’s leading, global conference series devoted solely to the hands-on use of biocontrols in agriculture. Showcase your latest research, products, techniques, and technologies, and interact directly with owners, management, and other decision makers and crop protection users from greenhouse, vegetable, citrus, and fruit grower operations. Build relationships that last long after the show ends.

2019 Location: Portland, OR

PrecisionAg® Vision Conference January 2019




®

®

®

®

This one-of-a-kind forum connects key stakeholders from agronomic and specialty crop markets with tech-driven business solutions that are shaping the future of precision agriculture. Get in front of decision makers who can take advantage of what you have to offer.

2019 Location: Seattle, WA

We’ll help you stand out from your competitors. Contact your Sales Representative for all the details!

In-person events are a key element to a successful marketing strategy.Meeting face to face is the perfect way to generate quality leads and promote superior brand awareness that can add directly to your bottom line. Here are some exciting events coming up

in the cotton market that will help you energize your brand.

Visit BiocontrolsConference.com for more information.


Visit PrecisionAgVision.com for more information.

Custom Marketing Solutions for Direct-to-Market SuccessNeed help getting a project off the ground? Did you know that through the strength of our brands, Meister Custom Marketing Solutions is your #1 resource to help you reach your target market and exceed your marketing goals. From concept planning through development and delivery, chances are good we can create what you need!

Contact us to learn how we can help with your custom project!Bob West, Director, Meister Custom Media Services & Commercial Digital Director

440.602.9129 or [email protected]

Custom Content

Content marketing is a proven, powerful marketing tool. Companies understand that content can help them attract the attention and earn the trust of prospective customers. Producing enough quality content, however, can challenge many marketers. This leads them to contract with freelance writers or custom content developers – like Meister Custom – to produce content for them. View some of our content online at meistermedia.com/meister-custom-portfolio.

Custom Videos

Online video’s popularity is exploding with some experts projecting that 80% of all internet traffic will be for video by 2019. This trend extends to B2B marketing as well. The Content Marketing Institute reports that roughly 75% of all B2B marketers include video in their marketing campaigns. But do you have the resources to produce your own video? Or even the marketing strategy around the video content? This is where Meister Custom comes in. Let our experienced staff help produce a custom video for your marketing needs.

Custom Website Development

As our audiences spend more time online for work, companies looking to sell to them are placing greater focus on how effectively their websites attract and serve prospective customers. Our clients are launching new or redeveloped websites with increasing frequency, but finding the resources internally can be daunting. Before you choose a partner to build your website, talk to the Meister Custom website development team and view our portfolio online at meistermedia.com/meister-custom-portfolio.

We want to partner with you to deliver polished, cost-effective, results-driven custom marketing solutions. You can trust us to do the job for you!


Market Investment Guide Custom

M A R K E T I N G S O L U T I O N S

CUSTOM

CROP DIVERSIFICATION:

FINDING THE RIGHT MIX FOR YOUR FARM

LandSouth_Insert#2_FINAL.indd 1 3/18/16 12:20 PM

WHITEPAPERS

Greg Elmore, Technology Development Manager at Monsanto, agrees. “You really want that one-two punch of a residual followed by a post-emergence product,” he says. “Depending on the weed species, applying a residual in the post-emergence time frame can really help keep the weeds out before the crop canopies over. This is really important in situations with weeds like Palmer pigweed or waterhemp that produce many seeds and germinate over a long time period.” Residuals Are Key to Managing Weed Resistance

Elmore says weed resistance is a big problem that presents a

significant challenge for today’s growers,

and incorporating residuals into

weed control programs is a big part of the solution—both currently and into the future.

“We’re seeing more and more

populations of weeds that have

multiple resistance to ALS chemistry, glyphosate and

now PPO herbicides,” Elmore says. “That means the tools growers have to control or manage weeds in their fields are reduced significantly. It’s no

small challenge, and it represents a lot of dollars and management strategies to overcome it. There are two parts to the problem—managing the already-existing resistant weed populations and avoiding the creation of any more that are resistant to either chemistries we know about or future ones.”

Tank Mix Multiple Sites of Action for One-Two Punch

Tank-mixing herbicides with multiple effective sites of action in one application is a key element of managing weed resistance. Elmore and Riley both say data shows tank-mixing multiple effective sites of action together is more likely to provide effective weed control and protect the individual chemistries than rotating them sequentially.

“You should never use one site of action alone, and if you did, thinking you would rotate with a different chemistry the following year, the data demonstrates you are likely to get resistance much faster that way than by tank-mixing two effective sites of action and using them every year,” Elmore says. “In addition, it can be a good idea to add a residual herbicide to the post-emergence application. This will help provide additional control of emerging weeds until the crop canopy closes.”

“It’s important to approach weed control and resistance management proactively,” Riley says. “Have a

Pre-emergence, or residual, herbicides are at the core of most successful weed control programs. Because they provide long-lasting control of many problem

weeds, residuals help growers stay ahead of the game, reducing the pressure for post-emergence weed control, slowing development of herbicide resistance and protecting yield by preventing weed competition with newly emerging crops.

“The use of residuals, especially at the time of planting, is really important in an overall

weed management strategy,” says Eric Riley, Technology Development Manager for Selective Chemistries in North America for Monsanto. “It’s a two-pronged approach. Residuals provide protection during crop establishment when weeds could really take over. In addition, tank-mixing a post-emergence herbicide with a residual and putting it down in the early post-emergence period reduces selection pressure on those post herbicides. Overlapping the residuals helps with both weed control and resistance management.”

STAY AHEAD OF PROBLEM WEEDS WITH RESIDUAL HERBICIDES

• Include multiple sites of action in one application: Research shows this practice is more effective at controlling weeds and preventing development of resistance than using single sites of action and rotating them.

• Crop rotation: In certain crops you can’t use certain chemistries. By using crop ro-tation you allow yourself to use a different set of sites of action that may have dam-aged the previous year’s crop. This practice helps to get multiple sites of action down on that acre over time.

• Apply full usage rates: Using the full rate is the most effective way to get a clean field. Cutting rates can lead to weed survivors, which can eventually lead to resistant weed populations.

• Timely post-emergence applications: Spray when weeds are small to achieve good coverage and complete kill.

• Clean up field edges: Weeds that survive at the edge of the field could, in time, become resistant to certain chemistries — eventually leading to problems within the field.

• Good sanitation: Avoid spreading weed seeds — especially from herbicide-resistant populations — into other fields by thoroughly cleaning equipment.

• Know your weeds: By knowing what weeds are in the field and how they have responded to certain chemistries, growers can proactively develop a long-term management strategy.

• Scout after herbicide application: Evaluate the efficacy of the application and follow up with any problems while they are still manageable.

Best Management Practices for Managing Weed Resistance

“It’s important to approach weed control and resistance management proactively.”– ERIC RILEY, Monsanto Technology Development Manager

SPECIAL ADVERTISING SECTION

MAGAZINE INSERTS

WEBCONTENT

BPIA.ORG

http://meistermedia.com/meister-custom-portfolio



Full page bleed: 8-1/4" x 11" | Spread bleed: 16-1/4" x 11"

Material not to trim should be held 1/2" from the trim edges

Print Specifications

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Trim Size8" x 10-3/4"

1 Page6-7/8" x 10"

2/3 Page4-1/2" x 10"

1/2 Page4-1/2" x 7-1/2"

1/2 Page6-7/8" x 4-7/8"

1/3 Page2-1/8" x 10"

ISLANDHORIZ. VERT.

1/3 Page4-1/2" x 4-7/8"

1/6 Page2-1/8" x 4-7/8"

1/6 Page4-1/2" x 2-3/8"

1 Inch2-1/8" x 1"

HORIZ.VERT.SQUARE

Acceptable Document Formats/Applications• Adobe InDesign CC • Adobe Photoshop CC

• Adobe Illustrator CC • QuarkXPress

Graphic Requirements• All graphics must be high resolution (300 dpi or above at 100%)

EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH.”

• We cannot output color files created with RGB – all color files must be created using CMYK.

Fonts• Only postscript and open type fonts accepted. True Type will not

be accepted.

• Must include both printer and screen fonts with native ad files.

• Fonts in ad files created on a PC will be substituted with the closest matching OpenType font.

• Due to legal restrictions, customer-supplied fonts cannot be kept on file by Meister Media Worldwide, therefore fonts must be sup-plied with each new file submitted.

SubmissionsSubmit your electronic ad using the following disk/media type:• FTP• CD-ROM• We reserve the right to refuse ads submitted via email.

Printing Process and Binding MethodPrinted using 150 line screen to SWOP standards/saddle stitched.

Printing SpecificationsAcceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.

Insert SpecificationsInserts stitched into publication (contact the publisher for pricing):

• 2 pages stitched in – 12-1/2" x 11" (Including 4" binding flap – no type)

• 4 pages stitched in – 16-5/8" x 11" (Including additional 3/8" on high folio side for automatic binding lip)

Inserts tipped on to publication (contact the publisher for pricing):

• 2 pages tipped on – 7.875" x 10.5" (trim)

• 4 pages tipped on – 15.75" x 10.5" (trim)

1/8" head (trim and bleed); 1/8" foot (trim and bleed)

Contact Phyllis Simcich (info below) for insert shipping instructions.

ProofsProofs are required for all electronic ad files submitted. (Meister Media Worldwide cannot be held responsible for the content and/or output of customer-supplied files if a proof is not supplied). In the event no color proof is supplied by the customer, Meister Media Worldwide may be required to provide a suitable color proof to the printer at the customer’s expense.

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.

Acceptable Digital Static Ad Formats• File type: either JPEGs or GIFs

• File weight: up to 40k maximum

• Hyperlink to single absolute URL must be provided

Acceptable Digital Animated Ad FormatsAnimated GIFs: both eNewsletters and Websites


• Hyperlink to single absolute URL must be provided

• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).

Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.

HTML 5: Websites only

• Initial file weight: up to 75k maximum

• Total file weight: up to 200k

• A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)

Flash (not recommended): Websites only


• 18 frames per second (fps)

• Audio: user-initiated on click

• Only accepts .swf files built with Action Script

• Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. Code: on (release) {getURL (clickTAG, “_blank”?); }

Expandable/Retractable: Websites only (not eNewsletters)

• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum

File sizes:

• 728x90, expand down to 728x180

• 300x250, expand left to 600x250

• 300x600, expand left to 600x600

• Expansion: user-initiated. Control = “Close X” on original unit

• Retraction: after 3 seconds if no user interaction

SubmissionsSubmit your electronic ad using the following disk/media type:

• FTP (click here)

• CD-ROM

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440-942-2000 | MeisterMedia.com

Digital Specifications

mailto:pasimcich%40meistermedia.com?subject=

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