PBS PROVIDESHIGH VALUE FOR TAX DOLLARS

FOR 16 YEARSPBS IS #1 IN PUBLIC TRUST

Rate the value of these taxpayer-funded services provided by the Federal Government. Graph indicates “excellent” and “good”

89%BELIEVE

FEDERAL FUNDING TO PBS IS

TOO

LITTLE OR ABOUT RIGHT

80% PBSCourts of Law

Digital Platforms

Commercial Cable TV

Commercial Broadcast TV

Newspaper Publishing Companies

Social Media

Federal Government

Congress

71%

71%

71%

65%

60%

39%

36%

31%

2019 PBS: TRUSTED. VALUED. ESSENTIAL.

71%AGREE PBS STATIONS PROVIDE

EXCELLENT VALUE TO COMMUNITIES

WATCHED BY

86% OF TV HOUSEHOLDS

(THAT’S 230+MILLION PEOPLE)(Nielsen NPOWER, 9/25/2017 -

9/23/2018, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., lower income=HH

w/Inc <$25K, rural= Cty Sz C&D. All PBS Stations)

PBS IS THEMOST TRUSTED

NEWSAND

PUBLICAFFAIRS NETWORK

What is your level of trust with each of the following

organizations? Graph indicates trust “a great deal”

and “somewhat”

Marketing & Research Resources, Inc. (M&RR) fielded 14 questions via an online survey during the window of January 3-8, 2019. The survey was conducted among a sample of 1,015 adults ages 18+, 490

men and 525 women. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted.

Country’s Military Defense

PBSOverseeing Safety of Food & Drugs

Social Security

Highways/Roads/Bridges

Agricultural Subsidies

Environmental Protection

Federal Aid to College Students

#1PBS

DigitalPlatforms

CommericalCable TV

ComercialBroadcast TV

Courtsof Law

Social Media

FederalGovernment 2% Congress

NewspaperPublishingCompanies

17%

15%

15%

13%

8%

5%

30%

4%

PBSKids

87%

66%

68%54%

51%

41%

22%

DisneyJunior

DisneyChannel

Nick Junior

UniversalKids

Nickelodeon

Cartoon Network

67%

77%

53%

46%

45%

47%

51%

57%

PBS PROVIDESHIGH VALUE FOR TAX DOLLARS

FOR 16 YEARSPBS IS #1 IN PUBLIC TRUST

Rate the value of these tax payer funded services provided by the Federal Government. Graph indicates “good” and “excellent”

89%BELIEVE

FEDERAL FUNDING TO PBS IS

TOO

LITTLE OR ABOUT RIGHT

29% PBSCourts of Law

Digital Platforms

Commercial Cable TV

Commercial Broadcast TV

Newspaper Publishing Companies

Social Media

Federal Government

Congress

17%

15%

14%

12%

9%

7%

4%

3%

2019 PBS: TRUSTED. VALUED. ESSENTIAL.

71%AGREE PBS STATIONS PROVIDE

EXCELLENT VALUE TO COMMUNITIES

WATCHED BY

86% OF TV HOUSEHOLDS

(THAT’S 230+MILLION PEOPLE)

(Nielsen NPOWER, 9/25/2017 - 9/23/2018, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., lower

income=HH w/Inc <$25K, rural= Cty Sz C&D. All PBS Stations)

PBS IS THEMOST TRUSTED

NEWSAND

PUBLICAFFAIRS NETWORK

What is your level of trust with each of the following

organizations? Graph indicates “a great deal”

Marketing & Research Resources, Inc. (M&RR) fielded 14 questions via an online survey during the window of January 3-8, 2019. The survey was conducted among a sample of 1,015 adults ages 18+, 490 men and 525 women. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted.

Country’s Military Defense

PBSOverseeing Safety of Food & Drugs

Social Security

Highways/Roads/Bridges

Agricultural Subsidies

Environmental Protection

Federal Aid to College Students

#1PBS

DigitalPlatforms

CommericalCable TV

ComercialBroadcast TV

Courtsof Law

Social Media

FederalGovernment 2% Congress

NewspaperPublishingCompanies

17%

15%

15%

13%

8%

5%

30%

4%

PBSKids

87%

66%

68%54%

51%

41%

22%

DisneyJunior

DisneyChannel

Nick Junior

UniversalKids

Nickelodeon

Cartoon Network

67%

77%

53%

46%

45%

47%

51%

57%

83%PBS KIDS

65%DisneyJunior

60%Nick Jr.

59%UniversalKids

57%DisneyChannel

48%Nickelodeon

32%CartoonNetwork

66%Disney Channel

Universal Kids

Disney Junior

Nickelodeon

Nick Jr. 5%

Cartoon Network

6%

6%

7%

8%

2%

PBS KIDS

PARENTS RATE PBS KIDSMOST EDUCATIONAL MEDIA BRAND

PARENTS SAY PBS KIDSHELPS PREPARE CHILDREN FOR SUCCESS IN SCHOOL

PBS LEARNINGMEDIA OFFERS

EDUCATORS

FREE

ACCESS TO

THOUSANDSOF CLASSROOM-

READY RESOURCES

PBS STATIONS REACH MORE CHILDREN IN

LOW-INCOME

HOMESTHAN ANY KIDS TV NETWORK

(Nielsen NPOWER, 9/25/2017 - 9/23/2018, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., LOH18-

49w/C<6, HH w/Inc <$25K. All PBS Stations, DSNY, NICK, DSNYJr, NICKJr., SPRT,

TOON & DISCFam)

PBS REACHES

93%OF NON-

INTERNET HOMES

85%OF LOWER-

INCOME HOMES

82%OF RURAL HOMES

(Nielsen NPOWER, 9/25/2017 - 9/23/2018, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., lower income=HH w/

Inc <$25K, rural= Cty Sz C&D. All PBS Stations)

FRONT: JUDY WOODRUFF, Courtesy of Robert Severi. U.S. CAPITOL, Courtesy of Shutterstock. ASTRONAUT, Courtesy of the National Aeronautics and Space Administration, June 1965.BALLERINAS, Courtesy of Michael Lidvac. BACK: FATHER AND SON, Courtesy of Shutterstock, DANIEL TIGER’S NEIGHBORHOOD ©2019 The Fred Rogers Company, WILD KRATTS® © 2019 Kratt Brothers Co. Ltd./ 9 Story Media Group Inc. Wild Kratts®, Creature Power® are owned by Kratt Brother Company Ltd. All rights reserved.

2019 PBS: TRUSTED. VALUED. ESSENTIAL.

Which network best prepares children for success in school?

Graph indicates “strongly agree” and “agree”

PBS REACHES

72%OF ALL KIDS

2-8 YEARS OLD

(Nielsen NPOWER, 9/25/2017 - 9/23/2018,L+7 M-Su 6A-6A TP reach, All PBS Stations,

50% unif., 1+min.)

PBS STATIONS REACHMORE HISPANIC,

AFRICAN AMERICAN,ASIAN AMERICAN

AND NATIVE AMERICAN

PRESCHOOL-AGED

CHILDRENTHAN ANY

KIDS TV NETWORK

(Nielsen NPOWER, 9/25/2017 - 9/23/2018, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., K2-5

Hispanic, Black, Asian/Pacifi c Islander, American Alaskan Native. All PBS Stations, DSNY, NICK,

DSNYJr, NICKJr., SPRT, TOON & DISCFam)

Which network do you believe is the most educational for children?