2019 tunnel business magazine media kit - benjamin media

tunnelingonline.com RETC Previewissue in April 2019 Media Kit

2019 Editorial Calendar

Digital Options To Help You Acquire More Customers

Build Your Brand And

Generate Leads With The Playbook

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Immersed in the North American Market

For more than two decades, TBM: Tunnel Business Magazine has been the leading publication covering the North American tunneling market. TBM covers all facets of tunnel construction from project planning and design through to construction and management. Proj-ects covered include tunnels for water, wastewater, highway, transit and more, as well as heavy civil underground con-struction projects like foundations, deep excavations and caverns.

It doesn’t matter how you dig it – drill-and-blast, cut-and-cover, TBM, road-

header, we cover it. We have the best circulation within the North American market, reaching a mix of the movers and shakers in the tunneling industry – including contractors, engineers, own-ers, suppliers/manufacturers and more. Furthermore, our reach extends well be-yond the print publication with our daily updated website, social media avenues (Twitter, LinkedIn), e-newsletters and webinars.

We were proud to celebrate our 20th year covering the tunneling market in 2018. It has been exciting to watch the

market evolve and grow. The future looks bright and we look forward to helping bring you the latest in projects, innovations and news for the next 20 years and beyond!

Jim [email protected]

From the Editor

TBM: Tunnel Business Magazine is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets.

10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588www.benjaminmedia.com

Readership

42,147Average Monthly Reach

92%Direct Request Subscribers

The leading publication covering the North American tunneling market

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6,193Circulation - Print & Digital

Magazine

17,747Average Pageviews per

Month

8,675 Average Users per Month

Website

2,948Average Distribution

eNewsletters

2,450+ Followers @TBMag

Twitter

245Average Registrants

Webinars

1,027Circulation - Digital

Maura [email protected]

Jim Rush330-315-2160 [email protected]

Advertising Editorial

Readership

*Publisher’s Own Data

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Audit Title:

Owner, Partner, CEO, COO, CFO, President,

Vice President, Director, Commissioner

Manager, Coordinator, Administrator, Supervi-

sor, Foreman, Inspector, Superintendent,

Safety

Engineer / Estimator / Consultant

Other

42%

29%

20%

9%

10 20 30 40 50 60 70 80 90 100




Primary Business

42% Contracting Firm

22% Engineering Firm

15% Government/Public Works

12% Eq. Mfg./Supplier

7% Other

2% Mining Firm

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Editorial CalendarMaura [email protected]



Topics: • Tunnel Achievement

Award Winner• Soil Stabilization/Ground

Improvement• Roadheaders• Instrumental and

Monitoring

Bonus Distribution: • Breakthroughs in

Tunneling Short Course

Webinar: Case Study

Mail Date: Aug. 1

Insertions: Jul. 4

Materials: Jul. 18

AUGUST

Topics: • Contractor Profile• Small/Mid TBMs• Tunnel Linings• Lighting• Risk Management

Bonus Distribution: • Conference on Deep

Foundations• TBM DiGs 2019

Webinar: Tunnel Lining

Mail Date: Oct. 1

Insertions: Sep. 2

Materials: Sep. 13

OCTOBER

Mail Date: Dec. 2

Insertions: Oct. 28

Materials: Nov. 11

DECEMBER

Topics: • Microtunneling• Large-diameter TBMs• Ventilation• Annual Tunnel Industry

Outlook

Bonus Distribution: • 26th Annual

Microtunneling Short Course

• NASTT’s 2019 No-Dig Show

Webinar: Ground Improvement

Mail Date: Feb. 1

Insertions: Jan. 4

Materials: Jan. 18

FEBRUARY

Topics: • RETC Show Preview• WTC Show Preview• Waterproofing• Drills/Drill-and-Blast

Bonus Distribution: • 2019 Rapid Excavation

& Tunneling Conference (RETC)

• 2019 World Tunnel Con-gress, Naples, Italy

Webinar: Roadheaders

Mail Date: Apr. 1

Insertions: Mar. 4

Materials: Mar. 18

APRIL

Topics: • Geotechnical• Pressurized Face

Tunneling• Dewatering• Support Equipment/

Consumables

Bonus Distribution: • 2019 Rapid Excavation

& Tunneling Conference (RETC)

Webinar: Grouting

Mail Date: Jun. 3

Insertions: May 6

Materials: May 20

JUNE

Topics: • Engineering• Concrete/Concrete

Additives/Shotcrete• Tunneling Industry

Directory

Webinar: Engineering

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Website

*Please note, background skins are not guaranteed to show on mobile devices and tablets

Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

tunnelingonline.com

Branded Background Skins* .................................$11,500 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page.

Leaderboard Banner ..................................................... $90 728 x 90

Large Leaderboard Banner ........................................ $100 970 x 90

PushDown Banner ....................................................... $125 970 x 90 Banner expands to 970 x 250

Standard Banner ............................................................ $60 300 x 250

Skyscraper Banner ......................................................... $85 300 x 600

Interstitial Ad ................................................................ $200 600 x 400 Ad pops up while a user is browsing between pages.

Inline Banner ................................................................. $125 300 x 250 Appears within the natural flow of editorial content on run of site.

Banner Advertising CPM Net Rate

17,747Average Pageviews per Month

8,675Average Users per Month




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eNewsletter

Weekly TBM: Tunnel Business Magazine eNewsletter Distributed every Thursday

2,948Average Distribution

Your Banner Ad Here

Your Banner Ad Here

Banner Advertisment $1,250 per month

Advertorial $375 per issue




Banner Advertisement size: 580 x 80 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Advertorial:• Headline• 25 words and image/logo• Provide URL address for link

Rates (NET)

Specs

Ad included in each weekly eNewsletter

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Native AdvertisingMaura [email protected]



With TBM: Tunnel Business Magazine’s Native Advertising Program, your content will appear like a news story within the natural layout of TBM: Tunnel Business Magazine’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.

Statistics From Adweek, 4/17/2017

Contact your sales representative for rates.

Your content remains in the top 10 stories on the homepage for

duration of your program.

Homepage Newsfeed eNewsletter Content Twitter Posts

Your content included for the duration of your program.

Your content is tweeted regularly over the duration of your program.

1,885+Average Users per Month

2,948+Average Weekly Distribution

2,450+Followers @TBMag

Viewers spend almost as much time on native ads as they do on editorial content.

Native advertising has been shown to increase brand lift by

82% If native ads include rich media, conversion rates could go up to

60%

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NEW Format in 2019!

Desktop/Tablet Mobile

Content View Page View

Desktop/Tablet Mobile

Digital Edition Advertising Guide

Readers choose the view they like best on desktop or mobile devices




Digital Edition Rates & Specs10

Sponsored Content Inline Ad

Exclusive Ticker Ad (1 advertiser spot per issue)

Interstitial Ad Landing Page Ad (1 advertiser spot per issue)

Your Ad Here

Display Ad HyperlinkAvailable on Page View OnlyYour ad in the print edition will display in the Page View version of the digital edition. Add a hyperlink to your ad to direct people to your website or digital collateral.$50 per issue

Display Ad PLAY VIDEO Hyperlink Available on Page View OnlyYour ad in the print edition will display in the Page View version of the digital edition. Add a PLAY VIDEO button and hyperlink readers to your video online.$100 per issue

Content View Only Content View and Page View Content View and Page View Page View Only

A Sponsored Content Inline ad is a strategic adver-tisement placed in-line with editorial content. Just like articles, these advertisements can be clicked on for full content, including images, links, and video.

The Ticker displays clickable text and/or a small image at the bottom of the screen and is persistent throughout the digital edition. It can direct the reader to your website.

A popular advertising feature, Interstitial Pages can be set to slide up in front of readers on any page of the digital edition. Interstitial Pages are like any other page and can contain links, video, audio, and animations. Interstitial ads launch 1x per user session.

Full page ad located to the left of the cover on the desktop edition. Ad is specific to an issue and will always remain a part of the issue in the archives.

Your Ad Here

Preview Tile (image reader initially sees): 500Wx240H, file type must be gif, png, or jpg

Expanded Content (content reader sees after clicking on the preview tile):Image size – 1024Wx360HText – 500 words

Image: 500Wx20H, file type must be a gif, png, or jpegText: Does not have a limit, but if too long it will be cut on mobile devices.

Full page: 8-1/4” wide x 11-1/8” highFile type must be a PDF. File dimensions MUST be the same as the pages in the issue.

Full page: 8-1/4” wide x 11-1/8” highPDF files only – 300 DPI

$300 per 1 Edition$765 per 3 Editions$1,440 per 6 Editions$2,700 per 12 Editions [Best Value]

$500 per 1 Edition$1,275 per 3 Editions$2,400 per 6 Editions$4,500 per 12 Editions [Best Value]



Your Ad Here

All ad options are visible on desktop & mobile devices.

Your Ad Here




Let TBM: Tunnel Business Magazine market your case study or white paper and deliver leads to your inbox year-round. It’s as easy as 1-2-3.

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White Papers

You provide the case study or white paper.

We create a landing page and download request form on tunnelingonline.com.

We market your case study or white paper via emails, social media and TBM: Tunnel Business Magazine and deliver qualified leads to your inbox!

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Marketing Campaign includes:

• 1X Dedicated email blast sent to 5,000 select TBM: Tunnel Business Magazine subscribers ($1,675 value)

• 3X Dedicated tweet with link ($300 value)• 4X TBM: Tunnel Business Magazine’s E-newsletter advertisement ($1,250

value)• Featured on tunnelingonline.com for one year ($1,800 value)

Rate: $3,950 Net

98% of past TBM: Tunnel Business Magazine Reader Survey respondents said case studies and white papers are influential in helping evaluate a technology or product.




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Maximum Exposure Options

STAND OUT from the crowd with these high exposure advertising options.

Cover options: The front cover is the most visible page of a magazine, designed to draw the reader’s attention. Take advantage of this prime real estate with a special cover option.

Cover Flap Gatefold

Give the readers something extra.

Ride Along Outsert: Let the power of TBM: Tunnel Business Magazine’s brand carry the load for your next direct mailing.

Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures.

Other Special Advertising Options:

• Printed Polybag• Poster• Fold-Out Tabs• Business Reply Card

French Door

Belly Band:Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine. Thus, it is impossible to ignore your advertisement.

Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.

Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.




Contact your sales representative

for rates.

Reasons to Sponsor a TBM: Tunnel Business Magazine Webinar

You’ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you de-termine the fit and interest of each lead.

You will get to know your tar-get audience. Interact with your audience through polls and a Q&A session and get a better under-standing of their current situation, challenges and needs.

You’ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand aware-ness while promoting your event.

You’ll position your company as a market leader. Present a high-quality educational webinar and become the authority on a subject.

It’s cost-effective. Not only is it cost-effective for you, it’s also cost-effective for attendees! Win-win!

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What you provide:• Company logo, presentation description and image.• Up to 5 custom pre-event survey questions for the registration form.• Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation!

What we provide:• One ½ page 4-color ad in TBM: Tunnel Business Magazine promoting your webinar session.• Two dedicated e-mail blasts promoting webinar session to TBM: Tunnel Business Magazine subscribers.• Event posts on @TBMag and other Benjamin Media social media networks.• 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). • Following the event, sponsor will be provided with a final report including:

• List of all registrants (including all contact information)*• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during the event• Webinar recording on tunnelingonline.com for one year

Sponsorship Rate: $5,550 Net

You deliver the presentation. We deliver the qualified leads.

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Webinars

245Average Registrants per

Webinar

* Due to the Canadian Anti-Spam Leg-islation, we are unable to provide email

addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants.

Please contact Brittany Cline at [email protected] or 330-467-7588.

BOULDER, COLORADO USA FEBRUARY 5-7, 2019

PILOT TUBE SEMINAR FEBRUARY 4, 2019

MICROTUNNELINGSHORTCOURSE.COM

The highly-regarded annual Microtunneling Short Course has provided a networking and educational forum for more than 3,500 contractors, engineers and project owners involved in microtunneling.

TM

26TH ANNUAL 12TH ANNUAL

SEPTEMBER 9-11, 2019DENVER, COTUNNELINGSHORTCOURSE.COM

The Breakthroughs in Tunneling Short Course is the longest running and most-attended course of its kind. Presented by leading practitioners from around the globe, the Breakthroughs in Tunneling Short Course focuses on real-world solutions for real-world problems. Sponsor this event and connect with tunnel contractors, owners, and engineers from around the world.

Course Directors:

Timothy CossPresident of Microtunneling Inc

Levent OzdemirPresident of Ozdemir & Associates

Jim RushPublisher, TBM: Tunnel Business Magazine

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Events

For sponsorship opportunities, please contact Brittany Cline at [email protected] or 330-467-7588.

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RatesDigital

Website (CPM Net Rate)

Standard Rectangle Banner (300x250) $60

Skyscraper Banner (300x600) $85

Leaderboard Banner (728x90) $90

Large Leaderboard Banner (970x90) $100

PushDown Banner (970x90) $125

Inline Banner (300 x 250) $125

Interstitial Ad (600 x 400) $200

Branded Background Skin $11,500 Annual

Regional Impressions available. Contact your sales representative for more details.

Twitter (NET)

Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Rate $100 per tweet

eNewsletter (NET)

Banner Advertisement $1,250 per month

Advertorial $375 per issue

Print (Ad appears in Print & Digital Editions)

Display Ads (4-COLOR, GROSS)

1X 3X 6X 9X 12X

Spread $8,650 $8,215 $7,390 $7,020 $6,670

Full Page $4,800 $4,560 $4,110 $3,900 $3,710

2/3 Page $3,865 $3,670 $3,300 $3,140 $2,980

1/2 Page Island $3,590 $3,410 $3,070 $2,915 $2,770

1/2 Page Standard $3,130 $2,960 $2,665 $2,530 $2,405

1/3 Page $2,520 $2,395 $2,155 $2,050 $1,945

1/4 Page $2,150 $2,040 $1,835 $1,745 $1,655

1/6 Page $1,860 $1,770 $1,590 $1,510 $1,435

Business Card (NET)

1X 3X 6X 9X 12X

Business Card, B&W $280 $255 $230 $230 $200

Business Card, Color $435 $410 $360 $360 $310

Cover Rates (4-COLOR, GROSS)

1X 3X 6X

2nd Cover (Inside Front) $5,000 $4,750 $4,275

3rd Cover (Inside Back) $4,590 $4,360 $3,925

4th Cover (Back Cover) $5,100 $4,840 $4,360

Inside Front Cover Spread $8,260 $7,850 $7,060

Tunnel Industry Directory (NET)

Logo - color $160 Category ad (color) $260 per inch

Digital Edition (NET)

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issue




Full Page Inches: 8 1/4 x 10 3/4*Decimal: 8.25 x 10.75*

*This includes a 1/8” (.125”) bleed on each side.

1/6 Page Horizontal

Inches: 4 5/8 x 2 3/16Decimal: 4.625 x 2.1875

Print Specs

Material Submission InstructionsPlease submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia

1/6 Page Vertical


1/4 Page Horizontal

Inches: 7 x 2 3/8Decimal: 7 x 2.375

1/4 Page Square


1/3 Page Square


1/3 Page Vertical


1/2 Page Horizontal

Inches: 7 x 4 7/8Decimal: 7 x 4.875

1/2 Page Island


1/2 Page Vertical


2/3 Page

Inches: 4 1/2 x 9-3/4Decimal: 4.5 x 9.75

Bleed - 8 1/4” x 10 3/4”: Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.

Page Edge (Trim) - 8” X 10 1/2”

Safety - 1/4” in from trim: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone.

Advertising MaterialsAds are produced using computer-to-plate technol-ogy.

Digital FilesFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submit-ted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsPlease call for pricing.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.

Agency Commissions15% of gross billing is allowed to recognized agen-cies on space, color, special positions and inserts.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Disclaimer: Advertisers and ad agencies assume li-ability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising there-from made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.




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Advertising


Editorial

Digital SpecsDigital Specs Digital Edition Landing Page

Landing Page Ad Sizes/Specs:• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and

.tif. 300 dpi.

eNewsletter Specs Weekly TBM: Tunnel Business Magazine

eNewsletter

Banner Ad size: 580 x 80 (72 dpi)

Advertorial• Headline• 25 words and image/logo• Include URL link

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Website SpecsAll dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers)

• Please supply left and right side artwork in .jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices)

• Please note, background skins are not guaranteed to show on mobile devices and tablets

• DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details.

Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

PushDown Banner 970 x 90 (Banner expands to 970 x 250)

Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

Standard Banner 300 x 250

Skyscraper 300 x 600

Interstitial Ad 600 x 400

Inline Banner 300 x 250

300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• .jpg, .gif and .png files are accepted - 3x max rotation of .gifs (SWF files

will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also accepted• Publication will not host any images for javascript or 3rd party tags

2019 tunnel business magazine media kit - benjamin media

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