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EMBEDDED SYSTEMS MIL-EMBEDDED. COM Contents Editorial Staff and Departments 2 Demographics and Circulation 3 Editorial Calendar 4 Print Rates and Specifications 6 Contacts 7 2010 Media Kit

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  • EMBEDDED SYSTEMSMilitaryMIL-EMBEDDED.COM

    ContentsEditorial Staff and Departments 2Demographics and Circulation 3Editorial Calendar 4Print Rates and Specifications 6Contacts 7

    2010Media Kit

  • Military Embedded Systems magazine focuses on “Whole Life COTS” and the total military program life cycle, providing technical coverage that applies to all program stages – not just the front-

    end design stage. The website, Resource Guide, Internet editions, and print

    editions provide insight on embedded tools and strategies such as software, hardware, systems, technology insertion, end-of-life mitigation, component storage, and many other military-specific technical subjects.

    Coverage includes the latest, most innovative products and technology shifts that drive today’s military embedded applications, such as SDR, sonar, avionics, radar, telemetry, C4ISR, imaging, and more. Each issue provides readers with the information they need to stay connected to the pulse of embedded technology that already is – or might possibly be – used by the military and aerospace industries.

    Chris Ciufo is group editorial director for several of OpenSystems Media’s magazines including Military Embedded Systems. A 25-year technology veteran, Chris has spent his entire career dealing with the defense industry – both in DoD- and commercial-related businesses. He has been on the

    board and systems side of technology, and he spent many years in the semiconductor industry with companies including AMD and Sharp, as well as Dy 4 Systems and VISTA Controls (both were later acquired by Curtiss Wright long after Chris’ tenure.) Chris has held engineering, management, business development, and executive management positions. He holds a BS in Electrical Engineering and a BS in Materials Science.

    E-mail Chris at [email protected]

    Sharon Schnakenburg-Hess, Military Embedded Systems assistant managing editor, oversees both the editorial and production processes including article solicitations/reviews and layout. She earned her BA in Journalism from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and has worked as a freelance reporter and online editor.

    E-mail Sharon at [email protected]

    Terri Thorson, Military Embedded Systems senior editor (columns), has been in high-tech worldwide media relations, strategic public relations, and marketing and corporate communications since 1988. She is a faculty member at the University of Phoenix. Terri received her BA in Journalism and Public Relations and a Masters of Mass Communication from Arizona State University.

    E-mail Terri at [email protected]

    www.mil-embedded.com

    IndustryAnalysis: Insightful commentary by OpenSystems Media’s editors and industry leaders.

    Daily Briefing: News snippets on the latest happenings in the military and aerospace realm.

    MilitaryTechnologyInsider: A view of future technology with tech refresh in mind.

    CrosshairsEditorial: The chief editor’s laser-focused topic du jour.

    FieldIntelligence: News from the field.

    LegacySoftware Migration: Changing guest column on issues and challenges of maintaining and migrating software.

    Editorial Staff and Departments

    5

    Editorial Staff

    Departments

    Key TopicsBoards/Carriers/Mezzanines

    Data acquisition, DSP, FPDP, FPGA/reconfigurable computing, frame grabbers, MIL-Spec I/O, sensor I/O, precision instruments, PC/104, PCI, PMC, PrPMC, video, VPX, VME, VXI, XMC, VXS, VPX/REDI, OpenVPX, FMC, MIL-STD-1553/AFDS, ARINC-429, SBCs, comms and networking

    Massstorage Packaged system, solid-state, RAID, data recorder

    Obsolescence/DMSMS Cost avoidance services, EOL/aftermarket supplier, obsolescence logistics services, obsolescence prediction tools, uprating or screening services

    Ruggedcomputersystems Flat-panel system, combat display, mission computer

    Software/Middleware CORBA, TCP/IP, DDS, graphics software/library, OpenGL, GUI, Linux, RTOS, cost analysis/prediction, simulation, COTS models, battlefield-related information technology, thermal modeling

    Testandinstrumentation Analyzer/monitor, bus analyzer, LXI, PXI, VXI

    EMBEDDED SYSTEMSMilitary

    MIL-EMBEDDE

    D.COM

    V O L U M E 5 N U M B

    E R 6

    SEPTEMBER 20

    09

    I N C L U D I NG :

    Chris A. Ciufo

    Cell phones drive new soft

    ware

    Field Intelligence

    COTS steps up to multicore

    Mil Tech Insider

    Recording high-volume sen

    sor data

    Legacy Software Migratio

    n

    Klocwork

    Visualization: key to code re

    use

    Annual Resource Gu

    ide

    MILITA

    RY EMBED

    DED

    SYSTEMS

    SEPTEMBER 2009

    2009 Annual R

    esource G

    uide

    VO

    LU

    ME

    5 N

    UM

    BE

    R 6

    The finer points

    of

    COTS software

    Tech trends:

    Vendors weigh i

    n

  • Circulation Total: 39,253 Print: 29,930 Digital: 9,323

    Event distribution: 3,150 E-letter distribution: 25,500

    www.mil-embedded.com Average monthly unique visitors: 15,700 Average monthly page views: 120,000

    As of September 2009

    Demographics and Circulation

    6

    Circulation

    www.mil-embedded.com

    Readership by Segment

    Job function of the 23% of MilitaryEmbeddedSystems

    subscribers who identify themselves as decision makers

    Defense electronics, subsystems manufacturers

    27%

    Prime defense contractors37%

    Army, Navy, Air Force, and government labs

    28%

    Director/Manager59%

    CEO/Officer/President26%

    Lead/Principal engineer

    12%

    Buyers/ Purchasing

    3%

    Military Embedded Systems magazine targets industry primes, subcontractors, Department of Homeland Security, U.S. Coast Guard,

    U.S. Navy, DoD, U.S. Border Patrol, Allies/Foreign governments, government labs, aviation and space agencies,

    U.S. Air Force, U.S. Army, and U.S. Customs.

    0%

    5%

    10%

    15%

    20%

    Subscriber Job Function

    Government, Homeland Security

    8%

  • Vice President Sales and MarketingPatrick [email protected]

    Senior Account ManagerDennis [email protected]

    Senior Account ManagerTom [email protected]

    Digital Content ManagerChristine [email protected]

    Southwest Barbara [email protected]

    East Coast/Mid AtlanticRon [email protected]

    Southern CaliforniaDenis [email protected]

    Nothern CaliforniaSydele [email protected]

    Strategic Account ManagerRebecca [email protected]

    Israel, Middle EastDan [email protected]

    AsiaSally [email protected]

    Sales30233 JeffersonSt. Clair Shores, MI 48082586-415-6500FAX: [email protected]

    Contacts

    7

    Vice President EditorialRosemary Kristoff [email protected]

    Group Editorial DirectorChris [email protected]

    Editorial DirectorsDon [email protected] [email protected]

    Managing EditorAnne [email protected]

    Senior EditorTerri [email protected]

    Assistant Managing EditorsJennifer [email protected] [email protected]

    Web Content EditorMonique [email protected]

    Technology Editor and Software Corner Columnist

    Curt [email protected]

    European RepresentativeHermann [email protected]

    Advertising [email protected]

    Creative [email protected]

    Reader [email protected]

    Web ServicesUse this link to submit:

    Newsreleases Newproductsandphotos Advertisement Whitepapers Video

    submit.opensystemsmedia.com

    Headquarters16626 E. Avenue of the FountainsSuite 203Fountain Hills, AZ 85268480-967-5581

    Sales

    Editorial

    Resources

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  • Revised 04/24/2010

    Rate Plan: EmbeddedComputingDesign and MilitaryEmbeddedSystemsSize 1x 2-3x 4-6x 7-9x 10-12x 13-18x 19-24x 25-30x

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    EMBEDDED SYSTEMSMilitary

    MIL-EMBEDDE

    D.COM

    V O L U M E 5 N U M B

    E R 6

    SEPTEMBER 20

    09

    I N C L U D I NG :

    Chris A. Ciufo

    Cell phones drive new soft

    ware

    Field Intelligence

    COTS steps up to multicore

    Mil Tech Insider

    Recording high-volume sen

    sor data

    Legacy Software Migratio

    n

    Klocwork

    Visualization: key to code re

    use

    Annual Resource Gu

    ide

    MILITA

    RY EMBED

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    The finer points

    of

    COTS software

    Tech trends:

    Vendors weigh i

    n

    Colors/Resolution4-color CMYK @ 300 dpi (Spot colors will not be preserved and will be converted to 4-color process.)

    File formats Preferred format: High-resolution PDF (press setting) Adobe Acrobat 5.0 or above.

    Note: If text is outlined or the below formats are used. We cannot guarantee that your ad will be searchable in our E-mag platform.

    Other acceptable formats: TIF, Photoshop PSD, or JPEG (best quality setting).

    DeadlinesInsertion schedules cancelable only on written notice when received 10 days prior to the closing date of advertising forms. If the new ad is not received by the material due date, OpenSystems Media reserves the right to repeat the previous advertisement.

    Advertisers are to receive the publications in which their display advertising appears.

    Commission15 percent commission to recognized advertising agencies on display advertising; net 30 days. No commission allowed on tipping-in or other production charges. Invoiced date of issue.

    High Impact AdsOpenSystems Media has a variety of high impact advertising options for you next marketing campaign.

    Insertsandoutserts BellyBands–wraparoundmagazine GateFolds–specialfoldoutpages Post-its TabsandMini-tabs Productsoncover Coverpeelbacks andmanymore

    Contact your account manager for specifications.

    Special servicesCopy and design charges: Creative services for print advertisements available for a fee. Please discuss with your account manager.

    Technical questionsIf you are unsure about the specifications, please contact:

    [email protected]

    Submit ads to submit.opensystemsmedia.com

    12

    http://submit.opensystemsmedia.com

  • VicePresidentSalesandMarketingPatrick [email protected]

    SeniorAccountManagerDennis [email protected]

    SeniorAccountManagerTom [email protected]

    DigitalContentManagerChristine [email protected]

    MarketingCoordinatorAndrea [email protected]

    SouthwestBarbara [email protected]

    EastCoast/MidAtlanticRon [email protected]

    CentralStatesErnest [email protected]

    SouthernCaliforniaDenis [email protected]

    NothernCaliforniaSydele [email protected]

    StrategicAccountManagerRebecca [email protected]

    Israel,MiddleEastDan [email protected]

    AsiaSally [email protected]

    Sales30233 JeffersonSt. Clair Shores, MI 48082586-415-6500FAX: [email protected]

    Contacts

    7

    VicePresidentEditorialRosemary Kristoff [email protected]

    GroupEditorialDirectorChris [email protected]

    EditorialDirectorsDon [email protected] [email protected]

    ManagingEditorAnne [email protected]

    SeniorEditorTerri [email protected]

    AssistantManagingEditorsJennifer [email protected] [email protected]

    WebContentEditorMonique [email protected]

    TechnologyEditorandSoftwareCornerColumnist

    Curt [email protected]

    EuropeanRepresentativeHermann [email protected]

    [email protected]

    [email protected]

    [email protected]

    WebServicesUse this link to submit:

    News releases New products and photos Advertisement White papers Video

    submit.opensystemsmedia.com

    Headquarters16626 E. Avenue of the FountainsSuite 203Fountain Hills, AZ 85268480-967-5581

    Sales

    Editorial

    Resources

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